{"id":297744,"date":"2025-07-10T02:13:07","date_gmt":"2025-07-10T09:13:07","guid":{"rendered":"https:\/\/www.zuora.com\/resource\/ai-paradoxe\/"},"modified":"2025-07-30T06:58:33","modified_gmt":"2025-07-30T13:58:33","slug":"ai-paradoxe","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/fr\/resource\/rapport-du-leader-financier-moderne\/ai-paradoxe\/","title":{"rendered":"Rapport sur le Leader Financier Moderne : Le Paradoxe de l\u2019IA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"297744\" class=\"elementor elementor-297744 elementor-294487\" data-elementor-post-type=\"resource\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d2b05c5 e-con-full outerContainer e-flex e-con e-parent\" data-id=\"d2b05c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-766254a4 e-flex e-con-boxed e-con e-child\" data-id=\"766254a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5e05b93a e-con-full e-flex e-con e-child\" data-id=\"5e05b93a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a787f02 elementor-widget elementor-widget-heading\" data-id=\"4a787f02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le Leader Financier Moderne \/ Le Paradoxe de l\u2019IA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e44d8f3 elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget-tablet__width-inherit heroHeading elementor-widget elementor-widget-heading\" data-id=\"1e44d8f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le paradoxe de l\u2019IA\u00a0: les \u00e9quipes financi\u00e8res investissent dans l\u2019avenir tout en \u00e9tant submerg\u00e9es par les t\u00e2ches d\u2019hier<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6be7843 elementor-widget__width-inherit descHeading elementor-widget elementor-widget-text-editor\" data-id=\"6be7843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019enqu\u00eate de Zuora men\u00e9e aupr\u00e8s de plus de 900 cadres sup\u00e9rieurs de la finance et de la comptabilit\u00e9, dont des directeurs financiers (CFO), des directeurs comptables (CAO), des contr\u00f4leurs et des vice-pr\u00e9sidents des finances et de la comptabilit\u00e9, en Am\u00e9rique du Nord (NA), au Royaume-Uni (UK) et en France, r\u00e9v\u00e8le comment les dysfonctionnements des processus et des technologies order-to-cash freinent la croissance strat\u00e9gique et l\u2019efficacit\u00e9 des \u00e9quipes financi\u00e8res, en particulier au sein des entreprises SaaS.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-68319cc2 e-con-full e-flex e-con e-child\" data-id=\"68319cc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05d28f6 elementor-widget elementor-widget-rive_widget\" data-id=\"05d28f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rive_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            \n            <div\n                class=\"rive-animation-container\"\n                data-rive-file=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/02-ai_paradox_-_732x440.riv\"\n                data-rive-canvas-id=\"663011007\"\n                data-rive-artboard=\"02-AI_Paradox\"\n                data-rive-state-machines=\"02-AI_Paradox\"\n                data-rive-extra-code=\"const eventData = riveEvent.data; \nconst eventProperties = eventData.properties;\n            \nconsole.log(eventData); \nconsole.log(eventProperties); \nconsole.log(riveEventType);\"\n            >\n                <canvas id=\"663011007\" width=\"500\" height=\"300\" class=\"responsive-canvas\"><\/canvas>\n            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b26f3a9 elementor-widget elementor-widget-html\" data-id=\"1b26f3a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n     \n @media (min-width: 1025px) {\n    #ExploreListingGrid.sticky {\n        position: fixed;\n        top: 60px;\n        z-index: 1;\n        background: #F1F5F8;\n    }\n\n    body.admin-bar #ExploreListingGrid.sticky {\n        top: calc(60px + var(--wp-admin--admin-bar--height));\n    }\n}\n\n  .explore-icon-container {\n    border: 2px solid white;\n    background: white;\n    border-radius: 55%; \n    padding-inline: 3px;\n   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d\u00e9filement\ndocument.addEventListener('DOMContentLoaded', function () {\n    const target = document.getElementById('ExploreListingGrid');\n    const stickyOffset = target.offsetTop;\n    \n    window.addEventListener('scroll', function () {\n        if (window.pageYOffset > stickyOffset) {\n            target.classList.add('sticky');\n        } else {\n            target.classList.remove('sticky');\n        }\n    });\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3bb6e519 e-con-full e-flex e-con e-child\" data-id=\"3bb6e519\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afb5ccd elementor-widget elementor-widget-heading\" data-id=\"7afb5ccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consulter le rapport<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb1c066 