{"id":297229,"date":"2015-04-06T19:43:09","date_gmt":"2015-04-07T02:43:09","guid":{"rendered":"https:\/\/www.zuora.com\/guides\/%e5%a4%a7%e8%ab%96%e4%ba%89%ef%bc%9a%e5%88%a9%e7%9b%8a%e3%81%8b%e6%88%90%e9%95%b7%e3%81%8b\/"},"modified":"2026-08-10T07:42:28","modified_gmt":"2026-08-10T14:42:28","slug":"great-debate-profits-growth","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/jp\/guides\/great-debate-profits-growth\/","title":{"rendered":"SaaS\u4f01\u696d\u306e\u6210\u9577\u304b\u5229\u76ca\u304b\uff1a\u5927\u8ad6\u4e89"},"featured_media":145484,"parent":0,"template":"page-knowledge-hub.php","content_type":[33293],"geo":[],"growth_initiatives":[],"parent_guide_categories":[33268,33543],"industry":[],"persona":[33093,33106,33100],"product_line":[],"topic":[],"class_list":["post-297229","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-guide-ja","parent_guide_categories-finance-ja","parent_guide_categories-33543","persona-ceo-ja","persona-cfo-and-finance-ja","persona-ops-ja"],"acf":{"knowledge_hub_title":"SaaS\u4f01\u696d\u306e\u6210\u9577\u304b\u5229\u76ca\u304b\uff1a\u5927\u8ad6\u4e89","knowledge_hub_author":"Rebecca Blankenship","knowledge_hub_date":"20150406","knowledge_hub_read_time_label":"1 min read","knowledge_hub_secondary_category":"","knowledge_hub_category":"GUIDES","knowledge_hub_show_summary":true,"knowledge_hub_summary":"\u306a\u305c\u591a\u304f\u306e\u9ad8\u6210\u9577\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f01\u696d\u304c\u73fe\u5728\u8d64\u5b57\u306a\u306e\u304b\u3001\u305d\u306e\u7406\u7531\u3092\u3001Cloud Strategies\u30de\u30cd\u30fc\u30b8\u30f3\u30b0\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306e\u30c7\u30a4\u30d6\u30fb\u30ad\u30fc\u306b\u3088\u308b\u30ea\u30ab\u30fc\u30ea\u30f3\u30b0\u5229\u76ca\u7387\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u30ac\u30a4\u30c9\u3067\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>","knowledge_hub_featured_image":145484,"knowledge_hub_hero_media_content_group":{"knowledge_hub_is_vidyard_video":false,"knowledge_hub_vidyard_video_group":{"vidyard_id":""}},"knowledge_hub_show_toc":true,"toc_card_title":"Why Zuora?","toc_card_description":"From subscriptions and hybrid bundles to complex usage and AI tokens, Zuora has the right solutions to solve the biggest CFO challenges with one monetization platform.","toc_cta_label":"Watch demo","toc_cta_link":"https:\/\/www.zuora.com\/resources\/demo-on-demand\/","knowledge_hub_content":[{"acf_fc_layout":"knowledge_hub_intro","title":"","content":"
\u306a\u305c\u591a\u304f\u306e\u9ad8\u6210\u9577\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f01\u696d\u304c\u73fe\u5728\u8d64\u5b57\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u306e\u7b54\u3048\u306f\u975e\u5e38\u306b\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002\u53ce\u76ca\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u521d\u671f\u306b\u96c6\u4e2d\u3059\u308b\u4e00\u65b9\u3067\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u3088\u308b\u7d99\u7d9a\u7684\u306a\u53ce\u76ca\u306f\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u306b\u308f\u305f\u3063\u3066\u767a\u751f\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n
