{"id":276451,"date":"2024-12-17T10:43:08","date_gmt":"2024-12-17T18:43:08","guid":{"rendered":"https:\/\/www.zuora.com\/glossary\/lifetime-value\/"},"modified":"2026-08-11T08:59:02","modified_gmt":"2026-08-11T15:59:02","slug":"lifetime-value","status":"publish","type":"glossary","link":"https:\/\/www.zuora.com\/jp\/glossary\/lifetime-value\/","title":{"rendered":"\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08LTV\uff09\uff1a\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u91cd\u8981\u6027"},"author":315,"featured_media":206434,"parent":0,"menu_order":0,"template":"page-knowledge-hub.php","format":"standard","meta":{"_acf_changed":false},"class_list":["post-276451","glossary","type-glossary","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"knowledge_hub_title":"\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08LTV\uff09\uff1a\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u91cd\u8981\u6027","knowledge_hub_author":"Marisa 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href=\"https:\/\/financesonline.com\/referral-marketing-statistics\/\"><strong>\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf<\/strong><\/a>\u306b\u3088\u308c\u3070\u3001\u7d39\u4ecb\u3055\u308c\u305f\u9867\u5ba2\u306f18%\u9ad8\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6301\u3061\u300116%\u9ad8\u3044\u751f\u6daf\u4fa1\u5024\u3092\u6301\u3061\u3001\u975e\u7d39\u4ecb\u9867\u5ba2\u3088\u308a\u308213.2%\u591a\u304f\u6d88\u8cbb\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u52b9\u679c\u7684\u306a\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3059\u308b\u65b9\u6cd5\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u4f5c\u6210\u306e\u30b9\u30c6\u30c3\u30d7\uff1a<\/p>\n<ul>\n<li>\n<p><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u7279\u5b9a\uff1a<\/strong>\u307e\u305a\u3001\u3069\u306e\u9867\u5ba2\u304c\u4ed6\u8005\u3092\u81ea\u793e\u306b\u7d39\u4ecb\u3057\u3084\u3059\u3044\u304b\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u8cfc\u8cb7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u9867\u5ba2\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p><a 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0d0\u30c3\u30af\u3078\u306e\u5bfe\u5fdc\u304c\u3055\u3089\u306b\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u3082\u306a\u304f\u7d99\u7d9a\u306e\u53ef\u5426\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u3001\u8ff7\u3044\u306a\u304f\u7d99\u7d9a\u3092\u9078\u629e\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u9867\u5ba2\u306e\u96e2\u8131\u3092\u9632\u3050\u305f\u3081\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3057\u3001\u518d\u5951\u7d04\u306e\u610f\u5411\u3084\u610f\u601d\u6c7a\u5b9a\u306b\u5f71\u97ff\u3059\u308b\u8981\u56e0\u306b\u3064\u3044\u3066\u30d2\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong>\u5e74\u984d\u8ab2\u91d1\u3078\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u4ed8\u4e0e<\/strong><\/p>\n<p>\u7d99\u7d9a\u3059\u308b\u304b\u5426\u304b\u2014\u2014\u3053\u308c\u306f\u6bce\u56de\u306e\u8acb\u6c42\u30b5\u30a4\u30af\u30eb\u7d42\u4e86\u6642\u306b\u9867\u5ba2\u304c\u76f4\u9762\u3059\u308b\u554f\u3044\u3067\u3059\u3002\u305d\u306e\u7b54\u3048\u306fLTV\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002\u7279\u306b\u6708\u984d\u5951\u7d04\u306e\u5834\u5408\u3001\u89e3\u7d04\u306b\u76f4\u7d50\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u7d99\u7d9a\u53ce\u76ca\u306e\u640d\u5931\u3092\u9632\u3050\u305f\u3081\u3001\u5e74\u984d\u30d7\u30e9\u30f3\u3092\u3067\u304d\u308b\u9650\u308a\u9b45\u529b\u7684\u306b\u8a2d\u8a08\u3057\u307e\u3057\u3087\u3046\u3002\u5e74\u984d\u30d7\u30e9\u30f3\u306e\u5272\u5f15\u63d0\u4f9b\u306