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7eb1c066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cliquez sur les liens ci-dessous pour en savoir plus sur les r\u00e9sultats qui vous int\u00e9ressent le plus\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7633ee8f e-grid   e-con-boxed e-con e-child\" data-id=\"7633ee8f\" data-element_type=\"container\" data-e-type=\"container\" id=\"ExploreListingGrid\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"eael-wrapper-link-22f0d06b --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resource\/modern-finance-leader-report\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-22f0d06b\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-22f0d06b exploreSubcontainer e-con-full e-flex e-con e-child\" data-id=\"22f0d06b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-506afbea elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"506afbea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le leader financier moderne\u00a0\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d794bc elementor-widget elementor-widget-html\" data-id=\"67d794bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"explore-icon-container\">\n    <img decoding=\"async\" class=\"explore-icon\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/block-icon.svg\" \/>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-385c9b33 --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resource\/modern-finance-leader-report\/strategic-demands-outpace-technology\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-385c9b33\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-385c9b33 exploreSubcontainer e-con-full e-flex e-con e-child\" data-id=\"385c9b33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-161afa01 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"161afa01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Exigences strat\u00e9giques<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-274a0627 elementor-widget elementor-widget-html\" data-id=\"274a0627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"explore-icon-container\">\n    <img decoding=\"async\" class=\"explore-icon\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Illustration.svg\" \/>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-df82d5a --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resource\/modern-finance-leader-report\/misaligned-ownership\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-df82d5a\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-df82d5a exploreSubcontainer e-con-full e-flex e-con e-child\" data-id=\"df82d5a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7e5677 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4a7e5677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Probl\u00e8mes d\u2019attribution des responsabilit\u00e9s\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d881157 elementor-widget elementor-widget-html\" data-id=\"4d881157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"explore-icon-container-3\">\n    <img decoding=\"async\" class=\"explore-icon-3\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/vertical-align-icon.svg\" \/>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-1129def3 --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resource\/modern-finance-leader-report\/the-scaling-bottleneck\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-1129def3\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1129def3 exploreSubcontainer e-con-full e-flex e-con e-child\" data-id=\"1129def3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13135275 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"13135275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Goulots d\u2019\u00e9tranglement \u00e0 l\u2019\u00e9chelle<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38bdbc39 elementor-widget elementor-widget-html\" data-id=\"38bdbc39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"explore-icon-container\">\n    <img decoding=\"async\" class=\"explore-icon\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/concave-icon.svg\" \/>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-49629216 e-flex e-con-boxed e-con e-child\" data-id=\"49629216\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3623693 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"3623693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019IA est une priorit\u00e9 strat\u00e9gique \u2014 mais son impact reste \u00e0 concr\u00e9tiser pleinement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-375efe97 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"375efe97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les dirigeants de la finance et de la comptabilit\u00e9 sont pris dans une contradiction singuli\u00e8re. Ils s\u2019empressent d\u2019adopter les technologies d\u2019IA alors que leurs \u00e9quipes restent submerg\u00e9es par les t\u00e2ches manuelles que l\u2019IA \u00e9tait cens\u00e9e \u00e9liminer. Il ne s\u2019agit pas seulement d\u2019un \u00e9cart d\u2019impl\u00e9mentation\u00a0: c\u2019est un angle mort dans le processus order-to-cash (O2C) qui pourrait co\u00fbter aux organisations des talents, de l\u2019efficacit\u00e9 et un avantage concurrentiel.