{"id":287083,"date":"2024-12-12T03:06:26","date_gmt":"2024-12-12T11:06:26","guid":{"rendered":"https:\/\/www.zuora.com\/glossary\/ott-pricing-strategies\/"},"modified":"2025-04-28T07:23:10","modified_gmt":"2025-04-28T14:23:10","slug":"ott-pricing-strategies","status":"publish","type":"glossary","link":"https:\/\/www.zuora.com\/jp\/glossary\/ott-pricing-strategies\/","title":{"rendered":"OTT\u6226\u7565\uff1a\u52dd\u5229\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7df4\u308b"},"author":267,"featured_media":273223,"parent":0,"menu_order":0,"template":"page-glossary.php","format":"standard","meta":{"_acf_changed":false},"class_list":["post-287083","glossary","type-glossary","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OTT\u6226\u7565\uff1a\u52dd\u5229\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7df4\u308b - Zuora<\/title>\n<meta name=\"description\" content=\"OTT\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u9593\u3067\u52e2\u3044\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002OTT 2.0\u3078\u306e\u79fb\u884c\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u5275\u9020\u7684\u306aOTT\u4fa1\u683c\u6226\u7565\u3092\u63a1\u7528\u3057\u3001\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u5b9f\u884c\u3057\u3001\u53cd\u5fa9\u3059\u308b\u67d4\u8edf\u6027\u3092\u6301\u3064\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4ed6\u306eOTT\u4fa1\u683c\u6226\u7565\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u5b66\u3073\u307e\u3057\u3087\u3046\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuora.com\/jp\/glossary\/ott-pricing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OTT\u6226\u7565\uff1a\u52dd\u5229\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7df4\u308b\" \/>\n<meta property=\"og:description\" content=\"OTT\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u9593\u3067\u52e2\u3044\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002OTT 2.0\u3078\u306e\u79fb\u884c\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u5275\u9020\u7684\u306aOTT\u306e\u4fa1\u683c\u6226\u7565\u3092\u63a1\u7528\u3057\u3001\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u5b9f\u884c\u3057\u3001\u53cd\u5fa9\u3059\u308b\u67d4\u8edf\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4ed6\u306eOTT\u4fa1\u683c\u6226\u7565\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u5b66\u3073\u307e\u3057\u3087\u3046\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuora.com\/jp\/glossary\/ott-pricing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuora\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zuora\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-28T14:23:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2016\/02\/OTT_strategy-640x360.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@zuora\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/glossary\\\/ott-pricing-strategies\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/glossary\\\/ott-pricing-strategies\\\/\",\"name\":\"OTT\u6226\u7565\uff1a\u52dd\u5229\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7df4\u308b - Zuora\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/glossary\\\/ott-pricing-strategies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/glossary\\\/ott-pricing-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/RA_Chapter_06_hero_image.png\",\"datePublished\":\"2024-12-12T11:06:26+00:00\",\"dateModified\":\"2025-04-28T14:23:10+00:00\",\"description\":\"OTT\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u9593\u3067\u52e2\u3044\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002OTT 2.0\u3078\u306e\u79fb\u884c\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u5275\u9020\u7684\u306aOTT\u4fa1\u683c\u6226\u7565\u3092\u63a1\u7528\u3057\u3001\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u5b9f\u884c\u3057\u3001\u53cd\u5fa9\u3059\u308b\u67d4\u8edf\u6027\u3092\u6301\u3064\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4ed6\u306eOTT\u4fa1\u683c\u6226\u7565\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u5b66\u3073\u307e\u3057\u3087\u3046\u3002\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/glossary\\\/ott-pricing-strategies\\\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zuora.com\\\/jp\\\/glossary\\\/ott-pricing-strategies\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/glossary\\\/ott-pricing-strategies\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/RA_Chapter_06_hero_image.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/RA_Chapter_06_hero_image.png\",\"width\":947,\"height\":532,\"caption\":\"\u30b9\u30fc\u30c4\u3092\u7740\u305f\u7537\u6027\u304c\u540c\u50da\u3092\u898b\u306a\u304c\u3089\u5fae\u7b11\u3093\u3067\u3044\u307e\u3059\u3002\u5f7c\u306f\u30aa\u30d5\u30a3\u30b9\u306e\u673a\u306b\u5ea7\u308a\u3001\u30b0\u30e9\u30d5\u3092\u8868\u793a\u3057\u3066\u3044\u308b\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/glossary\\\/ott-pricing-strategies\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossaries\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"OTT\u6226\u7565\uff1a\u52dd\u5229\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7df4\u308b\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#website\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/\",\"name\":\"Zuora\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#organization\",\"name\":\"Zuora\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Zuora\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/zuora\",\"https:\\\/\\\/x.com\\\/zuora\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/zuora\",\"https:\\\/\\\/www.instagram.com\\\/zuora\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"OTT\u6226\u7565\uff1a\u52dd\u5229\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7df4\u308b - Zuora","description":"OTT\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u9593\u3067\u52e2\u3044\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002OTT 2.0\u3078\u306e\u79fb\u884c\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u5275\u9020\u7684\u306aOTT\u4fa1\u683c\u6226\u7565\u3092\u63a1\u7528\u3057\u3001\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u5b9f\u884c\u3057\u3001\u53cd\u5fa9\u3059\u308b\u67d4\u8edf\u6027\u3092\u6301\u3064\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4ed6\u306eOTT\u4fa1\u683c\u6226\u7565\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u5b66\u3073\u307e\u3057\u3087\u3046\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zuora.com\/jp\/glossary\/ott-pricing-strategies\/","og_locale":"ja_JP","og_type":"article","og_title":"OTT\u6226\u7565\uff1a\u52dd\u5229\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7df4\u308b","og_description":"OTT\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u9593\u3067\u52e2\u3044\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002OTT 2.0\u3078\u306e\u79fb\u884c\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u5275\u9020\u7684\u306aOTT\u306e\u4fa1\u683c\u6226\u7565\u3092\u63a1\u7528\u3057\u3001\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u5b9f\u884c\u3057\u3001\u53cd\u5fa9\u3059\u308b\u67d4\u8edf\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4ed6\u306eOTT\u4fa1\u683c\u6226\u7565\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u5b66\u3073\u307e\u3057\u3087\u3046\u3002","og_url":"https:\/\/www.zuora.com\/jp\/glossary\/ott-pricing-strategies\/","og_site_name":"Zuora","article_publisher":"https:\/\/www.facebook.com\/zuora","article_modified_time":"2025-04-28T14:23:10+00:00","og_image":[{"url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2016\/02\/OTT_strategy-640x360.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@zuora","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zuora.com\/jp\/glossary\/ott-pricing-strategies\/","url":"https:\/\/www.zuora.com\/jp\/glossary\/ott-pricing-strategies\/","name":"OTT\u6226\u7565\uff1a\u52dd\u5229\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7df4\u308b - Zuora","isPartOf":{"@id":"https:\/\/www.zuora.com\/jp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zuora.com\/jp\/glossary\/ott-pricing-strategies\/#primaryimage"},"image":{"@id":"https:\/\/www.zuora.com\/jp\/glossary\/ott-pricing-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/12\/RA_Chapter_06_hero_image.png","datePublished":"2024-12-12T11:06:26+00:00","dateModified":"2025-04-28T14:23:10+00:00","description":"OTT\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u9593\u3067\u52e2\u3044\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002OTT 2.0\u3078\u306e\u79fb\u884c\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u5275\u9020\u7684\u306aOTT\u4fa1\u683c\u6226\u7565\u3092\u63a1\u7528\u3057\u3001\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u5b9f\u884c\u3057\u3001\u53cd\u5fa9\u3059\u308b\u67d4\u8edf\u6027\u3092\u6301\u3064\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4ed6\u306eOTT\u4fa1\u683c\u6226\u7565\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u5b66\u3073\u307e\u3057\u3087\u3046\u3002","breadcrumb":{"@id":"https:\/\/www.zuora.com\/jp\/glossary\/ott-pricing-strategies\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zuora.com\/jp\/glossary\/ott-pricing-strategies\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.zuora.com\/jp\/glossary\/ott-pricing-strategies\/#primaryimage","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/12\/RA_Chapter_06_hero_image.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/12\/RA_Chapter_06_hero_image.png","width":947,"height":532,"caption":"\u30b9\u30fc\u30c4\u3092\u7740\u305f\u7537\u6027\u304c\u540c\u50da\u3092\u898b\u306a\u304c\u3089\u5fae\u7b11\u3093\u3067\u3044\u307e\u3059\u3002\u5f7c\u306f\u30aa\u30d5\u30a3\u30b9\u306e\u673a\u306b\u5ea7\u308a\u3001\u30b0\u30e9\u30d5\u3092\u8868\u793a\u3057\u3066\u3044\u308b\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002"},{"@type":"BreadcrumbList","@id":"https:\/\/www.zuora.com\/jp\/glossary\/ott-pricing-strategies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zuora.com\/jp\/"},{"@type":"ListItem","position":2,"name":"Glossaries","item":"https:\/\/www.zuora.com\/jp\/glossary\/"},{"@type":"ListItem","position":3,"name":"OTT\u6226\u7565\uff1a\u52dd\u5229\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7df4\u308b"}]},{"@type":"WebSite","@id":"https:\/\/www.zuora.com\/jp\/#website","url":"https:\/\/www.zuora.com\/jp\/","name":"Zuora","description":"","publisher":{"@id":"https:\/\/www.zuora.com\/jp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zuora.com\/jp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/www.zuora.com\/jp\/#organization","name":"Zuora","url":"https:\/\/www.zuora.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.zuora.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","width":512,"height":512,"caption":"Zuora"},"image":{"@id":"https:\/\/www.zuora.com\/jp\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zuora","https:\/\/x.com\/zuora","https:\/\/www.linkedin.com\/company\/zuora","https:\/\/www.instagram.com\/zuora"]}]}},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/glossary\/287083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/users\/267"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/glossary\/287083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/media\/273223"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/jp\/wp-json\/wp\/v2\/media?parent=287083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}