{"id":330364,"date":"2024-10-25T07:03:59","date_gmt":"2024-10-25T14:03:59","guid":{"rendered":"https:\/\/www.zuora.com\/guides\/the-true-cost-of-fraud-in-b2c-subscription-models\/"},"modified":"2024-10-25T07:03:59","modified_gmt":"2024-10-25T14:03:59","slug":"the-true-cost-of-fraud-in-b2c-subscription-models","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/jp\/guides\/the-true-cost-of-fraud-in-b2c-subscription-models\/","title":{"rendered":"B2C\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u304a\u3051\u308b\u4e0d\u6b63\u306e\u771f\u306e\u30b3\u30b9\u30c8"},"featured_media":245827,"parent":0,"template":"page-knowledge-hub.php","content_type":[33524],"geo":[],"growth_initiatives":[],"parent_guide_categories":[],"industry":[],"persona":[],"product_line":[],"topic":[],"class_list":["post-330364","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-article-ja"],"acf":{"knowledge_hub_title":"B2C\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u304a\u3051\u308b\u4e0d\u6b63\u306e\u771f\u306e\u30b3\u30b9\u30c8","knowledge_hub_author":"Rebecca 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Research\u306e\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u904e\u53bb1\u5e74\u9593\u3067\u5168\u30ab\u30fc\u30c9\u4fdd\u6709\u8005\u306e15%\u304c\u4e0d\u6b63\u306e\u7591\u3044\u3067\u5c11\u306a\u304f\u3068\u30821\u4ef6\u306e\u53d6\u5f15\u3092\u62d2\u5426\u3055\u308c\u3001\u305d\u306e\u3046\u306126%\u304c\u8aa4\u691c\u77e5\u3060\u3063\u305f\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 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style=\"font-weight: 400;\">PYMNTS.com<\/span><\/a>\u306e\u5831\u544a\u306b\u3088\u308c\u3070\u300180%\u4ee5\u4e0a\u306e\u4f01\u696d\u304c\u652f\u6255\u3044\u5931\u6557\u306e\u539f\u56e0\u7279\u5b9a\u306b\u82e6\u616e\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u904e\u5ea6\u306b\u614e\u91cd\u306a\u9280\u884c\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u4e00\u56e0\u3068\u306a\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 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style=\"font-weight: 400;\">\u8a50\u6b3a\u304a\u3088\u3073\u305d\u306e\u9632\u6b62\u7b56\u306e\u5f71\u97ff\u306f\u3001\u5373\u6642\u306e\u8ca1\u52d9\u640d\u5931\u3092\u8d85\u3048\u3066\u3001\u9867\u5ba2\u4f53\u9a13\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u5224\u3001\u9577\u671f\u7684\u306a\u6210\u9577\u898b\u901a\u3057\u306b\u5927\u304d\u306a\u6ce2\u53ca\u52b9\u679c\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u904e\u5ea6\u306a\u4e0d\u6b63\u691c\u77e5\u306b\u3088\u308b\u8aa4\u691c\u77e5\u306f\u3001\u5358\u306a\u308b\u5373\u6642\u58f2\u4e0a\u306e\u640d\u5931\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u306b\u3082\u5927\u304d\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002<a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinessdevelopmentcouncil\/2021\/03\/25\/how-false-claims-of-fraud-cost-retailers-online-sales\/\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Forbes\u306e\u8abf\u67fb<\/span><\/a>\u306b\u3088\u308c\u3070\u3001\u65b0\u898f\u9867\u5ba2\u304c\u4e00\u5ea6\u53d6\u5f15\u3092\u62d2\u5426\u3055\u308c\u308b\u3068\u3001\u305d\u306e\u5f8c\u306eLTV\u5411\u4e0a\u3084\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u5927\u5e45\u306b\u4f4e\u4e0b\u3057\u3001\u3055\u3089\u306b40%\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u305d\u306eEC\u30b5\u30a4\u30c8\u3092\u4e8c\u5ea6\u3068\u5229\u7528\u3057\u306a\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u3055\u3089\u306b\u3001\u7279\u306b\u500b\u4eba\u60c5\u5831\u6f0f\u6d29\u3092\u4f34\u3046\u8a50\u6b3a\u4e8b\u4ef6\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u5224\u306b\u6df1\u523b\u306a\u30c0\u30e1\u30fc\u30b8\u3092\u4e0e\u3048\u307e\u3059\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3067\u306f\u3001\u9867\u5ba2\u304c\u7d99\u7d9a\u7684\u306b\u500b\u4eba\u60c5\u5831\u3084\u6c7a\u6e08\u60c5\u5831\u3092\u9810\u3051\u308b\u305f\u3081\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3078\u306e\u4fe1\u983c\u7dad\u6301\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u60c5\u5831\u6f0f\u6d29\u306f\u5e74\u3005\u5897\u52a0\u50be\u5411\u306b\u3042\u308a\u3001TechCrunch\u306e\u5831\u544a\u3067\u306f2024\u5e74\u3060\u3051\u3067<a