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4292bf64 e-flex e-con-boxed e-con e-child\" data-id=\"4292bf64\" data-element_type=\"container\" data-e-type=\"container\" id=\"gate-injection-point\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-33133aba e-flex e-con-boxed e-con e-child\" data-id=\"33133aba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf73ac7 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"6bf73ac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le d\u00e9calage entre investissement et r\u00e9alit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-10aace3 e-flex e-con-boxed e-con e-child\" data-id=\"10aace3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3c8ec91d e-con-full e-flex e-con e-child\" data-id=\"3c8ec91d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f4a2f4a elementor-widget elementor-widget-text-editor\" data-id=\"4f4a2f4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les dirigeants de la finance et de la comptabilit\u00e9 consid\u00e8rent l\u2019IA comme une priorit\u00e9 strat\u00e9gique avec une remarquable constance. Pr\u00e8s de tous (93\u00a0%) d\u00e9clarent d\u00e9sormais accorder la priorit\u00e9 aux capacit\u00e9s d\u2019IA lors de l\u2019\u00e9valuation de nouveaux investissements dans les technologies financi\u00e8res. Il ne s\u2019agit pas simplement d\u2019un int\u00e9r\u00eat th\u00e9orique\u00a0: 89\u00a0% indiquent que des solutions d\u2019IA font d\u00e9j\u00e0 partie de leur stack technologique actuel (Tableau\u00a05).<\/p>\n<p>Les dirigeants financiers des entreprises SaaS accordent encore plus d\u2019importance aux capacit\u00e9s technologiques de l\u2019IA, 68\u00a0% estimant que cela est \u201ctr\u00e8s important\u201d, contre seulement 38\u00a0% des dirigeants tous secteurs confondus. Actuellement, 85\u00a0% des dirigeants financiers SaaS d\u00e9clarent que leur organisation a int\u00e9gr\u00e9 des outils d\u2019IA dans ses op\u00e9rations (Tableau\u00a05).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-27897014 e-con-full e-flex e-con e-child\" data-id=\"27897014\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1947795e elementor-widget elementor-widget-text-editor\" data-id=\"1947795e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pourtant, malgr\u00e9 cette vague d\u2019investissements dans l\u2019IA, la r\u00e9alit\u00e9 quotidienne des \u00e9quipes financi\u00e8res est tout autre. Pas moins de 79\u00a0% des dirigeants financiers indiquent que leurs \u00e9quipes restent \u201cralenties\u201d par des t\u00e2ches manuelles. La moiti\u00e9 des dirigeants financiers (50\u00a0%) consid\u00e8rent les erreurs manuelles comme leur principal d\u00e9fi op\u00e9rationnel (Tableau\u00a05).<\/p>\n<p>Le secteur SaaS r\u00e9v\u00e8le un d\u00e9calage encore plus marqu\u00e9. Alors que 85\u00a0% disposent de l\u2019IA dans leur stack technologique, 97\u00a0% des dirigeants financiers SaaS affirment que les t\u00e2ches manuelles O2C freinent toujours leurs \u00e9quipes. Pr\u00e8s de 6 sur 10 (59\u00a0%) citent les erreurs manuelles comme un d\u00e9fi op\u00e9rationnel majeur (Tableau\u00a05).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-63c000c7 e-con-full no-padding-e-con e-flex e-con e-child\" data-id=\"63c000c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad5ca02 elementor-widget elementor-widget-rive_widget\" data-id=\"ad5ca02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rive_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            \n            <div\n                class=\"rive-animation-container\"\n                data-rive-file=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/table_5.riv\"\n                data-rive-canvas-id=\"140177660\"\n                data-rive-artboard=\"Table 5\"\n                data-rive-state-machines=\"Table 5\"\n                data-rive-extra-code=\"const eventData = riveEvent.data; \nconst eventProperties = eventData.properties;\n            \nconsole.log(eventData); \nconsole.log(eventProperties); \nconsole.log(riveEventType);\"\n            >\n                <canvas id=\"140177660\" width=\"500\" height=\"300\" class=\"responsive-canvas\"><\/canvas>\n            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727957ca elementor-widget elementor-widget-html\" data-id=\"727957ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n  \n<style>\n   \n.table-marker {\n    text-align: center;\nleading-trim: both;\n\ntext-edge: cap;\nfont-family: \"Founders Grotesk Text\";\nfont-size: 12px;\nfont-style: normal;\nfont-weight: 400;\nline-height: 120%; \/* 14.4px *\/\n}\n\n<\/style>\n\n\n<p class=\"table-marker\">Tableau\u00a05<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7eeabab3 