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href=\"\/jp?page_id=230035\" rel=\"noopener\" target=\"_blank\">\u4f53\u9a13\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/a>\u3059\u308b\u3053\u3068\u3067\u3059\u3002\n\n\n\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u5834\u6240\u3067\u958b\u50ac\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u3092\u8aad\u3093\u3060\u5834\u5408\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u5f53\u8a72\u30e6\u30fc\u30b6\u30fc\u306e\u6240\u5728\u5730\u3092\u63a8\u5b9a\u3059\u308b\u305f\u3081\u306e\u624b\u304c\u304b\u308a\u3092\u84c4\u7a4d\u3067\u304d\u307e\u3059\u3002\u305d\u3053\u304b\u3089\u300c\u304a\u3059\u3059\u3081\u306e\u8aad\u307f\u7269\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u8fd1\u96a3\u30a8\u30ea\u30a2\u3092\u6271\u3063\u305f\u8a18\u4e8b\u3092\u63d0\u6848\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\n\n\n\u3053\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30c7\u30fc\u30bf\u306f\u3001\uff08\u3069\u306e\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3044\u308b\u304b\u306b\u5fdc\u3058\u3066\uff09\u56fd\u306b\u95a2\u9023\u3059\u308b\u30c8\u30d4\u30c3\u30af\u3084\u3001\u3069\u306e\u8a18\u4e8b\u3092\u8aad\u3093\u3067\u3044\u308b\u304b\u306b\u57fa\u3065\u304f\u5c5e\u6027\u95a2\u9023\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3082\u5e83\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306b\u4f7f\u7528\u3057\u3066\u3044\u308b\u30c7\u30d0\u30a4\u30b9\u306b\u57fa\u3065\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u4f8b\u3048\u3070\u533f\u540d\u8a2a\u554f\u8005\u304c\u30e2\u30d0\u30a4\u30eb\u306e\u5834\u5408\u3001\u8981\u7d04\u8a18\u4e8b\u3001\u52d5\u753b\u3001\u30e2\u30d0\u30a4\u30eb\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8868\u793a\u3067\u304d\u307e\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>3. \u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u4fc3\u3059<\/h3>\n\n\n\n\u76f4\u611f\u306b\u53cd\u3059\u308b\u3088\u3046\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u5b9f\u969b\u306b\u306f\u3001\u6700\u826f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6709\u6599\u8cfc\u8aad\u8005\u3060\u3051\u306b\u9650\u5b9a\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u7121\u6599\u30e6\u30fc\u30b6\u30fc\u3084\u533f\u540d\u30e6\u30fc\u30b6\u30fc\u306b\u3082\u898b\u305b\u305f\u307b\u3046\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\n\n\n\u533f\u540d\u6bb5\u968e\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u63a5\u70b9\u3092\u901a\u3058\u3066\u5927\u304d\u306a\u4fa1\u5024\u3092\u5f97\u3089\u308c\u305f\u3068\u611f\u3058\u3089\u308c\u308b\u3088\u3046\u3001\u53ef\u80fd\u306a\u9650\u308a\u6700\u521d\u306e\u6bb5\u968e\u3067\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u7d99\u7d9a\u7684\u306b\u95b2\u8aad\u3092\u6df1\u3081\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u4fc3\u3059\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002\n\n\n\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u30da\u30a4\u30a6\u30a9\u30fc\u30eb\u3092\u8868\u793a\u3059\u308b\u524d\u306b\u3001\u4eba\u6c17\u306e\u9ad8\u3044\u8a18\u4e8b\u3084\u6700\u826f\u306e\u8a18\u4e8b\u306e\u4e00\u90e8\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7c21\u5358\u306a\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u30e1\u30fc\u30bf\u30ea\u30f3\u30b0\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<a href=\"https:\/\/www.zuora.com\/jp\/blog\/what-is-a-metered-paywall\" rel=\"noopener\" target=\"_blank\">\u30e1\u30fc\u30bf\u30ea\u30f3\u30b0<\/a>\u3068\u306f\u3001\u4e00\u5b9a\u672c\u6570\u306e\u8a18\u4e8b\u3092\u7121\u6599\u3067\u8aad\u3081\u308b\u3088\u3046\u306b\u3057\u3001\u305d\u306e\u5f8c\u306b\u8cfc\u8aad\u3092\u4fc3\u3059\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u5f37\u5236\u7684\u306b\u306a\u308a\u3059\u304e\u306a\u3044\u3053\u3068\u3067\u3059\u3002\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4e3b\u5c0e\u6a29\u3092\u6301\u3061\u3001\u6e96\u5099\u304c\u6574\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8cfc\u8aad\u3092\u6c7a\u65ad\u3067\u304d\u308b\u3068\u611f\u3058\u3089\u308c\u308b\u72b6\u614b\u3092\u4f5c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\n\n\n\u4f8b\u3048\u3070New