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href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-do-a-b-testing?__hstc=121809556.b4f0f1cbf3beeb62832d660ec9427bbf.1680901881193.1682651392696.1682834689157.35&amp;__hssc=121809556.2.1682834689157&amp;__hsfp=2293040504\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong><u>\u30b9\u30d7\u30ea\u30c3\u30c8\u30c6\u30b9\u30c8<\/u><\/strong><\/a>\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7570\u306a\u308b\u4fa1\u683c\u4f53\u7cfb\u3084\u30aa\u30d5\u30a1\u30fc\u3092\u5c11\u4eba\u6570\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3067\u4e8b\u524d\u306b\u30c6\u30b9\u30c8\u3057\u3001\u672c\u683c\u5c0e\u5165\u524d\u306b\u6700\u3082\u52b9\u679c\u7684\u306a\u69cb\u6210\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u8aad\u8005\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316<br \/><\/strong>\u30b9\u30d7\u30ea\u30c3\u30c8\u30c6\u30b9\u30c8\u3068\u5bc6\u63a5\u306b\u95a2\u9023\u3059\u308b\u306e\u304c\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3067\u3059\u3002\u30b9\u30d7\u30ea\u30c3\u30c8\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30aa\u30d5\u30a1\u30fc\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3060\u3051\u3067\u306a\u304f\u3001\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u5c64\u304c\u305d\u306e\u30aa\u30d5\u30a1\u30fc\u306b\u53cd\u5fdc\u3057\u3066\u3044\u308b\u304b\u3082\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u3001\u5e74\u9f62\u5c64\u3001\u6d41\u5165\u5143\u3001\u6027\u5225\u3001\u5730\u57df\u3001\u884c\u52d5\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5c5e\u6027\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u30b0\u30eb\u30fc\u30d7\u3092\u5b9a\u7fa9\u3057\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306a\u4fa1\u683c\u6226\u7565\u3092\u7b56\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u51fa\u7248\u793e\u304c30\u6b73\u672a\u6e80\u306e\u8aad\u8005\u3092\u6709\u6599\u8cfc\u8aad\u8005\u306b\u8ee2\u63db\u3057\u305f\u3044\u5834\u5408\u3001\u5e74\u9f62\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3057\u305f\u3046\u3048\u3067\u30b9\u30d7\u30ea\u30c3\u30c8\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u305d\u306e\u5c64\u3067\u6700\u3082\u53cd\u5fdc\u304c\u9ad8\u304b\u3063\u305f\u30aa\u30d5\u30a1\u30fc\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u5927\u304d\u306a\u4fa1\u683c\u5dee\u3092\u907f\u3051\u308b<br \/><\/strong>\u5fc3\u7406\u7684\u4fa1\u683c\u8a2d\u5b9a\u304c\u6709\u52b9\u3067\u3042\u3063\u3066\u3082\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u4fa1\u683c\u5dee\u304c\u8aac\u660e\u53ef\u80fd\u3067\u3042\u308a\u3001\u4e0d\u5f53\u306a\u4fa1\u683c\u5dee\u5225\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u3088\u3046\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u7570\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u9593\u3067\u4fa1\u683c\u5dee\u304c\u5927\u304d\u3059\u304e\u308b\u3068\u3001\u9867\u5ba2\u304b\u3089\u306e\u53cd\u767a\u3084\u4e0d\u6e80\u304c\u9ad8\u307e\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u4fe1\u983c\u306f\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u305f\u3081\u3001\u30b5\u30dd\u30fc\u30c8\u30c1\u30fc\u30e0\u304c\u4fa1\u683c\u306b\u95a2\u3059\u308b\u3042\u3089\u3086\u308b\u7591\u554f\u3084\u61f8\u5ff5\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4f01\u696d\u306f\u3001\u4fa1\u683c\u8a2d\u5b9a\u306e\u6839\u62e0\u3092\u660e\u78ba\u306b\u793a\u3057\u3001\u516c\u5e73\u304b\u3064\u5206\u304b\u308a\u3084\u3059\u3044\u4fa1\u683c\u4f53\u7cfb\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u307e\u305a\u306f\u7372\u5f97\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u306f\u5f8c\u304b\u3089<br \/><\/strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d5\u30a1\u30cd\u30eb\u306e\u6210\u529f\u306b\u306f\u65b0\u898f\u7372\u5f97\u304c\u9375\u3068\u306a\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u304b\u3089\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u898b\u3089\u308c\u3066\u3082\u3001\u6700\u521d\u304b\u3089\u9ad8\u984d\u306a\u5c0e\u5165\u4fa1\u683c\u3092\u8a2d\u5b9a\u3059\u308b\u306e\u306f\u5f97\u7b56\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002\u3080\u3057\u308d\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u958b\u59cb\u6642\u306b\u5272\u5f15\u4fa1\u683c\u3092\u63d0\u4f9b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u89aa\u3057\u307f\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u6226\u7565\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u30d5\u30a1\u30cd\u30eb\u3092\u9032\u307f\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u8cfc\u8aad\u8005\u3068\u306a\u3063\u305f\u6bb5\u968e\u3067\u3001\u884c\u52d5\u306b\u5fdc\u3058\u305f\u4fa1\u683c\u968e\u5c64\u3084\u30d0\u30f3\u30c9\u30eb\u3092\u6d3b\u7528\u3057\u3001\u3088\u308a\u4fa1\u5024\u306e\u9ad8\u3044\u5546\u54c1\u3078\u3068\u8a98\u5c0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6210\u679c\u304c\u5f97\u3084\u3059\u304f\u306a\u308a\u3001\u9867\u5ba2\u306f\u3059\u3067\u306b\u30d6\u30e9\u30f3\u30c9\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u89aa\u3057\u3093\u3067\u3044\u308b\u305f\u3081\u3001\u89e3\u7d04\u30ea\u30b9\u30af\u304c\u4f4e\u6e1b\u3057\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u9078\u629e\u80a2\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b<br \/><\/strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306b\u9078\u629e\u80a2\u304c\u3042\u3075\u308c\u308b\u73fe\u4ee3\u3067\u306f\u3001\u9867\u5ba2\u304c\u5727\u5012\u3055\u308c\u3084\u3059\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4fa1\u683c\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u9078\u629e\u80a2\u304c\u591a\u3059\u304e\u308b\u3068\u3001\u9078\u629e\u9ebb\u75fa\u306b\u9665\u308a\u3001\u6c7a\u65ad\u3067\u304d\u306a\u304f\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3092\u9632\u3050\u305f\u3081\u306b\u306f\u3001\u4fa1\u683c\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u591a\u3059\u304e\u305a\u5c11\u306a\u3059\u304e\u305a\u3001\u88fd\u54c1\u6a5f\u80fd\u3068\u4fa1\u683c\u306e\u30d0\u30e9\u30f3\u30b9\u304c\u53d6\u308c\u305f\u9069\u5207\u306a\u7d44\u307f\u5408\u308f\u305b\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\uff08\u3053\u3053\u3067\u3082\u30b9\u30d7\u30ea\u30c3\u30c8\u30c6\u30b9\u30c8\u304c\u6709\u52b9\u3067\u3059\uff09\u3002\u6700\u7d42\u7684\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3068\u652f\u6255\u610f\u601d\u984d\u3092\u5206\u6790\u30fb\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7279\u5b9a\u306e\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u5c11\u6570\u306e\u4fa1\u683c\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u304c\u3001\u81a8\u5927\u306a\u9078\u629e\u80a2\u3092\u63d0\u793a\u3059\u308b\u3088\u308a\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><strong>\u9069\u5207\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u5b9f\u88c5\u3059\u308b<br \/><\/strong>FTI\u306e\u30b7\u30cb\u30a2\u30de\u30cd\u30fc\u30b8\u30f3\u30b0\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3001\u30b1\u30f3\u30fb\u30cf\u30fc\u30c7\u30a3\u30f3\u30b0\u6c0f\u306f\u3001\u52b9\u679c\u7684\u306a\u4fa1\u683c\u6226\u7565\u306b\u3064\u3044\u3066\u300c<a href=\"https:\/\/whatsnewinpublishing.com\/the-biggest-pieces-of-the-puzzle-pricing-strategies-publishers-are-using-to-get-readers-to-pay-and-stay\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong><u>\u6226\u7565\u304c80%\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c20%<\/u><\/strong><\/a>\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u51fa\u7248\u793e\u304c\u5fc3\u7406\u7684\u4fa1\u683c\u8a2d\u5b9a\u3092\u5c0e\u5165\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u884c\u52d5\u3092\u8ffd\u8de1\u3057\u3001\u8aad\u8005\u3092\u9069\u5207\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3067\u304d\u308b\u4ed5\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u500b\u3005\u306e\u8aad\u8005\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u4fa1\u683c\u30aa\u30d5\u30a1\u30fc\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306b\u3088\u308a\u3001<a href=\"\/jp?page_id=231325\" target=\"_blank\" rel=\"noopener noreferrer 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