{"id":204359,"date":"2022-07-29T14:48:32","date_gmt":"2022-07-29T21:48:32","guid":{"rendered":"https:\/\/sboxtest.zuora.com\/guides\/%e3%81%a9%e3%81%ae%e3%82%88%e3%81%86%e3%81%ab%e7%94%9f%e6%b6%af%e4%be%a1%e5%80%a4%e3%82%92%e9%ab%98%e3%82%81%e3%82%8b%e3%81%8b\/"},"modified":"2026-08-13T03:48:12","modified_gmt":"2026-08-13T10:48:12","slug":"how-to-increase-lifetime-value","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/jp\/guides\/how-to-increase-lifetime-value\/","title":{"rendered":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306e\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3092\u9ad8\u3081\u308b\u65b9\u6cd5"},"featured_media":206434,"parent":0,"template":"page-knowledge-hub.php","content_type":[33293],"geo":[],"growth_initiatives":[],"parent_guide_categories":[32947,32949,32948,32950,33259],"industry":[],"persona":[],"product_line":[],"topic":[],"class_list":["post-204359","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-guide-ja","parent_guide_categories-customer-success-ja","parent_guide_categories-iot-ja","parent_guide_categories-media-ja","parent_guide_categories-saas-ja","parent_guide_categories-subscription-economy-101-ja"],"acf":{"knowledge_hub_title":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306e\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3092\u9ad8\u3081\u308b\u65b9\u6cd5","knowledge_hub_author":"Rebecca Blankenship","knowledge_hub_date":"20220729","knowledge_hub_read_time_label":"1 min read","knowledge_hub_secondary_category":"","knowledge_hub_category":"GUIDES","knowledge_hub_show_summary":true,"knowledge_hub_summary":"<p>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3068\u306f\u4f55\u304b\u3001\u305d\u3057\u3066\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306fLTV\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u4f55\u304c\u3067\u304d\u308b\u306e\u304b\u3002\u672c\u30ac\u30a4\u30c9\u3067\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>","knowledge_hub_featured_image":206434,"knowledge_hub_hero_media_content_group":{"knowledge_hub_is_vidyard_video":false,"knowledge_hub_vidyard_video_group":{"vidyard_id":""}},"knowledge_hub_show_toc":true,"toc_card_title":"Why Zuora?","toc_card_description":"From subscriptions and hybrid bundles to complex usage and AI tokens, Zuora has the right solutions to solve the biggest CFO challenges with one monetization platform.","toc_cta_label":"Watch demo","toc_cta_link":"https:\/\/www.zuora.com\/resources\/demo-on-demand\/","knowledge_hub_content":[{"acf_fc_layout":"knowledge_hub_intro","title":"","content":"<p>\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08Lifetime Value\u3002\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff1dCLV\/CLTV\u3068\u3082\u547c\u3070\u308c\u307e\u3059\uff09\u306f\u3001\u9867\u5ba2\u304c\u8cb4\u793e\u306e\u9867\u5ba2\u3067\u3042\u308b\u671f\u9593\u3092\u901a\u3058\u3066\u3001\u5f53\u8a72\u9867\u5ba2\u304b\u3089\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u304c\u898b\u8fbc\u3081\u308b\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3067\u3059\u3002\u8981\u3059\u308b\u306bLTV\u306f\u3001\u9867\u5ba2\u304c\u8cb4\u793e\u306b\u3068\u3063\u3066\u3069\u308c\u307b\u3069\u4fa1\u5024\u306e\u3042\u308b\u5b58\u5728\u304b\u3092\u793a\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u3053\u306e\u60c5\u5831\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u91cd\u8981\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u81ea\u4fe1\u3092\u6301\u3063\u3066\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<span style=\"font-weight: 400;\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u308c\u3070\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u6210\u529f\u306e\u9375\u3067\u3042\u308b\u3053\u3068\u306f\u5468\u77e5\u306e\u3068\u304a\u308a\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u53ef\u80fd\u306a\u9650\u308a\u9577\u304f\u7dad\u6301\u3057\uff08\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306b\u8ca9\u58f2\u3057\u7d9a\u3051\u308b\u3053\u3068\uff09\u306f\u3001\u305d\u308c\u3068\u540c\u3058\u304f\u3089\u3044\u91cd\u8981\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u4eca\u3046\u306a\u305a\u3044\u305f\u65b9\uff08\u3046\u306a\u305a\u304f\u3079\u304d\u3067\u3059\uff09\u3067\u3042\u308c\u3070\u3001\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08LTV\uff09\u3092\u8ffd\u8de1\u30fb\u6e2c\u5b9a\u3059\u308b\u91cd\u8981\u6027\u3082\u7406\u89e3\u3055\u308c\u3066\u3044\u308b\u306f\u305a\u3067\u3059\u3002\u305d\u308c\u306f\u7d20\u6674\u3089\u3057\u3044\u3053\u3068\u3067\u3059\u3002\u3068\u306f\u3044\u3048\u3001\u3053\u306e\u6307\u6a19\u3092\u672c\u5f53\u306e\u610f\u5473\u3067\u6b66\u5668\u306b\u3059\u308b\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u554f\u3044\u306b\u3082\u7b54\u3048\u3089\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p><ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u7b97\u51fa\u3059\u308b\u6700\u9069\u306a\u8a08\u7b97\u5f0f\u306f\u4f55\u3067\u3059\u304b\uff1f<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u5de6\u53f3\u3059\u308b4\u3064\u306e\u4e3b\u8981\u8981\u56e0\u306f\u4f55\u3067\u3059\u304b\uff1f<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">LTV\u3092\u628a\u63e1\u3059\u308b\u3068\u3001\u3069\u306e\u3088\u3046\u306b\u3088\u308a\u826f\u3044\u7d4c\u55b6\u5224\u65ad\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u304b\uff1f<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u5b9f\u65bd\u3067\u304d\u308b\u3053\u3068\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/span><\/li>\n<\/ul><p><span style=\"font-weight: 400;\">\u305d\u3057\u3066\u3001\u3059\u3067\u306b\u304a\u6c17\u3065\u304d\u306e\u3068\u304a\u308a\u3001\u3053\u306eLTV\u30ac\u30a4\u30c9\u3067\u307e\u3055\u306b\u3053\u308c\u3089\u306e\u8cea\u554f\u306b\u304a\u7b54\u3048\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u2026\u2026\u59cb\u3081\u308b\u524d\u306b\u3001LTV\u306e\u5b9a\u7fa9\u3092\u5168\u54e1\u3067\u63c3\u3048\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u305d\u3053\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/span><\/p>","include_in_toc":false},{"acf_fc_layout":"knowledge_hub_text_block","title":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308bLTV\u306e\u7b97\u51fa\u65b9\u6cd5","content":"<p>Google\u3067\u691c\u7d22\u3059\u308b\u3068\u3001\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u7b97\u51fa\u3059\u308b\u65b9\u6cd5\u304c\u3044\u304f\u3064\u3082\u898b\u3064\u304b\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u6b21\u306e\u3088\u3046\u306a\u5f0f\u304c\u3042\u308a\u307e\u3059\u3002<\/p><ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\">LTV = \u6708\u6b21\u7d4c\u5e38\u53ce\u76ca\uff08MRR\uff09\/ \u89e3\u7d04\u7387<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">LTV = \u30e6\u30fc\u30b6\u30fc\u5f53\u305f\u308a\u5e73\u5747\u53ce\u76ca\uff08ARPU\uff09\u00d7 1 \/ \u89e3\u7d04\u7387<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">LTV = \u9867\u5ba2\u4fa1\u5024 \u00d7 \u5e73\u5747\u9867\u5ba2\u7d99\u7d9a\u671f\u9593<\/li>\n<\/ul><p>BUT\u2026<\/p><p>\u3053\u308c\u3089\u306eLTV\u8a08\u7b97\u5f0f\u306e\u3044\u305a\u308c\u3082\u3001\u4f7f\u7528\u306f\u304a\u3059\u3059\u3081\u3057\u307e\u305b\u3093\u3002\u306a\u305c\u3067\u3057\u3087\u3046\u304b\u3002<\/p><p>\u3044\u305a\u308c\u3082\u30b3\u30b9\u30c8\u3084\u30ea\u30b9\u30af\u671f\u5f85\u5024\u3092\u8003\u616e\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u3067\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u3053\u308c\u3089\u306e\u5f0f\u3092\u7528\u3044\u308b\u3068LTV\u306f\u904e\u5927\u306b\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002\u305d\u3057\u3066\u60f3\u50cf\u306e\u3068\u304a\u308a\u3001\u305d\u308c\u306f\u4e8b\u696d\u306e\u8ca1\u52d9\u306b\u3068\u3063\u3066\u60aa\u5922\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u2026\u2026<\/p><p>\u3067\u306f\u3001\u4ee3\u308f\u308a\u306b\u3069\u306e\u5f0f\u3092\u7528\u3044\u3066\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u7b97\u51fa\u3059\u3079\u304d\u3067\u3057\u3087\u3046\u304b\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u4f01\u696d\u306b\u306f\u3001\u6b21\u306e\u5f0f\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p><p>\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08$\uff09= \u73fe\u5728\u306e\u7d4c\u5e38\u53ce\u76ca\uff08$\uff09\u00d7 \u58f2\u4e0a\u7dcf\u5229\u76ca\u7387 \u00d7 \u30a2\u30ab\u30a6\u30f3\u30c8\u7dad\u6301\u7387 \/\uff081 + \u5272\u5f15\u7387 \u2013 Net MRR\u7dad\u6301\u7387\uff09<\/p><p>\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u6307\u6a19\u3092\u6301\u3064B2C\u306e\u6708\u984d\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4e8b\u696d\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u3068\u4eee\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p><ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><a href=\"https:\/\/www.zuora.com\/jp\/billing-topics\/monthly-recurring-revenue-definition\/\" style=\"font-weight: 500;\">\u6708\u6b21\u7d4c\u5e38\u53ce\u76ca\uff08MRR\uff09<\/a>\u00a0= $120,990<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u58f2\u4e0a\u7dcf\u5229\u76ca\u7387 = 85%<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u6708\u6b21\u9867\u5ba2\u30a2\u30ab\u30a6\u30f3\u30c8\u7dad\u6301\u7387 = 70%<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u5272\u5f15\u7387 = 8%<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">Net MRR\u7dad\u6301\u7387 = 85%<\/li>\n<\/ul><p>\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u7528\u3044\u308b\u3068\u3001LTV\u306f\u6b21\u306e\u3088\u3046\u306b\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p><ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08$\uff09= $120,990 \u00d7 0.85 \u00d7 0.70 \/\uff081 + 0.08 \u2013 0.85\uff09= $71,989 \/ 0.23 =\u00a0<b><strong>$312,995<\/strong><\/b><\/li>\n<\/ul><p>\u3053\u306e\u30b1\u30fc\u30b9\u3067\u306f\u3001\u6b21\u306e\u9805\u76ee\u3092\u7b97\u51fa\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p><ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u5e73\u5747\u9867\u5ba2\u7d99\u7d9a\u671f\u9593 =\u00a0<b><strong>\u9867\u5ba2\u7d99\u7d9a\u671f\u9593\u306e\u5408\u8a08 \/ \u9867\u5ba2\u6570<\/strong><\/b><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u5e73\u5747\u8cfc\u5165\u5358\u4fa1 =\u00a0<b><strong>\u00a0\u7dcf\u53ce\u76ca \/ \u8cfc\u5165\u56de\u6570<\/strong><\/b><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u5e73\u5747\u8cfc\u5165\u983b\u5ea6 =\u00a0<b><strong>\u8cfc\u5165\u56de\u6570 \/ \u9867\u5ba2\u6570<\/strong><\/b><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u5e73\u5747\u9867\u5ba2\u4fa1\u5024 =\u00a0<b><strong>\u7dcf\u53ce\u76ca \/ \u30e6\u30cb\u30fc\u30af\u9867\u5ba2\u6570<\/strong><\/b><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u9867\u5ba2\u5f53\u305f\u308a\u5e73\u5747\u8cfc\u5165\u56de\u6570 =\u00a0<b><strong>\u8cfc\u5165\u7dcf\u6570 \/ \u30e6\u30cb\u30fc\u30af\u9867\u5ba2\u6570<\/strong><\/b><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09=\u00a0<b><strong>\u8ca9\u58f2\u8cbb\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u306e\u7dcf\u984d \/ \u65b0\u898f\u7372\u5f97\u9867\u5ba2\u6570<\/strong><\/b><\/li>\n<\/ul><p>\u5229\u76ca\u7387 =<b><strong>\uff08\u5f53\u671f\u7d14\u5229\u76ca \/ \u7dcf\u53ce\u76ca\uff09* 100<\/strong><\/b>\u3088\u308a\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u30c7\u30fc\u30bf\u306f\u5e38\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306b\u5206\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p><p>\u6ce8\uff1a\u3053\u306e\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306e\u7b97\u51fa\u306f\u3001\u8907\u6570\u56de\u5b9f\u65bd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3057\u3087\u3046\u3002\u306a\u305c\u306a\u3089\u3001LTV\u306f\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u304a\u3088\u3073\uff0f\u307e\u305f\u306f\u4fa1\u683c\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u305f\u3081\u3067\u3059\u3002<\/p>","show_striped_bar":false,"related_post":null,"include_in_toc":true},{"acf_fc_layout":"knowledge_hub_text_block","title":"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066LTV\u304c\u91cd\u8981\u306a\u7406\u7531","content":"<p>\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306f\u3001\u3042\u3089\u3086\u308b\u4e8b\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u3068\u308a\u308f\u3051\u91cd\u8981\u3067\u3059\u3002\u306a\u305c\u3067\u3057\u3087\u3046\u304b\u3002\u3054\u5b58\u3058\u306e\u3068\u304a\u308a\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4e8b\u696d\u306f\u7d4c\u5e38\u53ce\u76ca\u30e2\u30c7\u30eb\u306b\u4f9d\u62e0\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u3053\u306e\u7a2e\u306e\u4e8b\u696d\u306b\u306f\u3001\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3057\u7d9a\u3051\u3066\u304f\u308c\u308b\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u304c\u5fc5\u8981\u3067\u3059\u3002LTV\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u306f\u3001\u9577\u671f\u7684\u3067\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u652f\u3048\u308b\u306e\u306b\u5341\u5206\u306a\u4fa1\u5024\u3042\u308b\u9867\u5ba2\u3092\u7dad\u6301\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u624b\u6bb5\u3067\u3059\u3002<\/p><h3 style=\"font-weight: 500;\">\u6700\u3082\u4fa1\u5024\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u7279\u5b9a\u3059\u308b<\/h3><p>\u3053\u306e\u60c5\u5831\u306b\u3088\u308a\u3001\u9867\u5ba2\u7dad\u6301\uff08\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\uff09\u6226\u7565\u3092\u9069\u5207\u306b\u5f37\u5316\u3057\u3001\u540c\u69d8\u306e\u7279\u6027\u3092\u6301\u3064\u9867\u5ba2\u306e\u7372\u5f97\u306b\u72d9\u3044\u3092\u5b9a\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u73fe\u5728\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u826f\u3044\u5bfe\u5fdc\u304c\u3067\u304d\u3066\u3053\u305d\u3001\u540c\u3058\u3088\u3046\u306a\u9867\u5ba2\u3092\u3055\u3089\u306b\u7372\u5f97\u3067\u304d\u308b\u2014\u2014\u3053\u308c\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\uff0f\u9867\u5ba2\u4f53\u9a13\u306e\u5c02\u9580\u5bb6\u3067\u3042\u308bShep Hyken\u306e\u898b\u89e3\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p><h3 style=\"font-weight: 