{"id":217541,"date":"2022-12-22T10:51:38","date_gmt":"2022-12-22T18:51:38","guid":{"rendered":"https:\/\/sboxtest.zuora.com\/guides\/how-much-revenue-is-driven-by-existing-subscribers\/"},"modified":"2026-08-10T07:28:51","modified_gmt":"2026-08-10T14:28:51","slug":"how-much-revenue-is-driven-by-existing-subscribers","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/jp\/guides\/how-much-revenue-is-driven-by-existing-subscribers\/","title":{"rendered":"\u65e2\u5b58\u306e\u5951\u7d04\u8005\u306b\u3088\u308b\u53ce\u76ca\u306f\u3069\u308c\u304f\u3089\u3044\u304b"},"featured_media":206402,"parent":0,"template":"page-knowledge-hub.php","content_type":[33293],"geo":[],"growth_initiatives":[],"parent_guide_categories":[],"industry":[],"persona":[],"product_line":[],"topic":[33278],"class_list":["post-217541","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-guide-ja","topic-business-innovation-ja"],"acf":{"knowledge_hub_title":"\u65e2\u5b58\u306e\u5951\u7d04\u8005\u306b\u3088\u308b\u53ce\u76ca\u306f\u3069\u308c\u304f\u3089\u3044\u304b","knowledge_hub_author":"Rebecca 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href=\"\/jp?p=204359\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09<\/a>\u306e\u5411\u4e0a\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u53ce\u76ca\u5316\u306e\u4e3b\u8981\u306a3\u3064\u306e\u30ec\u30d0\u30fc\u306f\u3001\u4f1a\u54e1\u7372\u5f97\u3001\u7dad\u6301\u3001\u305d\u3057\u3066\u62e1\u5927\uff08\u9867\u5ba2\u4fa1\u5024\u306e\u6210\u9577\uff09\u3067\u3059\u3002<\/p><p>\u4f01\u696d\u304c\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u3092\u691c\u8a0e\u3059\u308b\u969b\u3001\u300c\u65e2\u5b58\u4f1a\u54e1\u304c\u4f01\u696d\u53ce\u76ca\u306b\u3069\u308c\u3060\u3051\u8ca2\u732e\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u554f\u3044\u306b\u76f4\u9762\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>","show_striped_bar":false,"related_post":null,"include_in_toc":true},{"acf_fc_layout":"knowledge_hub_text_block","title":"\u65e2\u5b58\u4f1a\u54e1\u306f\u4f01\u696d\u53ce\u76ca\u306b\u3069\u308c\u3060\u3051\u8ca2\u732e\u3057\u3066\u3044\u308b\u306e\u304b\uff1f","content":"<p>Zuora\u00ae Subscribed Institute\u306f\u3001\u3053\u306e\u554f\u3044\u306b\u7b54\u3048\u308b\u305f\u3081\u3001891\u793e\u4ee5\u4e0a\u306e\u4f01\u696d\u3092\u5bfe\u8c61\u306b\u8907\u6570\u56db\u534a\u671f\u306b\u308f\u305f\u308a\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u307e\u3057\u305f\u3002\u5404\u4f01\u696d\u3054\u3068\u306b\u3001\u65b0\u898f\u4f1a\u54e1\u3068\u65e2\u5b58\u4f1a\u54e1\u304c\u751f\u307f\u51fa\u3059\u53ce\u76ca\u3092\u7279\u5b9a\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u65e2\u5b58\u4f1a\u54e1\uff08\u524d\u671f\u9593\u306b\u30a2\u30af\u30c6\u30a3\u30d6\u3060\u3063\u305f\u4f1a\u54e1\uff09\u306f\u3001\u4f01\u696d\u306e<a