f\u6709\u52b9\u306a\u65bd\u7b56\u3067\u3059\u3002\u307e\u305f\u3001\u81ea\u793e\u306e\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u9650\u5b9a\u30a2\u30af\u30bb\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u3054\u691c\u8a0e\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong>\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3088\u308b\u9867\u5ba2\u5358\u4fa1\u306e\u5411\u4e0a<\/strong><\/p>\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u99c6\u4f7f\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u652f\u51fa\u984d\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30a2\u30c3\u30d7\u30bb\u30eb\u306f\u3001\u3088\u308a\u4e0a\u4f4d\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u88dc\u5b8c\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u8ffd\u52a0\u3067\u63d0\u6848\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u3042\u308b\u8abf\u67fb\u306b\u3088\u308c\u3070\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u8ca9\u58f2\u6210\u529f\u7387\u306f60\uff5e70%\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u65b0\u898f\u9867\u5ba2\u3078\u306e\u8ca9\u58f2\u6210\u529f\u7387\u306f5\uff5e20%\u306b\u3068\u3069\u307e\u308a\u307e\u3059\u3002\u65e2\u5b58\u9867\u5ba2\u3053\u305d\u304c\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6700\u6709\u529b\u30bf\u30fc\u30b2\u30c3\u30c8\u3067\u3059\u3002\u3059\u3067\u306b\u4fe1\u983c\u95a2\u4fc2\u304c\u69cb\u7bc9\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001SaaS\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u6700\u4e0a\u4f4d\u30d7\u30e9\u30f3\u306e\u8ffd\u52a0\u30e1\u30ea\u30c3\u30c8\u3092\u5b9a\u671f\u7684\u306b\u8a34\u6c42\u3059\u308b\u3053\u3068\u3067\u30a2\u30c3\u30d7\u30bb\u30eb\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u4ed8\u52a0\u4fa1\u5024\u3068\u306a\u308b\u30a2\u30c9\u30aa\u30f3\u3092\u958b\u767a\u30fb\u63d0\u6848\u3059\u308b\u3053\u3068\u3067\u30af\u30ed\u30b9\u30bb\u30eb\u3082\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001<a data-lf-fd-inspected-dzlr5a5rp0z8boq2=\"true\" href=\"https:\/\/www.key.com\/content\/dam\/kco\/documents\/businesses___institutions\/2022_kbcm_saas_survey_10-20-22_vF.pdf\">2022\u5e74\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8SaaS\u4f01\u696d<\/a>\u8abf\u67fb\u3067\u793a\u3055\u308c\u305f\u901a\u308a\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u5b9f\u8df5\u3059\u308b\u5927\u624b\u4f01\u696d\u306e\u6210\u529f\u8981\u56e0\u3068\u3082\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u6539\u5584<\/strong><\/p>\n<p>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u62b1\u304f\u7b2c\u4e00\u5370\u8c61\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n<p>\u52b9\u679c\u7684\u304b\u3064\u30b9\u30e0\u30fc\u30ba\u306a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u306e\u9577\u671f\u7684\u306a\u5b9a\u7740\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30b9\u30e0\u30fc\u30ba\u306a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3092\u7d4c\u9a13\u3057\u305f\u9867\u5ba2\u306f\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u307e\u308a\u3001LTV\u6700\u5927\u5316\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n<p>\u52b9\u679c\u7684\u306a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\uff1a<\/p>\n<p>1. \u30a2\u30ab\u30a6\u30f3\u30c8\u8a2d\u5b9a\u30d7\u30ed\u30bb\u30b9\u306e\u6469\u64e6\u3092\u6e1b\u3089\u3057\u3001\u5206\u304b\u308a\u3084\u3059\u304f\u5b9f\u884c\u53ef\u80fd\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u7528\u610f\u3059\u308b\u3002<\/p>\n<p>2. \u52d5\u753b\u3084\u30b9\u30c6\u30c3\u30d7\u30d0\u30a4\u30b9\u30c6\u30c3\u30d7\u306e\u30ac\u30a4\u30c9\u3092\u6d3b\u7528\u3057\