Subscribed 2015: The Subscription Maturity Model: Where do you fit in?

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A subscription business is a relationship business. Subscription approaches need to support customers that wish to ease into a relationship with the product or service as well as those that are deeply committed. Learn from Amy Konary, Analyst at IDC, about this new subscription maturity model that provides a framework of stages, critical measures, outcomes, and actions required for the effective management of subscription approaches.


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