If you’re opting for a one-size-fits-all approach when it comes to the user experience, this could explain why you’re losing subscribers. Personalization is becoming the expectation rather than the exception in digital publishing, and a best-in-class approach to content should be emphatically audience and individual first. With
74% of customers feeling frustrated when website content is not personalized, it’s clear that having a strategy in place to tailor content according to interests is an essential part of any digital publishing business.