{"id":330587,"date":"2023-05-18T12:23:57","date_gmt":"2023-05-18T19:23:57","guid":{"rendered":"https:\/\/www.zuora.com\/guides\/strategies-for-publishers-to-monetise-first-party-data-2\/"},"modified":"2026-10-14T03:19:18","modified_gmt":"2026-10-14T10:19:18","slug":"strategies-for-publishers-to-monetise-first-party-data","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/jp\/guides\/strategies-for-publishers-to-monetise-first-party-data\/","title":{"rendered":"\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306e\u6226\u7565"},"featured_media":243229,"parent":0,"template":"page-knowledge-hub.php","content_type":[33293],"geo":[],"growth_initiatives":[],"parent_guide_categories":[],"industry":[33489],"persona":[33506],"product_line":[33225],"topic":[33495,33278,33505],"class_list":["post-330587","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-guide-ja","industry-media-entertainment-ja","persona-33506","product_line-zephr-ja","topic-33495","topic-business-innovation-ja","topic-33505"],"acf":{"knowledge_hub_title":"\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306e\u6226\u7565","knowledge_hub_author":"Rebecca Blankenship","knowledge_hub_date":"20230518","knowledge_hub_read_time_label":"1 min read","knowledge_hub_secondary_category":"","knowledge_hub_category":"GUIDES","knowledge_hub_show_summary":true,"knowledge_hub_summary":"<p>\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308c\u3070\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u901a\u3058\u3066\u9ad8\u4ed8\u52a0\u4fa1\u5024\u306e\u5e83\u544a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>","knowledge_hub_featured_image":243229,"knowledge_hub_hero_media_content_group":{"knowledge_hub_is_vidyard_video":false,"knowledge_hub_vidyard_video_group":{"vidyard_id":""}},"knowledge_hub_show_toc":true,"toc_card_title":"Why Zuora?","toc_card_description":"From subscriptions and hybrid bundles to complex usage and AI tokens, Zuora has the right solutions to solve the biggest CFO challenges with one monetization platform.","toc_cta_label":"Watch demo","toc_cta_link":"https:\/\/www.zuora.com\/resources\/demo-on-demand\/","knowledge_hub_content":[{"acf_fc_layout":"knowledge_hub_intro","title":"","content":"\u30dd\u30b9\u30c8\u30af\u30c3\u30ad\u30fc\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u30c7\u30b8\u30bf\u30eb\u51fa\u7248\u696d\u754c\u3067<a href=\"https:\/\/blog.google\/products\/admanager\/why-americas-publishers-are-prioritizing-first-party-data\/\" target=\"_blank\" rel=\"noopener\">\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7dad\u6301\u3059\u308b<\/a>\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u7a74\u57cb\u3081\u3092\u76ee\u6307\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304c\u6301\u3064\u672a\u958b\u62d3\u306e\u529b\u3092\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3059\u308b\u59ff\u52e2\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\n\n\n<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-demise-of-third-party-cookies-and-identifiers#\" target=\"_blank\" rel=\"noopener\">\u30de\u30c3\u30ad\u30f3\u30bc\u30fc<\/a>\u306b\u3088\u308b\u5206\u6790\u3067\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u7d42\u7109\u306b\u3088\u308a\u3001\u51fa\u7248\u696d\u754c\u306f\u6700\u5927100\u5104\u30c9\u30eb\u306e\u5e83\u544a\u53ce\u76ca\u3092\u4ee3\u66ff\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u82f1\u56fd\u304a\u3088\u3073\u7c73\u56fd\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e95\uff05\u304c\u3059\u3067\u306b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u57fa\u76e4\u3068\u3057\u305f\u53ce\u76ca\u5316\u6226\u7565\u306e\u69cb\u7bc9\u3092\u958b\u59cb\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u65b0\u305f\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u969b\u306b\u78ba\u7acb\u3057\u5b9f\u88c5\u3067\u304d\u3066\u3044\u308b\u306e\u306f\u3001\u73fe\u6642\u70b9\u3067\u308f\u305a\u304b28\uff05\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u307e\u3059\u3002\n\n\n\u5148\u3092\u884c\u304f\u305f\u3081\u306b\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304b\u3089\u6700\u5927\u9650\u306e\u4fa1\u5024\u3092\u5f15\u304d\u51fa\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u53ce\u76ca\u5316\u3059\u308b\u305f\u3081\u306e5\u3064\u306e\u6226\u7565\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002","include_in_toc":false},{"acf_fc_layout":"knowledge_hub_text_block","title":"\u3088\u308a\u52b9\u679c\u7684\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d5\u30a1\u30cd\u30eb\u306e\u69cb\u7bc9","content":"\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u8aad\u8005\u306e\u884c\u52d5\u3001\u55dc\u597d\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u6bd4\u985e\u306a\u304d\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d5\u30a1\u30cd\u30eb\u3092\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u305d\u306e\u52b9\u7387\u3092\u6700\u5927\u5316\u3057\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u8aad\u8005\u306e\u8208\u5473\u306b\u78ba\u5b9f\u306b\u5408\u81f4\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/personalization-customer-centric-108679#:~:text=The%20report%20found%20that%20conversion,two%20pages%20with%20personalized%20elements.