{"id":330667,"date":"2023-07-10T12:53:50","date_gmt":"2023-07-10T19:53:50","guid":{"rendered":"https:\/\/www.zuora.com\/guides\/getting-customers-to-commit-streamlining-subscriber-acquisition\/"},"modified":"2023-07-10T12:53:50","modified_gmt":"2023-07-10T19:53:50","slug":"getting-customers-to-commit-streamlining-subscriber-acquisition","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/jp\/guides\/getting-customers-to-commit-streamlining-subscriber-acquisition\/","title":{"rendered":"\u9867\u5ba2\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\uff1a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u7372\u5f97\u306e\u52b9\u7387\u5316"},"featured_media":243241,"parent":0,"template":"page-knowledge-hub.php","content_type":[33293],"geo":[],"growth_initiatives":[],"parent_guide_categories":[],"industry":[33529],"persona":[],"product_line":[],"topic":[33495],"class_list":["post-330667","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-guide-ja","industry-33529","topic-33495"],"acf":{"knowledge_hub_title":"\u9867\u5ba2\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\uff1a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u7372\u5f97\u306e\u52b9\u7387\u5316","knowledge_hub_author":"Rebecca 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demo","toc_cta_link":"https:\/\/www.zuora.com\/resources\/demo-on-demand\/","knowledge_hub_content":[{"acf_fc_layout":"knowledge_hub_intro","title":"","content":"\u30a4\u30f3\u30d5\u30ec\u306e\u6025\u9a30\u3068\u91d1\u5229\u306e\u4e0a\u6607\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306f\u652f\u51fa\u306e\u512a\u5148\u9806\u4f4d\u3092\u5927\u304d\u304f\u898b\u76f4\u3057\u3066\u3044\u307e\u3059\u3002\u51fa\u7248\u696d\u754c\u306b\u304a\u3044\u3066\u306f\u3001\u8aad\u8005\u304c\u30e1\u30c7\u30a3\u30a2\u6d88\u8cbb\u306b\u3064\u3044\u3066\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u614e\u91cd\u306b\u9078\u629e\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u51fa\u7248\u793e\u3082\u81ea\u793e\u306e\u4fa1\u5024\u63d0\u6848\u306e\u518d\u69cb\u7bc9\u3092\u8feb\u3089\u308c\u3066\u3044\u307e\u3059\u3002\n\n\n\u307b\u307c\u3059\u3079\u3066\u306e\u4eba\u304c\u4f55\u3089\u304b\u306e\u5f62\u3067\u30c7\u30b8\u30bf\u30eb\u304b\u3089\u30cb\u30e5\u30fc\u30b9\u3092\u5f97\u3066\u3044\u307e\u3059\u3002\u7c73\u56fd\u3067\u306f\u3001<a href=\"https:\/\/www.pewresearch.org\/short-reads\/2021\/01\/12\/more-than-eight-in-ten-americans-get-news-from-digital-devices\/\" rel=\"noopener\" target=\"_blank\">10\u4eba\u4e2d8\u4eba\u4ee5\u4e0a\u304c\u30c7\u30b8\u30bf\u30eb\u3067\u30cb\u30e5\u30fc\u30b9\u306b\u89e6\u308c\u3066\u3044\u307e\u3059<\/a>\u3002\u51fa\u7248\u793e\u306b\u3068\u3063\u3066\u73fe\u5728\u306e\u8ab2\u984c\u306f\u300c\u95a2\u5fc3\u306e\u6709\u7121\u300d\u3067\u306f\u306a\u304f\u3001\u9069\u5207\u306a\u65b9\u6cd5\u3067\u300c<i>\u6b63\u3057\u3044<\/i>\u95a2\u5fc3\u300d\u3092\u80b2\u3066\u3001\u7d4c\u6e08\u7684\u4e0d\u78ba\u5b9f\u6027\u306e\u4e2d\u3067\u3082\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u8aad\u8005\u3092\u71b1\u5fc3\u3067\u4fa1\u5024\u306e\u9ad8\u3044\u8cfc\u8aad\u8005\u3078\u3068\u8ee2\u63db\u3059\u308b\u3053\u3068\u3067\u3059\u3002\n\n\n\u8cfc\u8aad\u8005\u7372\u5f97\u3092\u52b9\u7387\u7684\u306b\u6700\u9069\u5316\u3067\u304d\u308b\u51fa\u7248\u793e\u307b\u3069\u3001\u7d4c\u6e08\u7684\u306a\u9006\u98a8\u3092\u4e57\u308a\u8d8a\u3048\u3001\u9577\u671f\u7684\u306b\u5fe0\u5b9f\u3067\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u8aad\u8005\u57fa\u76e4\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>1. 