{"id":286493,"date":"2024-06-28T22:45:07","date_gmt":"2024-06-29T05:45:07","guid":{"rendered":"https:\/\/www.zuora.com\/guides\/%e9%a1%a7%e5%ae%a2%e3%81%ae%e8%a7%a3%e7%b4%84%e5%be%8c%e3%81%ab%e3%82%b9%e3%83%91%e3%83%bc%e3%82%af%e3%82%92%e5%86%8d%e7%87%83%e3%81%95%e3%81%9b%e3%82%8b\/"},"modified":"2026-08-13T03:36:33","modified_gmt":"2026-08-13T10:36:33","slug":"reigniting-the-spark-after-customers-churn","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/jp\/guides\/reigniting-the-spark-after-customers-churn\/","title":{"rendered":"\u96e2\u53cd\u3057\u305f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u518d\u3073\u6d3b\u6027\u5316\u3059\u308b\u65b9\u6cd5"},"featured_media":258249,"parent":0,"template":"page-knowledge-hub.php","content_type":[33293],"geo":[],"growth_initiatives":[],"parent_guide_categories":[],"industry":[33529],"persona":[33098],"product_line":[33225],"topic":[33512],"class_list":["post-286493","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-guide-ja","industry-33529","persona-marketing-ja","product_line-zephr-ja","topic-strategic-guidance-ja"],"acf":{"knowledge_hub_title":"\u96e2\u53cd\u3057\u305f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u518d\u3073\u6d3b\u6027\u5316\u3059\u308b\u65b9\u6cd5","knowledge_hub_author":"Rebecca Blankenship","knowledge_hub_date":"20240628","knowledge_hub_read_time_label":"1 min read","knowledge_hub_secondary_category":"","knowledge_hub_category":"GUIDES","knowledge_hub_show_summary":true,"knowledge_hub_summary":"<p>\u5931\u3063\u305f\u9867\u5ba2\u3092\u53d6\u308a\u623b\u3059\u3002\u306a\u305c\u9867\u5ba2\u304c\u96e2\u53cd\u3059\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u3001\u500b\u5225\u304b\u3064\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3067\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u56f3\u308b\u65b9\u6cd5\u3092\u5b66\u3073\u307e\u3057\u3087\u3046\u3002<\/p>","knowledge_hub_featured_image":258249,"knowledge_hub_hero_media_content_group":{"knowledge_hub_is_vidyard_video":false,"knowledge_hub_vidyard_video_group":{"vidyard_id":""}},"knowledge_hub_show_toc":true,"toc_card_title":"Why Zuora?","toc_card_description":"From subscriptions and hybrid bundles to complex usage and AI tokens, Zuora has the right solutions to solve the biggest CFO challenges with one monetization platform.","toc_cta_label":"Watch demo","toc_cta_link":"https:\/\/www.zuora.com\/resources\/demo-on-demand\/","knowledge_hub_content":[{"acf_fc_layout":"knowledge_hub_intro","title":"","content":"<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u96e2\u8131\u306f\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3082\u907f\u3051\u3089\u308c\u306a\u3044\u73fe\u8c61\u3067\u3059\u304c\u3001\u305d\u308c\u304c\u95a2\u4fc2\u306e\u7d42\u308f\u308a\u3092\u610f\u5473\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002B2C\u4f01\u696d\u306b\u306f\u3001\u4f11\u7720\u72b6\u614b\u3068\u306a\u3063\u305f\u9867\u5ba2\u3068\u518d\u3073\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u5931\u308f\u308c\u305f\u53ce\u76ca\u3092\u65b0\u305f\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3078\u3068\u5909\u3048\u308b\u72ec\u81ea\u306e\u30c1\u30e3\u30f3\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u307e\u305a\u3001\u9867\u5ba2\u304c\u96e2\u308c\u308b\u7406\u7531\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u4e0a\u3067\u3001\u518d\u7372\u5f97\u306e\u305f\u3081\u306e\u6226\u7565\u3092\u8a2d\u8a08\u3057\u3001\u5b9f\u65bd\u3057\u3001\u305d\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u305d\u308c\u3067\u306f\u3001\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>","include_in_toc":false},{"acf_fc_layout":"knowledge_hub_text_block","title":"\u96e2\u8131\u306e\u80cc\u666f\u3092\u7406\u89e3\u3059\u308b","content":"<p><span