{"id":191444,"date":"2017-01-26T22:37:04","date_gmt":"2017-01-27T06:37:04","guid":{"rendered":"https:\/\/sboxtest.zuora.com\/resource\/practical-pricing-guide-monetizing-subscription-services\/"},"modified":"2025-02-20T01:57:10","modified_gmt":"2025-02-20T09:57:10","slug":"practical-pricing-guide-monetizing-subscription-services","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/jp\/resource\/practical-pricing-guide-monetizing-subscription-services\/","title":{"rendered":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306e \u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u5b9f\u8df5\u30ac\u30a4\u30c9"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>In this free report, Monika Saha, VP of Marketing for Zuora, shares key takeaways about how to optimally price subscriptions.<\/p>\n","protected":false},"author":227,"featured_media":132212,"parent":0,"menu_order":305,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[33010],"geo":[],"growth_initiatives":[1367],"industry":[33054,33049,33066,33051,33063,33060,33057],"persona":[33093,33106,33098],"product_line":[],"topic":[],"class_list":["post-191444","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","content_type-ebook-ja","growth_initiatives-pricing-and-packaging-model-change","industry-ott-entertainment-ja","industry-hardware-iot-ja","industry-healthcare-ja","industry-media-publishing-ja","industry-education-ja","industry-corporate-services-ja","industry-consumer-goods-retail-ja","persona-ceo-ja","persona-cfo-and-finance-ja","persona-marketing-ja"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306e \u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u5b9f\u8df5\u30ac\u30a4\u30c9 - Zuora<\/title>\n<meta name=\"description\" content=\"At Zuora, we are passionate about sharing our pricing and packaging observations, and the lessons we\u2019ve learned - both from supporting our customers\u2019 pricing innovation as well as our own experience with pricing optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuora.com\/jp\/resource\/practical-pricing-guide-monetizing-subscription-services\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monetizing Subscription Services\" \/>\n<meta property=\"og:description\" content=\"In this free report, Monika Saha, VP of Marketing for Zuora, shares key takeaways about how to optimally price subscriptions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuora.com\/jp\/resource\/practical-pricing-guide-monetizing-subscription-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuora\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zuora\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-20T09:57:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2015\/05\/Pricing-Strategy1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306e \u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u5b9f\u8df5\u30ac\u30a4\u30c9\" \/>\n<meta name=\"twitter:site\" content=\"@zuora\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/resource\\\/practical-pricing-guide-monetizing-subscription-services\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/resource\\\/practical-pricing-guide-monetizing-subscription-services\\\/\",\"name\":\"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306e \u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u5b9f\u8df5\u30ac\u30a4\u30c9 - Zuora\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/resource\\\/practical-pricing-guide-monetizing-subscription-services\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/resource\\\/practical-pricing-guide-monetizing-subscription-services\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/Pricing-Strategy1.png\",\"datePublished\":\"2017-01-27T06:37:04+00:00\",\"dateModified\":\"2025-02-20T09:57:10+00:00\",\"description\":\"At Zuora, we are passionate about sharing our pricing and packaging observations, and the lessons we\u2019ve learned - both from supporting our customers\u2019 pricing innovation as well as our own experience with pricing optimization.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/resource\\\/practical-pricing-guide-monetizing-subscription-services\\\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zuora.com\\\/jp\\\/resource\\\/practical-pricing-guide-monetizing-subscription-services\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/resource\\\/practical-pricing-guide-monetizing-subscription-services\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/Pricing-Strategy1.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/Pricing-Strategy1.png\",\"width\":968,\"height\":766},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/resource\\\/practical-pricing-guide-monetizing-subscription-services\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306e \u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u5b9f\u8df5\u30ac\u30a4\u30c9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#website\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/\",\"name\":\"Zuora\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#organization\",\"name\":\"Zuora\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Zuora\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/zuora\",\"https:\\\/\\\/x.com\\\/zuora\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/zuora\",\"https:\\\/\\\/www.instagram.com\\\/zuora\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306e \u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u5b9f\u8df5\u30ac\u30a4\u30c9 - Zuora","description":"At Zuora, we are passionate about sharing our pricing and packaging observations, and the lessons we\u2019ve learned - both from supporting our customers\u2019 pricing innovation as well as our own experience with pricing optimization.