{"id":330594,"date":"2023-05-18T13:36:54","date_gmt":"2023-05-18T20:36:54","guid":{"rendered":"https:\/\/www.zuora.com\/guides\/how-will-rising-living-costs-impact-subscriptions-and-digital-publishers-2\/"},"modified":"2026-10-14T02:51:11","modified_gmt":"2026-10-14T09:51:11","slug":"how-will-rising-living-costs-impact-subscriptions-and-digital-publishers","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/jp\/guides\/how-will-rising-living-costs-impact-subscriptions-and-digital-publishers\/","title":{"rendered":"\u751f\u6d3b\u8cbb\u306e\u4e0a\u6607\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304a\u3088\u3073\u30c7\u30b8\u30bf\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f"},"featured_media":250313,"parent":0,"template":"page-knowledge-hub.php","content_type":[33293],"geo":[],"growth_initiatives":[],"parent_guide_categories":[],"industry":[33529],"persona":[],"product_line":[],"topic":[33495],"class_list":["post-330594","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-guide-ja","industry-33529","topic-33495"],"acf":{"knowledge_hub_title":"\u751f\u6d3b\u8cbb\u306e\u4e0a\u6607\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304a\u3088\u3073\u30c7\u30b8\u30bf\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f","knowledge_hub_author":"Rebecca 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href=\"https:\/\/inews.co.uk\/inews-lifestyle\/money\/bills\/cost-of-living-crisis-how-to-save-money-on-subscriptions-rather-than-cancel-them-altogether-1670819\" target=\"_blank\" 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href=\"https:\/\/moneytothemasses.com\/news\/subscription-cancellations-rise-as-cost-of-living-increases\" target=\"_blank\" rel=\"noopener\">120\u4e07\u4ef6\u4ee5\u4e0a\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/a>\u304c\u89e3\u7d04\u3055\u308c\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/ww.fashionnetwork.com\/news\/Subscriptions-suffer-in-face-of-inflation-but-there-s-an-upside-too,1421835.html\" target=\"_blank\" rel=\"noopener\">36\uff05\u306e\u4eba\u3005<\/a>\u304c\u53ef\u51e6\u5206\u6240\u5f97\u306e\u6e1b\u5c11\u3092\u7406\u7531\u306b\u5c11\u306a\u304f\u3068\u30821\u3064\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u89e3\u7d04\u3057\u3001<a href=\"https:\/\/ww.fashionnetwork.com\/news\/Subscriptions-suffer-in-face-of-inflation-but-there-s-an-upside-too,1421835.html\" target=\"_blank\" 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href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/news\/these-reader-revenue-models-keep-mind-people-who-wont-pay-full-price-yet\" target=\"_blank\" rel=\"noopener\">\u30ed\u30a4\u30bf\u30fc\u30fb\u30b8\u30e3\u30fc\u30ca\u30ea\u30ba\u30e0\u7814\u7a76\u6240<\/a>\u304c\u6628\u5e74\u30cb\u30e5\u30fc\u30b9\u30ea\u30fc\u30c0\u30fc\u306b\u8abf\u67fb\u3092\u884c\u3063\u305f\u969b\u3001\u7d04\u534a\u6570\u304c\u3053\u306e\u70b9\u3092\u91cd\u8981\u306a\u8ab2\u984c\u3068\u3057\u3066\u8a8d\u8b58\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\n\n\n\u751f\u6d3b\u8cbb\u9ad8\u9a30\u306e\u72b6\u6cc1\u4e0b\u3001<a href=\"https:\/\/365retail.co.uk\/growth-of-subscription-economy-steadies-as-the-cost-of-living-impacts-consumer-spending\/\" target=\"_blank\" rel=\"noopener\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u63d0\u4f9b\u4e8b\u696d\u8005\u306e51\uff05<\/a>\u304c\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u529b\u4f4e\u4e0b\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u4fa1\u683c\u5f15\u304d\u4e0b\u3052\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u306e\u306f\u5f53\u7136\u306e\u6d41\u308c\u3067\u3059\u3002\u3055\u3089\u306b\u3001<a href=\"https:\/\/365retail.co.uk\/growth-of-subscription-economy-steadies-as-the-cost-of-living-impacts-consumer-spending\/\" target=\"_blank\" rel=\"noopener\">\u51fa\u7248\u793e\u306e61\uff05<\/a>\u304c\u3001\u3088\u308a\u5e45\u5e83\u3044\u5c64\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u3001\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u3044\u4fa1\u683c\u30d7\u30e9\u30f3\u3084\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u307e\u3059\u3002\n\n\n\u4f8b\u3048\u3070\u3001<a