href=\"https:\/\/techcrunch.com\/2024\/08\/12\/2024-in-data-breaches-1-billion-stolen-records-and-rising\/\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">10\u5104\u4ef6\u4ee5\u4e0a\u306e\u8a18\u9332\u304c\u6d41\u51fa<\/span><\/a>\u3057\u305f\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u9867\u5ba2\u306e\u6c7a\u6e08\u30c7\u30fc\u30bf\u304c\u8907\u6570\u306e\u4e8b\u696d\u8005\u306b\u4fdd\u7ba1\u3055\u308c\u308b\u30b1\u30fc\u30b9\u3082\u591a\u304f\u3001\u30ea\u30b9\u30af\u306f\u3055\u3089\u306b\u9ad8\u307e\u308a\u307e\u3059\u3002\u3053\u306e\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306e\u30f4\u30a9\u30fc\u30eb\u30c8\u5316\u3084\u30c8\u30fc\u30af\u30ca\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3063\u305f\u3001\u6a5f\u5bc6\u30c7\u30fc\u30bf\u3092\u4ee3\u66ff\u60c5\u5831\u306b\u7f6e\u304d\u63db\u3048\u308b\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u5bfe\u7b56\u3092\u6020\u308b\u3068\u3001\u60c5\u5831\u6f0f\u6d29\u306b\u3088\u308b\u8a50\u6b3a\u30ea\u30b9\u30af\u3084\u9867\u5ba2\u4fe1\u983c\u306e\u5931\u589c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>","show_striped_bar":false,"related_post":null,"include_in_toc":true},{"acf_fc_layout":"knowledge_hub_text_block","title":"\u6301\u7d9a\u7684\u6210\u9577\u306e\u305f\u3081\u306e\u6700\u9069\u306a\u30d0\u30e9\u30f3\u30b9\u306e\u8ffd\u6c42","content":"<p><span style=\"font-weight: 400;\">B2C\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306b\u304a\u3051\u308b\u8a50\u6b3a\u306e\u771f\u306e\u30b3\u30b9\u30c8\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u306f\u5358\u306a\u308b\u8ca1\u52d9\u4e0a\u306e\u554f\u984c\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u4e8b\u696d\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u306b\u95a2\u308f\u308b\u6226\u7565\u7684\u8ab2\u984c\u3067\u3042\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3059\u3002\u6700\u5927\u306e\u8ab2\u984c\u306f\u3001\u5f37\u56fa\u306a\u8a50\u6b3a\u9632\u6b62\u3068\u30b9\u30e0\u30fc\u30ba\u306a\u9867\u5ba2\u4f53\u9a13\u306e\u4e21\u7acb\u306b\u3042\u308a\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u8a50\u6b3a\u3092\u52b9\u679c\u7684\u306b\u7ba1\u7406\u3057\u3064\u3064\u95a2\u9023\u30b3\u30b9\u30c8\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u305f\u3081\u306b\u306f\u3001\u5305\u62ec\u7684\u304b\u3064\u9069\u5fdc\u578b\u306e\u4e0d\u6b63\u30fb\u30c7\u30fc\u30bf\u4fdd\u8b77\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u306f\u591a\u5c64\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/span><\/p><ol>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">AI\/\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u305f\u96c6\u4e2d\u578b\u4e0d\u6b63\u691c\u77e5\u30b7\u30b9\u30c6\u30e0\u306b\u6295\u8cc7\u3059\u308b\u3053\u3068\u3002\u3053\u308c\u3089\u306e\u30b7\u30b9\u30c6\u30e0\u306f\u8a50\u6b3a\u30d1\u30bf\u30fc\u30f3\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u9032\u5316\u3057\u3001\u8aa4\u691c\u77e5\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u90e8\u306e\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306f\u3001\u8a50\u6b3a\u691c\u77e5\u7387\u3092\u7dad\u6301\u307e\u305f\u306f\u5411\u4e0a\u3055\u305b\u3064\u3064\u3001\u8aa4\u691c\u77e5\u3092\u6700\u592750%\u524a\u6e1b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30ab\u30fc\u30c9\u60c5\u5831\u3092\u52a0\u76df\u5e97\u30b7\u30b9\u30c6\u30e0\u5185\u306b\u4fdd\u5b58\u3057\u306a\u3044\u3053\u3068\u3002PCI\u6e96\u62e0\u3084\u898f\u5236\u8981\u4ef6\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u30f4\u30a9\u30fc\u30eb\u30c8\u5316\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30c8\u30fc\u30af\u30ca\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3057\u3001\u6a5f\u5bc6\u30c7\u30fc\u30bf\u3092\u4e07\u304c\u4e00\u6f0f\u6d29\u3057\u3066\u3082\u5229\u7528\u3067\u304d\u306a\u3044\u4ee3\u66ff\u60c5\u5831\u306b\u7f6e\u304d\u63db\u3048\u308b\u3053\u3068\u3067\u3001\u3055\u3089\u306a\u308b\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5c64\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u8a50\u6b3a\u30a4\u30f3\u30b7\u30c7\u30f3\u30c8\u3001\u9867\u5ba2\u304b\u3089\u306e\u7570\u8b70\u7533\u3057\u7acb\u3066\u3001\u8aa4\u691c\u77e5\u5bfe\u5fdc\u306e\u305f\u3081\u306e\u660e\u78ba\u304b\u3064\u52b9\u7387\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u9280\u884c\u3084\u6c7a\u6e08\u30d7\u30ed\u30bb\u30c3\u30b5\u30fc\u3068\u9023\u643a\u3057\u3001\u8aa4\u3063\u3066\u30d5\u30e9\u30b0\u304c\u7acb\u3066\u3089\u308c\u308b\u53d6\u5f15\u3092\u6e1b\u3089\u3059\u53d6\u308a\u7d44\u307f\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u6559\u80b2\u306b\u6295\u8cc7\u3057\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u4fdd\u8b77\u3084\u6f5c\u5728\u7684\u306a\u8a50\u6b3a\u306e\u8a8d\u8b58\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u8a50\u6b3a\u9632\u6b62\u6226\u7565\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u6700\u9069\u5316\u3057\u3001\u6b63\u5f53\u306a\u9867\u5ba2\u3084\u4e8b\u696d\u6210\u9577\u306b\u4e0d\u8981\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u306a\u3044\u304b\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ol><p><span style=\"font-weight: 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