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306e\u8a73\u7d30\u306a\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n<p>3. \u96fb\u8a71\u3084\u30c1\u30e3\u30c3\u30c8\u306b\u3088\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u306b\u4fa1\u5024\u3092\u611f\u3058\u3066\u3082\u3089\u3046\u3002<\/p>\n<p>4. \u88fd\u54c1\u306e\u6a5f\u80fd\u3001\u30e1\u30ea\u30c3\u30c8\u3001\u5236\u7d04\u306b\u3064\u3044\u3066\u660e\u78ba\u306a\u671f\u5f85\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/p>\n<p>5. \u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u304b\u3089\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u305d\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6539\u5584\u3059\u3079\u304d\u9818\u57df\u3084\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u4f53\u9a13\u306e\u6700\u9069\u5316\u306b\u5fc5\u8981\u306a\u5909\u66f4\u70b9\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u306e\u63d0\u4f9b<\/strong><\/p>\n<p>\u9867\u5ba2\u306e\u671f\u5f85\u306b\u5fdc\u3048\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u6df1\u3044\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u6700\u826f\u306e\u65b9\u6cd5\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u56fa\u6709\u306e\u30cb\u30fc\u30ba\u3084\u55dc\u597d\u306b\u5fdc\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<a href=\"https:\/\/cxtrends.zendesk.com\/\"><strong>2023\u5e74CX\u30c8\u30ec\u30f3\u30c9\u30ec\u30dd\u30fc\u30c8<\/strong><\/a>\u306b\u3088\u308c\u3070\u3001\u6d88\u8cbb\u8005\u306e70%\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306b\u5bfe\u3057\u3066\u3088\u308a\u591a\u304f\u306e\u652f\u51fa\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3067\u9867\u5ba2\u56fa\u6709\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u4ed6\u8005\u306b\u63a8\u85a6\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3084LTV\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\"><strong><em>Next in Personalization 2021 Report<\/em><\/strong><\/a>\u306b\u3088\u308b\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u6210\u529f\u3057\u305f\u4f01\u696d\u306f40%\u591a\u304f\u306e\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u8abf\u67fb\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u53cd\u5fdc\u3068\u3057\u3066\u4ee5\u4e0b\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff1a<\/p>\n<ul>\n<li>\n<p>76%\u304c\u8cfc\u5165\u610f\u6b32\u304c\u9ad8\u307e\u308b\u3068\u56de\u7b54<\/p>\n<\/li>\n<li>\n<p>78%\u304c\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u63a8\u85a6\u3057\u305f\u3044\u3068\u56de\u7b54<\/p>\n<\/li>\n<li>\n<p>78%\u304c\u518d\u8cfc\u5165\u306e\u610f\u5411\u304c\u3042\u308b\u3068\u56de\u7b54<\/p>\n<\/li>\n<\/ul>\n<p><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u6d3b\u7528\u3059\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f01\u696d<\/strong><\/p>\n<p>\u4ee5\u4e0b\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f01\u696d\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u7dad\u6301\u3084LTV\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>1. <a href=\"https:\/\/www.netflix.com\/in\/\"><strong>Netflix\uff1a<\/strong><\/a> \u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u6620\u753b\u63d0\u6848\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>2. <a href=\"https:\/\/www.amazon.com\/\"><strong>Amazon\uff1a<\/strong><\/a> \u8cfc\u5165\u5c65\u6b74\u3001\u691c\u7d22\u5c65\u6b74\u3001\u30af\u30ea\u30c3\u30af\u30b9\u30c8\u30ea\u30fc\u30e0\u30c7\u30fc\u30bf\u3001\u30ec\u30d3\u30e5\u30fc\u306a\u3069\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u63d0\u6848\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u30e1\u30fc\u30eb\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>3. <a