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zuora.com\/jp\/resource\/practical-pricing-guide-monetizing-subscription-services\/","og_locale":"ja_JP","og_type":"article","og_title":"Monetizing Subscription Services","og_description":"In this free report, Monika Saha, VP of Marketing for Zuora, shares key takeaways about how to optimally price subscriptions.","og_url":"https:\/\/www.zuora.com\/jp\/resource\/practical-pricing-guide-monetizing-subscription-services\/","og_site_name":"Zuora","article_publisher":"https:\/\/www.facebook.com\/zuora","article_modified_time":"2025-02-20T09:57:10+00:00","og_image":[{"url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2015\/05\/Pricing-Strategy1.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_title":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306e \u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u5b9f\u8df5\u30ac\u30a4\u30c9","twitter_site":"@zuora","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zuora.com\/jp\/resource\/practical-pricing-guide-monetizing-subscription-services\/","url":"https:\/\/www.zuora.com\/jp\/resource\/practical-pricing-guide-monetizing-subscription-services\/","name":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306e \u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u5b9f\u8df5\u30ac\u30a4\u30c9 - Zuora","isPartOf":{"@id":"https:\/\/www.zuora.com\/jp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zuora.com\/jp\/resource\/practical-pricing-guide-monetizing-subscription-services\/#primaryimage"},"image":{"@id":"https:\/\/www.zuora.com\/jp\/resource\/practical-pricing-guide-monetizing-subscription-services\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2015\/05\/Pricing-Strategy1.png","datePublished":"2017-01-27T06:37:04+00:00","dateModified":"2025-02-20T09:57:10+00:00","description":"At Zuora, we are passionate about sharing our pricing and packaging observations, and the lessons we\u2019ve learned - both from supporting our customers\u2019 pricing innovation as well as our own experience with pricing optimization.","breadcrumb":{"@id":"https:\/\/www.zuora.com\/jp\/resource\/practical-pricing-guide-monetizing-subscription-services\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zuora.com\/jp\/resource\/practical-pricing-guide-monetizing-subscription-services\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.zuora.com\/jp\/resource\/practical-pricing-guide-monetizing-subscription-services\/#primaryimage","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2015\/05\/Pricing-Strategy1.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2015\/05\/Pricing-Strategy1.png","width":968,"height":766},{"@type":"BreadcrumbList","@id":"https:\/\/www.zuora.com\/jp\/resource\/practical-pricing-guide-monetizing-subscription-services\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zuora.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306e \u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u5b9f\u8df5\u30ac\u30a4\u30c9"}]},{"@type":"WebSite","@id":"https:\/\/www.zuora.com\/jp\/#website","url":"https:\/\/www.zuora.com\/jp\/","name":"Zuora","description":"","publisher":{"@id":"https:\/\/www.zuora.com\/jp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zuora.com\/jp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/www.zuora.com\/jp\/#organization","name":"Zuora","url":"https:\/\/www.zuora.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.zuora.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","width":512,"height":512,"caption":"Zuora"},"image":{"@id":"https:\/\/www.zuora.com\/jp\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zuora","https:\/\/x.com\/zuora","https:\/\/www.linkedin.com\/company\/zuora","https:\/\/www.instagram.com\/zuora"]}]}},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/resource\/191444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/users\/227"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/resource\/191444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/media\/132212"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/media?parent=191444"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/content_type?post=191444"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/geo?post=191444"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/growth_initiatives?post=191444"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/industry?post=191444"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/persona?post=191444"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/product_line?post=191444"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/topic?post=191444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}