e-flex e-con-boxed e-con e-child\" data-id=\"7eeabab3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-569ca888 e-flex e-con-boxed e-con e-child\" data-id=\"569ca888\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55e7e323 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"55e7e323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9tention des talents \u00e0 l\u2019\u00e8re de l\u2019IA\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-33265cc6 e-flex e-con-boxed e-con e-child\" data-id=\"33265cc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-32dc7d07 e-con-full e-flex e-con e-child\" data-id=\"32dc7d07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30f06bab elementor-widget elementor-widget-text-editor\" data-id=\"30f06bab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les dirigeants de la finance et de la comptabilit\u00e9 \u2014 en particulier dans le secteur SaaS \u2014 reconnaissent clairement l\u2019importance de l\u2019IA dans leur strat\u00e9gie de gestion des talents, dans un contexte de p\u00e9nurie g\u00e9n\u00e9ralis\u00e9e. Alors que pr\u00e8s de <a style=\"text-decoration: underline;\" href=\"https:\/\/www.michaelpage.com\/advice\/management-advice\/attraction-and-recruitment\/finance-accounting-job-market-outlook-2025\">75\u00a0% des CPA atteignaient l\u2019\u00e2ge de la retraite en 2020<\/a> et que <a style=\"text-decoration: underline;\" href=\"https:\/\/www.cfo.com\/news\/cfo-outsourcing-drops-despite-talent-issues-personiv-2025-finance-accounting-talent-market-outlook-\/746769\/\">87\u00a0% des CFO signalent actuellement une p\u00e9nurie de talents en finance et comptabilit\u00e9<\/a>, l\u2019urgence autour de l\u2019automatisation s\u2019est accentu\u00e9e.<\/p>\n<p>Dans ce contexte, 61\u00a0% des dirigeants finance et comptabilit\u00e9 SaaS estiment que la ma\u00eetrise de l\u2019IA est \u201ctr\u00e8s importante\u201d dans le processus de recrutement, contre seulement 35\u00a0% tous secteurs confondus (Tableau\u00a06). Cet accent mis sur les comp\u00e9tences en IA va au-del\u00e0 de la recherche d\u2019efficacit\u00e9 \u2014 il s\u2019agit d\u2019une solution potentielle \u00e0 une crise aigu\u00eb des effectifs.<\/p>\n<p>L\u2019int\u00e9r\u00eat business pour l\u2019adoption de l\u2019IA d\u00e9passe l\u2019enjeu de l\u2019efficacit\u00e9 pour s\u2019\u00e9tendre \u00e0 la r\u00e9tention des talents dans un march\u00e9 sous tension. Plus de la moiti\u00e9 (55\u00a0%) des responsables financiers SaaS sont tout \u00e0 fait d\u2019accord pour dire que la r\u00e9duction du travail manuel gr\u00e2ce \u00e0 l\u2019automatisation am\u00e9liore directement la r\u00e9tention des talents.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3bc734fb e-con-full e-flex e-con e-child\" data-id=\"3bc734fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d2d1316 elementor-widget elementor-widget-text-editor\" data-id=\"4d2d1316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019\u00e9puisement li\u00e9 aux t\u00e2ches r\u00e9p\u00e9titives \u00e9tant <a style=\"text-decoration: underline;\" href=\"https:\/\/www.cfo.com\/news\/cfos-continue-to-face-significant-talent-shortages-accounting-finance-teams-burnout-careers\/695944\/\">cit\u00e9 comme un facteur cl\u00e9 poussant les comptables \u00e0 changer de carri\u00e8re<\/a>, l\u2019automatisation devient essentielle pour maintenir l\u2019engagement des talents existants.<\/p>\n<p>Cependant, malgr\u00e9 des investissements massifs dans l\u2019IA, 97\u00a0% des \u00e9quipes financi\u00e8res SaaS restent ralenties par les t\u00e2ches manuelles. Cela cr\u00e9e une contradiction inqui\u00e9tante\u00a0: les organisations investissent massivement dans des technologies d\u2019automatisation, alors que leurs \u00e9quipes continuent de subir les frustrations li\u00e9es au travail manuel qui poussent les talents \u00e0 partir (Tableau\u00a05).<\/p>\n<p>Pour les entreprises SaaS confront\u00e9es \u00e0 la fois \u00e0 des exigences de croissance rapide et \u00e0 une p\u00e9nurie aigu\u00eb de talents, la bonne strat\u00e9gie d\u2019automatisation pourrait \u00eatre la cl\u00e9 pour combler le d\u00e9ficit de talents tout en assurant une mont\u00e9e en charge efficace des op\u00e9rations.