{"id":297754,"date":"2025-07-10T02:23:05","date_gmt":"2025-07-10T09:23:05","guid":{"rendered":"https:\/\/www.zuora.com\/resource\/rapport-du-leader-financier-moderne\/"},"modified":"2025-07-30T06:27:36","modified_gmt":"2025-07-30T13:27:36","slug":"rapport-du-leader-financier-moderne","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/fr\/resource\/rapport-du-leader-financier-moderne\/","title":{"rendered":"Le Rapport du Leader Financier Moderne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"297754\" class=\"elementor elementor-297754 elementor-294419\" data-elementor-post-type=\"resource\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1ca3496b e-con-full outerContainer e-flex e-con e-parent\" data-id=\"1ca3496b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7cfd500 e-flex e-con-boxed e-con e-child\" data-id=\"7cfd500\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4108b62b e-con-full e-flex e-con e-child\" data-id=\"4108b62b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52509349 elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget-tablet__width-inherit heroHeading elementor-widget elementor-widget-heading\" data-id=\"52509349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le leader financier moderne : comment les lacunes technologiques limitent l\u2019impact strat\u00e9gique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f0ec2ce elementor-widget__width-inherit descHeading elementor-widget elementor-widget-text-editor\" data-id=\"3f0ec2ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De nouvelles donn\u00e9es issues d\u2019une enqu\u00eate aupr\u00e8s des responsables financiers et comptables r\u00e9v\u00e8lent comment les d\u00e9faillances des processus et des technologies order-to-cash freinent la croissance strat\u00e9gique et l\u2019efficacit\u00e9 des \u00e9quipes financi\u00e8res, en particulier au sein des entreprises SaaS.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-542ea95b e-con-full e-flex e-con e-child\" data-id=\"542ea95b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c606c8 elementor-widget elementor-widget-rive_widget\" data-id=\"3c606c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rive_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            \n            <div\n                class=\"rive-animation-container\"\n                data-rive-file=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/cao-cfo_hero_-_732x440.riv\"\n                data-rive-canvas-id=\"cao-cfo_hero\"\n                data-rive-artboard=\"grid\"\n              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data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n     \n @media (min-width: 1025px) {\n    #ExploreListingGrid.sticky {\n        position: fixed;\n        top: 60px;\n        z-index: 1;\n        background: #F1F5F8;\n    }\n\n    body.admin-bar #ExploreListingGrid.sticky {\n        top: calc(60px + var(--wp-admin--admin-bar--height));\n    }\n}\n\n  .explore-icon-container {\n    border: 2px solid white;\n    background: white;\n    border-radius: 55%; \n    padding-inline: 3px;\n    padding-block: 5px;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n}\n\n.explore-icon {\n    width: 24px;\n    height: 24px; \n    object-fit: contain;\n}\n\n  .explore-icon-container-3 {\n    border: 2px solid white;\n    background: white;\n    border-radius: 55%; \n    padding-inline: 5px;\n    padding-block: 4px;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n}\n\n.explore-icon-3 {\n    width: 19px;\n    height: 19px; \n    object-fit: contain;\n}\n\n.no-padding-e-con {\n    padding-inline : 0px !important\n}\n\n<\/style>\n\n<script>\n\/\/ JavaScript pour g\u00e9rer l\u2019ajout de la classe sticky apr\u00e8s le d\u00e9filement\ndocument.addEventListener('DOMContentLoaded', function () {\n    const target = document.getElementById('ExploreListingGrid');\n    const stickyOffset = target.offsetTop;\n    \n    window.addEventListener('scroll', function () {\n        if (window.pageYOffset > stickyOffset) {\n            target.classList.add('sticky');\n        } else {\n            target.classList.remove('sticky');\n        }\n    });\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1bcd1c8f e-con-full e-flex e-con e-child\" data-id=\"1bcd1c8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8c155c elementor-widget elementor-widget-heading\" data-id=\"1c8c155c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consultez le rapport<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e8cb7a4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1e8cb7a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cliquez sur les liens ci-dessous pour en savoir plus sur les r\u00e9sultats qui vous int\u00e9ressent le plus\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-424f0e9c e-grid   e-con-boxed e-con