{"id":330706,"date":"2023-05-19T11:46:50","date_gmt":"2023-05-19T18:46:50","guid":{"rendered":"https:\/\/www.zuora.com\/guides\/how-publishers-can-use-first-party-data-for-programmatic-advertising-2\/"},"modified":"2026-10-14T04:32:05","modified_gmt":"2026-10-14T11:32:05","slug":"how-publishers-can-use-first-party-data-for-programmatic-advertising","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/jp\/guides\/how-publishers-can-use-first-party-data-for-programmatic-advertising\/","title":{"rendered":"\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5"},"featured_media":245807,"parent":0,"template":"page-knowledge-hub.php","content_type":[33293],"geo":[],"growth_initiatives":[],"parent_guide_categories":[],"industry":[33489],"persona":[33506],"product_line":[33225],"topic":[33278,33505,33362],"class_list":["post-330706","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-guide-ja","industry-media-entertainment-ja","persona-33506","product_line-zephr-ja","topic-business-innovation-ja","topic-33505","topic-reporting-and-analytics-ja"],"acf":{"knowledge_hub_title":"\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5","knowledge_hub_author":"Rebecca Blankenship","knowledge_hub_date":"20260701","knowledge_hub_read_time_label":"1 min read","knowledge_hub_secondary_category":"","knowledge_hub_category":"GUIDES","knowledge_hub_show_summary":true,"knowledge_hub_summary":"<p>\u30af\u30c3\u30ad\u30fc\u5ec3\u6b62\u5f8c\u306e\u4e16\u754c\u3067\u5e83\u544a\u53ce\u76ca\u3092\u6700\u5927\u5316\u3002\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3055\u308c\u305f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u53ce\u76ca\u5411\u4e0a\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>","knowledge_hub_featured_image":245807,"knowledge_hub_hero_media_content_group":{"knowledge_hub_is_vidyard_video":false,"knowledge_hub_vidyard_video_group":{"vidyard_id":""}},"knowledge_hub_show_toc":true,"toc_card_title":"Why Zuora?","toc_card_description":"From subscriptions and hybrid bundles to complex usage and AI tokens, Zuora has the right solutions to solve the biggest CFO challenges with one monetization platform.","toc_cta_label":"Watch demo","toc_cta_link":"https:\/\/www.zuora.com\/resources\/demo-on-demand\/","knowledge_hub_content":[{"acf_fc_layout":"knowledge_hub_intro","title":"","content":"\u30af\u30c3\u30ad\u30fc\u5f8c\u306e\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u8c4a\u5bcc\u306a<a href=\"\/jp?page_id=230038\" target=\"_blank\" rel=\"noopener\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/a>\u3078\u81ea\u7531\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3068\u3044\u3046\u5f37\u307f\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u5805\u7262\u306a\u30c7\u30fc\u30bf\u304a\u3088\u3073\u5e83\u544a\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30af\u30c3\u30ad\u30fc\u5f8c\u306e\u6642\u4ee3\u3067\u3082\u5341\u5206\u306b\u6210\u9577\u3067\u304d\u308b\u4f53\u5236\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u7279\u306b\u3001\u30af\u30c3\u30ad\u30fc\u306e\u6bb5\u968e\u7684\u5ec3\u6b62\u306f\u3001<a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/technology-media-and-telecommunications\/articles\/future-proofing-ads-through-first-party-data.html\" target=\"_blank\" rel=\"noopener\">\u904e\u53bb25\u5e74\u4ee5\u4e0a\u306b\u308f\u305f\u308a\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30af\u30c3\u30ad\u30fc\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u3066\u304d\u305f<\/a><a