{"id":229576,"date":"2023-05-18T14:35:08","date_gmt":"2023-05-18T21:35:08","guid":{"rendered":"https:\/\/sboxtest.zuora.com\/guides\/how-publishers-can-leverage-first-party-data-to-drive-revenue\/"},"modified":"2024-01-31T15:12:47","modified_gmt":"2024-01-31T23:12:47","slug":"how-publishers-can-leverage-first-party-data-to-drive-revenue","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/jp\/guides\/how-publishers-can-leverage-first-party-data-to-drive-revenue\/","title":{"rendered":"\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u65b9\u6cd5"},"featured_media":215133,"parent":0,"template":"","content_type":[33293,33293],"geo":[],"growth_initiatives":[],"parent_guide_categories":[],"industry":[],"persona":[],"product_line":[],"topic":[],"class_list":["post-229576","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-guide-ja"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u65b9\u6cd5 - Zuora<\/title>\n<meta name=\"description\" content=\"\u4ee5\u4e0b\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u306b\u5f93\u3044\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u3088\u308a\u591a\u304f\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuora.com\/jp\/guides\/how-publishers-can-leverage-first-party-data-to-drive-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u65b9\u6cd5\" \/>\n<meta property=\"og:description\" content=\"\u4ee5\u4e0b\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u306b\u5f93\u3044\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u3088\u308a\u591a\u304f\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuora.com\/jp\/guides\/how-publishers-can-leverage-first-party-data-to-drive-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuora\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zuora\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-31T23:12:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/05\/blog-how-publishers-can-social-card-640x336.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@zuora\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/guides\\\/how-publishers-can-leverage-first-party-data-to-drive-revenue\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/guides\\\/how-publishers-can-leverage-first-party-data-to-drive-revenue\\\/\",\"name\":\"\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u65b9\u6cd5 - Zuora\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/guides\\\/how-publishers-can-leverage-first-party-data-to-drive-revenue\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/guides\\\/how-publishers-can-leverage-first-party-data-to-drive-revenue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/blog-how-publishers-can-featured-image.png\",\"datePublished\":\"2023-05-18T21:35:08+00:00\",\"dateModified\":\"2024-01-31T23:12:47+00:00\",\"description\":\"\u4ee5\u4e0b\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u306b\u5f93\u3044\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u3088\u308a\u591a\u304f\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/guides\\\/how-publishers-can-leverage-first-party-data-to-drive-revenue\\\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zuora.com\\\/jp\\\/guides\\\/how-publishers-can-leverage-first-party-data-to-drive-revenue\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/guides\\\/how-publishers-can-leverage-first-party-data-to-drive-revenue\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/blog-how-publishers-can-featured-image.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/blog-how-publishers-can-featured-image.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/guides\\\/how-publishers-can-leverage-first-party-data-to-drive-revenue\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/guides\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u65b9\u6cd5\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#website\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/\",\"name\":\"Zuora\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#organization\",\"name\":\"Zuora\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Zuora\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/zuora\",\"https:\\\/\\\/x.com\\\/zuora\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/zuora\",\"https:\\\/\\\/www.instagram.com\\\/zuora\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u65b9\u6cd5 - Zuora","description":"\u4ee5\u4e0b\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u306b\u5f93\u3044\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u3088\u308a\u591a\u304f\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zuora.com\/jp\/guides\/how-publishers-can-leverage-first-party-data-to-drive-revenue\/","og_locale":"ja_JP","og_type":"article","og_title":"\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u65b9\u6cd5","og_description":"\u4ee5\u4e0b\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u306b\u5f93\u3044\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u3088\u308a\u591a\u304f\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002","og_url":"https:\/\/www.zuora.com\/jp\/guides\/how-publishers-can-leverage-first-party-data-to-drive-revenue\/","og_site_name":"Zuora","article_publisher":"https:\/\/www.facebook.com\/zuora","article_modified_time":"2024-01-31T23:12:47+00:00","og_image":[{"url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/05\/blog-how-publishers-can-social-card-640x336.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@zuora","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zuora.com\/jp\/guides\/how-publishers-can-leverage-first-party-data-to-drive-revenue\/","url":"https:\/\/www.zuora.com\/jp\/guides\/how-publishers-can-leverage-first-party-data-to-drive-revenue\/","name":"\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u65b9\u6cd5 - Zuora","isPartOf":{"@id":"https:\/\/www.zuora.com\/jp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zuora.com\/jp\/guides\/how-publishers-can-leverage-first-party-data-to-drive-revenue\/#primaryimage"},"image":{"@id":"https:\/\/www.zuora.com\/jp\/guides\/how-publishers-can-leverage-first-party-data-to-drive-revenue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/05\/blog-how-publishers-can-featured-image.png","datePublished":"2023-05-18T21:35:08+00:00","dateModified":"2024-01-31T23:12:47+00:00","description":"\u4ee5\u4e0b\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u306b\u5f93\u3044\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u3088\u308a\u591a\u304f\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002","breadcrumb":{"@id":"https:\/\/www.zuora.com\/jp\/guides\/how-publishers-can-leverage-first-party-data-to-drive-revenue\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zuora.com\/jp\/guides\/how-publishers-can-leverage-first-party-data-to-drive-revenue\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.zuora.com\/jp\/guides\/how-publishers-can-leverage-first-party-data-to-drive-revenue\/#primaryimage","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/05\/blog-how-publishers-can-featured-image.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/05\/blog-how-publishers-can-featured-image.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.zuora.com\/jp\/guides\/how-publishers-can-leverage-first-party-data-to-drive-revenue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zuora.com\/jp\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.zuora.com\/jp\/guides\/"},{"@type":"ListItem","position":3,"name":"\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u65b9\u6cd5"}]},{"@type":"WebSite","@id":"https:\/\/www.zuora.com\/jp\/#website","url":"https:\/\/www.zuora.com\/jp\/","name":"Zuora","description":"","publisher":{"@id":"https:\/\/www.zuora.com\/jp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zuora.com\/jp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/www.zuora.com\/jp\/#organization","name":"Zuora","url":"https:\/\/www.zuora.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.zuora.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","width":512,"height":512,"caption":"Zuora"},"image":{"@id":"https:\/\/www.zuora.com\/jp\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zuora","https:\/\/x.com\/zuora","https:\/\/www.linkedin.com\/company\/zuora","https:\/\/www.instagram.com\/zuora"]}]}},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/guides\/229576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/guides\/229576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/media\/215133"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/media?parent=229576"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/content_type?post=229576"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/geo?post=229576"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/growth_initiatives?post=229576"},{"taxonomy":"parent_guide_categories","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/parent_guide_categories?post=229576"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/industry?post=229576"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/persona?post=229576"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/product_line?post=229576"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/topic?post=229576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}