href=\"https:\/\/www.zuora.com\/jp\/billing-topics\/annual-recurring-revenue\/\">\u5e74\u9593\u7d4c\u5e38\u53ce\u76ca\uff08ARR\uff09<\/a>\u306e\u5e73\u574776%\u3001\u4e00\u822c\u7684\u306b\u306f70%\u304b\u308981%\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002<\/p><p>\u591a\u304f\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3068\u95a2\u308f\u308b\u4e2d\u3067\u3001\u65e2\u5b58\u4f1a\u54e1\u304c\u751f\u307f\u51fa\u3059\u53ce\u76ca\u306e\u5272\u5408\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u719f\u5ea6\u3068\u76f8\u95a2\u3057\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u8003\u3048\u307e\u3057\u305f\u3002\u3053\u306e\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3092ARR\u898f\u6a21\u5225\u306b4\u3064\u306e\u30b0\u30eb\u30fc\u30d7\uff081,000\u4e07\u30c9\u30eb\u672a\u6e80\u30011,000\u4e07\u30c9\u30eb\u4ee5\u4e0a5,000\u4e07\u30c9\u30eb\u672a\u6e80\u30015,000\u4e07\u30c9\u30eb\u4ee5\u4e0a1\u5104\u30c9\u30eb\u672a\u6e80\u30011\u5104\u30c9\u30eb\u4ee5\u4e0a\uff09\u306b\u5206\u985e\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u5206\u6790\uff08\u56f31\u53c2\u7167\uff09\u304b\u3089\u3001\u898f\u6a21\u306e\u5c0f\u3055\u3044\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u65e2\u5b58\u4f1a\u54e1\u306b\u3088\u308b\u53ce\u76ca\u5272\u5408\u304c74\uff5e77%\u3068\u3001\u3088\u308a\u6210\u719f\u3057\u305f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\uff0880\uff5e81%\uff09\u3088\u308a\u3082\u4f4e\u3044\u3053\u3068\u304c\u793a\u3055\u308c\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001\u4f01\u696d\u304c\u6210\u9577\u3057\u3001\u9867\u5ba2\u57fa\u76e4\u304c\u5f37\u56fa\u306b\u306a\u308b\u307b\u3069\u3001\u5c06\u6765\u306e\u53ce\u76ca\u306e\u591a\u304f\u306f\u65b0\u898f\u4f1a\u54e1\u3067\u306f\u306a\u304f\u65e2\u5b58\u4f1a\u54e1\u304b\u3089\u3082\u305f\u3089\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p><figure aria-describedby=\"caption-attachment-203829\" id=\"attachment_203829\"><img loading=\"lazy\" decoding=\"async\" alt=\"ARR Bands of Existing Subscriber Revenue\" height=\"399\" sizes=\"(max-width: 640px) 100vw, 640px\" src=\"https:\/\/www.zuora.com\/jp\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-21-at-3.45.48-PM-640x399.png\" srcset=\"https:\/\/www.zuora.com\/jp\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-21-at-3.45.48-PM-640x399.png 640w, https:\/\/www.zuora.com\/jp\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-21-at-3.45.48-PM-768x479.png 768w, https:\/\/www.zuora.com\/jp\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-21-at-3.45.48-PM.png 770w\" width=\"640\"\/><figcaption id=\"caption-attachment-203829\">\u56f31<\/figcaption><\/figure><p>\u307e\u305f\u3001B2B\u3068B2C\u306e\u9055\u3044\u3082\u5206\u6790\u3057\u307e\u3057\u305f\uff08\u56f32\u53c2\u7167\uff09\u3002\u6d88\u8cbb\u8005\u5411\u3051\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u89e3\u7d04\u7387\u304c\u9ad8\u304f\u65b0\u898f\u4f1a\u54e1\u7372\u5f97\u304c\u591a\u3044\u305f\u3081\u3001\u65e2\u5b58\u4f1a\u54e1\u306b\u3088\u308b\u53ce\u76ca\u5272\u5408\u304c70%\u3068\u4f4e\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u6cd5\u4eba\u304a\u3088\u3073\u6d88\u8cbb\u8005\u306e\u4e21\u65b9\u3092\u5bfe\u8c61\u3068\u3059\u308b\u30d3\u30b8\u30cd\u30b9\uff08B2Any\uff09\u306f\u3001\u65e2\u5b58\u4f1a\u54e1\u306b\u3088\u308b\u53ce\u76ca\u5272\u5408\u304c87%\u3068\u3001B2B\u5358\u72ec\uff0877%\uff09\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u9ad8\u3044\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p><figure