\" target=\"_blank\" rel=\"noopener\">\u8cfc\u8aad\u8005\u3078\u306e\u8ee2\u63db\u7387\u3092\u9ad8\u3081\u308b<\/a>\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">\u6d88\u8cbb\u8005\u306e71\uff05<\/a>\u304c\u3001\u4f01\u696d\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3084\u308a\u53d6\u308a\u3092\u671f\u5f85\u3057\u3066\u3044\u308b\u73fe\u5728\u3001\u305d\u306e\u91cd\u8981\u6027\u306f\u5897\u3057\u3066\u3044\u307e\u3059\u3002\n\n\n\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u306f\u3001<a href=\"https:\/\/www.zuora.com\/jp\/blog\/what-is-a-dynamic-paywall\" target=\"_blank\" rel=\"noopener\">\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30da\u30a4\u30a6\u30a9\u30fc\u30eb<\/a>\u306e\u5c0e\u5165\u3068\u5bc6\u63a5\u306b\u9023\u643a\u3057\u3066\u3044\u307e\u3059\u3002\u753b\u4e00\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304b\u3089\u8131\u5374\u3057\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u500b\u5225\u6700\u9069\u5316\u306e\u7372\u5f97\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8cfc\u8aad\u306b\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30da\u30a4\u30a6\u30a9\u30fc\u30eb\u3092\u63d0\u793a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306b\u3088\u308b\u6df1\u304f\u9577\u671f\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3067CLV\u3092\u5411\u4e0a<\/h3><a href=\"http:\/\/www.salesforce.com\/blog\/customer-lifetime-value\/#:~:text=First-party%20data%20can%20reveal%20changes%20in%20consumer%20behavior&amp;text=Businesses%20can%20use%20their%20new,from%20and%20interact%20with%20brands.\" target=\"_blank\" rel=\"noopener\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u6295\u8cc7\u5bfe\u52b9\u679c\u304c\u975e\u5e38\u306b\u9ad8\u3044\u65bd\u7b56\u3067\u3059\u3002<\/a>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u529b\u306f\u65b0\u898f\u7372\u5f97\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u65e2\u5b58\u8cfc\u8aad\u8005\u306e\u7dad\u6301\u306b\u3082\u53ca\u3073\u3001\u7d50\u679c\u3068\u3057\u3066CLV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5411\u4e0a\u306b\u4e0d\u53ef\u6b20\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u8cfc\u8aad\u8005\u306e\u7dad\u6301\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u91b8\u6210\u3084\u7fd2\u6163\u5316\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3078\u306e\u9577\u671f\u7684\u306a\u6295\u8cc7\u304c\u524d\u63d0\u3068\u306a\u308a\u307e\u3059\u3002\n\n\n\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3068\u3068\u3082\u306b\u3001\u91cd\u8981\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3082\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u6848\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u8aad\u8005\u306e\u8208\u5473\u3092\u6301\u7d9a\u3055\u305b\u308b\u3079\u304d\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u9577\u671f\u7684\u304b\u3064\u9ad8\u4fa1\u5024\u306a\u8cfc\u8aad\u8005\u95a2\u4fc2\u306e\u69cb\u7bc9\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\n\n\n\u3055\u3089\u306b\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u3092\u6df1\u304f\u5206\u6790\u3057\u3001\u3069\u3053\u306b\u6700\u3082\u4fa1\u5024\u304c\u3042\u308a\u3001\u3069\u3053\u3067\u7121\u99c4\u306a\u640d\u5931\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u304b\u3092\u8a73\u7d30\u304b\u3064\u5177\u4f53\u7684\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u8aad\u8005\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3082\u3068\u306b\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u6b21\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002\n\n\n\n<ul>\n<li aria-level=\"1\">\u6700\u3082\u4fa1\u5024\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u6a5f\u4f1a\u3092\u6700\u5927\u9650\u6d3b\u7528\u3059\u308b\u3002<\/li>\n<li aria-level=\"1\">\u96e2\u8131\u30ea\u30b9\u30af\u306e\u9ad8\u3044\u8cfc\u8aad\u8005\u3092\u4e8b\u524d\u306b\u7279\u5b9a\u3057\u3001\u89e3\u7d04\u9632\u6b62\u65bd\u7b56\u3067\u547c\u3073\u623b\u3059\u3002<\/li>\n<li