href=\"https:\/\/www2.deloitte.com\/nl\/nl\/pages\/customer-and-marketing\/articles\/first-party-data-is-key-in-a-new-era-for-digital-advertising-c.html\" target=\"_blank\" rel=\"noopener\">\u5e83\u544a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0<\/a>\u306b\u5927\u304d\u306a\u5909\u9769\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002\n\n\n\u4eca\u5f8c\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u4e8b\u696d\u6210\u9577\u304a\u3088\u3073\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002Adobe\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u6226\u7565\u3092\u5c0e\u5165\u3057\u305f\u4f01\u696d\u306f\u3001\u305d\u3046\u3067\u306a\u3044\u4f01\u696d\u3068\u6bd4\u3079\u30665\u500d\u304b\u30898\u500d\u306eROI\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5225\u306e\u6700\u65b0\u8abf\u67fb\u3067\u3082\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306e81\uff05\u304c<em>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/em>\u3092\u6d3b\u7528\u3057\u305f\u969b\u306b\u6700\u3082\u9ad8\u3044ROI\u3092\u5f97\u3066\u3044\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\n\n\n\u3053\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u6226\u7565\u3078\u306e\u30b7\u30d5\u30c8\u3068\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u767b\u5834\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u306f\u5927\u304d\u306a\u5909\u9769\u671f\u3092\u8fce\u3048\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.statista.com\/statistics\/275806\/programmatic-spending-worldwide\/\" target=\"_blank\" rel=\"noopener\">Statista\u306b\u3088\u308b\u3068<\/a>\u3001\u4e16\u754c\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u8cbb\u306f2021\u5e74\u306b4,180\u5104\u7c73\u30c9\u30eb\u306b\u9054\u3057\u30012026\u5e74\u306b\u306f7,250\u5104\u7c73\u30c9\u30eb\u306b\u62e1\u5927\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<strong>\u00a0<\/strong>\n\n\n\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3092\u8e0f\u307e\u3048\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u81ea\u793e\u5229\u7528\u306e\u307f\u306a\u3089\u305a\u3001\u6025\u901f\u306b\u9032\u5316\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u53d6\u5f15\u6240\u3067\u5e83\u544a\u4e3b\u3092\u60f9\u304d\u3064\u3051\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u6226\u7565\u3092\u8a2d\u8a08\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u5e83\u544a\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u3059\u3079\u3066\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff1a\u6982\u8981<\/h3>\n\n\n\n\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306b\u304a\u3051\u308b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u529b\u3092\u6398\u308a\u4e0b\u3052\u308b\u524d\u306b\u3001<a href=\"https:\/\/www.zuora.com\/jp\/?post_type=guides&amp;p=273137\" target=\"_blank\" rel=\"noopener\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u306f\u4f55\u304b<\/a>\u3001\u305d\u3057\u3066\u305d\u306e\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u6539\u3081\u3066\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u306f\uff1f<\/h3><a href=\"\/jp?page_id=230038\" target=\"_blank\" rel=\"noopener\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/a>\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u4e0a\u3067\u793a\u3059\u884c\u52d5\u3084\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u304b\u3089\u76f4\u63a5\u53ce\u96c6\u3055\u308c\u308b\u60c5\u5831\u3092\u6307\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3001\u96fb\u8a71\u756a\u53f7\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u306a\u3069\u304c\u305d\u306e\u4ee3\u8868\u4f8b\u3067\u3059\u3002<a href=\"https:\/\/www.zuora.com\/jp\/?post_type=guides&amp;p=273137\" target=\"_blank\" rel=\"noopener\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059<\/a>\u304c\u3001\u6700\u5927\u306e\u9055\u3044\u306f\u524d\u8005\u304c<em>\u53d7\u52d5\u7684<\/em>\u306b\u53ce\u96c6\u3055\u308c\u308b\u306e\u306b\u5bfe\u3057\u3001\u5f8c\u8005\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u4e0e\u3092\u901a\u3058\u3066<em>\u80fd\u52d5\u7684<\/em>\u306b\u53d6\u5f97\u3055\u308c\u308b\u70b9\u3067\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>\u5e83\u544a\u306b\u304a\u3051\u308b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u5229\u70b9<\/h3>\n\n\n\n\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u5229\u70b9\u306f\u975e\u5e38\u306b\u591a\u304f\u3001<em>\u7279\u306b<\/em>\u30af\u30c3\u30ad\u30fc\u5f8c\u306e\u6642\u4ee3\u306b\u304a\u3044\u3066\u305d\u306e\u4fa1\u5024\u304c\u969b\u7acb\u3061\u307e\u3059\u3002\u4e3b\u306a\u5f37\u307f\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002\n\n\n\n<ul>\n<li