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href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2022\/12\/12\/customer-retention-versus-customer-acquisition\/?sh=3576e32c1c7d\" rel=\"noopener\" target=\"_blank\">\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u5c02\u9580\u5bb6 Saravana Kumar \u6c0f<\/a>\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\n\n\n\u305d\u3057\u3066\u3001\u51fa\u7248\u793e\u304c\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u65b9\u6cd5\u3067\u8aad\u8005\u306e\u95a2\u5fc3\u3092\u6b63\u78ba\u306b\u6349\u3048\u6d3b\u7528\u3067\u304d\u308c\u3070\u3001<a href=\"https:\/\/www.microsoft.com\/en-us\/us-partner-blog\/2020\/01\/03\/3-prescriptions-for-subscription-success\/\" rel=\"noopener\" target=\"_blank\">\u8cfc\u8aad\u8005\u7372\u5f97\u306f\u5927\u304d\u306a\u6210\u679c\u3092\u3082\u305f\u3089\u3057\u307e\u3059<\/a>\u3002\u300c<i>\u2026\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u518d\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u304c5\u500d\u3001\u8a31\u5bb9\u306e\u53ef\u80fd\u6027\u304c5\u500d\u3001\u7d39\u4ecb\u306e\u53ef\u80fd\u6027\u304c4\u500d\u3001\u65b0\u3057\u3044\u30aa\u30d5\u30a1\u30fc\u3092\u8a66\u3059\u53ef\u80fd\u6027\u304c7\u500d\u9ad8\u3044\u306e\u3067\u3059\u3002<\/i>\u300d\n\n\n\u71b1\u5fc3\u306a\u8cfc\u8aad\u8005\u306f\u3001\u51fa\u7248\u793e\u306b\u3068\u3063\u3066\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u306e\u5411\u4e0a\u3001\u53e3\u30b3\u30df\u306b\u3088\u308b\u65b0\u898f\u7372\u5f97\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u6a5f\u4f1a\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u51fa\u7248\u793e\u306b\u3068\u3063\u3066\u3001\u7121\u95a2\u5fc3\u306a\u8cfc\u8aad\u8005\u3068\u71b1\u5fc3\u306a\u8cfc\u8aad\u8005\u3092\u898b\u6975\u3081\u3001\u7cbe\u5ea6\u9ad8\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u3001\u53ce\u76ca\u6027\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>2. 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href=\"https:\/\/spiegel.medill.northwestern.edu\/what-causes-subscribers-to-pay-for-local-news\/\" rel=\"noopener\" target=\"_blank\">\u30ce\u30fc\u30b9\u30a6\u30a7\u30b9\u30bf\u30f3\u5927\u5b66\u30e1\u30c7\u30a3\u30eb\u30fb\u30b7\u30e5\u30d4\u30fc\u30b2\u30eb\u30fb\u30ea\u30b5\u30fc\u30c1\u30bb\u30f3\u30bf\u30fc\u304a\u3088\u3073Medill Local News Initiative\u306e\u5831\u544a\u306b\u3088\u308b\u3068<\/a>\u3001\u300c<i>\u3053\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3078\u306e\u30b7\u30d5\u30c8\u306b\u306f\u3001\u8cfc\u8aad\u8005\u304c\u3053\u308c\u3089\u306e\u4f01\u696d\u306b\u6700\u3082\u6c42\u3081\u3066\u3044\u308b\u4fa1\u5024\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002[\u30e1\u30c7\u30a3\u30a2\u7d4c\u55b6\u8005\u306f]\u8cfc\u8aad\u8005\u304c\u4f55\u3092\u3001\u3044\u3064\u3001\u3069\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u8aad\u3093\u3067\u3044\u308b\u304b\u3001\u3055\u3089\u306b\u306f\u8996\u8074\u3001\u30af\u30ea\u30c3\u30af\u3001\u958b\u5c01\u306a\u3069\u306e\u884c\u52d5\u3092\u628a\u63e1\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u2026<\/i>\u300d\n\n\n\u3053\u306e\u3088\u3046\u306a\u6df1\u3044\u7406\u89e3\u304c\u3042\u308c\u3070\u3001\u51fa\u7248\u793e\u306f\u9ad8\u4fa1\u5024\u306a\u8cfc\u8aad\u8005\u7372\u5f97\u306e\u305f\u3081\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b\u3092\u6700\u9069\u5316\u3067\u304d\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30aa\u30d5\u30a1\u30fc\u306e\u6253\u3061\u51fa\u3057\u65b9\u306b\u307e\u3067\u53cd\u6620\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u8aad\u8005\u304c\u3059\u3067\u306b\u81ea\u793e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u611f\u3058\u3066\u3044\u308b\u304b\u3001\u306a\u305c\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3055\u3089\u306b\u4eab\u53d7\u3059\u3079\u304d\u304b\u3092\u7684\u78ba\u304b\u3064\u660e\u78ba\u306b\u4f1d\u3048\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\n\n\n<a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/14648849221099325\" rel=\"noopener\" target=\"_blank\">\u30d5\u30ea\u30fc\u5927\u5b66\u30a2\u30e0\u30b9\u30c6\u30eb\u30c0\u30e0\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u5b66\u6559\u6388\u30fb\u30e1\u30c7\u30a3\u30a2\u7814\u7a76\u8005\u3067\u3042\u308bTim Groot Kormelink\u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\uff1a<\/a>\n\n\n\u300c<i>\u8aad\u8005\u304c\u30c7\u30b8\u30bf\u30eb\u30cb\u30e5\u30fc\u30b9\u306b\u5bfe\u3059\u308b\u652f\u63f4\u3084\u652f\u6255\u3044\u610f\u6b32\u3092\u9ad8\u3081\u305f\u306e\u306f\u3001\u30da\u30a4\u30a6\u30a9\u30fc\u30eb\u304c\u300e\u8ca1\u653f\u7684\u5fc5\u8981\u6027\u300f\u3068\u3057\u3066\u8aac\u660e\u3055\u308c\u305f\u5834\u5408\u3067\u3042\u308a\u3001\u300e\u55b6\u5229\u76ee\u7684\u300f\u3068\u3057\u3066\u8aac\u660e\u3055\u308c\u305f\u5834\u5408\u306f\u4f4e\u4e0b\u3057\u307e\u3057\u305f\u2026\u307e\u305f\u3001\u640d\u5931\u56de\u907f\u578b\uff08\u4f8b\uff1a\u300c\u30cb\u30e5\u30fc\u30b9\u304b\u3089\u9060\u3056\u304b\u3089\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u300d\uff09\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3088\u308a\u3082\u3001\u5229\u76ca\u7372\u5f97\u578b\uff08\u4f8b\uff1a\u300c\u30cb\u30e5\u30fc\u30b9\u3068\u3064\u306a\u304c\u308a\u7d9a\u3051\u307e\u3057\u3087\u3046\u300d\uff09\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u65b9\u304c\u30af\u30ea\u30c3\u30af\u6570\u304c\u591a\u304b\u3063\u305f\u3053\u3068\u304b\u3089\u3001\u300e\u8cfc\u8aad\u306e\u610f\u601d\u6c7a\u5b9a\u306f\u3001\u6709\u76ca\u306a\u60c5\u5831\u3092\u5f97\u3089\u308c\u308b\u3068\u3044\u3046\u78ba\u4fe1\u306b\u3088\u3063\u3066\u52d5\u6a5f\u4ed8\u3051\u3089\u308c\u308b\u300f\u3053\u3068\u304c\u793a\u5506\u3055\u308c\u307e\u3059\u3002<\/i>\u300d\n\n\n\u4f55\u304c\u300c\u6709\u76ca\u300d\u304b\u3001\u3064\u307e\u308a\u5b9f\u969b\u306b\u5f97\u3089\u308c\u308b\u4fa1\u5024\u306f\u8aad\u8005\u3054\u3068\u306b\u7570\u306a\u308a\u307e\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u51fa\u7248\u793e\u306f\u5404\u8aad\u8005\u306b\u3068\u3063\u3066\u306e\u72ec\u81ea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u4fa1\u5024\u3092\u628a\u63e1\u3057\u3001\u7d99\u7d9a\u7684\u306a\u8cfc\u8aad\u8005\u3092\u7372\u5f97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>3. 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href=\"https:\/\/www.thedrum.com\/news\/2023\/06\/01\/new-york-times-ceo-meredith-levien-journalism-needs-both-advertiser-consumer-support\" rel=\"noopener\" target=\"_blank\">\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u30fb\u30bf\u30a4\u30e0\u30baCEO\u306eMeredith 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