e-child\" data-id=\"424f0e9c\" data-element_type=\"container\" data-e-type=\"container\" id=\"ExploreListingGrid\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"eael-wrapper-link-60c31721 --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resource\/modern-finance-leader-report\/strategic-demands-outpace-technology\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-60c31721\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-60c31721 exploreSubcontainer e-con-full e-flex e-con e-child\" data-id=\"60c31721\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76147867 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"76147867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Exigences strat\u00e9giques<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d5c680 elementor-widget elementor-widget-html\" data-id=\"21d5c680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"explore-icon-container\">\n    <img decoding=\"async\" class=\"explore-icon\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Illustration.svg\" \/>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-17fe68c3 --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resource\/modern-finance-leader-report\/ai-paradox\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-17fe68c3\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-17fe68c3 exploreSubcontainer e-con-full e-flex e-con e-child\" data-id=\"17fe68c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63bdd8ec elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63bdd8ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Paradoxe de l\u2019IA<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bca58df elementor-widget elementor-widget-html\" data-id=\"1bca58df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"explore-icon-container\">\n    <img decoding=\"async\" class=\"explore-icon\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/window-icon.svg\" \/>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-75a26d08 --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resource\/modern-finance-leader-report\/misaligned-ownership\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-75a26d08\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-75a26d08 exploreSubcontainer e-con-full e-flex e-con e-child\" data-id=\"75a26d08\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d290dea elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4d290dea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Responsabilit\u00e9s mal d\u00e9finies\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a510f8e elementor-widget elementor-widget-html\" data-id=\"a510f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"explore-icon-container-3\">\n    <img decoding=\"async\" class=\"explore-icon-3\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/vertical-align-icon.svg\" \/>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-fd2ff1e --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resource\/modern-finance-leader-report\/the-scaling-bottleneck\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-fd2ff1e\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fd2ff1e exploreSubcontainer e-con-full e-flex e-con e-child\" data-id=\"fd2ff1e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53fed5d1 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"53fed5d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Goulots d\u2019\u00e9tranglement \u00e0 l\u2019\u00e9chelle<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79043275 elementor-widget elementor-widget-html\" data-id=\"79043275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"explore-icon-container\">\n    <img decoding=\"async\" class=\"explore-icon\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/concave-icon.svg\" \/>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7baa2aa1 e-flex e-con-boxed e-con e-child\" data-id=\"7baa2aa1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7423c86d e-flex e-con-boxed e-con e-child\" data-id=\"7423c86d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2019a5 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"2b2019a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les responsables financiers et comptables se retrouvent confront\u00e9s \u00e0 un dilemme en mati\u00e8re de modernisation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7aecabbd e-flex e-con-boxed e-con e-child\" data-id=\"7aecabbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4d93e05f e-con-full e-flex e-con e-child\" data-id=\"4d93e05f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1db7511f elementor-widget elementor-widget-text-editor\" data-id=\"1db7511f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On attend de plus en plus des responsables financiers et comptables qu\u2019ils pilotent la strat\u00e9gie de l\u2019entreprise, alors qu\u2019ils sont limit\u00e9s par des technologies obsol\u00e8tes qui les contraignent \u00e0 des t\u00e2ches manuelles et r\u00e9actives, au lieu de jouer un r\u00f4le de conseil strat\u00e9gique. Ces dirigeants se retrouvent ainsi dans une impasse en mati\u00e8re de modernisation.