aria-level=\"1\"><strong>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u81ea\u8eab\u304c\u6240\u6709\u3002<\/strong>\u8ffd\u52a0\u306e\u53ce\u96c6\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3057\u306a\u3044\u305f\u3081\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304b\u3089<em>\u5229\u76ca\u306e\u307f<\/em>\u3092\u4eab\u53d7\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul><ul>\n<li aria-level=\"1\"><strong>\u9ad8\u3044\u6b63\u78ba\u6027\u3068\u30c7\u30fc\u30bf\u54c1\u8cea\u306e\u4fdd\u8a3c\u3002<\/strong>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4fe1\u983c\u3067\u304d\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n<\/ul><ul>\n<li aria-level=\"1\"><strong>\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u6e2c\u5b9a\u306b\u5bfe\u3059\u308b\u9ad8\u3044\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3002<\/strong>\u3053\u308c\u306b\u3088\u308a\u5e83\u544a\u4e3b\u8996\u70b9\u3067\u306e\u6b63\u78ba\u6027\u304c\u9ad8\u307e\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u3084\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u900f\u660e\u6027\u3082\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul><ul>\n<li aria-level=\"1\"><strong>\u6975\u3081\u3066\u7cbe\u7dfb\u306a\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd\u304c\u53ef\u80fd\u3002<\/strong>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u3088\u308a\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3067\u304d\u3001\u5e83\u544a\u4e3b\u306f\u304d\u3081\u7d30\u3084\u304b\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul><h3>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3068\u306f\uff1f<\/h3>\n\n\n\n\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3068\u306f\u3001<a href=\"https:\/\/www.acuityads.com\/blog\/2017\/12\/15\/what-is-programmatic-advertising\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u81ea\u52d5\u5316\u306b\u3088\u308b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u58f2\u8cb7<\/a>\u3092\u6307\u3057\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u306e\u9818\u57df\u3067\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u5e83\u544a\u67a0\u3092\u8ca9\u58f2\u3057\u3001\u5e83\u544a\u4e3b\u304c\u305d\u306e\u5728\u5eab\u3092\u8cfc\u5165\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3055\u308c\u305f\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cfc\u5165\u30fb\u914d\u4fe1\u304c\u30df\u30ea\u79d2\u5358\u4f4d\u3067\u5b9f\u73fe\u3055\u308c\u307e\u3059\u3002\n\n\n\u3053\u306e\u624b\u6cd5\u306f\u3001\u5e83\u544a\u53d6\u5f15\u3092\u52b9\u7387\u7684\u304b\u3064\u30b3\u30b9\u30c8\u52b9\u679c\u7684\u3001\u304b\u3064\u900f\u660e\u6027\u9ad8\u304f\u5b9f\u65bd\u3067\u304d\u308b\u305f\u3081\u3001\u53ce\u76ca\u6700\u5927\u5316\u3068<a href=\"https:\/\/blog.gwi.com\/marketing\/ad-waste-media-owners\/#:~:text=February%2028%2C%202019,problem%20many%20media%20owners%20face.\" target=\"_blank\" rel=\"noopener\">\u5e83\u544a\u8cbb\u306e\u7121\u99c4<\/a>\uff08\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u305a\u3001\u5e83\u544a\u8cbb\u304c\u300c\u7121\u99c4\u300d\u306b\u306a\u308b\u73fe\u8c61\uff09\u306e\u6700\u5c0f\u5316\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306f\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u306e\u304b\uff1f<\/h3>\n\n\n\n\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u306e\u5e83\u544a\u67a0\u306e\u58f2\u8cb7\u3092\u77ac\u6642\u306b\u884c\u3046\u4ed5\u7d44\u307f\u3067\u3059\u3002\u5e83\u544a\u4e3b\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u8a72\u5f53\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3059\u308b\u3068\u3001\u5e83\u544a\u67a0\u306e\u5728\u5eab\u3092\u7ba1\u7406\u3059\u308b\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3067\u5e83\u544a\u30ea\u30af\u30a8\u30b9\u30c8\u304c\u751f\u6210\u3055\u308c\u307e\u3059\u3002Google