500;\">\u9069\u5207\u306a\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u5224\u65ad\u3059\u308b<\/h3><p><a href=\"http:\/\/www.forentrepreneurs.com\/startup-killer\/\" style=\"font-weight: 500;\">David Skok,<\/a>\u30d9\u30f3\u30c1\u30e3\u30fc\u30ad\u30e3\u30d4\u30bf\u30ea\u30b9\u30c8\u3067\u3042\u308b\u540c\u6c0f\u306f\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u5927\u534a\u304c\u5931\u6557\u3059\u308b\u306e\u306f\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u4e0a\u56de\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3060\u3068\u4e3b\u5f35\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u6b21\u306e\u3088\u3046\u306b\u30d0\u30e9\u30f3\u30b9\u3092\u6b20\u3044\u305f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002<\/p><p>\u5404\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u306fLTV\u3092\u4e0b\u56de\u3063\u3066\u3044\u308b\u3079\u304d\u3067\u3059\u3002David\u306f\u3001\u5065\u5168\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u305f\u3081\u306b\u306f\u3001CAC\u306fLTV\u306e1\/3\u3067\u3042\u308b\u3079\u304d\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p><p>LTV &gt; CAC\u3002\uff08\u5b9f\u884c\u53ef\u80fd\u306aSaaS\u3001\u3042\u308b\u3044\u306f\u305d\u306e\u4ed6\u306e\u7d4c\u5e38\u53ce\u76ca\u30e2\u30c7\u30eb\u3067\u306f\u3001LTV\u306f\u304a\u304a\u3080\u306dCAC\u306e\u7d043\u500d\u3067\u3042\u308b\u3079\u304d\u3060\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002Salesforce.com\u3084ConstantContact\u306a\u3069\u306e\u4e0a\u5834\u4f01\u696d\u306e\u591a\u304f\u306f\u3001\u3080\u3057\u308dCAC\u306e\u7d045\u500d\u306b\u8fd1\u3044\u500d\u7387\u3067\u3059\u3002\uff09CAC\u306f12\u304b\u6708\u672a\u6e80\u3067\u56de\u53ce\u3067\u304d\u308b\u3088\u3046\u76ee\u6a19\u8a2d\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001\u6210\u9577\u306e\u305f\u3081\u306b\u904e\u5270\u306a\u8cc7\u672c\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p><p>\u3053\u308c\u306f\u3001\u305f\u3068\u3048\u3070\u9867\u5ba2\u7372\u5f97\u306b$200\u304b\u304b\u308b\u5834\u5408\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5065\u5168\u306a\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u3092\u7dad\u6301\u3059\u308b\u306b\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u4eca\u5f8c12\u304b\u6708\u4ee5\u5185\u306b\u305d\u306e\u9867\u5ba2\u304b\u3089$200\u3092\u56de\u53ce\u3067\u304d\u308b\u8a08\u753b\u3092\u7acb\u3066\u308b\u3079\u304d\u3067\u3059\u3002\u56de\u53ce\u306b12\u304b\u6708\u8d85\u3092\u8981\u3059\u308b\u5834\u5408\u3001\u6210\u9577\u306b\u306f\u3088\u308a\u591a\u304f\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u304c\u5fc5\u8981\u3068\u306a\u308a\u3001\u6301\u7d9a\u53ef\u80fd\u3067\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p><h3 style=\"font-weight: 500;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u3064\u3044\u3066\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u3088\u308a\u826f\u3044\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046<\/h3><p>LTV\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u300c\u3069\u3053\u306b\u300d\u300c\u3069\u306e\u3088\u3046\u306b\u300d\u6295\u4e0b\u3059\u308b\u306e\u304c\u6700\u9069\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001LTV\u304c\u6700\u3082\u9ad8\u3044\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u306f\u3088\u308a\u591a\u304f\u306e\u4e88\u7b97\u3092\u914d\u5206\u3057\u3001LTV\u304c\u4f4e\u3044\u3082\u306e\u306b\u306f\u914d\u5206\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p><h3 style=\"font-weight: 500;\">\u9867\u5ba2\u89e3\u7d04\u7387\uff08\u30c1\u30e3\u30fc\u30f3\uff09\u306b\u95a2\u9023\u3059\u308b\u8ab2\u984c\u3092\u7279\u5b9a\u3059\u308b<\/h3><p>\u4e0d\u5341\u5206\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3001\u4e0d\u660e\u78ba\u306a\u4fa1\u683c\u8a2d\u5b9a\u3001\u7c97\u96d1\u306a\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3001\u63d0\u4f9b\u4fa1\u5024\u306e\u4e0d\u8db3\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3082\u9ad8\u3044\u89e3\u7d04\u7387\uff08\u30c1\u30e3\u30fc\u30f3\uff09\u306b\u3064\u306a\u304c\u308a\u5f97\u307e\u3059\u3002<\/p><p>\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30c1\u30fc\u30e0\u304c\u5bfe\u51e6\u3059\u3079\u304d\u9867\u5ba2\u4f53\u9a13\u4e0a\u306e\u554f\u984c\u304c\u898b\u3064\u304b\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u53ef\u80fd\u306a\u9650\u308a\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p><p>\u81ea\u793e\u306e\u89e3\u7d04\u7387\u304c\u3069\u306e\u7a0b\u5ea6\u304b\u78ba\u8a8d\u3057\u305f\u3044\u5834\u5408\u306f\u3001HubSpot\u306e\u53cb\u4eba\u305f\u3061\u304c\u63d0\u793a\u3057\u3066\u3044\u308b\u3053\u306e\u7c21\u5358\u306a\u5f0f\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p><h3 style=\"font-weight: 500;\">\u5c06\u6765\u306e\u58f2\u4e0a\u3068\u6210\u9577\u3092\u4e88\u6e2c\u3059\u308b<\/h3><p>\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u304c\u9ad8\u3044\u307b\u3069\u3001\u3088\u308a\u5927\u304d\u306a\u58f2\u4e0a\u6210\u9577\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p><p>\u6b21\u306b\u3001\u5f53\u793e\u304c\u63a8\u5968\u3059\u308bLTV\u7b97\u51fa\u5f0f\u3092\u7406\u89e3\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u3068\u306a\u308b\u3001\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306b\u5bc4\u4e0e\u3059\u308b4\u3064\u306e\u4e3b\u8981\u8981\u56e0\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>","show_striped_bar":false,"related_post":null,"include_in_toc":true},{"acf_fc_layout":"knowledge_hub_text_block","title":"\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306e4\u3064\u306e\u4e3b\u8981\u8981\u56e0","content":"<p>\u9867\u5ba2\u306e\u6f5c\u5728\u7684\u306a\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306f\u30014\u3064\u306e\u4e3b\u8981\u8981\u56e0\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002\u5404\u8981\u56e0\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u7d4c\u55b6\u5224\u65ad\u306b\u304a\u3044\u3066\u3053\u306e\u6307\u6a19\u304c\u3069\u308c\u307b\u3069\u306e\u4fa1\u5024\u3092\u6301\u3064\u306e\u304b\u3092\u771f\u306b\u628a\u63e1\u3059\u308b\u3046\u3048\u3067\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3067\u306f\u3001\u9806\u306b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p><h3 style=\"font-weight: 500;\">1\uff1a\u7d99\u7d9a\u898b\u8fbc\u307f\uff08Life Expectancy\uff09<\/h3><p>\u9867\u5ba2\u306e\u7d99\u7d9a\u898b\u8fbc\u307f\u3001\u3059\u306a\u308f\u3061\u9867\u5ba2\u7d99\u7d9a\u671f\u9593\uff08customer lifespan\uff09\u3068\u306f\u3001\u9867\u5ba2\u304c\u8cb4\u793e\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u652f\u51fa\u3057\u7d9a\u3051\u308b\u5e73\u5747\u671f\u9593\u306e\u3053\u3068\u3067\u3059\u3002<\/p><p>\u3053\u308c\u3092\u628a\u63e1\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3057\u3001\u5404\u9867\u5ba2\u304c\u89e3\u7d04\uff08\u30c1\u30e3\u30fc\u30f3\uff09\u3059\u308b\u307e\u3067\u306b\u3069\u306e\u304f\u3089\u3044\u306e\u671f\u9593\u3001\u8cb4\u793e\u3068\u53d6\u5f15\u3092\u7d99\u7d9a\u3057\u3066\u3044\u308b\u304b\u3092\u898b\u307e\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u5e73\u5747\u5024\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u304c\u3069\u306e\u7a0b\u5ea6\u306e\u671f\u9593\u3001\u7d99\u7d9a\u3057\u3066\u304f\u308c\u308b\u898b\u8fbc\u307f\u304b\u306e\u76ee\u5b89\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p><p>\u306a\u304a\u3001\u3053\u306e\u6570\u5024\u306f\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u5909\u5316\u3057\u5f97\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u306e\u7d99\u7d9a\u898b\u8fbc\u307f\u306f\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001\u66f4\u65b0\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p><h3 