<\/p>\n<p>Zuora a commandit\u00e9 une enqu\u00eate aupr\u00e8s de plus de 900 cadres sup\u00e9rieurs des fonctions finance et comptabilit\u00e9, incluant des Directeurs Financiers (CFO), Directeurs Comptables (CAO), Contr\u00f4leurs et Vice-Pr\u00e9sidents Finance et Comptabilit\u00e9, en Am\u00e9rique du Nord, au Royaume-Uni et en France, r\u00e9v\u00e9lant d\u2019importantes \u00e9volutions dans les op\u00e9rations financi\u00e8res des grandes entreprises, tous secteurs confondus. Les dirigeants rapportent une pression croissante pour agir en tant que conseillers strat\u00e9giques, mais des syst\u00e8mes obsol\u00e8tes et des processus manuels continuent de freiner leur efficacit\u00e9, en particulier dans les op\u00e9rations order-to-cash (O2C).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-143bb3e3 e-con-full e-flex e-con e-child\" data-id=\"143bb3e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-633c1b0e elementor-widget elementor-widget-text-editor\" data-id=\"633c1b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bien que ce rapport pr\u00e9sente des r\u00e9sultats couvrant l\u2019ensemble des secteurs, il se concentre \u00e9galement sur les entreprises SaaS, car elles constituent l\u2019\u00e9picentre de la complexit\u00e9 financi\u00e8re moderne. Les entreprises SaaS soumettent souvent les op\u00e9rations financi\u00e8res traditionnelles \u00e0 rude \u00e9preuve \u00e0 travers des mod\u00e8les tarifaires dynamiques, une facturation \u00e0 l\u2019usage et des structures de revenus hybrides. \u00c0 mesure que la transformation num\u00e9rique s\u2019acc\u00e9l\u00e8re, les entreprises SaaS deviennent un indicateur pr\u00e9coce des d\u00e9fis financiers que toutes les organisations devront bient\u00f4t relever.<\/p>\n<p>Pour surmonter ces obstacles, les organisations doivent accorder la priorit\u00e9 \u00e0 la modernisation de leur infrastructure afin d\u2019\u00e9liminer les processus manuels, \u00e0 l\u2019alignement organisationnel pour clarifier la responsabilit\u00e9 de l\u2019O2C, et \u00e0 la valorisation des investissements technologiques comme leviers du r\u00f4le de conseil de la finance. Les entreprises qui s\u2019attaquent \u00e0 ces probl\u00e8mes syst\u00e9miques pourront lib\u00e9rer tout le potentiel de la fonction finance, tandis que celles qui ne le feront pas risquent de freiner leur croissance \u00e0 un moment o\u00f9 l\u2019agilit\u00e9 financi\u00e8re devient un atout concurrentiel majeur.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2686c1b4 e-flex e-con-boxed e-con e-child\" data-id=\"2686c1b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-716bd295 elementor-widget elementor-widget-heading\" data-id=\"716bd295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Principaux enseignements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-245cb43d keyfindingContainer e-flex e-con-boxed e-con e-child\" data-id=\"245cb43d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-73054c8c e-con-full e-flex e-con e-child\" data-id=\"73054c8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3594e214 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"3594e214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quand les exigences strat\u00e9giques d\u00e9passent la technologie : comment les syst\u00e8mes h\u00e9rit\u00e9s limitent la vision de la finance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d5c2f9 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"35d5c2f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li class=\"bullet-pint-key\"><b>Les responsables financiers et comptables doivent agir en tant que conseillers strat\u00e9giques, mais manquent des outils n\u00e9cessaires :<\/b> 89\u00a0% des responsables financiers et comptables (88\u00a0% dans le SaaS) d\u00e9clarent qu\u2019on attend d\u2019eux qu\u2019ils jouent un r\u00f4le de conseiller strat\u00e9gique, mais 70\u00a0% (et 92\u00a0% dans le SaaS) estiment que leur environnement technologique actuel les en emp\u00eache. Dans le secteur SaaS, 100\u00a0% affirment que les probl\u00e8mes de donn\u00e9es manuelles et les travaux de rapprochement les emp\u00eachent de se concentrer sur la strat\u00e9gie, 42\u00a0% d\u00e9clarant que cela se produit \u00ab\u00a0souvent\u00a0\u00bb.<\/li>\n<\/ul>\n<div>\u00a0<\/div>\n<ul>\n<li><b>Les lacunes technologiques order-to-cash freinent la modernisation financi\u00e8re :<\/b> Alors que les responsables financiers et comptables, tous secteurs confondus, accordent la priorit\u00e9 \u00e0 la modernisation de l\u2019O2C (am\u00e9lioration du cash-flow, meilleure pr\u00e9vision), 68\u00a0% d\u00e9clarent que les lacunes de leur technologie les limitent. Dans le SaaS, le d\u00e9calage est encore plus marqu\u00e9 : 95\u00a0% des dirigeants estiment que les insuffisances technologiques entravent l\u2019O2C, et parmi eux, 54\u00a0% qualifient ces lacunes de \u00ab\u00a0s\u00e9v\u00e8res\u00a0\u00bb.