Ad Exchange\u3001App Nexus\u3001Verizon Media\u306a\u3069\u306e\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u306f\u3001\u95a2\u5fc3\u3092\u6301\u3064\u5e83\u544a\u4e3b\u306b\u5bfe\u3057\u3066\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3092\u958b\u59cb\u3057\u307e\u3059\u3002\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u4e3b\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3069\u308c\u3060\u3051\u5408\u81f4\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3057\u3001\u5e83\u544a\u306e\u4fa1\u5024\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u5165\u672d\u4fa1\u683c\u304c\u6c7a\u5b9a\u3055\u308c\u3001\u6700\u9ad8\u984d\u3092\u63d0\u793a\u3057\u305f\u5e83\u544a\u4e3b\u304c\u5e83\u544a\u67a0\u3092\u7372\u5f97\u3057\u307e\u3059\u3002","include_in_toc":false},{"acf_fc_layout":"knowledge_hub_text_block","title":"\u306a\u305c\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3092\u691c\u8a0e\u3059\u3079\u304d\u304b\uff1f","content":"\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u4e3b\u306a\u30b9\u30c6\u30fc\u30b8\u3068\u69cb\u6210\u8981\u7d20\u3092\u7c21\u5358\u306b\u898b\u3066\u307f\u307e\u3057\u3087\u3046\uff1a\n\n\nDSP\n\n\nDSP\u306f<a href=\"https:\/\/www.publift.com\/blog\/what-is-a-demand-side-platform-dsp#:~:text=A%20demand%2Dside%20platform%2C%20often,a%20wide%20range%20of%20publishers.\" target=\"_blank\" rel=\"noopener\">\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08Demand Side Platform\uff09<\/a>\u306e\u7565\u3067\u3059\u3002\u5e83\u544a\u4e3b\u306fDSP\u3092\u901a\u3058\u3066\u3001\u3069\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u8cfc\u5165\u3059\u308b\u304b\u3001\u307e\u305f\u305d\u306e\u91d1\u984d\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3084\u5c5e\u6027\u3092\u7d30\u304b\u304f\u8a2d\u5b9a\u3067\u304d\u3001DSP\u304c<a href=\"https:\/\/www.publift.com\/blog\/what-is-a-demand-side-platform-dsp#:~:text=A%20demand%2Dside%20platform%2C%20often,a%20wide%20range%20of%20publishers.\" target=\"_blank\" rel=\"noopener\">\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316<\/a>\u3059\u308b\u305f\u3081\u3001\u5e83\u544a\u4e3b\u304c\u624b\u52d5\u3067\u7ba1\u7406\u30fb\u8ffd\u8de1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002\n\n\nSSP\n\n\n\u300c<a href=\"https:\/\/www.publift.com\/blog\/what-is-a-demand-side-platform-dsp#:~:text=A%20demand%2Dside%20platform%2C%20often,a%20wide%20range%20of%20publishers.\" target=\"_blank\" rel=\"noopener\">\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08Supply Side Platform\uff09<\/a>\u300d\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u5e83\u544a\u67a0\u3092\u5e83\u544a\u4e3b\u306b\u8ca9\u58f2\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u3067\u3059\u3002\u3053\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306b\u3088\u308a\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u81ea\u793e\u306e\u5e83\u544a\u5728\u5eab\u3092\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u306b<a href=\"https:\/\/www.publift.com\/blog\/what-is-a-demand-side-platform-dsp#:~:text=A%20demand%2Dside%20platform%2C%20often,a%20wide%20range%20of%20publishers.