aria-describedby=\"caption-attachment-203833\" id=\"attachment_203833\"><img loading=\"lazy\" decoding=\"async\" alt=\"Existing Subscriber Revenue by Business Model\" height=\"310\" sizes=\"(max-width: 640px) 100vw, 640px\" src=\"https:\/\/www.zuora.com\/jp\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-21-at-3.47.01-PM-640x310.png\" srcset=\"https:\/\/www.zuora.com\/jp\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-21-at-3.47.01-PM-640x310.png 640w, https:\/\/www.zuora.com\/jp\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-21-at-3.47.01-PM.png 735w\" width=\"640\"\/><figcaption id=\"caption-attachment-203833\">\u56f32<\/figcaption><\/figure><p>\u3055\u3089\u306b\u30015\u3064\u306e\u696d\u754c\u30bb\u30af\u30bf\u30fc\u5225\u306b\u65e2\u5b58\u4f1a\u54e1\u306b\u3088\u308b\u53ce\u76ca\u3092\u5206\u6790\u3057\u305f\u3068\u3053\u308d\uff08\u56f33\u53c2\u7167\uff09\u3001\u88fd\u9020\u696d\u3092\u9664\u304f\u3059\u3079\u3066\u306e\u696d\u754c\u3067\u540c\u69d8\u306e\u5272\u5408\u3068\u306a\u308a\u307e\u3057\u305f\uff08\u65b0\u8208\u3001\u30cf\u30a4\u30c6\u30af\u3001\u30e1\u30c7\u30a3\u30a2\u3001\u305d\u306e\u4ed6\u306e4\u696d\u754c\u3067\u306f\u3001\u65e2\u5b58\u4f1a\u54e1\u304cARR\u306e80\uff5e83%\u3092\u5360\u3081\u3001\u65b0\u898f\u4f1a\u54e1\u306f17\uff5e20%\uff09\u3002\u4e00\u65b9\u3001\u88fd\u9020\u696d\u3067\u306f\u65e2\u5b58\u4f1a\u54e1\u306b\u3088\u308bARR\u306e\u5272\u5408\u304c57%\u306b\u3068\u3069\u307e\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u6bd4\u8f03\u7684\u4f4e\u3044\u5272\u5408\u306f\u3001\u591a\u304f\u306e\u88fd\u9020\u696d\u304c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4e8b\u696d\u306e\u521d\u671f\u6bb5\u968e\u306b\u3042\u308a\u3001\u53ce\u76ca\u6210\u9577\u3092\u65b0\u898f\u7372\u5f97\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u3066\u3044\u308b\u305f\u3081\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p><figure aria-describedby=\"caption-attachment-203837\" id=\"attachment_203837\"><img loading=\"lazy\" decoding=\"async\" alt=\"Existing subscriber revenue by industry\" height=\"377\" sizes=\"(max-width: 640px) 100vw, 640px\" src=\"https:\/\/www.zuora.com\/jp\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-21-at-3.47.31-PM-640x377.png\" srcset=\"https:\/\/www.zuora.com\/jp\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-21-at-3.47.31-PM-640x377.png 640w, https:\/\/www.zuora.com\/jp\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-21-at-3.47.31-PM.png 745w\" width=\"640\"\/><figcaption id=\"caption-attachment-203837\">\u56f33<\/figcaption><\/figure>","show_striped_bar":false,"related_post":null,"include_in_toc":true},{"acf_fc_layout":"knowledge_hub_text_block","title":"\u7d50\u8ad6","content":"<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u6025\u901f\u306a\u6210\u9577\u306f\u91cd\u8981\u306a\u76ee\u6a19\u3067\u3059\u3002\u30ea\u30ab\u30fc\u30ea\u30f3\u30b0\u53ce\u76ca\u3092\u57fa\u76e4\u3068\u3059\u308b\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u3001<a