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4870d1c2 Button Button-blackLightBackground elementor-widget elementor-widget-button\" data-id=\"4870d1c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/modern-finance-leader-report\/strategic-demands-outpace-technology\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Consultez les r\u00e9sultats<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4374b118 e-con-full no-padding-e-con e-flex e-con e-child\" data-id=\"4374b118\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb92acd elementor-widget elementor-widget-rive_widget\" data-id=\"bb92acd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rive_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            \n            <div\n                class=\"rive-animation-container\"\n                data-rive-file=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/01-strategic_demands.riv\"\n                data-rive-canvas-id=\"1295633163\"\n                data-rive-artboard=\"01-Strategic Demands\"\n                data-rive-state-machines=\"01-Strategic Demands\"\n                data-rive-extra-code=\"const eventData = riveEvent.data; \nconst eventProperties = eventData.properties;\n            \nconsole.log(eventData); \nconsole.log(eventProperties); \nconsole.log(riveEventType);\"\n            >\n                <canvas id=\"1295633163\" width=\"500\" height=\"300\" class=\"responsive-canvas\"><\/canvas>\n            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6636b9dd keyfindingContainer e-flex e-con-boxed e-con e-child\" data-id=\"6636b9dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2326c77d e-con-full no-padding-e-con e-flex e-con e-child\" data-id=\"2326c77d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04a931f elementor-widget elementor-widget-rive_widget\" data-id=\"04a931f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rive_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            \n            <div\n                class=\"rive-animation-container\"\n                data-rive-file=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/02-ai_paradox.riv\"\n                data-rive-canvas-id=\"520276631\"\n                data-rive-artboard=\"02-AI_Paradox\"\n                data-rive-state-machines=\"02-AI_Paradox\"\n                data-rive-extra-code=\"const eventData = riveEvent.data; \nconst eventProperties = eventData.properties;\n            \nconsole.log(eventData); \nconsole.log(eventProperties); \nconsole.log(riveEventType);\"\n            >\n                <canvas id=\"520276631\" width=\"500\" height=\"300\" class=\"responsive-canvas\"><\/canvas>\n            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-41be90e2 e-con-full e-flex e-con e-child\" data-id=\"41be90e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34aa042b elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"34aa042b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le paradoxe de l\u2019IA : les \u00e9quipes financi\u00e8res investissent dans l\u2019avenir tout en \u00e9tant submerg\u00e9es par les t\u00e2ches d\u2019hier<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-497f948a elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"497f948a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li class=\"bullet-pint-key\"><b>L\u2019IA est une priorit\u00e9 strat\u00e9gique, tant sur le plan technologique que des comp\u00e9tences \u2013 mais son impact reste encore limit\u00e9<\/b> : Pr\u00e8s de tous les dirigeants financiers (93\u00a0% tous secteurs confondus, 88\u00a0% dans le SaaS) affirment donner la priorit\u00e9 aux capacit\u00e9s d\u2019IA lors de l\u2019\u00e9valuation de nouveaux investissements technologiques financiers. Pourtant, le travail manuel demeure l\u2019un des principaux d\u00e9fis pour 79\u00a0% des responsables interrog\u00e9s. 61\u00a0% des dirigeants SaaS consid\u00e8rent la ma\u00eetrise de l\u2019IA comme un crit\u00e8re \u00ab\u00a0tr\u00e8s important\u00a0\u00bb lors du recrutement, contre seulement 35\u00a0% dans l\u2019ensemble des secteurs.<\/li>\n<\/ul>\n<div>\u00a0<\/div>\n<ul>\n<li><b>M\u00eame avec l\u2019IA, les t\u00e2ches manuelles submergent encore les \u00e9quipes, surtout dans le SaaS<\/b> : 79\u00a0% des responsables financiers d\u00e9clarent que leurs \u00e9quipes sont d\u00e9bord\u00e9es par le travail manuel, et 88\u00a0% citent le rapprochement comme un obstacle \u00e0 la r\u00e9flexion strat\u00e9gique. Dans le SaaS, le probl\u00e8me est encore plus marqu\u00e9\u00a0: 97\u00a0% sont frein\u00e9s par des t\u00e2ches manuelles.