\" target=\"_blank\" rel=\"noopener\">\u63b2\u8f09<\/a>\u3057\u3001\u30af\u30ed\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u58f2\u8cb7\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\n\n\nDMP\n\n\n<a href=\"https:\/\/www.onaudience.com\/resources\/dmp-vs-dsp-in-advertisng-technology-when-to-use-both-platforms\/\" target=\"_blank\" rel=\"noopener\">DMP<\/a>\u306f\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08Data Management Platform\uff09\u306e\u7565\u3067\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c<a href=\"https:\/\/www.onaudience.com\/resources\/dmp-vs-dsp-in-advertisng-technology-when-to-use-both-platforms\/\" target=\"_blank\" rel=\"noopener\">\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u30fb\u7ba1\u7406\u30fb\u6d3b\u7528<\/a>\u3059\u308b\u305f\u3081\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3059\u3002DMP\u306f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308a\u3001DSP\u306b\u5bfe\u3057\u3066\u4e3b\u8981\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3084\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u63d0\u4f9b\u3057\u3001\u5e83\u544a\u4e3b\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u81f4\u3057\u305f\u6b63\u78ba\u306a\u5e83\u544a\u914d\u4fe1\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\n\n\n\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\n\n\n<a href=\"https:\/\/digiday.com\/media\/what-is-an-ad-exchange\/\" target=\"_blank\" rel=\"noopener\">\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8<\/a>\u306f\u3001<a href=\"https:\/\/digiday.com\/media\/what-is-an-ad-exchange\/\" target=\"_blank\" rel=\"noopener\">\u5e83\u544a\u4e3b\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u5e83\u544a\u5728\u5eab\u306e\u58f2\u8cb7\u3092\u884c\u3046\u305f\u3081\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9<\/a>\u3067\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>\u30aa\u30fc\u30d7\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9<\/h3>\n\n\n\n\u30aa\u30fc\u30d7\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u306f\u3001\u3059\u3079\u3066\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u5e83\u544a\u4e3b\u306b\u958b\u653e\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30aa\u30fc\u30d7\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u306f\u3001\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5165\u672d\uff08RTB\uff09\u306b\u3088\u3063\u3066\u58f2\u8cb7\u3055\u308c\u307e\u3059\u3002\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066\u3001\u30aa\u30fc\u30d7\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306f\u591a\u304f\u306e\u30d0\u30a4\u30e4\u30fc\u306b\u5e45\u5e83\u304f\u9732\u51fa\u3067\u304d\u308b\u5834\u3067\u3042\u308a\u3001\u5e83\u544a\u67a0\u3092\u8fc5\u901f\u304b\u3064\u52b9\u7387\u7684\u306b\u57cb\u3081\u3001\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u624b\u6bb5\u3068\u306a\u308a\u307e\u3059\u3002\n\n\n\u305f\u3060\u3057\u3001\u30aa\u30fc\u30d7\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3092\u5229\u7528\u3059\u308b\u969b\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3\u3084\u5e83\u544a\u8a50\u6b3a\u3068\u3044\u3063\u305f\u30ea\u30b9\u30af\u306b\u3082\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\n\n\n<strong>\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30d5\u30c6\u30a3<\/strong>\u3068\u306f\u3001\u5e83\u544a\u304c<em>\u3069\u3053\u306b<\/em>\u63b2\u8f09\u3055\u308c\u308b\u304b\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306f\u3001<a href=\"https:\/\/digiday.com\/marketing\/digiday-research-brand-safety-concerns-arent-driving-private-marketplace-spending\/\" target=\"_blank\" rel=\"noopener\">\u5e83\u544a\u304c\u4e0d\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u753b\u50cf\u306e\u96a3\u306b\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/a>\u305f\u3081\u61f8\u5ff5\u3055\u308c\u307e\u3059\u3002\u5fc5\u305a\u3057\u3082\u9732\u9aa8\u306a\u5185\u5bb9\u3060\u3051\u3067\u306a\u304f\u3001<a href=\"https:\/\/digiday.com\/marketing\/digiday-research-brand-safety-concerns-arent-driving-private-marketplace-spending\/\" target=\"_blank\" rel=\"noopener\">\u653f\u6cbb\u7684\u306a\u7acb\u5834\u3084\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u7406\u5ff5\u30fb\u4fa1\u5024\u89b3<\/a>\u306b\u95a2\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\n\n\n<strong>\u5e83\u544a\u8a50\u6b3a<\/strong>\u306f\u3001\u30d0\u30a4\u30e4\u30fc\u30fb\u30bb\u30e9\u30fc\u306e\u53cc\u65b9\u304c<a