style=\"font-weight: 400;\">\u518d\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7acb\u6848\u3059\u308b\u524d\u306b\u3001\u9867\u5ba2\u96e2\u8131\u306e\u7406\u7531\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6\u3092\u901a\u3058\u3066\u3001\u554f\u984c\u70b9\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u4e3b\u306a\u96e2\u8131\u7406\u7531\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/span><\/p><ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u4f53\u9a13\u306e\u60aa\u5316\uff1a\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u5bfe\u5fdc\u3001\u624b\u7d9a\u304d\u306e\u7169\u96d1\u3055\u3001\u4e0d\u9069\u5207\u306a\u5546\u54c1\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u6848\u3001\u307e\u305f\u306f\u6e80\u8db3\u5ea6\u306e\u4f4e\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u304c\u9867\u5ba2\u96e2\u308c\u3092\u62db\u304d\u307e\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u4e0d\u8db3\uff1a\u653e\u7f6e\u3055\u308c\u305f\u3001\u307e\u305f\u306f\u5fd8\u308c\u3089\u308c\u305f\u3068\u611f\u3058\u305f\u9867\u5ba2\u306f\u3001\u4ed6\u793e\u30b5\u30fc\u30d3\u30b9\u3092\u691c\u8a0e\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7af6\u5408\u4ed6\u793e\u3078\u306e\u6d41\u51fa\uff1a\u9b45\u529b\u7684\u306a\u30aa\u30d5\u30a1\u30fc\u3084\u512a\u308c\u305f\u6a5f\u80fd\u3001\u3088\u308a\u5171\u611f\u3067\u304d\u308b\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u9867\u5ba2\u3092\u5f15\u304d\u5bc4\u305b\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4fa1\u683c\u9762\u3067\u306e\u61f8\u5ff5\uff1a\u7af6\u5408\u4ed6\u793e\u3084\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3068\u6bd4\u8f03\u3057\u3066\u4fa1\u683c\u304c\u9ad8\u3044\u3068\u611f\u3058\u305f\u5834\u5408\u3001\u96e2\u8131\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<\/ul><p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306f\u4f01\u696d\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u640d\u5931\u3068\u306a\u308a\u5f97\u307e\u3059\u3002Deloitte\u306b\u3088\u308b\u3068\u3001\u96e2\u8131\u7387\u306f\u4e00\u90e8\u306e\u5e02\u5834\u3067<\/span><a href=\"https:\/\/www2.deloitte.com\/cz\/en\/pages\/deloitte-analytics\/solutions\/customer-retention.html\"><span style=\"font-weight: 400;\">\u6700\u592730\uff05<\/span><\/a><span style=\"font-weight: 400;\">\u306b\u9054\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u3001\u96e2\u8131\u3057\u305f\u9867\u5ba2\u3092\u65b0\u898f\u9867\u5ba2\u3067\u88dc\u3046\u306b\u306f\u591a\u5927\u306a\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u3067\u306f\u3001\u96e2\u8131\u3057\u305f\u9867\u5ba2\u3092\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u518d\u3073\u53d6\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>","show_striped_bar":false,"related_post":null,"include_in_toc":true},{"acf_fc_layout":"knowledge_hub_text_block","title":"\u52b9\u679c\u7684\u306a\u518d\u7372\u5f97\u6226\u7565\u306e\u69cb\u7bc9","content":"<h3><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u9375<\/span><\/h3><p><span style=\"font-weight: 