Brands we know and love are creating new subscription business models anchored on recurring revenue. Leaders from the most powerful and recognizable brand names in the world apply lessons from the startup world to 100-year old businesses.
At our Subscribed 2016 conference in San Francisco, Leigh Zarelli from Houghton Mifflin Harcourt and Rich Ingle from IBM met with Monika Saha, Zuora’s VP of Marketing, to see how strong older brands are keeping up with the times.
“All industries across the world are embracing the power of Diital. It is changing the way customers buy and it is dramatically changing the way sellers sell.” – Rich Ingle, IBM