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3454aa06 Button Button-blackLightBackground elementor-widget elementor-widget-button\" data-id=\"3454aa06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/modern-finance-leader-report\/ai-paradox\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Consultez les r\u00e9sultats<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bb569b2 keyfindingContainer e-flex e-con-boxed e-con e-child\" data-id=\"bb569b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7ef7174b e-con-full e-flex e-con e-child\" data-id=\"7ef7174b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ffd69c elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"19ffd69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Responsabilit\u00e9s mal d\u00e9finies, opportunit\u00e9s manqu\u00e9es : la confusion autour de l\u2019order-to-cash freine la croissance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ced9540 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2ced9540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li class=\"bullet-pint-key\"><strong>L\u2019absence de responsabilit\u00e9 claire sur les syst\u00e8mes O2C expose \u00e0 des risques de croissance, de r\u00e9activit\u00e9 et de contr\u00f4le\u00a0:<\/strong> 82\u00a0% des dirigeants d\u00e9clarent que l\u2019informatique prend du retard dans les mises \u00e0 jour des syst\u00e8mes, et 82\u00a0% des dirigeants SaaS affirment que la fragmentation de la gestion de l\u2019O2C entra\u00eene des difficult\u00e9s op\u00e9rationnelles. Seules 56\u00a0% des entreprises SaaS disposent d\u2019une \u00e9quipe d\u00e9di\u00e9e aux syst\u00e8mes financiers au sein du d\u00e9partement finance \u2013 et, dans de nombreux cas, cette \u00e9quipe rel\u00e8ve du service informatique.<\/li>\n<\/ul>\n<div>\u00a0<\/div>\n<ul>\n<li><strong>Les ambitions de mont\u00e9e en gamme et les accords complexes sont frein\u00e9s par les d\u00e9faillances O2C\u00a0:<\/strong> 94\u00a0% des dirigeants SaaS rejettent parfois ou fr\u00e9quemment des accords non standard en raison des lacunes de leur processus O2C, et 80\u00a0% indiquent que l\u2019approbation de ces accords non standard g\u00e9n\u00e8re davantage de travail manuel. 82\u00a0% sont surcharg\u00e9s de travail \u00e0 cause de l\u2019allocation des revenus pour des contrats complexes, et bien que de nombreuses \u00e9quipes finance SaaS (76\u00a0%) soient responsables du deal desk, toutes n\u2019ont pas d\u2019influence directe sur la structuration des accords, ce qui accro\u00eet le risque d\u2019inefficacit\u00e9.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-707679b2 Button Button-blackLightBackground elementor-widget elementor-widget-button\" data-id=\"707679b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/modern-finance-leader-report\/misaligned-ownership\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Consultez les r\u00e9sultats<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-43048e7a e-con-full no-padding-e-con e-flex e-con e-child\" data-id=\"43048e7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e45d59c elementor-widget elementor-widget-rive_widget\" data-id=\"e45d59c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rive_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            \n            <div\n                class=\"rive-animation-container\"\n                data-rive-file=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/03-misaligned_owners.riv\"\n                data-rive-canvas-id=\"357059402\"\n                data-rive-artboard=\"03-Misaligned_Owners\"\n                data-rive-state-machines=\"03-Misaligned_Owners\"\n                data-rive-extra-code=\"const eventData = riveEvent.data; \nconst eventProperties = eventData.properties;\n            \nconsole.log(eventData); \nconsole.log(eventProperties); \nconsole.log(riveEventType);\"\n            >\n                <canvas id=\"357059402\" width=\"500\" height=\"300\" class=\"responsive-canvas\"><\/canvas>\n            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-792ee03c keyfindingContainer e-flex e-con-boxed e-con e-child\" data-id=\"792ee03c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-38a42d81 e-con-full no-padding-e-con e-flex e-con e-child\" data-id=\"38a42d81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a969cc elementor-widget elementor-widget-rive_widget\" data-id=\"1a969cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rive_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            \n            <div\n                class=\"rive-animation-container\"\n                data-rive-file=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/04-scaling_bottlenecks.riv\"\n                data-rive-canvas-id=\"1677202566\"\n                data-rive-artboard=\"04-Scaling_Bottlenecks\"\n                data-rive-state-machines=\"04-Scaling_Bottlenecks\"\n                