\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306e\u9ad8\u984d\u306a\u53ce\u76ca\u7372\u5f97\u30b3\u30b9\u30c8\u306f\u3001\u7d99\u7d9a\u7684\u306a\u53ce\u76ca\u304b\u3089\u5f97\u3089\u308c\u308b\u5229\u76ca\u3092\u4e0a\u56de\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u305d\u306e\u7d50\u679c\u3001\u4f01\u696d\u306f\u8d64\u5b57\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n","include_in_toc":false},{"acf_fc_layout":"knowledge_hub_pull_quote","content":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f01\u696d\u306e\u6210\u9577\u30b9\u30d4\u30fc\u30c9\u304c\u901f\u3044\u307b\u3069\u3001\u53ce\u76ca\u7372\u5f97\u30b3\u30b9\u30c8\u3068\u65e2\u5b58\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304b\u3089\u306e\u5229\u76ca\u306e\u6bd4\u7387\u304c\u9ad8\u307e\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u4f1a\u8a08\u57fa\u6e96\uff08GAAP\uff09\u4e0a\u306e\u640d\u5931\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001GAAP\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u6210\u9577\u306b\u3088\u3063\u3066\u5c06\u6765\u751f\u307f\u51fa\u3055\u308c\u308b\u53ce\u76ca\u4fa1\u5024\u3092\u8003\u616e\u3057\u3066\u3044\u307e\u305b\u3093\u3002","attribution":"","author":"Dave Key","avatar":null,"include_in_toc":false},{"acf_fc_layout":"knowledge_hub_text_block","title":"","content":"
\u4f1a\u793e\u304c\u6210\u9577\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u57fa\u76e4\u304c\u62e1\u5927\u3057\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u8cbb\u7528\u3092\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u53ce\u76ca\u3067\u8cc4\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3082\u3057\u4f1a\u793e\u304c\u6210\u9577\u3088\u308a\u3082\u5229\u76ca\u3092\u91cd\u8996\u3059\u308b\u5834\u5408\u3001\u7d99\u7d9a\u7684\u306a\u5229\u76ca\u306b\u5bfe\u3059\u308b\u53ce\u76ca\u7372\u5f97\u8cbb\u7528\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u3067\u3001\u9ed2\u5b57\u5316\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u6210\u9577\u3078\u306e\u6295\u8cc7\u3092\u512a\u5148\u3059\u308b\u304b\u3001\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u306b\u3088\u308b\u5229\u76ca\u7387\u3092\u78ba\u4fdd\u3059\u308b\u304b\u3092\u9078\u629e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u3092\u6b63\u78ba\u306b\u8a55\u4fa1\u3059\u308b\u306b\u306f\u3001\u300c\u6210\u9577\u52b9\u7387\u6307\u6570\uff08Growth Efficiency Index\uff1aGEI\uff09\u300d\u3068\u300c\u7d99\u7d9a\u5229\u76ca\u7387\uff08Recurring Profit Margin\uff09\u300d\u3068\u3044\u30462\u3064\u306e\u6307\u6a19\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u00a0<\/p>\n
\u6210\u9577\u52b9\u7387\u6307\u6570\uff08Growth Efficiency Index\uff09<\/b><\/p>\n
\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u300c\u6210\u9577\u52b9\u7387\u6307\u6570\uff08GEI\uff09\u300d\u3068\u547c\u3073\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b1\u30c9\u30eb\u6295\u8cc7\u3057\u305f\u5834\u5408\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u3044\u304f\u3089\u306e\u65b0\u898f\u7d99\u7d9a\u53ce\u76ca\u304c\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u308c\u304c\u6210\u9577\u52b9\u7387\u6307\u6570\u3067\u3059\u3002<\/p>\n
![](\"https:\/\/www.zuora.com\/jp\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-1.12.32-PM1.png\")
\u3088\u308a\u6b63\u5f0f\u306b\u306f\u3001GEI\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u306e\u5e74\u9593\u5951\u7d04\u4fa1\u5024\uff08ACV\uff1aAnnual Contract Value\uff091\u30c9\u30eb\u3092\u8ffd\u52a0\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u53ce\u76ca\u7372\u5f97\u30b3\u30b9\u30c8\uff08RAC\uff1aRevenue Acquisition Costs\uff09\u3067\u3059\uff08ACV\u306f\u3042\u308b\u6642\u70b9\u3067\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u306e\u5e74\u9593\u63db\u7b97\u984d\u3092\u6307\u3057\u307e\u3059\uff09\u3002<\/p>\n