style=\"font-weight: 500;\">2\uff1a\u53ce\u76ca\u898b\u8fbc\u307f\uff08Revenue Expectancy\uff09<\/h3><p>\u9867\u5ba2\u304b\u3089\u5f97\u3089\u308c\u308b\u4fa1\u5024\u306f\u3001\u305d\u306e\u9867\u5ba2\u304b\u3089\u3069\u306e\u7a0b\u5ea6\u306e\u53ce\u76ca\u304c\u898b\u8fbc\u3081\u308b\u304b\u306b\u4f9d\u5b58\u3057\u307e\u3059\u3002\u3053\u306e\u6570\u5024\u306f\u9867\u5ba2\u3054\u3068\u306b\u7570\u306a\u308a\u5f97\u308b\u3046\u3048\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u5909\u5316\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p><p>\u7b97\u51fa\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u904e\u53bb\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3057\u3001\u73fe\u5728\u5951\u7d04\u4e0b\u306b\u3042\u308b\u53ce\u76ca\u304c\u3069\u306e\u7a0b\u5ea6\u304b\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30c0\u30a6\u30f3\u30bb\u30eb\u306a\u3069\u306b\u3088\u308a\u3001\u53ce\u76ca\u304c\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u3069\u306e\u7a0b\u5ea6\u5909\u52d5\u3057\u5f97\u308b\u304b\u3082\u898b\u7a4d\u3082\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>\u3053\u308c\u3089\u306e\u60c5\u5831\u304c\u63c3\u3048\u3070\u3001\u5e73\u5747\u5024\u3092\u53d6\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306b\u3069\u306e\u7a0b\u5ea6\u306e\u53ce\u76ca\u304c\u898b\u8fbc\u3081\u308b\u304b\u306e\u76ee\u5b89\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/p><h3 style=\"font-weight: 500;\">3\uff1a\u30b3\u30b9\u30c8\u898b\u8fbc\u307f\uff08Cost Expectancy\uff09<\/h3><p>\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306e\u7b97\u51fa\u306b\u304a\u3044\u3066\u3001\u3053\u306e\u8981\u56e0\u3092\u9664\u5916\u3059\u308b\u4f01\u696d\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u9664\u5916\u3059\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p><p>\u30b3\u30b9\u30c8\u898b\u8fbc\u307f\u3068\u306f\u3001\u9867\u5ba2\u306b\u88fd\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3069\u308c\u3060\u3051\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u304b\u3092\u6307\u3057\u307e\u3059\u3002\u8cb4\u793e\u304c\u63d0\u4f9b\u3059\u308b\u5404\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u88fd\u54c1\u306b\u3064\u3044\u3066\u3001\u9650\u754c\u5229\u76ca\uff08contribution margin\uff09\u3092\u898b\u7a4d\u3082\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u9650\u754c\u5229\u76ca\u306f\u3001\u88fd\u54c1\u63d0\u4f9b\u306b\u4f34\u3046\u5909\u52d5\u8cbb\u3092\u8868\u3057\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306e\u53ce\u76ca\u6027\u3092\u53cd\u6620\u3057\u307e\u3059\u3002<\/p><h3 style=\"font-weight: 500;\">4\uff1a\u30ea\u30b9\u30af\u898b\u8fbc\u307f\uff08Risk Expectancy\uff09<\/h3><p>LTV\u7b97\u51fa\u6642\u306b\u3001\u3053\u306e\u8981\u56e0\u3082\u7121\u8996\u3055\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u3053\u308c\u3082\u540c\u69d8\u306b\u9664\u5916\u3059\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p><p>LTV\u306f\u3001\u5c06\u6765\u306b\u304a\u3051\u308b\u9867\u5ba2\u4fa1\u5024\u306e\u63a8\u8a08\u3067\u3059\u3002\u30ea\u30b9\u30af\u898b\u8fbc\u307f\u306f\u3001\u5c06\u6765\u306e\u53ce\u76ca\u30b9\u30c8\u30ea\u30fc\u30e0\u304b\u3089\u3001\u3055\u307e\u3056\u307e\u306a\u7406\u7531\u306b\u3088\u308a\u5931\u3044\u5f97\u308b\u91d1\u984d\u3092\u8003\u616e\u306b\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9069\u5207\u306a\u63a8\u8a08\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u3053\u306e\u30ea\u30b9\u30af\u898b\u8fbc\u307f\u304c\u3042\u308b\u304b\u3089\u3053\u305d\u3001\u5f53\u793e\u306f\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u63a7\u3048\u3081\u306b\u898b\u7a4d\u3082\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002\u306a\u305c\u3067\u3057\u3087\u3046\u304b\u3002<\/p><p>\u305f\u3068\u3048\u3070\u3001\u5e73\u5747\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092$2,000\u3068\u904e\u5927\u8a55\u4fa1\u3057\u3001\u305d\u306e\u5f8c\u3001\u4e88\u671f\u305b\u306c\u51fa\u6765\u4e8b\uff08\u4f8b\uff1a\u4e16\u754c\u7684\u306a\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306b\u3088\u308b\u666f\u6c17\u5f8c\u9000\uff09\u306b\u3088\u3063\u3066\u5b9f\u969b\u306b\u306f$1,400\u3060\u3063\u305f\u3068\u3057\u307e\u3057\u3087\u3046\u3002<\/p><p>\u3055\u3089\u306b\u3001$2,000\u3068\u3044\u3046\u898b\u7a4d\u3082\u308a\u306b\u57fa\u3065\u3044\u3066\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u9867\u5ba21\u4eba\u3042\u305f\u308a$1,700\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u305f\u3068\u3057\u307e\u3059\u3002\u305d\u306e\u904e\u5927\u8a55\u4fa1\u306b\u3088\u308a\u3001\u672c\u6765$300\u306e\u5229\u76ca\u3092\u5f97\u308b\u306f\u305a\u304c\u3001\u9867\u5ba21\u4eba\u3042\u305f\u308a$300\u306e\u640d\u5931\u3092\u88ab\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p><h3 style=\"font-weight: 500;\"><a href=\"\/jp?page_id=295690\" style=\"font-weight: 500;\">\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3078\u9032\u3080\u6e96\u5099\u306f\u3067\u304d\u307e\u3057\u305f\u304b\uff1f\u4eca\u3059\u3050\u5f53\u793e\u306e\u5c02\u9580\u5bb6\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/a><\/h3><p><a href=\"\/jp?page_id=295690\" style=\"font-weight: 500;\">\u5c02\u9580\u5bb6\u306b\u76f8\u8ac7\u3059\u308b<\/a><\/p>","show_striped_bar":false,"related_post":null,"include_in_toc":true},{"acf_fc_layout":"knowledge_hub_text_block","title":"\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u9ad8\u3081\u308b\u65b9\u6cd5","content":"<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4fa1\u683c\u3092\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u306a\u304f\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u306e\u3067\u3042\u308c\u3070\u3001\u9867\u5ba2\u89e3\u7d04\uff08\u30c1\u30e3\u30fc\u30f3\uff09\u306e\u4f4e\u6e1b\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\u3001\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u53ce\u76ca\u62e1\u5927\u3092\u76ee\u7684\u3068\u3057\u305f\u6226\u7565\u7684\u306a\u9078\u629e\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p><p>\u305d\u308c\u3092\u8e0f\u307e\u3048\u3001\u9867\u5ba2\u306eLTV\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u53d6\u308c\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p><h3 style=\"font-weight: 500;\">\u9867\u5ba2\u7d39\u4ecb\uff08\u30ea\u30d5\u30a1\u30e9\u30eb\uff09\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3059\u308b<\/h3><p>\u9867\u5ba2\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f<a href=\"https:\/\/loyaltylion.com\/blog\/advantages-disadvantages-referral-programs\" style=\"font-weight: 