Live Event
April 3rd @ 12:00pm - 4:30pm EDT

Subscribed Institute Working Session: The Drivers & Benchmarks of Subscription Business Success

New York | The NYSE

At Capacity - Waiting List Only

Zuora, with special guest McKinsey & Company, invites you to a Subscribed Institute working session focused on the drivers and indicators of subscription business success.

Planned for Wednesday, April 3rd at the NYSE, the event is designed for executives who are driving scalable, high-growth subscription businesses and seeking an opportunity to meet other Subscription Economy executives and discuss topics like:

  • What is the right balance of new business to contract expansion (cross-sell/up-sell)?
  • What role does pricing/packaging play in subscription success?
  • What impact does the number of products offered have on success?
  • How do various client acquisition pathways affect success?
  • What’s the downstream effect on revenue recognition for your finance team?

We’ll kick off with a private luncheon in the NYSE building, followed by an afternoon of content and discussion. For those who can stay after, we’ll conclude with a private tour of the NYSE trading floor!

To prepare for the working group, McKinsey and Zuora will be working together on research based on 1000+ company observations to help identify the success metrics of healthy subscription business, as well as the strategies that drive that success. The goal of this event is to share early findings from that research for feedback and discussion.


  • 12-1pm: Private luncheon
  • 1-3:30pm: Research findings and discussion
  • 3:30-4:30pm: Optional NYSE trading floor tour

New York Stock Exchange, New York, NY, USA
New York Stock Exchange, New York, NY, USA

You're Waitlisted!

We will let you know if a seat opens up.

Thank you for your interest in the Subscribed Institute NYSE working session on April 3rd. We’ve hit capacity for this event, but we’ll let you know if a seat opens up. In the meantime, you can visit for more information on the Subscribed Institute and other events in your area.