{"id":329652,"date":"2017-10-18T11:34:32","date_gmt":"2017-10-18T18:34:32","guid":{"rendered":"https:\/\/www.zuora.com\/guides\/saas-growth-strategy-3-cross-selling-increased-revenue-retention\/"},"modified":"2017-10-18T11:34:32","modified_gmt":"2017-10-18T18:34:32","slug":"saas-growth-strategy-3-cross-selling-increased-revenue-retention","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/jp\/guides\/saas-growth-strategy-3-cross-selling-increased-revenue-retention\/","title":{"rendered":"SaaS\u6210\u9577\u6226\u7565 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class=\"aligncenter size-full wp-image-34704\" src=\"https:\/\/www.zuora.com\/jp\/wp-content\/uploads\/2017\/04\/upsell-vs-crosssell-1.jpg\" alt=\"\" width=\"245\" height=\"343\" \/><\/p>\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u539f\u52d5\u529b\u3068\u306a\u308a\u307e\u3059\u3002\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u5b9f\u73fe\u3057\u305f\u3044SaaS\u4f01\u696d\u306f\u3001\u9867\u5ba2\u304c\u30d7\u30e9\u30f3\u306b\u8ffd\u52a0\u3057\u305f\u304f\u306a\u308b\u3088\u3046\u306a\u65b0\u3057\u3044\u88fd\u54c1\u3084\u6a5f\u80fd\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u958b\u767a\u30fb\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306f\u5927\u304d\u306a\u6210\u679c\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002McKinsey & 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href=\"https:\/\/newrelic.com\/\" target=\"_blank\" rel=\"noopener\">New Relic<\/a>\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u5206\u91ce\u3092\u30ea\u30fc\u30c9\u3059\u308b\u4f01\u696d\u3067\u3042\u308a\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u6226\u7565\u306b\u3088\u3063\u3066\u6025\u6210\u9577\u3092\u9042\u3052\u305fSaaS\u4f01\u696d\u306e\u597d\u4f8b\u3067\u3059\u30022016\u5e74\u3001New Relic\u306f\u30c7\u30ed\u30a4\u30c8\u306e\u300c2016 Technology Fast 500\u300d\u306b\u304a\u3044\u3066\u30012012\u5e74\u5ea6\u304b\u30892015\u5e74\u5ea6\u307e\u3067\u306e\u53ce\u76ca\u6210\u9577\u7387\u304c847%\u3092\u8a18\u9332\u3057\u3001\u5317\u7c73\u3067\u6700\u3082\u6210\u9577\u306e\u65e9\u3044\u4f01\u696d\u306e\u4e00\u3064\u306b\u9078\u51fa\u3055\u308c\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u5e74\u9593\u58f2\u4e0a\u9ad8\u306f2\u51046,350\u4e07\u30c9\u30eb\u3068\u306a\u308a\u3001\u524d\u5e74\u304b\u308945%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>New Relic\u306f\u512a\u308c\u305f\u88fd\u54c1\u7fa4\u3068\u3001\u71b1\u5fc3\u306a\u958b\u767a\u8005\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30d5\u30a1\u30f3\u30d9\u30fc\u30b9\u3092\u6d3b\u304b\u3057\u3001\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u306b\u3088\u308b\u88fd\u54c1\u5c0e\u5165\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u5b9a\u7740\u7387\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u5f93\u6765\u306e\u3088\u3046\u306b\u7d4c\u55b6\u5c64\u3092\u76f4\u63a5\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u958b\u767a\u8005\u3068\u76f4\u63a5\u3064\u306a\u304c\u308a\u3001\u5c0e\u5165\u304c\u5bb9\u6613\u3067\u5b9f\u969b\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u591a\u69d8\u306a\u88fd\u54c1\u3084\u8ffd\u52a0\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u4ed6\u306e\u591a\u304f\u306eSaaS\u4f01\u696d\u3068\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308a\u3001New Relic\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u52b9\u679c\u7684\u306b\u6a5f\u80fd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>New Relic\u306e\u5275\u696d\u8005\u517cCEO\u3067\u3042\u308bLew Cirne\u6c0f\u306f\u3001\u521d\u671f\u306e\u6210\u9577\u306e\u9375\u306e\u4e00\u3064\u304c\u3001\u30b3\u30a2\u5e02\u5834\u306b\u304a\u3051\u308b\u6709\u8b58\u8005\u304b\u3089\u306e\u63a8\u85a6\u3092\u5f97\u308b\u3053\u3068\u3060\u3063\u305f\u3068<a href=\"https:\/\/www.quora.com\/How-did-New-Relic-get-initial-traction\" target=\"_blank\" rel=\"noopener\">\u516c\u8a00<\/a>\u3057\u3066\u3044\u307e\u3059\u3002New 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