500;\">2\u3064\u306e\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8<\/a>\u304c\u3042\u308a\u307e\u3059\u3002\u7b2c\u4e00\u306b\u3001\u65e2\u5b58\u9867\u5ba2\u304c\u8cb4\u793e\u30d3\u30b8\u30cd\u30b9\u3092\u63a8\u5968\u3059\u308b\u52d5\u6a5f\u4ed8\u3051\u306b\u306a\u308a\u307e\u3059\u3002\u7b2c\u4e8c\u306b\u3001<a href=\"https:\/\/financesonline.com\/referral-marketing-statistics\/\" style=\"font-weight: 500;\">\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf<\/a>\u306b\u3088\u308c\u3070\u3001\u7d39\u4ecb\u7d4c\u7531\u306e\u9867\u5ba2\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c18%\u9ad8\u304f\u3001\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u304c16%\u9ad8\u304f\u3001\u975e\u7d39\u4ecb\u9867\u5ba2\u3088\u308a\u3082\u652f\u51fa\u304c13.2%\u591a\u3044\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p><p>\u4ee5\u4e0b\u306f\u3001\u52b9\u679c\u7684\u306a\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3059\u308b\u305f\u3081\u306e\u624b\u9806\u306e\u6982\u8981\u3067\u3059\u3002<\/p><p>\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3059\u308b\u624b\u9806\uff1a<\/p><ul>\n<li><b><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7279\u5b9a\u3059\u308b\uff1a<\/strong><\/b>\u00a0\u307e\u305a\u3001\u8ab0\u304c\u4ed6\u8005\u306b\u8cb4\u793e\u3092\u7d39\u4ecb\u3057\u3066\u304f\u308c\u305d\u3046\u306a\u9867\u5ba2\u304b\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u8cfc\u8cb7\u5c65\u6b74\u306b\u57fa\u3065\u304f\u30ab\u30b9\u30bf\u30de\u30fc\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/li>\n<\/ul><ul>\n<li><b><strong><a href=\"https:\/\/www.zendesk.co.uk\/blog\/customer-referral-program\/\" style=\"font-weight: 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style=\"font-weight: 500;\">\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u3067\u9867\u5ba2\u5358\u4fa1\u3092\u5f15\u304d\u4e0a\u3052\u308b<\/h3><p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u9069\u5207\u306b\u5b9f\u884c\u3067\u304d\u308c\u3070\u3001\u9867\u5ba2\u306b\u3088\u308b\u652f\u51fa\u3092\u62e1\u5927\u3067\u304d\u307e\u3059\u3002\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306f\u3001\u3088\u308a\u9ad8\u3044\u4fa1\u683c\u3067\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u4e0a\u4f4d\u7248\u3092\u9867\u5ba2\u306b\u63d0\u6848\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u540c\u69d8\u306b\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\u3001\u8ffd\u52a0\u6599\u91d1\u3067\u88dc\u5b8c\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p><p>\u3042\u308b\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u8ca9\u58f2\u306e\u6210\u529f\u7387\u306f<a href=\"https:\/\/altfeldinc.com\/pdfs\/Customer%20Loyalty.pdf\" style=\"font-weight: 500;\"><span style=\"font-weight: 400;\">60-70%\u00a0<\/span><\/a>\u3067\u3042\u308b\u4e00\u65b9\u3001\u65b0\u898f\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u8ca9\u58f2\u306f5-20%\u3067\u3059\u3002\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u6700\u6709\u529b\u306a\u898b\u8fbc\u307f\u5ba2\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3067\u3059\u3002\u9867\u5ba2\u306f\u3059\u3067\u306b\u8cb4\u793e\u3068\u306e\u95a2\u4fc2\u6027\u3092\u7bc9\u3044\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p><p>\u305f\u3068\u3048\u3070SaaS\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u6700\u4e0a\u4f4d\u30d7\u30e9\u30f3\u306e\u8ffd\u52a0\u30e1\u30ea\u30c3\u30c8\u3092\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u5b9a\u671f\u7684\u306b\u8a34\u6c42\u3059\u308b\u3053\u3068\u3067\u30a2\u30c3\u30d7\u30bb\u30eb\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30a2\u30c9\u30aa\u30f3\u3092\u958b\u767a\u3057\u3001\u305d\u308c\u3092\u8a34\u6c42\u3059\u308b\u3053\u3068\u3067\u30af\u30ed\u30b9\u30bb\u30eb\u3082\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p><p>\u304a\u305d\u3089\u304f\u3053\u308c\u3053\u305d\u304c\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u3067\u6210\u9577\u3057\u3066\u3044\u308b\u5927\u4f01\u696d\u306e\u79d8\u8a23\u306a\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u3001<a href=\"https:\/\/www.key.com\/content\/dam\/kco\/documents\/businesses___institutions\/2022_kbcm_saas_survey_10-20-22_vF.pdf\" style=\"font-weight: 500;\"><span style=\"font-weight: 400;\">2022 Private SaaS Company<\/span><\/a>\u8abf\u67fb\u306b\u3082\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p><h3 style=\"font-weight: 500;\">\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3092\u6539\u5584\u3059\u308b<\/h3><p>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\uff0f\u30b5\u30fc\u30d3\u30b9\u306b\u62b1\u304f\u7b2c\u4e00\u5370\u8c61\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002\u3046\u307e\u304f\u3044\u3051\u3070\u5927\u304d\u306a\u529b\u306b\u306a\u308a\u307e\u3059\u3057\u3001\u5931\u6557\u3059\u308c\u3070\u81f4\u547d\u50b7\u306b\u3082\u306a\u308a\u5f97\u307e\u3059\u3002<\/p><p>\u52b9\u679c\u7684\u3067\u30b9\u30e0\u30fc\u30ba\u306a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u304c\u9577\u671f\u306b\u308f\u305f\u308a\u8cb4\u793e\u306b\u7559\u307e\u308b\u3053\u3068\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u304c\u5186\u6ed1\u3060\u3063\u305f\u9867\u5ba2\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u307e\u308a\u3084\u3059\u304f\u3001\u7d50\u679c\u3068\u3057\u3066LTV\u306e\u6700\u5927\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p><p>\u9867\u5ba2\u306b\u52b9\u679c\u7684\u306a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3092\u63d0\u4f9b\u3059\u308b\u306b\u306f\u3001\u6b21\u306e\u70b9\u306b\u53d6\u308a\u7d44\u307f\u307e\u3057\u3087\u3046\u3002<\/p><ol>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3067\u5b9f\u884c\u53ef\u80fd\u306a\u624b\u9806\u3092\u7528\u610f\u3057\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u8a2d\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u6469\u64e6\u3092\u4f4e\u6e1b\u3057\u307e\u3059\u3002<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u52d5\u753b\u3084\u30b9\u30c6\u30c3\u30d7\u30d0\u30a4\u30b9\u30c6\u30c3\u30d7\u306e\u30ac\u30a4\u30c9\u3092\u7528\u3044\u305f\u8a73\u7d30\u306a\u88fd\u54c1\u30c7\u30e2\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u306e\u88fd\u54c1\uff0f\u30b5\u30fc\u30d3\u30b9\u7406\u89e3\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u96fb\u8a71\u307e\u305f\u306f\u30c1\u30e3\u30c3\u30c8\u306b\u3088\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u304c\u5927\u5207\u306b\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u88fd\u54c1\u6a5f\u80fd\u3001\u30e1\u30ea\u30c3\u30c8\u3001\u5236\u7d04\u306b\u3064\u3044\u3066\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u660e\u78ba\u306a\u671f\u5f85\u5024\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306b\u95a2\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u305d\u306e\u6709\u52b9\u6027\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u6539\u5584\u70b9\u3084\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u4f53\u9a13\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u5909\u66f4\u304c\u5fc5\u8981\u306a\u7b87\u6240\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n<\/ol><h3 