{"id":330572,"date":"2023-05-18T11:27:24","date_gmt":"2023-05-18T18:27:24","guid":{"rendered":"https:\/\/www.zuora.com\/guides\/behavioral-pricing-for-publishers\/"},"modified":"2023-05-18T11:27:24","modified_gmt":"2023-05-18T18:27:24","slug":"behavioral-pricing-for-publishers","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/jp\/guides\/behavioral-pricing-for-publishers\/","title":{"rendered":"\u51fa\u7248\u793e\u5411\u3051\u306e\u884c\u52d5\u30d9\u30fc\u30b9\u4fa1\u683c\u8a2d\u5b9a"},"featured_media":242155,"parent":0,"template":"page-knowledge-hub.php","content_type":[33293],"geo":[],"growth_initiatives":[],"parent_guide_categories":[],"industry":[],"persona":[],"product_line":[],"topic":[33469,33285],"class_list":["post-330572","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-guide-ja","topic-subscribed-institute-ja","topic-pricing-and-packaging-ja"],"acf":{"knowledge_hub_title":"\u51fa\u7248\u793e\u5411\u3051\u306e\u884c\u52d5\u30d9\u30fc\u30b9\u4fa1\u683c\u8a2d\u5b9a","knowledge_hub_author":"Rebecca 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platform.","toc_cta_label":"Watch demo","toc_cta_link":"https:\/\/www.zuora.com\/resources\/demo-on-demand\/","knowledge_hub_content":[{"acf_fc_layout":"knowledge_hub_intro","title":"","content":"\u4fa1\u683c\u8a2d\u5b9a\u306f\u5e38\u306b\u5909\u52d5\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u3057\u304b\u3057\u3001<a href=\"https:\/\/whatsnewinpublishing.com\/the-biggest-pieces-of-the-puzzle-pricing-strategies-publishers-are-using-to-get-readers-to-pay-and-stay\/\" rel=\"noopener\" target=\"_blank\">Greg Piechota\uff08INMA\u30ea\u30b5\u30fc\u30c1\u30e3\u30fc\u30fb\u30a4\u30f3\u30fb\u30ec\u30b8\u30c7\u30f3\u30b9\uff09<\/a>\u306a\u3069\u591a\u304f\u306e\u5c02\u9580\u5bb6\u304c\u300c\u4fa1\u683c\u8a2d\u5b9a\u306f\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u304c\u5229\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u6700\u901f\u304b\u3064\u6700\u3082\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3042\u308b\u300d\u3068\u8ff0\u3079\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3082\u3001\u591a\u304f\u306e\u51fa\u7248\u793e\u304c\u4fa1\u683c\u6226\u7565\u3092\u6700\u91cd\u8981\u8ab2\u984c\u3068\u3057\u3066\u3044\u308b\u306e\u306f\u5f53\u7136\u306e\u3053\u3068\u3067\u3059\u3002\n\n\n\u8fd1\u5e74\u3001\u8aad\u8005\u53ce\u76ca\u3092\u5897\u52a0\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u51fa\u7248\u793e\u306f\u65b0\u898f\u8cfc\u8aad\u8005\u306e\u7372\u5f97\u3068\u65e2\u5b58\u8cfc\u8aad\u8005\u306e\u7dad\u6301\u3092\u4e21\u7acb\u3067\u304d\u308b\u4fa1\u683c\u6226\u7565\u306e\u69cb\u7bc9\u306b\u6ce8\u529b\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u51fa\u7248\u793e\u306f\u3053\u306e\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u300c\u884c\u52d5\u30d9\u30fc\u30b9\u4fa1\u683c\u8a2d\u5b9a\uff08\u30d3\u30d8\u30a4\u30d3\u30a2\u30e9\u30eb\u30fb\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\uff09\u300d\u306b\u6ce8\u76ee\u3057\u3066\u3044\u307e\u3059\u3002\n\n\n\u305d\u3057\u3066\u3001\u51fa\u7248\u793e\u304c\u3088\u308a\u5f37\u56fa\u306a\u884c\u52d5\u30d9\u30fc\u30b9\u4fa1\u683c\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u308b\u3088\u3046\u3001\u672c\u8a18\u4e8b\u3067\u306f\u53ce\u76ca\u6700\u5927\u5316\u3068\u533f\u540d\u30e6\u30fc\u30b6\u30fc\u306e\u4f1a\u54e1\u767b\u9332\u30fb\u8cfc\u8aad\u4fc3\u9032\u306e\u305f\u3081\u306e6\u3064\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002","include_in_toc":false},{"acf_fc_layout":"knowledge_hub_text_block","title":"\u884c\u52d5\u30d9\u30fc\u30b9\u4fa1\u683c\u8a2d\u5b9a\uff08\u30d3\u30d8\u30a4\u30d3\u30a2\u30e9\u30eb\u30fb\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\uff09\u3068\u306f\uff1f","content":"\u884c\u52d5\u30d9\u30fc\u30b9\u4fa1\u683c\u8a2d\u5b9a\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u5c5e\u6027\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u8cfc\u8aad\u578b\u30b5\u30fc\u30d3\u30b9\u306b\u6700\u9069\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u6c7a\u5b9a\u3059\u308b\u6226\u7565\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u9ad8\u6240\u5f97\u5c64\