href=\"https:\/\/www.dailymaverick.co.za\/\" target=\"_blank\" rel=\"noopener\">\u5357\u30a2\u30d5\u30ea\u30ab\u306eDaily Maverick<\/a>\u306f\u300c<a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/news\/these-reader-revenue-models-keep-mind-people-who-wont-pay-full-price-yet\" target=\"_blank\" rel=\"noopener\">\u652f\u6255\u3048\u308b\u91d1\u984d\u3092\u652f\u6255\u3046<\/a>\u300d\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u3001\u30dd\u30eb\u30c8\u30ac\u30eb\u306e<a href=\"https:\/\/www.publico.pt\/\" target=\"_blank\" rel=\"noopener\"><em>Publico<\/em><\/a>\u306f\u5931\u696d\u8005\u5411\u3051\u306b\u7121\u6599\u306e\u30c7\u30b8\u30bf\u30eb\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u898b\u3059\u308b\u3068\u8ca1\u52d9\u7684\u306b\u306f\u9006\u52b9\u679c\u306b\u601d\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30b9\u30da\u30a4\u30f3\u306e<a href=\"https:\/\/www.eldiario.es\/\" target=\"_blank\" rel=\"noopener\">El Diario<\/a>\u306f\u3001\u5168\u984d\u652f\u6255\u3044\u304c\u96e3\u3057\u3044\u4eba\u5411\u3051\u306b\u7121\u6599\u307e\u305f\u306f\u5272\u5f15\u4fa1\u683c\u3092\u5c0e\u5165\u3057\u305f\u3053\u3068\u3067\u6709\u6599\u4f1a\u54e1\u6570\u304c\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306f\u3001\u8aad\u8005\u3068\u306e\u95a2\u4fc2\u6027\u3092\u300c\u53d6\u5f15\u7684\u300d\u3067\u306f\u306a\u304f\u300c\u611f\u60c5\u7684\u300d\u306b\u91cd\u8996\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u8a55\u4fa1\u3055\u308c\u305f\u7d50\u679c\u3060\u3068\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002\n\n\n\u73fe\u72b6\u306e\u7d4c\u6e08\u74b0\u5883\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3057\u305f\u3044\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u5e74\u9593\u5951\u7d04\u306b\u3088\u308b\u5272\u5f15\u3084\u3001\u3088\u308a\u304a\u5f97\u611f\u306e\u3042\u308b\u7279\u5225\u5272\u5f15\u30fb\u30d0\u30f3\u30c9\u30eb\u5546\u54c1\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u3082\u691c\u8a0e\u3067\u304d\u307e\u3059\u3002\u7121\u6599\u307e\u305f\u306f\u5272\u5f15\u4fa1\u683c\u306e\u63d0\u4f9b\u306f\u3001\u73fe\u72b6\u3078\u306e\u9069\u5fdc\u3092\u53ef\u80fd\u306b\u3059\u308b\u9577\u671f\u7684\u306a\u6295\u8cc7\u3068\u6349\u3048\u308b\u3079\u304d\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3092\u59cb\u3081\u3001\u5c06\u6765\u7684\u306a\u9867\u5ba2\u80b2\u6210\u3078\u3068\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\n\n\n\u3055\u3089\u306b\u3001\u4e0d\u900f\u660e\u306a\u7d4c\u6e08\u72b6\u6cc1\u4e0b\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u5206\u306e\u30d7\u30e9\u30f3\u3092\u67d4\u8edf\u306b\u5909\u66f4\u30fb\u89e3\u7d04\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u5909\u66f4\u3092\u5bb9\u6613\u306b\u3059\u308b\u3053\u3068\u306f\u4e00\u898b\u9006\u52b9\u679c\u306b\u601d\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u5411\u4e0a\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u308b\u826f\u597d\u306a\u9867\u5ba2\u4f53\u9a13\u306e\u91b8\u6210\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>\u901a\u5e38\u55b6\u696d\u306b\u623b\u308b\u306e\u304b\uff1f<\/h3>\n\n\n\n\u78ba\u304b\u306b\u3001\u89e3\u7d04\u7387\u306e\u4e0a\u6607\u3084\u65b0\u898f\u4f1a\u54e1\u7372\u5f97\u306e\u96e3\u5316\u3068\u3044\u3063\u305f\u30ea\u30b9\u30af\u306f\u3042\u308b\u3082\u306e\u306e\u3001<a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/journalism-media-and-technology-trends-and-predictions-2022#:~:text=Subscription%20remains%20the%20number%20one,significantly%20over%20the%20last%20year.\" target=\"_blank\" rel=\"noopener\">\u51fa\u7248\u793e\u306e79\uff05<\/a>\u306f\u30012022\u5e74\u3082\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u6700\u91cd\u8981\u306e\u53ce\u76ca\u6e90\u306e\u4e00\u3064\u3067\u3042\u308a\u7d9a\u3051\u308b\u3068\u81ea\u4fe1\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\n\n\n\u5b9f\u969b\u3001\u7269\u4fa1\u4e0a\u6607\u3084\u53ef\u51e6\u5206\u6240\u5f97\u306e\u6e1b\u5c11\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3078\u306e<em>\u95a2\u5fc3<\/em>\u306e\u55aa\u5931\u3092\u610f\u5473\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002Barclay Card\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u30a4\u30f3\u30d5\u30ec\u3084\u7d4c\u6e08\u7684\u306a\u30b9\u30c8\u30ec\u30b9\u304c\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001<a