aria-level=\"1\">\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6709\u671b\u306a\u6a5f\u4f1a\u3092\u898b\u6975\u3081\u308b\u3002<\/li>\n<\/ul><h3>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u65b0\u305f\u306a\u53ce\u76ca\u6a5f\u4f1a\u306e\u767a\u6398<\/h3>\n\n\n\n\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u65b0\u305f\u306a\u30a2\u30a4\u30c7\u30a2\u306e\u5b9d\u5eab\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u6f5c\u5728\u7684\u306a\u5546\u54c1\u3084\u53ce\u76ca\u5316\u306e\u624b\u6cd5\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u6a5f\u4f1a\u3092\u767a\u60f3\u3067\u304d\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u4e8b\u696d\u958b\u767a\u6226\u7565\u306b\u6d3b\u304b\u3057\u3001\u63d0\u4f9b\u4fa1\u5024\u306e\u591a\u69d8\u5316\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\u3002\n\n\n\u4f8b\u3048\u3070\u3001\u65e2\u5b58\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u3092\u6709\u6599\u5546\u54c1\u3078\u8ee2\u63db\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u30fb\u30bf\u30a4\u30e0\u30ba\u304c\u30af\u30ed\u30b9\u30ef\u30fc\u30c9\u30d1\u30ba\u30eb\u3067\u5b9f\u73fe\u3057\u305f\u3088\u3046\u306b\u3001\u65e2\u5b58\u8cfc\u8aad\u8005\u3078\u306e\u30af\u30ed\u30b9\u30bb\u30eb\u6a5f\u4f1a\u3092\u5275\u51fa\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u65b0\u305f\u306a\u8cfc\u8aad\u8005\u7372\u5f97\u306e\u305f\u3081\u306e\u65b0\u898f\u4e8b\u696d\u306e\u67f1\u306b\u3082\u306a\u308a\u307e\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>\u30ea\u30fc\u30c1\u306e\u62e1\u5927<\/h3><a href=\"\/jp?page_id=230038\" target=\"_blank\" rel=\"noopener\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/a>\u306f\u3001<em>\u65e2\u5b58<\/em>\u8aad\u8005\u5c64\u3060\u3051\u3067\u306a\u304f\u3001<em>\u6f5c\u5728\u7684<\/em>\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3064\u3044\u3066\u3082\u6d1e\u5bdf\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u65e2\u5b58\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u5c5e\u6027\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u53cd\u5fdc\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5171\u901a\u70b9\u3084\u8208\u5473\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u62bd\u51fa\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u30c1\u30e3\u30cd\u30eb\u304c\u5229\u7528\u3055\u308c\u3084\u3059\u3044\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u8a18\u4e8b\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u304b\u3092\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\n\n\n\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u305f\u65e2\u5b58\u8aad\u8005\u5c64\u306e\u8a73\u7d30\u306a\u77e5\u898b\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u4e2d\u304b\u3089<em>\u65b0\u898f<\/em>\u8aad\u8005\u3092\u3069\u306e\u3088\u3046\u306b\u7372\u5f97\u3059\u308b\u304b\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u8aad\u8005\u5c64\u306e\u7279\u5b9a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u72d9\u3063\u305f\u3001\u975e\u5e38\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u9069\u5207\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>\u9ad8\u53ce\u76ca\u306a\u5e83\u544a\u53d6\u5f15\u306e\u5b9f\u73fe<\/h3><a href=\"https:\/\/blog.google\/products\/admanager\/why-americas-publishers-are-prioritizing-first-party-data\/\" target=\"_blank\" rel=\"noopener\">\u8abf\u67fb\u5bfe\u8c61\u3068\u306a\u3063\u305f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e75\uff05<\/a>\u304c\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306e\u5909\u5316\u306b\u3088\u3063\u3066\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30e4\u30fc\u3068\u306e\u95a2\u4fc2\u304c\u597d\u8ee2\u3057\u3001\u4ea4\u6e09\u529b\u304c\u81ea\u793e\u5074\u306b\u79fb\u308b\u3053\u3068\u306b\u671f\u5f85\u3092\u5bc4\u305b\u3066\u3044\u307e\u3059\u3002\n\n\n\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30cb\u30c3\u30c1\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u6975\u3081\u3066\u4fa1\u5024\u304c\u9ad8\u304f\u3001\u8aad\u8005\u5c64\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30cf\u30a4\u30d1\u30fc\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u73fe\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5e83\u544a\u67a0\u3092\u58f2\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u300d\u3068\u305d\u306e\u30cb\u30fc\u30ba\u3084\u95a2\u5fc3\u306b\u95a2\u3059\u308b\u77e5\u898b\u305d\u306e\u3082\u306e\u3092\u4fa1\u5024\u3068\u3057\u3066\u63d0\u4f9b\u3059\u308b\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u53ce\u76ca\u5316\u306e\u91cd\u8981\u306a\u624b\u6cd5\u3067\u3059\u3002\n\n\n\u6226