style=\"font-weight: 500;\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b<\/h3><p>\u30b5\u30fc\u30d3\u30b9\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u4ee5\u4e0a\u306b\u3001\u9867\u5ba2\u306e\u671f\u5f85\u306b\u5fdc\u3048\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u6df1\u3044\u95a2\u4fc2\u6027\u3092\u7bc9\u304d\u3001\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u56fa\u6709\u306e\u30cb\u30fc\u30ba\u3084\u55dc\u597d\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u305f\u3081\u3067\u3059\u3002CX Trends 2023\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308c\u3070\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306b\u5bfe\u3057\u3066\u3001<a href=\"https:\/\/cxtrends.zendesk.com\/\" style=\"font-weight: 500;\">\u6d88\u8cbb\u8005\u306e70%<\/a>\u304c\u3088\u308a\u591a\u304f\u652f\u51fa\u3059\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p><p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u9867\u5ba2\u56fa\u6709\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u3068\u3001\u9867\u5ba2\u306f\u8cb4\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u4ed6\u8005\u306b\u63a8\u5968\u3059\u308b\u53ef\u80fd\u6027\u3082\u9ad8\u307e\u308a\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3068\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002McKinsey\u306e\u8abf\u67fb<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" style=\"font-weight: 500;\"><em>Next in Personalization 2021\u30ec\u30dd\u30fc\u30c8<\/em><\/a>\u306b\u3088\u308b\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u9069\u5207\u306b\u5b9f\u65bd\u3067\u304d\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u58f2\u4e0a\u304c40%\u5897\u52a0\u3057\u307e\u3059\u3002\u540c\u3058\u8abf\u67fb\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5f53\u8a72\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u793a\u3059\u53cd\u5fdc\uff08\u30ea\u30ef\u30fc\u30c9\uff09\u3068\u3057\u3066\u3001\u6b21\u306e\u70b9\u3082\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p><ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\">76%\u304c\u300c\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u300d\u3068\u56de\u7b54<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">78%\u304c\u300c\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u63a8\u5968\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u300d\u3068\u56de\u7b54<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">78%\u304c\u300c\u518d\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u300d\u3068\u56de\u7b54<\/li>\n<\/ul><h3 style=\"font-weight: 500;\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f01\u696d<\/h3><p>\u4ee5\u4e0b\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f01\u696d\u306f\u3001\u9867\u5ba2\u7dad\u6301\uff08\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\uff09\u3068\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306e\u5411\u4e0a\u306e\u305f\u3081\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p><ol>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><a href=\"https:\/\/netflix.com\/\" style=\"font-weight: 500;\">Netflix<\/a>\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u6620\u753b\u306e\u63d0\u6848\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7d99\u7d9a\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><a href=\"https:\/\/www.amazon.com\/\" style=\"font-weight: 500;\">Amazon<\/a>\uff1a\u8cfc\u8cb7\u5c65\u6b74\u3001\u691c\u7d22\u5c65\u6b74\u3001\u30af\u30ea\u30c3\u30af\u30b9\u30c8\u30ea\u30fc\u30e0\u30c7\u30fc\u30bf\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u306a\u3069\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u901a\u3058\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u63d0\u6848\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u578b\u306e\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u9867\u5ba2\u3054\u3068\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u30aa\u30d5\u30a1\u30fc\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.spotify.com\/\" style=\"font-weight: 500;\">Spotify<\/a>\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u8074\uff08\u8a66\u8074\uff09\u5c65\u6b74\u3001\u691c\u7d22\u5c65\u6b74\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30c7\u30fc\u30bf\u3092\u901a\u3058\u3066\u3001\u97f3\u697d\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3084\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3066\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ol><h3 style=\"font-weight: 500;\">\u81ea\u793e\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u4f53\u9a13\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5<\/h3><ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u53ce\u96c6\uff1a\u8208\u5473\u95a2\u5fc3\u3001\u55dc\u597d\u3001\u904e\u53bb\u306e\u8cfc\u8cb7\u306a\u3069\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u63d0\u4f9b\u3059\u3079\u304d\u5546\u54c1\u3092\u7406\u89e3\u3057\u3001\u9867\u5ba2\u306e\u55dc\u597d\u306b\u5408\u308f\u305b\u3066\u30b5\u30fc\u30d3\u30b9\u3092<em><span style=\"font-weight: 400;\">\u3069\u306e\u3088\u3046\u306b<\/span><\/em>\u6700\u9069\u5316\u3059\u3079\u304d\u304b\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u5c5e\u6027\u3001\u8cfc\u8cb7\u884c\u52d5\u3001\u8208\u5473\u95a2\u5fc3\u306b\u57fa\u3065\u304f\u9867\u5ba2\u5bfe\u5fdc\u3092\u884c\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u63a8\u5968\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff1a\u30c7\u30fc\u30bf\u53ce\u96c6\u306b\u3088\u308a\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u95b2\u89a7\u5c65\u6b74\u3001\u307e\u305f\u306f\u985e\u4f3c\u306e\u8208\u5473\u95a2\u5fc3\u3092\u6301\u3064\u4ed6\u306e\u9867\u5ba2\u306a\u3069\u306b\u57fa\u3065\u3044\u3066\u3001\u5546\u54c1\uff0f\u30b5\u30fc\u30d3\u30b9\u306e\u63a8\u5968\u5185\u5bb9\u3092\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul><p>\u3053\u306e\u8a73\u7d30\u306a\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067\u306f\u3001<a href=\"https:\/\/blog.hubspot.com\/service\/personalized-customer-service?hubs_content=blog.hubspot.com%2Fservice%2Fhow-to-calculate-customer-lifetime-value&amp;hubs_content-cta=personalized%20services\" style=\"font-weight: 500;\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b10\u306e\u65b9\u6cd5<\/a>\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p><h3 style=\"font-weight: 500;\">\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\uff08tribe\uff09\u3092\u7bc9\u304f\uff1a\u71b1\u72c2\u7684\u30d5\u30a1\u30f3\u3092\u751f\u307f\u3001\u80b2\u3066\u308b<\/h3><p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u30ed\u30a4\u30e4\u30eb\u306a\u8cfc\u8aad\u8005\u3092\u5897\u3084\u3059\u3053\u3068\u4ee5\u4e0a\u306bLTV\u3092\u4f38\u3070\u3059\u6709\u52b9\u306a\u65b9\u6cd5\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u3001\u300c\u6210\u9577\u3059\u308b\u4e8b\u696d\u300d\u3068\u300c\u304b\u308d\u3046\u3058\u3066\u5b58\u7d9a\u3059\u308b\u4e8b\u696d\u300d\u306e\u5206\u5c90\u70b9\u306b\u306a\u308a\u5f97\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3001\u30d5\u30a9\u30fc\u30e9\u30e0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u3042\u308b\u3044\u306f\u5bfe\u9762\u30a4\u30d9\u30f3\u30c8\u3092\u901a\u3058\u3066\u5f37\u56fa\u306a\u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u6307\u6a19\u304c\u9ad8\u307e\u308a\u3001\u58f2\u4e0a\u5897\u3092\u7d4c\u3066\u3001\u6700\u7d42\u7684\u306b\u306f\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p><p>Sprout