Subscribed World Tour: Pricing Strategies For Tomorrow

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Simon-Kucher Partners: Pricing Strategies For Tomorrow - How to win with new price models.

A recent Simon-Kucher global pricing study shows that more than 80% of all companies face increasing price pressure. Pure price level reactions can hardly be the answer to this challenge – the change of the revenue / price model on the other hand can be. This session will highlight why companies should think out-of-the-box when it comes to their price model and how for example subscription models and bundling can not only protect but actually improve margins.



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