href=\"https:\/\/open.spotify.com\/\"><strong>Spotify\uff1a<\/strong><\/a> \u30e6\u30fc\u30b6\u30fc\u306e\u30ea\u30b9\u30cb\u30f3\u30b0\u5c65\u6b74\u3084\u691c\u7d22\u5c65\u6b74\u3001SNS\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u97f3\u697d\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3084\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u63d0\u6848\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u30d3\u30b8\u30cd\u30b9\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5<\/strong><\/p>\n<ul>\n<li>\n<p>\u30c7\u30fc\u30bf\u53ce\u96c6\uff1a\u9867\u5ba2\u306e\u8208\u5473\u30fb\u55dc\u597d\u30fb\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u9069\u306a\u5546\u54c1\u63d0\u6848\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u8cfc\u8cb7\u884c\u52d5\u3001\u8208\u5473\u306b\u57fa\u3065\u304d\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\n<p>\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff1a\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u6d3b\u7528\u3057\u3001\u8cfc\u5165\u5c65\u6b74\u3084\u95b2\u89a7\u5c65\u6b74\u3001\u985e\u4f3c\u9867\u5ba2\u306e\u52d5\u5411\u306b\u57fa\u3065\u3044\u3066\u6700\u9069\u306a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u6848\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a73\u7d30\u306a\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067\u306f\u3001<a href=\"https:\/\/blog.hubspot.com\/service\/personalized-customer-service?hubs_content=blog.hubspot.com%2Fservice%2Fhow-to-calculate-customer-lifetime-value&amp;hubs_content-cta=personalized%20services\"><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b10\u306e\u65b9\u6cd5<\/strong><\/a>\u304c\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n<p><strong>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u69cb\u7bc9\uff1a\u71b1\u72c2\u7684\u306a\u30d5\u30a1\u30f3\u3092\u80b2\u3066\u308b<\/strong><\/p>\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001LTV\u3092\u62e1\u5927\u3059\u308b\u6700\u826f\u306e\u65b9\u6cd5\u306f\u30ed\u30a4\u30e4\u30eb\u306a\u8cfc\u8aad\u8005\u3092\u80b2\u6210\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u5426\u3092\u5206\u3051\u308b\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3001\u30d5\u30a9\u30fc\u30e9\u30e0\u3001SNS\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u3092\u901a\u3058\u3066\u5f37\u56fa\u306a\u30d5\u30a1\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306b\u3088\u308a\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u30b9\u30b3\u30a2\u304c\u5411\u4e0a\u3057\u3001\u58f2\u4e0a\u5897\u52a0\u3068LTV\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>Sprout Social\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001<a href=\"https:\/\/sproutsocial.com\/insights\/importance-of-social-media-marketing-in-business\/\"><strong>\u6d88\u8cbb\u8005\u306e55%<\/strong><\/a>\u304cSNS\u3067\u30d6\u30e9\u30f3\u30c9\u3084\u4f01\u696d\u3092\u77e5\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u7a4d\u6975\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u9ad8\u3081\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u69cb\u7bc9\u306e\u305f\u3081\u306e\u30a2\u30a4\u30c7\u30a2\u4f8b\uff1a<\/p>\n<ul>\n<li>\n<p>\u30e6\u30fc\u30b6\u30fc\u30ec\u30d3\u30e5\u30fc\u3084\u8a55\u4fa1\u306e\u4fc3\u9032<\/p>\n<\/li>\n<li>\n<p>\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u50be\u8074\u3068\u8fc5\u901f\u306a\u5bfe\u5fdc<\/p>\n<\/li>\n<li>\n<p>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u97ff\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210<\/p>\n<\/li>\n<li>\n<p>SNS\u3067\u306e\u30b3\u30f3\u30c6\u30b9\u30c8\u3084\u30a4\u30d9\u30f3\u30c8\u306e\u958b\u50ac\u306b\u3088\