data-rive-extra-code=\"const eventData = riveEvent.data; \nconst eventProperties = eventData.properties;\n            \nconsole.log(eventData); \nconsole.log(eventProperties); \nconsole.log(riveEventType);\"\n            >\n                <canvas id=\"1677202566\" width=\"500\" height=\"300\" class=\"responsive-canvas\"><\/canvas>\n            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-25fc440c e-con-full e-flex e-con e-child\" data-id=\"25fc440c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b994ee6 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"2b994ee6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le goulot d\u2019\u00e9tranglement de la croissance\u00a0: les syst\u00e8mes obsol\u00e8tes freinent l\u2019innovation des mod\u00e8les \u00e9conomiques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a95a856 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3a95a856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li class=\"bullet-pint-key\"><strong>Les syst\u00e8mes financiers h\u00e9rit\u00e9s freinent l\u2019exp\u00e9rimentation sur les mod\u00e8les tarifaires et de revenus\u00a0:<\/strong> 74\u00a0% des responsables finance et comptabilit\u00e9 d\u00e9clarent que leurs syst\u00e8mes ne permettent pas de g\u00e9rer la complexit\u00e9 des mod\u00e8les tarifaires n\u00e9cessaires pour fid\u00e9liser les clients et conserver un avantage concurrentiel. Dans le SaaS, un chiffre impressionnant de 97\u00a0% estime que leur technologie est insuffisante, 86\u00a0% qualifiant le manque d\u2019adaptabilit\u00e9 des syst\u00e8mes de probl\u00e8me fr\u00e9quent. Par ailleurs, 82\u00a0% des dirigeants SaaS sont confront\u00e9s \u00e0 la complexit\u00e9 des mod\u00e8les de revenus hybrides, et 95\u00a0% affirment que la tarification \u00e0 l\u2019usage complique la pr\u00e9vision des revenus.\u00a0<\/li>\n<\/ul>\n<div>\u00a0<\/div>\n<ul>\n<li><strong>Les processus order-to-cash craquent sous la pression de la mont\u00e9e en charge\u00a0:<\/strong> Tous secteurs confondus, 52\u00a0% des dirigeants signalent des difficult\u00e9s O2C lors du passage \u00e0 la tarification \u00e0 l\u2019usage, 49\u00a0% \u00e0 la suite d\u2019acquisitions, et 53\u00a0% lors de la transition d\u2019un mod\u00e8le PLG vers l\u2019entreprise. Dans le SaaS, ces chiffres grimpent \u00e0 71\u00a0%, 82\u00a0% et 82\u00a0% respectivement, soulignant l\u2019urgence de mettre en place une architecture O2C \u00e9volutive et flexible.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b6067d Button Button-blackLightBackground elementor-widget elementor-widget-button\" data-id=\"10b6067d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/modern-finance-leader-report\/the-scaling-bottleneck\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Consultez les r\u00e9sultats<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4c1578ec e-flex e-con-boxed e-con e-child\" data-id=\"4c1578ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccc1426 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7ccc1426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9thodologie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac0f55b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1ac0f55b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zuora a mandat\u00e9 un cabinet d\u2019\u00e9tudes ind\u00e9pendant pour interroger 991 CFO, CAO, Contr\u00f4leurs et Vice-Pr\u00e9sidents Finance et Comptabilit\u00e9 lors d\u2019une \u00e9tude multinationale en mai 2025, couvrant l\u2019Am\u00e9rique du Nord, le Royaume-Uni et la France, sur les facteurs de r\u00e9ussite en comptabilit\u00e9 et planification financi\u00e8re. La marge d\u2019erreur pour cet \u00e9chantillon total est de +\/- 2\u00a0% avec un intervalle de confiance de 95\u00a0%. Sur la base des r\u00e9sultats de l\u2019enqu\u00eate, le rapport inclut \u00e9galement des recommandations strat\u00e9giques de Zuora pour combler les lacunes techniques O2C et am\u00e9liorer les processus.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cf2c2ef PreFooterContainer e-flex e-con-boxed e-con e-child\" data-id=\"cf2c2ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e6cdad7 e-con-full e-flex e-con e-child\" data-id=\"e6cdad7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b15405 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8b15405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 signaux d\u2019alerte que votre entreprise est en risque\u00a0: comment \u00e9viter une catastrophe sur le processus order-to-cash<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3931b1e3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3931b1e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9couvrez les signes r\u00e9v\u00e9lateurs indiquant que votre processus O2C n\u00e9cessite peut-\u00eatre une refonte, et inspirez-vous des professionnels de la finance les plus