{"id":287356,"date":"2024-12-10T00:10:32","date_gmt":"2024-12-10T08:10:32","guid":{"rendered":"https:\/\/www.zuora.com\/glossary\/0%e6%ac%a1%e3%80%811%e6%ac%a1%e3%80%812%e6%ac%a1%e3%80%813%e6%ac%a1%e3%83%91%e3%83%bc%e3%83%86%e3%82%a3%e3%83%bc%e3%83%87%e3%83%bc%e3%82%bf\/"},"modified":"2026-08-11T09:00:58","modified_gmt":"2026-08-11T16:00:58","slug":"0-1st-2nd-and-3rd-party-data","status":"publish","type":"glossary","link":"https:\/\/www.zuora.com\/jp\/glossary\/0-1st-2nd-and-3rd-party-data\/","title":{"rendered":"\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff08\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u3001\u30bb\u30ab\u30f3\u30c9\u30d1\u30fc\u30c6\u30a3\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\uff09\uff1a\u5404\u7a2e\u30c7\u30fc\u30bf\u30bf\u30a4\u30d7\u306e\u7406\u89e3"},"author":315,"featured_media":250933,"parent":0,"menu_order":0,"template":"page-knowledge-hub.php","format":"standard","meta":{"_acf_changed":false},"class_list":["post-287356","glossary","type-glossary","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"knowledge_hub_title":"\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff08\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u3001\u30bb\u30ab\u30f3\u30c9\u30d1\u30fc\u30c6\u30a3\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\uff09\uff1a\u5404\u7a2e\u30c7\u30fc\u30bf\u30bf\u30a4\u30d7\u306e\u7406\u89e3","knowledge_hub_author":"Marisa 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Zuora?","toc_card_description":"From subscriptions and hybrid bundles to complex usage and AI tokens, Zuora has the right solutions to solve the biggest CFO challenges with one monetization platform.","toc_cta_label":"Watch demo","toc_cta_link":"https:\/\/www.zuora.com\/resources\/demo-on-demand\/","knowledge_hub_content":[{"acf_fc_layout":"knowledge_hub_intro","title":"","content":"<h3 data-start=\"145\" data-end=\"160\"><strong data-start=\"149\" data-end=\"158\">\u8981\u7d04<\/strong><\/h3>\n<p data-start=\"161\" 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\/>\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u308a\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u304c\u5ec3\u6b62\u3055\u308c\u3064\u3064\u3042\u308b\u4e2d\u3001\u76f4\u63a5\u53d6\u5f97\uff08\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u304a\u3088\u3073\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\uff09\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u512a\u5148\u3059\u308b\u3053\u3068\u3067\u3001\u7cbe\u5ea6\u3084\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n\n<p>\u9593\u3082\u306a\u304fCookie\u304c\u4f7f\u308f\u308c\u306a\u304f\u306a\u308b\u6642\u4ee3\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u7d42\u7109\u3092\u8fce\u3048\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u3060\u3051\u304c\u7406\u7531\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<a href=\"https:\/\/pressgazette.co.uk\/paywall-strategy-insights-if-charging-for-something-it-must-be-distinctive\/\" target=\"_blank\" rel=\"noopener\">\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u306f\u3082\u306f\u3084\u5358\u306a\u308b\u53d6\u5f15\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/a>\u3002\u3080\u3057\u308d\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3084\u30e6\u30fc\u30b6\u30fc\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u5c0a\u91cd\u304c\u5f37\u304f\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u306b\u95a2\u3059\u308b\u512a\u5148\u9806\u4f4d\u304c\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001<em>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u52b9\u679c\u7684\u306a<\/em><em>\u30c7\u30fc\u30bf\u53d6\u5f97\u6226\u7565\u3092\u63a8\u9032\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u30ea\u30bd\u30fc\u30b9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/em>\u672c\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067\u306f\u3001\u30c7\u30fc\u30bf\u306e\u57fa\u672c\u306b\u7acb\u3061\u8fd4\u308a\u3001\u5404\u7a2e\u30c7\u30fc\u30bf\u306e\u9055\u3044\u3068\u3001\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304a\u3088\u3073\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304c\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u30b4\u30fc\u30eb\u30c9\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u3067\u3042\u308b\u7406\u7531\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>","include_in_toc":false},{"acf_fc_layout":"knowledge_hub_text_block","title":"\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f","content":"<p>\u300c\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u300d\u307e\u305f\u306f\u300c\u660e\u793a\u7684\u30c7\u30fc\u30bf\u300d\u3068\u306f\u3001<a href=\"https:\/\/www.forrester.com\/report\/QA-What-Marketers-Need-To-Know-About-ZeroParty-Data\/RES145095\" target=\"_blank\" rel=\"noopener\">Forrester Research<\/a>\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u7528\u8a9e\u3067\u3042\u308a\u3001\u9867\u5ba2\u304c<em>\u7a4d\u6975\u7684\u306b<\/em>\u307e\u305f\u306f<em>\u610f\u56f3\u7684\u306b<\/em>\u5171\u6709\u3059\u308b\u30c7\u30fc\u30bf\u3092\u6307\u3057\u307e\u3059\u3002\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u306f\u300c\u81ea\u5df1\u7533\u544a\u300d\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u9867\u5ba2\u81ea\u8eab\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u95a2\u308f\u308a\u65b9\u3092\u6b63\u78ba\u306b\u6c7a\u5b9a\u3057\u307e\u3059\u3002<a href=\"http:\/\/www.salesforce.com\/resources\/articles\/what-is-zero-party-data\/\" target=\"_blank\" rel=\"noopener\">\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/a>\u306f\u3001\u30cf\u30a4\u30d1\u30fc\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d5\u30a1\u30cd\u30eb\u3084\u5e83\u544a\u3092\u5c55\u958b\u3059\u308b\u4e0a\u3067\u975e\u5e38\u306b\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u6e90\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u5b8c\u5168\u306b\u4efb\u610f\u3067\u63d0\u4f9b\u3055\u308c\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3069\u306e\u60c5\u5831\u3092\uff08\u305d\u3057\u3066\u3044\u3064\uff09\u5171\u6709\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u9078\u629e\u6a29\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3068\u3057\u3066\u306f\u3001\u9867\u5ba2\u306e\u500b\u5225\u30a2\u30ab\u30a6\u30f3\u30c8\u8a2d\u5b9a\u3084\u69cb\u6210\u3001\u307e\u305f\u306f\u30af\u30a4\u30ba\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u901a\u3058\u3066\u53ce\u96c6\u3055\u308c\u305f\u60c5\u5831\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>","show_striped_bar":false,"related_post":null,"include_in_toc":true},{"acf_fc_layout":"knowledge_hub_text_block","title":"\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f","content":"<p><a href=\"\/jp?page_id=230038\" target=\"_blank\" 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