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5f37\u5316<\/p>\n<\/li>\n<\/ul>\n<p><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30c9\u30d0\u30a4\u30b6\u30ea\u30fc\u30dc\u30fc\u30c9\u306e\u8a2d\u7f6e<\/strong><\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u306b\u30ed\u30a4\u30e4\u30eb\u306a\u9867\u5ba2\u306f\u3001\u88fd\u54c1\u958b\u767a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u95a2\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30c9\u30d0\u30a4\u30b6\u30ea\u30fc\u30dc\u30fc\u30c9\u3092\u8a2d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u3055\u3089\u306b\u6539\u5584\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u306e\u63d0\u4f9b\u3082\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u306a\u305c\u52b9\u679c\u7684\u306a\u306e\u304b\uff1fIgnite Advisory Group\u306b\u3088\u308c\u3070\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30c9\u30d0\u30a4\u30b6\u30ea\u30fc\u30dc\u30fc\u30c9\u3092\u6301\u3064\u4f01\u696d\u306f2\u5e74\u76ee\u4ee5\u964d\u306b<a href=\"https:\/\/www.igniteag.com\/approach\/\"><strong>\u65b0\u898f\u30d3\u30b8\u30cd\u30b9\u304c9%\u5897\u52a0<\/strong><\/a>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001Forrester\u306e\u8abf\u67fb\u3067\u306f\u3001<a href=\"https:\/\/www.forrester.com\/blogs\/build-an-effective-customer-advocacy-program-by-knowing-the-four-advocate-types\/\"><strong>79%\u306e\u30de\u30fc\u30b1\u30bf\u30fc<\/strong><\/a>\u304c\u3001\u9867\u5ba2\u3092\u30a2\u30c9\u30dc\u30b1\u30fc\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a8\u30f3\u30ea\u30c3\u30c1\u30e1\u30f3\u30c8\u306e\u5897\u52a0\u3092\u5b9f\u611f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>LTV\u6700\u5927\u5316\u306e\u305f\u3081\u306e\u4fa1\u683c\u6700\u9069\u5316<\/strong><\/p>\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u9867\u5ba2\u304b\u3089\u306e\u7d99\u7d9a\u7684\u306a\u53ce\u76ca\u304c\u6210\u9577\u306e\u539f\u52d5\u529b\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4fa1\u683c\u8a2d\u5b9a\u306f\u53ce\u76ca\u6210\u9577\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001\u9069\u5207\u306a\u4fa1\u683c\u6226\u7565\u304c\u306a\u3051\u308c\u3070\u6210\u9577\u306f\u920d\u5316\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/hbr.org\/1992\/09\/managing-price-gaining-profit\"><strong>\u3042\u308b\u8abf\u67fb<\/strong><\/a>\u306b\u3088\u308c\u3070\u3001\u4fa1\u683c\u30921%\u5f15\u304d\u4e0a\u3052\u308b\u3068\u5229\u76ca\u304c11%\u5897\u52a0\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u5229\u76ca\u6700\u5927\u5316\u306e\u305f\u3081\u306b\u306f\u4fa1\u683c\u6700\u9069\u5316\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u591a\u304f\u306eSaaS\u4f01\u696d\u306f\u4fa1\u683c\u8a2d\u5b9a\u3092\u8efd\u8996\u3057\u304c\u3061\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e<a href=\"https:\/\/www.paddle.com\/blog\/average-revenue-churn-rate-benchmarks\" rel=\"noopener\" target=\"_blank\">\u8abf\u67fb<\/a>\u3067\u306f\u3001\u96e2\u8131\u7387\u3068\u4fa1\u683c\u8a2d\u5b9a\u306e\u76f8\u95a2\u95a2\u4fc2\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002ARPU\uff08\u9867\u5ba2\u3042\u305f\u308a\u5e73\u5747\u53ce\u76ca\uff09\u304c\u4f4e\u3044\u4f01\u696d\u307b\u3069\u96e2\u8131\u7387\u304c\u9ad8\u304f\u3001ARPU\u304c\u9ad8\u3044\u4f01\u696d\u307b\u3069\u96e2\u8131\u7387\u304c\u4f4e\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u4fa1\u683c\u6700\u9069\u5316\u306b\u3088\u3063\u3066ARPU\u3092\u5f15\u304d\u4e0a\u3052\u3001\u96e2\u8131\u7387\u3092\u6291\u5236\u30fb\u4f4e\u6e1b\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u4fa1\u683c\u6700\u9069\u5316\u306f\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