Subscribed Institute Executive Exchange

Consumer Subscription Growth Strategies with special guest McKinsey & Company

The Subscribed Institute, with special guest McKinsey & Company, invites you to a Subscribed Institute Exchange focused on the growth drivers and best pricing and packaging practices for consumer subscription businesses.

McKinsey and the Subscribed Institute have worked together on research based on 1000+ company observations to help identify the best practices to grow your B2C subscription business. The goal of this event is to give recommendations based on our research to executives who are searching for key drivers of subscription success. This event will include:

  • Unparalleled Insights: Discover how to grow your B2C subscription business depending on your maturity level, derived from Subscription Economy proprietary benchmark dataset and McKinsey’s analysis.
  • Expert Advice: How does billing frequency relate to growth and churn management? How does ARPA and churn contribute to revenue growth? Learn what works and what doesn't from McKinsey and Zuora’s strategist.
  • Executive Networking: Connect with an elite network of global executives who are driving transformational subscription strategies.

This hybrid experience will include a limited capacity in-person event and will follow Covid guidelines as stated by Convene Properties and the state of New York. There will be an interactive virtual dial-in option for those that cannot attend in person. The event will be followed by a private luncheon for those that can join us in person.

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