Social\u304c\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001<a href=\"https:\/\/sproutsocial.com\/insights\/importance-of-social-media-marketing-in-business\/\" style=\"font-weight: 500;\">\u6d88\u8cbb\u8005\u306e55%<\/a>\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u30d6\u30e9\u30f3\u30c9\u3084\u4f01\u696d\u306b\u3064\u3044\u3066\u77e5\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u7a4d\u6975\u7684\u306b\u95a2\u308f\u308b\u3053\u3068\u3067\u3001\u8cb4\u793e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u597d\u5370\u8c61\u3092\u91b8\u6210\u3057\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u71b1\u5fc3\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u7c21\u5358\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u307e\u3059\u3002<\/p><ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u30ec\u30d3\u30e5\u30fc\u3068\u8a55\u4fa1\u3092\u4fc3\u9032\u3059\u308b<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u58f0\u3092\u78ba\u5b9f\u306b\u53d7\u3051\u6b62\u3081\u3001\u9069\u5207\u306b\u5bfe\u5fdc\u3059\u308b<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5fc3\u306b\u97ff\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u3067\u30b3\u30f3\u30c6\u30b9\u30c8\u3084\u30a4\u30d9\u30f3\u30c8\u3092\u4f01\u753b\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5dfb\u304d\u8fbc\u3080<\/li>\n<\/ul><h3 style=\"font-weight: 500;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30c9\u30d0\u30a4\u30b6\u30ea\u30fc\u30dc\u30fc\u30c9\uff08Customer Advisory Board\uff09\u3092\u69cb\u7bc9\u3059\u308b<\/h3><p>\u30d6\u30e9\u30f3\u30c9\u306b\u5fe0\u8aa0\u5fc3\u306e\u9ad8\u3044\u9867\u5ba2\u306f\u3001\u88fd\u54c1\u958b\u767a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u95a2\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u793a\u5506\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p><p>\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30c9\u30d0\u30a4\u30b6\u30ea\u30fc\u30dc\u30fc\u30c9\u306b\u3088\u308a\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3067\u304d\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u81f4\u3059\u308b\u3088\u3046\u88fd\u54c1\uff0f\u30b5\u30fc\u30d3\u30b9\u3092\u3055\u3089\u306b\u6539\u5584\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u5b9f\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u5f97\u3089\u308c\u308b\u305f\u3081\u3001\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p><p>\u306a\u305c\u6709\u52b9\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002Ignite Advisory Group\u306b\u3088\u308c\u3070\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30c9\u30d0\u30a4\u30b6\u30ea\u30fc\u30dc\u30fc\u30c9\u3092\u6709\u3059\u308b\u4f01\u696d\u306f\u30012\u5e74\u76ee\u4ee5\u964d\u306b\u65b0\u898f\u30d3\u30b8\u30cd\u30b9\u304c<a href=\"https:\/\/www.igniteag.com\/approach\/\" style=\"font-weight: 500;\">9%\u5897\u52a0<\/a>\u3059\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p><p>\u307e\u305fForrester\u306e\u5225\u8abf\u67fb\u3067\u306f\u3001\u9867\u5ba2\u3092\u30a2\u30c9\u30dc\u30b1\u30a4\u30c8\uff08\u63a8\u5968\u8005\uff09\u3078\u3068\u8ee2\u63db\u3057\u3066\u3044\u308b<a href=\"https:\/\/www.forrester.com\/blogs\/build-an-effective-customer-advocacy-program-by-knowing-the-four-advocate-types\/\" style=\"font-weight: 500;\">\u30de\u30fc\u30b1\u30bf\u30fc\u306e79%<\/a>\u304c\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3001\u62e1\u5f35\uff08\u30a8\u30f3\u30ea\u30c3\u30c1\u30e1\u30f3\u30c8\uff09\u306e\u5897\u52a0\u3092\u5b9f\u611f\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p><h3 style=\"font-weight: 500;\">LTV\u6700\u5927\u5316\u306b\u5411\u3051\u3066\u4fa1\u683c\u8a2d\u5b9a\u3092\u6700\u9069\u5316\u3059\u308b<\/h3><p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u9867\u5ba2\u306e\u7d4c\u5e38\u53ce\u76ca\u306b\u3088\u3063\u3066\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u4fa1\u683c\u8a2d\u5b9a\u306f\u58f2\u4e0a\u6210\u9577\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u4fa1\u683c\u8a2d\u5b9a\u3092\u8aa4\u308b\u3068\u3001\u58f2\u4e0a\u6210\u9577\u306f\u963b\u5bb3\u3055\u308c\u307e\u3059\u3002<\/p><p>\u3042\u308b<a href=\"https:\/\/hbr.org\/1992\/09\/managing-price-gaining-profit\" style=\"font-weight: 500;\">\u8abf\u67fb<\/a>\u3067\u306f\u3001\u4fa1\u683c\u30921%\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u5229\u76ca\u309211%\u62bc\u3057\u4e0a\u3052\u308b\u3068\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3086\u3048\u306b\u3001\u5229\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u4fa1\u683c\u8a2d\u5b9a\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u591a\u304f\u306eSaaS\u4f01\u696d\u306f\u4fa1\u683c\u8a2d\u5b9a\u3092\u898b\u904e\u3054\u3057\u3066\u304d\u307e\u3057\u305f\u2014<\/p><p>\u3053\u306e<a href=\"https:\/\/www.profitwell.com\/recur\/all\/average-revenue-churn-rate-benchmarks\" style=\"font-weight: 500;\">\u8abf\u67fb<\/a>\u3067\u306f\u3001\u89e3\u7d04\uff08\u30c1\u30e3\u30fc\u30f3\uff09\u3068\u4fa1\u683c\u8a2d\u5b9a\u306e\u76f8\u95a2\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001ARPU\u304c\u4f4e\u3044\u4f01\u696d\u307b\u3069\u3001ARPU\u304c\u306f\u308b\u304b\u306b\u9ad8\u3044\u4f01\u696d\u3088\u308a\u3082\u30c1\u30e3\u30fc\u30f3\u304c\u9ad8\u3044\u50be\u5411\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002<\/p><p>\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u4fa1\u683c\u8a2d\u5b9a\u3092\u6700\u9069\u5316\u3057\u3066ARPU\u3092\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u3067\u3001\u30c1\u30e3\u30fc\u30f3\u3092\u7ba1\u7406\uff08\u6291\u5236\uff09\u307e\u305f\u306f\u4f4e\u6e1b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>\u4fa1\u683c\u8a2d\u5b9a\u306e\u6700\u9069\u5316\u306f\u3001\u6301\u7d9a\u7684\u6210\u9577\u3092\u4fc3\u9032\u3057\u3001\u4e8b\u696d\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u6539\u5584\u3059\u308b\u3046\u3048\u3067\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p><p>\u7b2c\u4e00\u306b\u3001\u30d0\u30ea\u30e5\u30fc\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\uff08\u4fa1\u5024\u306b\u57fa\u3065\u304f\u4fa1\u683c\u8a2d\u5b9a\uff09\u306b\u3088\u308a\u3001\u9867\u5ba2\u304c\u8cb4\u793e\u306e\u63d0\u4f9b\u4fa1\u5024\u306b\u5bfe\u3057\u3066\u652f\u6255\u3046\u610f\u601d\u304c\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p><p>\u5e78\u3044\u3001\u30d0\u30ea\u30e5\u30fc\u30d9\u30fc\u30b9\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068\u306f\u3059\u3079\u3066\u89e3\u8aac\u6e08\u307f\u3067\u3059\u3002<\/p><p>\u7b2c\u4e8c\u306b\u3001\u7570\u306a\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u30c6\u30a3\u30a2\u578b\u4fa1\u683c\u4f53\u7cfb\u3092\u63a1\u7528\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30cb\u30fc\u30ba\u3068\u4e88\u7b97\u306b\u5fdc\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p><p>\u7b2c\u4e09\u306b\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u2014\u305f\u3060\u3057\u3001\u3053\u306e\u6a5f\u4f1a\u306e\u60aa\u7528\u306f\u4e8b\u696d\u306e\u8ca1\u52d9\u306b\u60aa\u5f71\u97ff\u3068\u306a\u308b\u305f\u3081\u3001\u9867\u5ba2\u884c\u52d5\u3092\u5fc5\u305a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u304f\u3060\u3055\u3044\u3002<a