Best Practices for Personalizing Experiences: A Guide for Digital Publishers
Why Personalize Customer Experiences At All?
Best Practices for Creating Personalized Customer Experiences
- Collecting and Analysing User Data to Understand User Behaviour
- Segmenting Audiences
- Content Personalization
- Embracing new technologies
The Bottom Line
Personalization, Relevancy & the Rise of AI
Unravelling the tech shaping digital publishing
Personalization strategies are nothing new. But as the publishing industry progresses, personalized experiences are becoming more sophisticated. Digital Publishers are now able to employ the use of AI to analyze customer data on a larger scale as well as make precise predictions that were previously unimaginable.
In this eGuide, we’ll dive deep into these challenges and explore various approaches to personalization and content recommendations.
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