3068LTV\u5411\u4e0a\u306e\u305f\u3081\u306b\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u3001\u9867\u5ba2\u304c\u63d0\u4f9b\u4fa1\u5024\u306b\u5bfe\u3057\u3066\u652f\u6255\u3046\u610f\u601d\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u30d0\u30ea\u30e5\u30fc\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u3067\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5e78\u3044\u306b\u3082\u3001\u30d0\u30ea\u30e5\u30fc\u30d9\u30fc\u30b9\u4fa1\u683c\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u5fc5\u8981\u306a\u77e5\u8b58\u306f\u3059\u3079\u3066\u7db2\u7f85\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6b21\u306b\u3001\u7570\u306a\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u30c6\u30a3\u30a2\u4fa1\u683c\u4f53\u7cfb\u3092\u5c0e\u5165\u3057\u3001\u5404\u9867\u5ba2\u5c64\u306e\u30cb\u30fc\u30ba\u3084\u4e88\u7b97\u306b\u5fdc\u3058\u305f\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3092\u5b9f\u73fe\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4e09\u3064\u76ee\u306b\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306b\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3057\u3087\u3046\u3002\u305f\u3060\u3057\u3001\u3053\u306e\u6a5f\u4f1a\u306e\u4e71\u7528\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u8ca1\u52d9\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3055\u306a\u3044\u3088\u3046\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u5fc5\u305a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u304f\u3060\u3055\u3044\u3002<a href=\"https:\/\/www.hubspot.com\/products\/crm\"><strong>HubSpot<\/strong><\/a>\u3001<a href=\"https:\/\/www.engagebay.com\/\"><strong>EngageBay<\/strong><\/a>\u3001<a href=\"https:\/\/www.hotjar.com\/\"><strong>Hotjar<\/strong><\/a>\u306a\u3069\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u3001\u3053\u3046\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0CRM\u306e\u4ee3\u8868\u7684\u306a\u9078\u629e\u80a2\u3067\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u6700\u5f8c\u306b\u3001\u4fa1\u683c\u3092\u7d99\u7d9a\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8abf\u6574\u3057\u7d9a\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\u67d4\u8edf\u306a\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u306e\u63d0\u4f9b<\/strong><\/p>\n<p>\u5b9a\u671f\u7684\u306a\u652f\u6255\u3044\u304c\u767a\u751f\u3059\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u67d4\u8edf\u306a\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u57fa\u76e4\u3092\u62e1\u5927\u3057\u3001\u6700\u7d42\u7684\u306b\u306fLTV\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u652f\u6255\u3044\u3084\u66f4\u65b0\u304c\u56f0\u96e3\u306a\u5834\u5408\u3001\u9867\u5ba2\u306f\u3088\u308a\u67d4\u8edf\u306a\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u3092\u6301\u3064\u7af6\u5408\u4ed6\u793e\u3078\u6d41\u51fa\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001Ahrefs\u306f\u6700\u9ad8\u5cf0\u306eSEO\u30c4\u30fc\u30eb\u306e\u4e00\u3064\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u306b\u5bfe\u3057\u3066\u4e00\u90e8\u9867\u5ba2\u304b\u3089\u4e0d\u6e80\u306e\u58f0\u304c\u4e0a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u652f\u6255\u3044\u6642\u306b\u3001\u4f7f\u3044\u3084\u3059\u304f\u30b7\u30fc\u30e0\u30ec\u30b9\u306aUX\/UI\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3057\u3087\u3046\u3002\u6c7a\u6e08\u69cb\u9020\u3092\u6539\u5584\u3059\u308b\u305d\u306e\u4ed6\u306e\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n<ul>\n<li>\n<p>\u6c7a\u6e08\u624b\u6bb5 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Kriss, Harvard Business Review, 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