March 28th @ 5:30pm - 8:30pm PDT

Championing a High Growth Subscription Strategy for Enterprise Hardware/Software

Palo Alto | The Sea by Alexander’s Steakhouse

For enterprise software and hardware companies today, the question isn’t whether to shift to a high growth subscription strategy – it’s how. And more importantly, how to do so in a way that keeps your executive team and shareholders happy while advancing the business forward.

Moving from traditional pricing models focused on hardware/device sales, perpetual licensing and support/maintenance models to SaaS-centric subscription pricing holds meaningful promise. But the reality for many is a hybrid approach that often leaves the business champion with questions:

  1. How do we galvanize this new approach with executive leadership?
  2. How do we get the organization behind this and combat any naysayers within the organization?
  3. How fast (or slow) should we move?
  4. How do we build out this strategy with limited upfront resources?
  5. How do we shift to a recurring revenue model knowing the business still needs to make its number?

Join us on Thursday, March 28th for an evening of best practice sharing with high-tech leaders, who not only have similar questions as you, but for some, have business solutions you can leverage. Special guests Michael Kiermaier and Richelle Deveau, partners at McKinsey, as well as Zuora’s resident digital transformation expert, Amy Konary, Chair of The Subscribed Institute, will also share insights of what they’ve seen adopted by champions successfully disrupting their companies for the next phase of growth.

Whether your company is just beginning its shift to a subscription business model or is far along in the journey, we can guarantee you’ll leave the evening with new perspectives that will help drive your business strategies forward.

Location: The Sea by Alexander’s Steakhouse

Address: 4269 El Camino Real, Palo Alto, CA

Date: Thursday, March 28th

Time: 5:30-8:30pm PDT

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