href=\"https:\/\/www.hubspot.com\/products\/crm-varb\" style=\"font-weight: 500;\">HubSpot<\/a>\u3001<a href=\"https:\/\/www.engagebay.com\/\" style=\"font-weight: 500;\">EngageBay<\/a>\u3001<a href=\"https:\/\/www.hotjar.com\/\" style=\"font-weight: 500;\">\u00a0Hotjar<\/a>\u306e\u3088\u3046\u306a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u3001\u3053\u308c\u3089\u306f\u3001\u305d\u306e\u76ee\u7684\u306b\u9069\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0CRM\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3059\u3002<\/p><p>\u305d\u3057\u3066\u6700\u5f8c\u306b\u3001\u4fa1\u683c\u306f\u7d99\u7d9a\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u8abf\u6574\u3057\u7d9a\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/p><h3 style=\"font-weight: 500;\">\u67d4\u8edf\u306a\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u3092\u63d0\u4f9b\u3059\u308b<\/h3><p>\u9867\u5ba2\u304c\u5b9a\u671f\u7684\u306b\u652f\u6255\u3046\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u67d4\u8edf\u306a\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u304c\u9867\u5ba2\u57fa\u76e4\u306e\u62e1\u5927\u306b\u3064\u306a\u304c\u308a\u3001\u3072\u3044\u3066\u306f\u4e8b\u696d\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u62bc\u3057\u4e0a\u3052\u307e\u3059\u3002\u652f\u6255\u3044\u307e\u305f\u306f\u66f4\u65b0\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u3068\u3001\u9867\u5ba2\u306f\u89e3\u7d04\u3057\u3001\u3088\u308a\u67d4\u8edf\u306a\u6c7a\u6e08\u3092\u63d0\u4f9b\u3059\u308b\u7af6\u5408\u4ed6\u793e\u3078\u79fb\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>\u305f\u3068\u3048\u3070Ahrefs\u306f\u3001\u5229\u7528\u53ef\u80fd\u306aSEO\u30c4\u30fc\u30eb\u306e\u4e2d\u3067\u3082\u5c48\u6307\u306e\u88fd\u54c1\u3060\u3068\u8a00\u3048\u307e\u3059\u304c\u3001\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u306b\u3064\u3044\u3066\u4e0d\u6e80\u3092\u8ff0\u3079\u308b\u9867\u5ba2\u3082\u3044\u307e\u3059\u3002<\/p><p>\u9867\u5ba2\u304c\u8cb4\u793e\u306e\u88fd\u54c1\uff0f\u30b5\u30fc\u30d3\u30b9\u306e\u652f\u6255\u3044\u3092\u884c\u3046\u969b\u306b\u3001\u89aa\u3057\u307f\u3084\u3059\u304f\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306aUX\/UI\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3057\u3087\u3046\u3002\u6c7a\u6e08\u306e\u4ed5\u7d44\u307f\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u4ed6\u306e\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p><ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u6c7a\u6e08\u624b\u6bb5\uff1a\u9867\u5ba2\u57fa\u76e4\u306e\u4e2d\u3067\u6700\u3082\u4e00\u822c\u7684\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u6c7a\u6e08\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63a1\u7528\u3057\u3001\u53ef\u80fd\u3067\u3042\u308c\u3070\u3001\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u5e45\u5e83\u3044\u6c7a\u6e08\u624b\u6bb5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u652f\u6255\u3044\u4f53\u7cfb\uff1a\u6708\u984d\u3001\u56db\u534a\u671f\u3001\u5e74\u984d\u306e\u3044\u305a\u308c\u3067\u3082\u652f\u6255\u3048\u308b\u9078\u629e\u80a2\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9ad8\u984d\u306a\u4e00\u62ec\u524d\u6255\u3044\u304c\u96e3\u3057\u3044\u9867\u5ba2\u306b\u3082\u5bfe\u5fdc\u3067\u304d\u3001\u8cc7\u91d1\u7e70\u308a\u306e\u67d4\u8edf\u6027\u3082\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u81ea\u52d5\u66f4\u65b0\u30aa\u30d7\u30b7\u30e7\u30f3\uff1a\u7169\u96d1\u306a\u652f\u6255\u3044\u30d7\u30ed\u30bb\u30b9\u3092\u7d4c\u308b\u30b9\u30c8\u30ec\u30b9\u3092\u6392\u9664\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306b\u3064\u306a\u3052\u307e\u3059\u3002<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\uff0f\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u306e\u9078\u629e\u80a2\uff1a\u9867\u5ba2\u306e\u652f\u6255\u3044\u80fd\u529b\u306b\u5fdc\u3058\u3066\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\uff0f\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u9867\u5ba2\u7dad\u6301\uff08\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\uff09\u304c\u6539\u5584\u3055\u308c\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u4fa1\u683c\u304c\u652f\u6255\u3048\u306a\u304f\u306a\u3063\u305f\u9867\u5ba2\u306f\u3001\u89e3\u7d04\u3059\u308b\u4ee3\u308f\u308a\u306b\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u3092\u9078\u3079\u308b\u304b\u3089\u3067\u3059\u3002<\/li>\n<\/ul><h3 style=\"font-weight: 500;\">\u5f37\u3044\u30b9\u30bf\u30fc\u30c8\u3001\u3055\u3089\u306b\u5f37\u3044\u30d5\u30a3\u30cb\u30c3\u30b7\u30e5\uff1a\u65b0\u898f\u9867\u5ba2\u3068\u306e\u5411\u304d\u5408\u3044\u65b9<\/h3><p>\u591a\u304f\u306e\u4f01\u696d\u306f\u30b9\u30bf\u30fc\u30c8\u306f\u826f\u3044\u3082\u306e\u306e\u3001\u7d42\u76e4\u306e\u8a70\u3081\u304c\u7518\u304f\u306a\u308a\u304c\u3061\u3067\u3059\u3002\u305d\u306e\u3053\u3068\u304c\u89e3\u7d04\u7387\uff08\u30c1\u30e3\u30fc\u30f3\uff09\u306e\u4e0a\u6607\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u9867\u5ba2\u3068\u306e\u6c38\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p><p>\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3068\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u306b\u306f\u3001\u9867\u5ba2\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3092\u901a\u3058\u3066\u3001\u7b2c\u4e00\u5370\u8c61\u3067\u5f97\u305f\u52e2\u3044\u3092\u7dad\u6301\u3057\u3001\u53ef\u80fd\u3067\u3042\u308c\u3070\u305d\u308c\u3092\u4e0a\u56de\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u7b2c\u4e00\u30af\u30ea\u30c3\u30af\u5f8c\u3082\u7b2c\u4e00\u5370\u8c61\u3092\u6301\u7d9a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u6b21\u306e\u70b9\u3092\u5fb9\u5e95\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p><ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u88fd\u54c1\uff0f\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u660e\u78ba\u306a\u671f\u5f85\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u8cea\u554f\u3084\u554f\u3044\u5408\u308f\u305b\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u3002<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u6bb5\u968e\u3067\u5b9a\u671f\u7684\u306b\u30d5\u30a9\u30ed\u30fc\u3059\u308b\u3002<\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u61f8\u5ff5\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u3001\u62c5\u5f53\u8005\u5411\u3051\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u7814\u4fee\u306b\u6295\u8cc7\u3059\u308b\u3002<\/li>\n<li aria-level=\"1\" style=\"font-weight: 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Kriss\u3001Harvard Business 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