Glossary Hub

Accounting automation: A Complete guide

Learn how Accounting automation can solve manual accounting problems, which tasks to automate, and next steps.

Accrued Revenue Explained: Key Concepts & Examples

Learn what accrued revenue is, how to calculate it, why accrued revenue is important for subscription businesses, and how Zuora can help

Annual contract value: what is ACV & how to calculate it

Learn how to calculate and leverage annual contract value (ACV) to make informed decisions on how to grow your subscription business.

Annual Recurring Revenue: What is ARR & How to Calculate It

Learn how to calculate and maximize your Annual recurring revenue (ARR) a crucial success metric for subscription companies.

Crafting a Winning OTT Strategy

OTT Content has gained momentum amongst many users. The first step to move to OTT 2.0 is to adopt creative OTT pricing strategies and to ensure you have the flexibility to execute and iterate on these strategies. Learn more about other OTT pricing strategies.

Customer Acquisition Explained: Key Insights & Tips

Unlock growth with our comprehensive guide to customer acquisition, featuring strategies, measurement tips, and cost insights.

Deal desk explained: How does it help sales and finance?

Explore how a deal desk optimizes sales contracts, enhances negotiation, and boosts revenue for your business.

Flexible pricing — what it is, why it matters, and how to do it right

Flexible pricing is a comprehensive strategy that enables a business to adapt its pricing in response to internal and external factors.

Freemium Business Model: A Guide for Subscription-Based Companies

How can your subscription business grow with the freemium business model? Learn what freemium is, how to convert more customers using freemium, and more.

Guide to revenue recognition

What is revenue recognition and how and when should businesses accurately recognize revenue? Learn more with this guide.

How to increase subscriber retention

Discover 9 actionable ways to increase your subscriber retention and keep customers coming back for more.

Leveraging Audience Segmentation for Subscription Business Success

Explore the power of audience segmentation in subscription businesses. Learn how it enhances customer relationships, reduces churn, and increases customer lifetime value.

Lifetime Value (LTV): What it is and how to calculate

What is lifetime value (LTV) and what can your subscription business do to increase it? Learn more in this guide to lifetime value.

Monthly Recurring Revenue (MRR): What it is and how to increase

Boost your business with monthly recurring revenue (mrr). Learn how to create a predictable and sustainable income stream.

Net Revenue Retention

What is Net Revenue Retention (NRR) and why is it important for your subscription business? Learn how to calculate and grow your NRR.

Order to Cash (O2C) Guide for Recurring Revenue Businesses

What is Order to Cash? Explore how order-to-cash processes can transform recurring revenue businesses with efficient cash flow management.

Paywalls: What are they and how to use them

This guide explores the different paywall types, their benefits, strategic usage, and top recommendations for online publishers.

Pricing Strategies: A Comprehensive Guide for Businesses

Explore effective pricing strategies to boost your business. Discover various models, pros and cons, and tips to help you make smart pricing decisions.

Product Bundling: Strategies & Tips for SaaS

Learn how to decide on how to price and bundle your products, whether you’re launching a new offering or trying to respond to current customer demands.

Propensity Modelling: How publishers ensure their subscription business keeps growing

Propensity modelling can take various forms. However, the main way it can be so accurately predictive is through Propensity Score Matching.

Quote-to-cash guide

Quote-to-cash (Q2C) is the process between an initial customer quote and the actual cash collected. Learn the stages and how to tackle O2C challenges in this guide.

Recurring Billing Explained: Key Concepts & Benefits

Discover how recurring billing can streamline your business operations and ensure steady cash flow with automated payments.

Revenue Automation: A Complete Guide

Zuora can help you uncover the benefits of end-to-end revenue automation, including scalability, time & cost savings, and more.

Soft paywall: What is it, and how to use them?

Many publishers turn to soft paywalls to appeal to these modern audiences who expect free content. Read our guide on how to use Soft Paywalls

Subscriber Churn: How to Reduce and Retain Customers

Learn to tackle subscriber churn with effective strategies to retain customers and boost your subscription business's growth.

Subscriber loyalty (what it is, why it matters, how to build - and keep! - it)

Discover how subscriber loyalty drives long-term customer engagement, competitive advantage, and revenue growth.

Subscription Business Model: Pros and Cons (2025)

Learn the best practices for how to launch and scale your Subscription Business Model from the leader in Subscription Business Management.

Subscription Finance: Key Concepts Explained

Explore how subscription finance is transforming businesses with recurring revenue models and why it's crucial for modern CFOs.

Subscription management (2025) definition, process, tools

Learn the top strategies for successful subscription management. Enhance customer satisfaction and drive growth with these best practices.

Subscription Pricing Models - Optimize Revenue and Growth

Master subscription pricing models to boost your revenue. Learn to align price metrics with customer value effectively.

The Basic Equation Behind all Successful SaaS Business Models

Dive into the world of SaaS business models and discover innovative ways to drive revenue and maximize customer satisfaction.

The Evolution of CPQ Software

Discover the evolution of CPQ software, its benefits for SaaS companies, and how it streamlines sales processes, and more.

The ultimate guide to financial controls (2025)

Learn why establishing financial controls during the CPQ process is crucial to maintaining compliance and avoiding rev rec headaches.

Total Contract Value: What is TCV and how to calculate it

Want to know how to calculate Total Contract Value, or TCV? Learn the meaning of TCV, how to calculate it, and when to use it.

Understanding e-invoicing

What is e-invoicing and why are businesses adopting it? Learn about how to implement e-invoicing in your business and how Zuora can help.

Understanding material weakness in internal control for finance

A material weakness is when a flaw or deficiency leads to a material misstatement of a company's financial statement due to an oversight from internal control.

What ASC 606 means for revenue recognition

ASC 606 provides a comprehensive framework to standardize revenue recognition practices. It allows businesses to recognize revenue as it's earned.

What is 0, 1st, 2nd and 3rd party data?

Knowing the differences between 0, 1st, 2nd and 3rd party data is key to understanding why customer journeys are no longer purely transactional but underscored by mutual value exchange, transparency, and respect for data privacy.

What is a dynamic paywall?

A dynamic paywall breaks away from traditional static paywalls by offering an intuitive and constantly evolving paywall that adapts to each user’s behaviour.

What is a hard paywall?

Hard paywalls indiscriminately keep all of your content behind a digital wall that is accessible only to paying subscribers. This simple binary model works extremely well for established digital publications with a loyal community.

What is a metered paywall?

In a digital landscape where intelligent, data-driven paywalls are delivering hyper-personalised subscription journeys, metered paywalls are arguably seeing their last days.

What is enterprise billing, and is it right for your organization?

Explore the essentials of enterprise billing and its potential impact on your organization. This detailed guide discusses common challenges, key benefits, and how to choose the right software. Uncover effective implementation strategies to optimize your billing processes and support growth in a rapidly evolving business environment.

What is Value Based Pricing?

Learn what value based pricing is, why it is important for recurring revenue businesses, and how Zuora can help.

Why centralized payment management is key to subscription transactions

Modern consumers expect digital payments. Learn the importance of payment orchestration and how to manage payments for one-time and recurring transactions.