{"id":229569,"date":"2023-05-18T09:18:49","date_gmt":"2023-05-18T16:18:49","guid":{"rendered":"https:\/\/sboxtest.zuora.com\/guides\/best-practices-for-personalising-experiences-a-guide-for-digital-publishers\/"},"modified":"2026-08-10T08:22:25","modified_gmt":"2026-08-10T15:22:25","slug":"best-practices-for-personalising-experiences-a-guide-for-digital-publishers","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/jp\/guides\/best-practices-for-personalising-experiences-a-guide-for-digital-publishers\/","title":{"rendered":"\u4f53\u9a13\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u95a2\u3059\u308b\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\uff1a\u30c7\u30b8\u30bf\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u5411\u3051\u30ac\u30a4\u30c9"},"featured_media":250933,"parent":0,"template":"page-knowledge-hub.php","content_type":[33293],"geo":[],"growth_initiatives":[],"parent_guide_categories":[],"industry":[],"persona":[],"product_line":[33225],"topic":[],"class_list":["post-229569","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-guide-ja","product_line-zephr-ja"],"acf":{"knowledge_hub_title":"\u4f53\u9a13\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u95a2\u3059\u308b\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\uff1a\u30c7\u30b8\u30bf\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u5411\u3051\u30ac\u30a4\u30c9","knowledge_hub_author":"Rebecca Blankenship","knowledge_hub_date":"20230518","knowledge_hub_read_time_label":"1 min 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Zuora?","toc_card_description":"From subscriptions and hybrid bundles to complex usage and AI tokens, Zuora has the right solutions to solve the biggest CFO challenges with one monetization platform.","toc_cta_label":"Watch demo","toc_cta_link":"https:\/\/www.zuora.com\/resources\/demo-on-demand\/","knowledge_hub_content":[{"acf_fc_layout":"knowledge_hub_intro","title":"","content":"\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u7d99\u7d9a\u5229\u7528\u7387\u3092\u9ad8\u3081\u308b\u3046\u3048\u3067\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<a href=\"https:\/\/www.statista.com\/topics\/4481\/personalized-marketing\/\" rel=\"noopener\" 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href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/02\/18\/50-stats-showing-the-power-of-personalization\/?sh=62070b772a94\" rel=\"noopener\" target=\"_blank\">\u30aa\u30f3\u30e9\u30a4\u30f3\u9867\u5ba2\u306e70%\u8d85<\/a>\u306b\u3068\u3063\u3066\u4e0d\u6e80\u8981\u56e0\u3067\u3042\u308b\u3068\u5831\u544a\u3055\u308c\u307e\u3057\u305f\u30022021\u5e74\u306b\u306f\u3053\u306e<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" rel=\"noopener\" 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href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/personalizing-the-customer-experience-driving-differentiation-in-retail\" rel=\"noopener\" 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aria-level=\"1\"><strong>\u900f\u660e\u6027<\/strong><\/li>\n<\/ul>\n\n\n\n\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u8a9e\u308b\u3046\u3048\u3067\u3001\u900f\u660e\u6027\u306e\u8a71\u984c\u306f\u907f\u3051\u3066\u901a\u308c\u307e\u305b\u3093\u3002\u900f\u660e\u6027\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30c7\u30fc\u30bf\u304c\u3069\u306e\u3088\u3046\u306b\u53ce\u96c6\u3055\u308c\u3001\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u30e6\u30fc\u30b6\u30fc\u304c\u7406\u89e3\u3067\u304d\u3066\u3044\u308b\u3068\u611f\u3058\u3089\u308c\u308b\u307b\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u306f\u9ad8\u307e\u308a\u3001\u60c5\u5831\u5171\u6709\u3084\u53d6\u5f15\u3092\u7d99\u7d9a\u3059\u308b\u53ef\u80fd\u6027\u3082\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\u900f\u660e\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u3001\u5148\u9032\u7684\u306a\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30c7\u30fc\u30bf\u30dd\u30ea\u30b7\u30fc\u3092\u53ef\u80fd\u306a\u9650\u308a\u660e\u78ba\u304b\u3064\u7c21\u6f54\u306b\u63d0\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u6570\u6587\u3067\u81ea\u5206\u306e\u30c7\u30fc\u30bf\u304c\u3069\u306e\u3088\u3046\u306b\u53ce\u96c6\u3055\u308c\u3001\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3067\u304d\u308b\u3079\u304d\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u88fd\u54c1\u3001\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u30c7\u30fc\u30bf\u304c\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3055\u308c\u308b\u306e\u304b\u3092\u8aac\u660e\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u3055\u3089\u306a\u308b\u4fa1\u5024\u3042\u308b\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3059\u308b\u3088\u3046\u4fc3\u3059\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\n\n\n\n<ul>\n<li 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href=\"\/jp?p=216172\" rel=\"noopener\" target=\"_blank\">\u300cPersonalization, relevancy and the rise of 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