\u52b9\u7387\u7684\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f01\u696d\u306f\u3001GEI\u304c1\u672a\u6e80\u3092\u76ee\u6a19\u3068\u3057\u307e\u3059\u304c\u3001\u6226\u7565\u7684\u306a\u9867\u5ba2\u7372\u5f97\u306b\u521d\u671f\u6295\u8cc7\u3092\u884c\u3046\u6bb5\u968e\u3067\u306f\u65b0\u898f\u8ca9\u58f2\u306e\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u306a\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u53ce\u76ca\u3084\u5229\u76ca\u306f\u5f8c\u5e74\u306b\u7a4d\u307f\u4e0a\u304c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n
GEI\u304c\u9ad8\u3044\u307b\u3069\u3001\u5b9f\u969b\u306e\u58f2\u4e0a\u6210\u9577\u52b9\u7387\u304c\u4f4e\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u76f4\u611f\u306b\u53cd\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001GEI\u304c\u4f4e\u3044\u307b\u3069\u540c\u3058\u6295\u8cc7\u984d\u3067\u3088\u308a\u591a\u304f\u306e\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u305b\u308b\u305f\u3081\u3001\u597d\u307e\u3057\u3044\u72b6\u614b\u3067\u3059\u3002<\/p>\n
\u00a0<\/p>\n
\u7d99\u7d9a\u5229\u76ca\u7387\uff08Recurring Profit Margin\uff09<\/b><\/p>\n
\u7d99\u7d9a\u5229\u76ca\u7387\u306f\u3001\u7d99\u7d9a\u53ce\u76ca\u304b\u3089\u7d99\u7d9a\u30b3\u30b9\u30c8\u3092\u5dee\u3057\u5f15\u3044\u305f\u3082\u306e\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306e\u6d3b\u7528\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u7d99\u7d9a\u30b3\u30b9\u30c8\u304c\u9ad8\u3044\u307b\u3069\u3001\u5229\u76ca\u3068\u3057\u3066\u8a08\u4e0a\u3057\u305f\u308a\u3001\u4e00\u6642\u7684\u306a\u6210\u9577\u6295\u8cc7\u306b\u56de\u3057\u305f\u308a\u3067\u304d\u308b\u8cc7\u91d1\u304c\u6e1b\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n
\u6210\u9577\u306e\u539f\u8cc7\u3068\u306a\u308b\u306e\u304c\u7d99\u7d9a\u5229\u76ca\u7387\u3067\u3059\u3002\u7d99\u7d9a\u5229\u76ca\u7387\u672a\u6e80\u306e\u652f\u51fa\u3067\u3042\u308c\u3070\u3001\u6210\u9577\u306f\u7de9\u3084\u304b\u3067\u3059\u304c\u9ed2\u5b57\u3068\u306a\u308a\u3001\u7d99\u7d9a\u5229\u76ca\u7387\u3092\u8d85\u3048\u308b\u652f\u51fa\u3092\u3059\u308c\u3070\u6210\u9577\u306f\u52a0\u901f\u3057\u307e\u3059\u304c\u8d64\u5b57\u306b\u306a\u308a\u307e\u3059\u3002\u5b9f\u969b\u306b\u3069\u308c\u3060\u3051\u6210\u9577\u3067\u304d\u308b\u304b\u306fGEI\u306b\u3088\u3063\u3066\u6c7a\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u00a0<\/p>\n
\u640d\u76ca\u5206\u5c90\u6210\u9577\u7387\uff08Break Even Growth Rate\uff09<\/b><\/p>\n
\u3067\u306f\u3001\u3053\u308c\u30892\u3064\u306e\u6307\u6a19\u306f\u3069\u306e\u3088\u3046\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n
\u3053\u306e2\u3064\u306e\u6307\u6a19\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u4f1a\u793e\u306e\u640d\u76ca\u5206\u5c90\u70b9\u3068\u306a\u308b\u6210\u9577\u7387\u3092\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u8a08\u7b97\u5f0f\u306f\u975e\u5e38\u306b\u30b7\u30f3\u30d7\u30eb\u3067\u3059\uff1a<\/p>\n
![](\"https:\/\/www.zuora.com\/jp\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-06-at-9.44.36-AM1.png\")
<\/p>\n
\u4f8b\u3048\u3070\u3001\u5e74\u9593\u7d99\u7d9a\u5229\u76ca\u7387\u304c10\u4e07\u30c9\u30eb\u3001GEI\u304c1.25\uff08\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f01\u696d\u3068\u3057\u3066\u306f\u8a31\u5bb9\u7bc4\u56f2\u306e\u4e0a\u9650\uff09\u3068\u4eee\u5b9a\u3057\u307e\u3059\u3002<\/p>\n
\u3053\u306e\u5834\u5408\u306e\u640d\u76ca\u5206\u5c90\u6210\u9577\u7387\u306f 100,000 \u00f7 1.25 = 80,000\u30c9\u30eb\uff0f\u5e74 \u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u540c\u3058\u7d99\u7d9a\u5229\u76ca\u7387\u3067\u3001\u3088\u308a\u5065\u5168\u306aGEI 0.75\u306e\u5834\u5408\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n
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