Subscription Business Maturity Model

Best practices for developing and executing on your strategic digital transformation plan, from “Wild West” initial launch to an “Optimized” organization.
With over 300 success criteria across subscription strategy, process, systems, and culture, the Subscription Maturity Model offers a framework for the journey from launch (with its focus solely on customer acquisition) to an optimized organization (focused on maximizing customer lifetime value).

If you are a business model transformation leader seeking to mobilize your organization to capture the growth opportunities of the subscription economy, this research is for you.

Research includes:

• The five stages of maturity
• The four success dimensions: Strategy, Culture, Process, and Systems
• Recommended actions for advancing your subscription business maturity — through and post-launch