York Times\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u6599\u91d1\u3092\u652f\u6255\u3046\u5fc5\u8981\u304c\u751f\u3058\u308b\u524d\u306b\u3001\u670810\u672c\u306e\u8a18\u4e8b\u3092\u7121\u6599\u3067\u95b2\u89a7\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u512a\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e00\u90e8\u3092\u8aad\u3080\u305f\u3081\u306b\u5341\u5206\u306a\u6642\u9593\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u8aad\u8005\u95a2\u4fc2\u3078\u3068\u8a98\u5c0e\u3059\u308b\u6709\u52b9\u306a\u6226\u7565\u3067\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>4. \u30c7\u30b8\u30bf\u30eb\u63a5\u70b9\u3092\u5897\u3084\u3059<\/h3>\n\n\n\n\u3053\u306e\u5927\u304d\u306a\u30e6\u30fc\u30b6\u30fc\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5bfe\u3059\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u4e0d\u8db3\u3059\u308b\u3068\u3001\u5168\u4f53\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u62bc\u3057\u4e0b\u3052\u3001\u5b9f\u73fe\u3067\u304d\u305f\u306f\u305a\u306e\u53ce\u76ca\u3092\u6570\u767e\u4e07\u898f\u6a21\u3067\u53d6\u308a\u9003\u304c\u3059\u8981\u56e0\u306b\u306a\u308a\u5f97\u307e\u3059\u3002<a href=\"https:\/\/marketing-assets.braze.com\/production\/resources\/CER-2022.pdf?v=1647039775\" rel=\"noopener\" target=\"_blank\">Braze CER\u306e\u8abf\u67fb\u7d50\u679c<\/a>\u306b\u3088\u308c\u3070\u3001\u533f\u540d\u30e6\u30fc\u30b6\u30fc\u3068\u5225\u306e\u30c1\u30e3\u30cd\u30eb\u30671\u56de\u3067\u3082\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u3068\u3001\u8cfc\u5165\u306b\u81f3\u308b\u53ef\u80fd\u6027\u304c5.3\u500d\u306b\u9ad8\u307e\u308a\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u306f64%\u5897\u52a0\u3057\u307e\u3059\u3002\n\n\n\u3053\u306e\u305f\u3081\u3001\u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u307e\u305f\u304c\u3063\u3066\u5f37\u56fa\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u69cb\u7bc9\u3057\u3001\u591a\u69d8\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\u3092\u30ab\u30d0\u30fc\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5148\u9032\u7684\u306a\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3001\u6700\u65b0\u60c5\u5831\u3092\u53d7\u3051\u53d6\u308c\u308b\u3088\u3046\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u3084\u30e1\u30fc\u30eb\u30ea\u30b9\u30c8\u8cfc\u8aad\u3078\u3068\u30e6\u30fc\u30b6\u30fc\u3092\u4fc3\u3057\u307e\u3059\u3002\u30e1\u30fc\u30eb\u3001SNS\u3001Web\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3001\u30a2\u30d7\u30ea\u5185\u30e1\u30c3\u30bb\u30fc\u30b8\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u7d99\u7d9a\u7684\u306a\u8cfc\u8aad\u8005\u95a2\u4fc2\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002\u6700\u7d42\u7684\u306a\u72d9\u3044\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u5e38\u306b\u60f3\u8d77\u3055\u308c\u308b\u72b6\u614b\uff08top of mind\uff09\u306b\u4fdd\u3061\u3001\u8aad\u8005\u304c\u30b5\u30a4\u30c8\u3078\u623b\u3063\u3066\u304f\u308b\u7fd2\u6163\u3092\u91b8\u6210\u3059\u308b\u3053\u3068\u3067\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>5. 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href=\"https:\/\/www.zuora.com\/jp\/blog\/subscription-journey-stages\" rel=\"noopener\" target=\"_blank\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30fb\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u6bb5\u968e<\/a>\u3068\u540c\u69d8\u306b\u3001\u521d\u671f\u5b9f\u88c5\u3067\u4f5c\u696d\u304c\u7d42\u308f\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u533f\u540d\u30e6\u30fc\u30b6\u30fc\u3092\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u6226\u7565\u304c\u6574\u3048\u3070\u3001\u30b9\u30d7\u30ea\u30c3\u30c8\u30c6\u30b9\u30c8\u306b\u3088\u3063\u3066\u3001\u3069\u306e\u65bd\u7b56\u304c\u6c42\u3081\u308b\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u898b\u6975\u3081\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u901a\u77e5\u3084\u30e1\u30fc\u30eb\u3092\u9001\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u6709\u6599\u8cfc\u8aad\u306e\u8a34\u6c42\u30fb\u30aa\u30d5\u30a1\u30fc\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3001<a href=\"https:\/\/www.zuora.com\/jp\/solutions\/intelligent-paywall-solutions\" rel=\"noopener\" target=\"_blank\">\u30da\u30a4\u30a6\u30a9\u30fc\u30eb<\/a>\u306e\u898b\u305b\u65b9\u3001\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u983b\u5ea6\u3001\u305d\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u6700\u3082\u6709\u52b9\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30c1\u30e3\u30cd\u30eb\u306a\u3069\u3067\u3059\u3002\n\n\n\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3068\u3044\u3046\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/www.zuora.com\/jp\/blog\/what-how-and-why-digital-publishers-need-to-a\/b-test-their-paywall-strategies\" rel=\"noopener\" target=\"_blank\">\u30c6\u30b9\u30c8<\/a>\u3001\u8abf\u6574\u3001\u6700\u9069\u5316\u3092\u901a\u3058\u3066\u65bd\u7b56\u3092\u5e38\u306b\u65b0\u9bae\u304b\u3064\u52b9\u679c\u7684\u306b\u4fdd\u3064\u305f\u3081\u306e\u571f\u53f0\u304c\u6574\u3044\u307e\u3059\u3002\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u3001\u3053\u3046\u3057\u305f\u5c0f\u3055\u306a\u6539\u5584\u304c\u7a4d\u307f\u91cd\u306a\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5927\u304d\u306a\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u3001\u533f\u540d\u8a2a\u554f\u8005\u3092\u30d5\u30a1\u30cd\u30eb\u306e\u3055\u3089\u306b\u5148\u3078\u3068\u62bc\u3057\u9032\u3081\u307e\u3059\u3002\n\n\n\n\n\n\n\n\n\n\n\n<h3>\u6295\u8cc7\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b<\/h3>\n\n\n\n\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u3081\u3050\u308b\u4e88\u6e2c\u4e0d\u80fd\u306a\u5909\u5316\u304c\u7d9a\u304f\u306a\u304b\u3001\u533f\u540d\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8aad\u8005\u57fa\u76e4\u306b\u304a\u3044\u3066\u3055\u3089\u306b\u5927\u304d\u306a\u5272\u5408\u3092\u5360\u3081\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u696d\u754c\u5168\u4f53\u3067\u9867\u5ba2\u95a2\u4fc2\u306b\u5bfe\u3059\u308b\u6349\u3048\u65b9\u304c\u6025\u901f\u306b\u5909\u5316\u3057\u3066\u3044\u308b\u4eca\u3053\u305d\u3001\u5099\u3048\u3092\u6574\u3048\u3001\u5c06\u6765\u306b\u5411\u3051\u305f\u5805\u7262\u306a<a href=\"https:\/\/www.zuora.com\/jp\/blog\/the-future-of-subscriptions\" rel=\"noopener\" target=\"_blank\">\u6226\u7565<\/a>\u3092\u6301\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u533f\u540d\u30e6\u30fc\u30b6\u30fc\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u53ce\u76ca\u306b\u76f4\u7d50\u3057\u306a\u3044\u3088\u3046\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9ad8\u3044\u6709\u6599\u8cfc\u8aad\u8005\u306e\u5927\u534a\u304c\u3001\u304b\u3064\u3066\u306f\u3053\u3053\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u305f\u3053\u3068\u3092\u5fd8\u308c\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002\n\n\n\u65b0\u305f\u306a\u8aad\u8005\u95a2\u4fc2\u306e\u69cb\u7bc9\u306b\u306f\u52b4\u529b\u3068\u7d99\u7d9a\u7684\u306a\u53d6\u308a\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u6e80\u8db3\u3057\u305f\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u3082\u305f\u3089\u3059\u4fa1\u5024\uff08LTV\uff09\u3092\u8e0f\u307e\u3048\u308c\u3070\u3001\u6295\u8cc7\u3059\u308b\u306b\u5024\u3057\u307e\u3059\u3002\u51fa\u7248\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u304c\u3001\u5c06\u6765\u306b\u5411\u3051\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u65b9\u6cd5\u3092\u77e5\u308b\u306b\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u300c<a href=\"https:\/\/www.zuora.com\/jp\/research-report-the-future-of-audience-monetization\" rel=\"noopener\" target=\"_blank\">The Future of Audience 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