href=\"https:\/\/365retail.co.uk\/growth-of-subscription-economy-steadies-as-the-cost-of-living-impacts-consumer-spending\/\" target=\"_blank\" rel=\"noopener\">4\u5272\u306e\u4eba\u3005<\/a>\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u512a\u308c\u3001\u65b0\u3057\u3044\u4f53\u9a13\u306e\u6a5f\u4f1a\u3084\u5927\u304d\u306a\u5229\u4fbf\u6027\u3092\u3082\u305f\u3089\u3059\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\n\n\n\u307e\u305f\u3001\u4e00\u90e8\u306e\u4eba\u306b\u3068\u3063\u3066\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u4e0d\u8981\u306a\u30b3\u30b9\u30c8\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u4ed6\u306e\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u306f\u3001<a href=\"https:\/\/home.barclaycard\/press-releases\/2022\/07\/growth-of-subscription-economy--steadies\/\" target=\"_blank\" rel=\"noopener\">\u5b9a\u671f\u7684\u306a\u652f\u6255\u3044\u304c\u5bb6\u8a08\u7ba1\u7406\u3092\u3057\u3084\u3059\u304f\u3057\u3001<\/a><em>\u4f55\u304c\u5f97\u3089\u308c\u308b\u304b\u660e\u78ba\u306b\u306a\u308b<\/em>\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u4eca\u5f8c\u306e\u5c55\u671b<\/h3>\n\n\n\n\u3053\u308c\u3089\u306e\u7d71\u8a08\u3092\u8e0f\u307e\u3048\u308b\u3068\u3001\u696d\u754c\u5168\u4f53\u3068\u3057\u3066\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u4e3b\u8981\u306a\u53ce\u76ca\u6e90\u3068\u3059\u308b\u6d41\u308c\u306f\u4f9d\u7136\u3068\u3057\u3066\u5f37\u3044\u3053\u3068\u304c\u4f3a\u3048\u307e\u3059\u3002\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u6226\u7565\u3092\u3055\u3089\u306b\u78e8\u304d\u4e0a\u3052\u3066\u63a8\u9032\u3059\u308b\u3053\u3068\u304c\u3001\u4eca\u5f8c\u306e\u6700\u5584\u7b56\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\n\n\n\u30c7\u30b8\u30bf\u30eb\u51fa\u7248\u696d\u754c\u306f\u4eca\u5f8c\u3082\u4e00\u5b9a\u306e\u5909\u5316\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u304c\u3001\u30c7\u30fc\u30bf\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6280\u8853\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u4e8b\u696d\u3092\u52b9\u679c\u7684\u306b\u5b88\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\n\n\n\n\n\n\n\n\n\n\n\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u5e02\u5834\u3067\u30ec\u30b8\u30ea\u30a8\u30f3\u30b9\u3092\u7dad\u6301\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/www.zephr.com\/podcast\/podcast3-thesubscriptionthinktank-julian\" target=\"_blank\" rel=\"noopener\">\u3053\u3061\u3089\u306e\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\uff08\u6210\u719f\u5e02\u5834\u3067\u306e\u6210\u9577\u6226\u7565\uff09<\/a>\u3092\u3054\u8996\u8074\u304f\u3060\u3055\u3044\u3002","include_in_toc":false}],"faq_title":"FAQs","faq_items":null,"knowledge_hub_archive_url":"","knowledge_hub_archive_label":"","glossary_topic_tax_item":null,"resource_marketo_form_id":"","marketo_form_title":"","marketo_form_sub_title":""},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/guides\/330594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":1,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/guides\/330594\/revisions"}],"predecessor-version":[{"id":338823,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/guides\/330594\/revisions\/338823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/media\/250313"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/media?parent=330594"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/content_type?post=330594"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/geo?post=330594"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/growth_initiatives?post=330594"},{"taxonomy":"parent_guide_categories","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/parent_guide_categories?post=330594"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/industry?post=330594"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/persona?post=330594"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/product_line?post=330594"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/topic?post=330594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}