400;\">\u3059\u3079\u3066\u306e\u96e2\u8131\u9867\u5ba2\u304c\u540c\u3058\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8cfc\u8cb7\u5c65\u6b74\u3001\u5c5e\u6027\u3001\u96e2\u8131\u7406\u7531\u306a\u3069\u306b\u57fa\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3092\u884c\u3044\u3001\u305d\u308c\u305e\u308c\u306b\u6700\u9069\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30aa\u30d5\u30a1\u30fc\u3092\u7528\u610f\u3057\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u4fa1\u683c\u9762\u3067\u96e2\u8131\u3057\u305f\u9867\u5ba2\u306b\u306f\u5272\u5f15\u3092\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306b\u4e0d\u6e80\u304c\u3042\u3063\u305f\u9867\u5ba2\u306b\u306f\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u5bfe\u5fdc\u3092\u63d0\u6848\u3059\u308b\u306a\u3069\u3001\u500b\u5225\u5bfe\u5fdc\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/span><\/p><h3><span style=\"font-weight: 400;\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u5fc3\u3092\u3064\u304b\u3080<\/span><\/h3><p><span style=\"font-weight: 400;\">\u904e\u53bb\u306e\u95a2\u4fc2\u6027\u3092\u8e0f\u307e\u3048\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3059\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002\u540d\u524d\u3092\u547c\u3073\u304b\u3051\u305f\u308a\u3001\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u3092\u53c2\u7167\u3057\u305f\u308a\u3001\u597d\u307f\u306b\u5408\u308f\u305b\u305f\u5546\u54c1\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u3067\u3001\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u53ef\u80fd\u6027\u304c\u5927\u304d\u304f\u9ad8\u307e\u308a\u307e\u3059\u3002McKinsey &amp; Company\u306e\u6d88\u8cbb\u8005\u8abf\u67fb\u306b\u3088\u308b\u3068\u300171\uff05\u306e\u9867\u5ba2\u304c\u4f01\u696d\u3068\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3084\u308a\u53d6\u308a\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u300cB2C\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306f\u3001\u9867\u5ba2\u306b\u8907\u6570\u306e\u63a5\u70b9\u3092\u63d0\u4f9b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3084\u58f2\u4e0a\u5897\u52a0\u306b\u3064\u306a\u304c\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u300d\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u4f01\u696d\u306e<\/span><a href=\"https:\/\/www.bloomreach.com\/en\/blog\/2021\/the-importance-of-personalization-in-b2c-marketing\"><span style=\"font-weight: 400;\">Bloomreach<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p><h3><span style=\"font-weight: 400;\">\u9b45\u529b\u7684\u306a\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b<\/span><\/h3><p><span style=\"font-weight: 400;\">\u9867\u5ba2\u3092\u547c\u3073\u623b\u3059\u306b\u306f\u3001\u5fa9\u5e30\u306e\u52d5\u6a5f\u3068\u306a\u308b\u7279\u5178\u3092\u7528\u610f\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u5272\u5f15\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3001\u9650\u5b9a\u30a2\u30af\u30bb\u30b9\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306a\u3069\u3001\u518d\u5ea6\u5229\u7528\u3057\u305f\u304f\u306a\u308b\u9b45\u529b\u7684\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p><h3><span style=\"font-weight: 400;\">FOMO\uff08\u898b\u9003\u3057\u6050\u6016\uff09\u3092\u6d3b\u7528<\/span><\/h3><p><span style=\"font-weight: 400;\">\u7279\u5178\u3060\u3051\u3067\u306f\u52d5\u304b\u306a\u3044\u5834\u5408\u3001\u671f\u9650\u3092\u8a2d\u3051\u3066\u7dca\u6025\u6027\u3092\u6f14\u51fa\u3059\u308b\u306e\u3082\u6709\u52b9\u3067\u3059\u3002\u671f\u9593\u9650\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u3001\u4eca\u3060\u3051\u306e\u7279\u5225\u306a\u6a5f\u4f1a\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u3067\u3001\u8ff7\u3063\u3066\u3044\u308b\u9867\u5ba2\u306e\u884c\u52d5\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002<\/span><\/p><h3><span style=\"font-weight: 400;\">\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u8cb4\u91cd\u306a\u8cc7\u7523<\/span><\/h3><p><span style=\"font-weight: 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