href=\"https:\/\/www.cloudflare.com\/en-gb\/learning\/bots\/what-is-ad-fraud\/\" target=\"_blank\" rel=\"noopener\">\u8a50\u6b3a\u5e2b\u306b\u3088\u3063\u3066\u91d1\u92ad\u7684\u88ab\u5bb3\u3092\u53d7\u3051\u308b<\/a>\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<a href=\"https:\/\/www.cloudflare.com\/en-gb\/learning\/bots\/what-is-ad-fraud\/\" target=\"_blank\" rel=\"noopener\">\u5e83\u544a\u8a50\u6b3a<\/a>\u306f\u3001\u4e3b\u306b\u30dc\u30c3\u30c8\u3084\u30c9\u30e1\u30a4\u30f3\u30b9\u30d7\u30fc\u30d5\u30a3\u30f3\u30b0\u3092\u7528\u3044\u3066\u884c\u308f\u308c\u307e\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\uff08PMP\uff09<\/h3>\n\n\n\n\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001<a href=\"https:\/\/choozle.com\/blog\/what-is-private-marketplace-advertising\/\" target=\"_blank\" rel=\"noopener\">\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\uff08PMP\uff09<\/a>\u3068\u547c\u3070\u308c\u308b\u5834\u3067\u5e83\u544a\u5728\u5eab\u3092\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002PMP\u306f\u3001\u62db\u5f85\u5236\u306e\u9650\u5b9a\u7684\u306a\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3067\u3042\u308a\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u9078\u3070\u308c\u305f\u5e83\u544a\u4e3b\u304c\u30af\u30ed\u30fc\u30ba\u30c9\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u5f62\u5f0f\u3067\u5e83\u544a\u67a0\u3092\u53d6\u5f15\u3057\u307e\u3059\u3002PMP\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u52b9\u7387\u6027\u3068\u30c0\u30a4\u30ec\u30af\u30c8\u53d6\u5f15\u306e\u6392\u4ed6\u6027\u3092\u517c\u306d\u5099\u3048\u3001<a href=\"https:\/\/choozle.com\/blog\/what-is-private-marketplace-advertising\/\" target=\"_blank\" rel=\"noopener\">\u5e83\u544a\u306e\u5b89\u5168\u6027\u3084\u54c1\u8cea\u3082\u7dad\u6301<\/a>\u3067\u304d\u307e\u3059\u3002\n\n\nPMP\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u5e83\u544a\u5728\u5eab\u306b\u5bfe\u3059\u308b\u9ad8\u3044\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u7dad\u6301\u3057\u3064\u3064\u3001\u53ce\u76ca\u306e\u6700\u5927\u5316\u3068\u30b5\u30a4\u30c8\u306e\u4fe1\u983c\u6027\u78ba\u4fdd\uff08\u9ad8\u54c1\u8cea\u306a\u5e83\u544a\u306e\u307f\u63b2\u8f09\uff09\u3092\u4e21\u7acb\u3067\u304d\u307e\u3059\u3002\n\n\n\u7cbe\u7dfb\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6d3b\u7528\u3057\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f<a href=\"https:\/\/blockthrough.com\/blog\/the-pros-and-cons-of-private-marketplace-pmp-deals\/#:~:text=A%20private%20marketplace%2C%20as%20the,the%20exclusivity%20of%20direct%20deals.\" target=\"_blank\" rel=\"noopener\">\u30d7\u30ec\u30df\u30a2\u30e0\u5e83\u544a\u67a0<\/a>\u3092\u30d1\u30c3\u30b1\u30fc\u30b8\u5316\u3057\u3066\u9ad8\u5358\u4fa1\u3067\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5e83\u544a\u53d6\u5f15\u306e\u4e00\u90e8\u3068\u3057\u3066\u5e83\u544a\u4e3b\u306b\u76f4\u63a5\u63d0\u4f9b\u3057\u3001\u72ec\u5360\u7684\u306b\u30c7\u30fc\u30bf\u6d3b\u7528\u3092\u8a31\u53ef\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>\u30db\u30b9\u30c8\u30ea\u30fc\u30c9\u5e83\u544a vs \u4e8b\u524d\u53ce\u9332\u5e83\u544a<\/h3><a href=\"https:\/\/www.adpushup.com\/blog\/what-is-programmatic-direct\/\" target=\"_blank\" rel=\"noopener\">\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30c0\u30a4\u30ec\u30af\u30c8<\/a>\u306f\u3001\u5f93\u6765\u578b\u306e\u5e83\u544a\u53d6\u5f15\u3068\u540c\u69d8\u306b\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u95a2\u5fc3\u306e\u3042\u308b\u5e83\u544a\u4e3b\u3068\u76f4\u63a5\u3084\u308a\u53d6\u308a\u3059\u308b\u65b9\u5f0f\u3067\u3059\u3002PMP\u3084\u30aa\u30fc\u30d7\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u3068\u306f\u7570\u306a\u308a\u3001\u300c\u5165\u672d\u7af6\u4e89\u300d\u3084\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306f\u767a\u751f\u3057\u307e\u305b\u3093\u3002\u3053\u306e\u4ea4\u6e09\u3067\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u7279\u5b9a\u306eCPM\uff08Cost