href=\"\/jp?p=116674\">\u5f93\u6765\u578b\u30d3\u30b8\u30cd\u30b9\u3088\u308a\u3082\u6210\u9577\u304c\u65e9\u304f\u3001\u5371\u6a5f\u6642\u306b\u3082\u5f37\u3044<\/a>\u3068\u3044\u3046\u7406\u7531\u3067\u9078\u3070\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u3053\u306e\u76ee\u6a19\u306f\u3001\u65b0\u898f\u30d3\u30b8\u30cd\u30b9\u306e\u7372\u5f97\u3084\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3078\u306e\u30ea\u30bd\u30fc\u30b9\u6295\u4e0b\u306e\u6839\u62e0\u3068\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u91cd\u70b9\u5316\u306f\u65e2\u5b58\u4f1a\u54e1\u3092\u8efd\u8996\u3059\u308b\u3082\u306e\u3067\u3042\u3063\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p><p>\u53ce\u76ca\u306e70\uff5e80%\u304c\u65e2\u5b58\u4f1a\u54e1\u306b\u3088\u3063\u3066\u751f\u307f\u51fa\u3055\u308c\u3066\u3044\u308b\u73fe\u72b6\u3092\u8e0f\u307e\u3048\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3084\u62e1\u5927\u306b\u6ce8\u529b\u3059\u308b\u305f\u3081\u306e\u4f53\u5236\u3065\u304f\u308a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30b0\u30ed\u30fc\u30b9\u3084\u30c7\u30de\u30f3\u30c9\u90e8\u9580\u306f\u3001\u9867\u5ba2\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5185\u3067\u306e\u95a2\u4fc2\u5f37\u5316\u306b\u6ce8\u529b\u3059\u3079\u304d\u3067\u3059\u3002\u5b9f\u969b\u3001\u6210\u529f\u3057\u3066\u3044\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u30b9\u30ad\u30eb\u3092\u78e8\u3044\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u306f\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3088\u308a\u3082\u5c11\u306a\u3044\u52b4\u529b\u3068\u6295\u8cc7\u3067\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p><p>\u524d\u8ff0\u306e\u901a\u308a\u3001\u4f01\u696d\u304cUsership\u2122\u3078\u306e\u9053\u3092\u9032\u307f\u6210\u719f\u3059\u308b\u306b\u3064\u308c\u3001\u9867\u5ba2\u57fa\u76e4\u304c\u62e1\u5927\u3057\u3001\u65b0\u898f\u4f1a\u54e1\u7372\u5f97\u4e2d\u5fc3\u304b\u3089\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u91cd\u8996\u306e\u30d0\u30e9\u30f3\u30b9\u578b\u6226\u7565\u3078\u3068\u8ee2\u63db\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>\u65e2\u5b58\u306e\u8abf\u67fb\u3067\u3082\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306f\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30b3\u30b9\u30c8\u3088\u308a\u9ad8\u3044\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002Bain &amp; Co\u306b\u3088\u308c\u3070\u3001<a href=\"https:\/\/media.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" rel=\"noopener\" target=\"_blank\">\u9867\u5ba2\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u304c5%\u5411\u4e0a\u3059\u308b\u3068\u5229\u76ca\u306f25%\u5411\u4e0a\u3059\u308b<\/a>\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u65e2\u5b58\u4f1a\u54e1\u306e\u30b1\u30a2\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308a\u3001\u6c7a\u3057\u3066\u8efd\u8996\u3057\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>","show_striped_bar":false,"related_post":null,"include_in_toc":true},{"acf_fc_layout":"knowledge_hub_text_block","title":"\u4e3b\u306a\u30dd\u30a4\u30f3\u30c8","content":"<ul>\n<li aria-level=\"1\">\u65e2\u5b58\u4f1a\u54e1\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f01\u696d\u306e\u53ce\u76ca\u306e70\uff5e80%\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u3002<\/li>\n<li 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