performants du secteur qui impulsent le changement et font de l\u2019O2C un atout strat\u00e9gique au sein de leur organisation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-39216509 e-flex e-con-boxed e-con e-child\" data-id=\"39216509\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3808d3 elementor-widget__width-auto Button Button-blackLightBackground  elementor-widget elementor-widget-button\" data-id=\"3d3808d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/guides\/5-warning-signs-your-company-is-at-risk-and-how-to-avert-an-order-to-cash-disaster\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l\u2019article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3af5173 e-con-full e-flex e-con e-child\" data-id=\"3af5173\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4ba90 e-con-full e-flex e-con e-child\" data-id=\"4ba90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1607df7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1607df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Section suivante<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34d12c3b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"34d12c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quand les exigences strat\u00e9giques d\u00e9passent la technologie : comment les syst\u00e8mes h\u00e9rit\u00e9s limitent la vision de la finance\u00a0\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c589d5 elementor-widget__width-auto Button Button--hasIcon Button-noBorder Button-noBorder--hasIcon elementor-widget elementor-widget-button\" data-id=\"52c589d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/modern-finance-leader-report\/strategic-demands-outpace-technology\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Poursuivez votre lecture<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-95ea239 e-flex e-con-boxed e-con e-parent\" data-id=\"95ea239\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le leader financier moderne : comment les lacunes technologiques limitent l\u2019impact strat\u00e9gique De nouvelles donn\u00e9es issues d\u2019une enqu\u00eate aupr\u00e8s des responsables financiers et comptables r\u00e9v\u00e8lent comment les d\u00e9faillances des processus et des technologies order-to-cash freinent la croissance strat\u00e9gique et l\u2019efficacit\u00e9 des \u00e9quipes financi\u00e8res, en particulier au sein des entreprises SaaS. Consultez le rapport Cliquez sur [&hellip;]<\/p>\n","protected":false},"author":306,"featured_media":294450,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[],"geo":[],"growth_initiatives":[],"industry":[],"persona":[],"product_line":[],"topic":[33446],"class_list":["post-297754","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","topic-the-strategic-cfo-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le Rapport du Leader Financier Moderne - Zuora<\/title>\n<meta name=\"description\" content=\"Quelles sont les prochaines \u00e9tapes pour les leaders financiers ? D\u00e9couvrez les tendances qui fa\u00e7onnent la finance moderne : principaux d\u00e9fis, lacunes technologiques, adoption de l\u2019IA et \u00e9volutions strat\u00e9giques.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:description\" content=\"De nouvelles donn\u00e9es issues d\u2019une enqu\u00eate aupr\u00e8s des responsables financiers et comptables r\u00e9v\u00e8lent comment les d\u00e9faillances des processus et des technologies order-to-cash freinent la croissance strat\u00e9gique et l\u2019efficacit\u00e9 des \u00e9quipes financi\u00e8res, en particulier au sein des entreprises SaaS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuora.com\/fr\/resource\/rapport-du-leader-financier-moderne\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuora\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zuora\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T13:27:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/modern-finance-report-social-640x336.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Le Rapport du Leader Financier Moderne\" \/>\n<meta name=\"twitter:site\" content=\"@zuora\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/resource\\\/rapport-du-leader-financier-moderne\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/resource\\\/rapport-du-leader-financier-moderne\\\/\",\"name\":\"Le Rapport du Leader Financier Moderne - Zuora\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/resource\\\/rapport-du-leader-financier-moderne\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/resource\\\/rapport-du-leader-financier-moderne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Group-231448.svg\",\"datePublished\":\"2025-07-10T09:23:05+00:00\",\"dateModified\":\"2025-07-30T13:27:36+00:00\",\"description\":\"Quelles sont les prochaines \u00e9tapes pour les leaders financiers ? 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