Per Mille\uff1a1,000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u5e83\u544a\u4e3b\u652f\u6255\u984d\uff09\u3067\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u67a0\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30aa\u30fc\u30d7\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u3084PMP\u3068\u6bd4\u3079\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30c0\u30a4\u30ec\u30af\u30c8\u3067\u306f\u76f4\u63a5\u7684\u306a\u3084\u308a\u53d6\u308a\u3084\u4ea4\u6e09\u304c\u5fc5\u8981\u306a\u305f\u3081\u3001<a href=\"https:\/\/www.adpushup.com\/blog\/what-is-programmatic-direct\/\" target=\"_blank\" rel=\"noopener\">\u4eba\u7684\u95a2\u4e0e<\/a>\u304c\u591a\u304f\u306a\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u5206\u3001<em>\u3069\u306e\u5e83\u544a\u4e3b\u3068\u53d6\u5f15\u3059\u308b\u304b<\/em>\u3092\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u81ea\u8eab\u304c\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\n\n\n\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30c0\u30a4\u30ec\u30af\u30c8\u306f\u3001\u4e3b\u306b\u6b21\u306e2\u3064\u306e\u65b9\u6cd5\u3067\u884c\u308f\u308c\u307e\u3059\uff1a\n\n\n\n<ul>\n<li aria-level=\"1\">\u5e83\u544a\u4e3b\u304c\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u76f4\u63a5\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001CPM\u30d9\u30fc\u30b9\u3067\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u793a\u3002\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u88c1\u91cf\u3067\u53d7\u3051\u5165\u308c\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3002<\/li>\n<li aria-level=\"1\">\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u5e83\u544a\u4e3b\u3092\u62db\u5f85\u3057\u3001\u5728\u5eab\u8cfc\u5165\u3092\u63d0\u6848\u3002\u4ea4\u6e09\u3092\u7d4c\u3066\u5e83\u544a\u53d6\u5f15\u3092\u6210\u7acb\u3055\u305b\u308b\u3002<\/li>\n<\/ul><h3>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3067\u6d3b\u7528\u3059\u308b\u65b9\u6cd5<\/h3>\n\n\n\n\u9069\u5207\u306b\u6d3b\u7528\u3059\u308c\u3070\u3001<a href=\"\/jp?page_id=230038\" target=\"_blank\" rel=\"noopener\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/a>\u306f\u30c7\u30b8\u30bf\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u5e83\u544a\u4e3b\u306e\u53cc\u65b9\u306b\u3068\u3063\u3066\u6975\u3081\u3066\u4fa1\u5024\u306e\u9ad8\u3044\u8cc7\u7523\u3068\u306a\u308a\u307e\u3059\u3002\n\n\n<strong>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066<\/strong>\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f<em>\u65e2\u5b58<\/em>\u306e\u8cfc\u8aad\u8005\u3068\u306e\u95a2\u4fc2\u7dad\u6301\u30fb\u5f37\u5316\u3060\u3051\u3067\u306a\u304f\u3001\u81ea\u793e\u3067\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u5834\u5408\u306b\u306f\u65b0\u898f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u958b\u62d3\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u95a2\u3059\u308b\u60c5\u5831\u304c\u5897\u3048\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u3067\u5e83\u544a\u5728\u5eab\u306e\u4fa1\u5024\u304c\u9ad8\u307e\u308a\u3001\u3088\u308a\u9ad8\u3044\u6700\u4f4eCPM\u306e\u78ba\u4fdd\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\n\n\n<strong>\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066<\/strong>\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u6f5c\u5728\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u305f\u96c6\u4e2d\u7684\u306a\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3001\u9ad8\u3044\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u5b9f\u73fe\u3059\u308b\u3046\u3048\u3067\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c0e\u5165\u3057\u305f\u7d44\u7e54\u306f\u3001<a href=\"https:\/\/digitaluncovered.com\/first-party-data\/\" target=\"_blank\" 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