Subscribed 2015: Identity Fuels Your Subscriber Journey

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If your buyers are subscribers, then your marketing strategy should be about engaging them for a lifetime — a Subscriber Journey. How should you structure your teams, programs, processes and content to engage and delight subscribers from the very first touch, through to various stages of adoption and ultimately, evangelism. Hear from marketing leaders with fast growing subscriber bases that are taking a fresh look at the traditional role of marketing.



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