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u95a2\u4e0e\u5ea6\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3055\u308c\u305f\u5834\u5408\u3001\u51fa\u7248\u793e\u306f\u4f4e\u6240\u5f97\u5c64\u3067\u95a2\u4e0e\u5ea6\u306e\u4f4e\u3044\u30e6\u30fc\u30b6\u30fc\u3088\u308a\u3082\u591a\u304f\u306e\u6a5f\u80fd\u3092\u9ad8\u4fa1\u683c\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\n\n\n\u3057\u304b\u3057\u3001\u3053\u308c\u306f\u5358\u306a\u308b\u57fa\u672c\u7684\u306a\u5c5e\u6027\u60c5\u5831\u306b\u3068\u3069\u307e\u308a\u307e\u305b\u3093\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30da\u30a4\u30a6\u30a9\u30fc\u30eb\u3084\u8cfc\u8aad\u7ba1\u7406\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u51fa\u7248\u793e\u306f\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u884c\u52d5\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u55dc\u597d\u3092\u628a\u63e1\u3057\u3001\u5404\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u6700\u9069\u306a\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\n\n\n\u3053\u306e\u3088\u3046\u306b\u884c\u52d5\u30d9\u30fc\u30b9\u4fa1\u683c\u8a2d\u5b9a\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5411\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304b\u3089\u3001<a href=\"https:\/\/www.decisionmarketing.co.uk\/views\/behavioural-pricing-is-the-ultimate-in-personalisation\" rel=\"noopener\" target=\"_blank\">\u4eca\u5f8c\u306e\u4e3b\u6d41\u6226\u7565\u3068\u3057\u3066\u63a8\u5968\u3059\u308b\u5c02\u9580\u5bb6\u3082\u3044\u307e\u3059<\/a>\u3002\u305f\u3060\u3057\u3001\u73fe\u5728\u306f\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u591a\u304f\u306e\u51fa\u7248\u793e\u304c\u5c0e\u5165\u65b9\u6cd5\u3092\u6a21\u7d22\u3057\u306a\u304c\u3089\u8a66\u884c\u932f\u8aa4\u3092\u7d9a\u3051\u3066\u3044\u308b\u6bb5\u968e\u3067\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>\u306a\u305c\u30c7\u30b8\u30bf\u30eb\u51fa\u7248\u696d\u754c\u3067\u884c\u52d5\u30d9\u30fc\u30b9\u4fa1\u683c\u8a2d\u5b9a\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/h3>\n\n\n\n\u884c\u52d5\u30d9\u30fc\u30b9\u4fa1\u683c\u8a2d\u5b9a\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\uff08\u3072\u3044\u3066\u306f\u4e8b\u696d\u53ce\u76ca\uff09\u306b\u76f4\u63a5\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u5f71\u97ff\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e3\u3064\u306e\u5f62\u3067\u73fe\u308c\u307e\u3059\u3002\n\n\n\n<p>1. 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target=\"_blank\">\u9867\u5ba2\u306e\u4fe1\u983c\u306f\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u306a\u6210\u529f\u8981\u56e0<\/a>\u3067\u3042\u308b\u305f\u3081\u3001\u30b5\u30dd\u30fc\u30c8\u30c1\u30fc\u30e0\u304c\u4fa1\u683c\u306b\u95a2\u3059\u308b\u8cea\u554f\u3084\u61f8\u5ff5\u306b\u3057\u3063\u304b\u308a\u5bfe\u5fdc\u3067\u304d\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u51fa\u7248\u793e\u306f\u3001\u4fa1\u683c\u8a2d\u5b9a\u306e\u6839\u62e0\u3092\u660e\u78ba\u306b\u793a\u3057\u3001\u516c\u5e73\u304b\u3064\u5206\u304b\u308a\u3084\u3059\u3044\u4fa1\u683c\u4f53\u7cfb\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002","show_striped_bar":false,"related_post":null,"include_in_toc":true},{"acf_fc_layout":"knowledge_hub_text_block","title":"4. 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target=\"_blank\">\u6226\u7565\u304c80%\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c20%<\/a>\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\n\n\n\u51fa\u7248\u793e\u304c\u884c\u52d5\u30d9\u30fc\u30b9\u4fa1\u683c\u8a2d\u5b9a\u3092\u5c0e\u5165\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u8ffd\u8de1\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u8aad\u8005\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3067\u304d\u308b\u4ed5\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u8aad\u8005\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4fa1\u683c\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\n\n\n\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306b\u3088\u308a\u3001<a href=\"https:\/\/www.zephr.com\/solutions\/intelligent-paywall-solutions\" rel=\"noopener\" 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