\u7565\u7684\u304b\u3064\u5305\u62ec\u7684\u306b\u53ce\u96c6\u3055\u308c\u305f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u9ad8\u53ce\u76ca\u306a\u5e83\u544a\u6a5f\u4f1a\u3092\u5275\u51fa\u3057\u307e\u3059\u3002\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u5e83\u544a\u4e3b\u304c\u6c42\u3081\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u3001\u5e45\u5e83\u304f\u8a73\u7d30\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u50cf\u3092\u63cf\u304f\u30c7\u30fc\u30bf\u53ce\u96c6\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u9032\u5316\u7684\u30d7\u30ed\u30d5\u30a1\u30a4\u30ea\u30f3\u30b0\u3092\u901a\u3058\u3066\u3001\u8aad\u8005\u306e\u884c\u52d5\u3084\u95a2\u5fc3\u306b\u95a2\u3059\u308b\u77e5\u8b58\u3092\u7d99\u7d9a\u7684\u306b\u6df1\u3081\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u7406\u89e3\u304c\u5f37\u5316\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u6df1\u3044\u7406\u89e3\u306f\u3001\u7d30\u5206\u5316\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u5411\u3051\u306e\u30cf\u30a4\u30d1\u30fc\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u53ef\u80fd\u306b\u3057\u3001\u5e73\u5747CPM\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u63d0\u4f9b\u3059\u308b\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u74b0\u5883\u3068\u3001\u8cfc\u8aad\u8005\u3068\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fb\u4fe1\u983c\u95a2\u4fc2\u304c\u5927\u304d\u306a\u9b45\u529b\u3068\u306a\u308a\u307e\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304c\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u4e3b\u5c0e\u6a29\u3092\u3082\u305f\u3089\u3059<\/h3>\n\n\n\n\u300c\u30af\u30c3\u30ad\u30fc\u30d1ocalypse\u300d\u306b\u3088\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u9818\u57df\u306b\u306f\u5927\u304d\u306a\u5909\u9769\u304c\u8a2a\u308c\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304b\u3089\u306e\u79fb\u884c\u671f\u306b\u304a\u3044\u3066\u3082\u3001\u5341\u5206\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u5f37\u307f\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3059\u308b\u9375\u306f\u3001<a href=\"\/jp?page_id=230038\" target=\"_blank\" rel=\"noopener\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/a>\u306e\u529b\u3092\u6d3b\u7528\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4fc3\u9032\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6df1\u5316\u3001\u305d\u3057\u3066\u6700\u5927\u9650\u306eCLV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5b9f\u73fe\u3092\u76ee\u6307\u3059\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u53ce\u76ca\u6e90\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u591a\u69d8\u5316\u3092\u6050\u308c\u308b\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3080\u3057\u308d\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u57fa\u76e4\u3068\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u4e3b\u5c0e\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7a4d\u6975\u7684\u306b\u9078\u629e\u3059\u3079\u304d\u3067\u3059\u3002","show_striped_bar":false,"related_post":null,"include_in_toc":true}],"faq_title":"FAQs","faq_items":null,"knowledge_hub_archive_url":"","knowledge_hub_archive_label":"","glossary_topic_tax_item":null,"resource_marketo_form_id":5917,"marketo_form_title":"\u7d9a\u304d\u3092\u8aad\u3080\u306b\u306f\u30d5\u30a9\u30fc\u30e0\u306b\u3054\u8a18\u5165\u304f\u3060\u3055\u3044","marketo_form_sub_title":""},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/guides\/330587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":1,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/guides\/330587\/revisions"}],"predecessor-version":[{"id":338842,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/guides\/330587\/revisions\/338842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/media\/243229"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/media?parent=330587"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/content_type?post=330587"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/geo?post=330587"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/growth_initiatives?post=330587"},{"taxonomy":"parent_guide_categories","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/parent_guide_categories?post=330587"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/industry?post=330587"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/persona?post=330587"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/product_line?post=330587"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/topic?post=330587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}