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-686f1b30 e-con-full no-padding-e-con e-flex e-con e-child\" data-id=\"686f1b30\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1af39aa elementor-widget elementor-widget-rive_widget\" data-id=\"1af39aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rive_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            \n            <div\n                class=\"rive-animation-container\"\n                data-rive-file=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/table_6.riv\"\n                data-rive-canvas-id=\"1120584912\"\n                data-rive-artboard=\"Table 6\"\n                data-rive-state-machines=\"Table 6\"\n                data-rive-extra-code=\"const eventData = riveEvent.data; \nconst eventProperties = eventData.properties;\n            \nconsole.log(eventData); \nconsole.log(eventProperties); \nconsole.log(riveEventType);\"\n            >\n                <canvas id=\"1120584912\" width=\"500\" height=\"300\" class=\"responsive-canvas\"><\/canvas>\n            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22fd2e3a elementor-widget elementor-widget-html\" data-id=\"22fd2e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p class=\"table-marker\">Tableau\u00a06<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7f42ec5 e-flex e-con-boxed e-con e-child\" data-id=\"7f42ec5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3daeaceb elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"3daeaceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les \u00e9quipes financi\u00e8res sont submerg\u00e9es par le travail manuel \u2014 97\u00a0% des dirigeants financiers SaaS signalent un impact critique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4daf37e8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4daf37e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alors que les dirigeants financiers investissent massivement dans l\u2019IA et les technologies d\u2019automatisation, leurs \u00e9quipes restent prisonni\u00e8res des processus manuels m\u00eames que ces outils \u00e9taient cens\u00e9s \u00e9liminer. Ce d\u00e9calage met en lumi\u00e8re un foss\u00e9 critique entre l\u2019ambition technologique et la r\u00e9alit\u00e9 op\u00e9rationnelle \u2014 particuli\u00e8rement marqu\u00e9 dans les entreprises SaaS en forte croissance.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1018320b e-grid e-con-boxed e-con e-child\" data-id=\"1018320b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-20774094 e-flex e-con-boxed e-con e-child\" data-id=\"20774094\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b628f14 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6b628f14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le travail manuel continue de submerger les \u00e9quipes financi\u00e8res<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b24d13 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7b24d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les \u00e9quipes financi\u00e8res et comptables, tous secteurs confondus, peinent sous le poids des processus manuels, un probl\u00e8me qui atteint un niveau critique dans les entreprises SaaS. Pas moins de 79\u00a0% des dirigeants financiers d\u00e9clarent que les t\u00e2ches O2C manuelles submergent leurs \u00e9quipes, et dans le SaaS, ce d\u00e9fi est presque universel \u2014 97\u00a0% des dirigeants confirment que le travail manuel entrave fortement leurs op\u00e9rations, 53\u00a0% d\u00e9clarant subir ces perturbations \u201cfr\u00e9quemment\u201d (Tableau\u00a07).<\/p>\n<p>Les processus manuels ne sont pas seulement chronophages\u00a0: ils nuisent activement aux op\u00e9rations de l\u2019entreprise. La moiti\u00e9 des dirigeants financiers citent les erreurs manuelles comme leur principal d\u00e9fi op\u00e9rationnel (Tableau\u00a07), suivies de pr\u00e8s par les enjeux de conformit\u00e9 (44\u00a0%) et les pertes de revenus (40\u00a0%). Les enjeux sont particuli\u00e8rement \u00e9lev\u00e9s dans l\u2019environnement SaaS, o\u00f9 la mont\u00e9e en charge de l\u2019activit\u00e9 arrive en t\u00eate des pr\u00e9occupations \u00e0 68\u00a0%, devant les erreurs manuelles (59\u00a0%) et les d\u00e9fis de conformit\u00e9 (55\u00a0%).\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1ce2d8d0 e-con-full e-flex e-con e-child\" data-id=\"1ce2d8d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecfa7c2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5ecfa7c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les lacunes technologiques aggravent la surcharge de travail manuel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa3eabc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa3eabc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La cause profonde de cette surcharge de travail manuel devient \u00e9vidente \u00e0 l\u2019examen du paysage technologique. Pas moins de 68\u00a0% des dirigeants financiers d\u00e9clarent que les lacunes technologiques limitent leur efficacit\u00e9 O2C, obligeant les \u00e9quipes \u00e0 recourir \u00e0 des processus manuels chronophages pour compenser ces insuffisances (Tableau\u00a07).<\/p>\n<p>Dans le secteur SaaS, presque tous les dirigeants financiers (96\u00a0%) identifient les lacunes technologiques comme un obstacle \u00e0 la r\u00e9ussite O2C, contribuant directement \u00e0 la surcharge de travail manuel qui submerge leurs \u00e9quipes. Plus r\u00e9v\u00e9lateur encore, plus de la moiti\u00e9 de ces dirigeants (54\u00a0%) qualifient l\u2019ampleur de leurs lacunes technologiques de \u201cs\u00e9v\u00e8re\u201d \u2014 il ne s\u2019agit pas de simples d\u00e9sagr\u00e9ments, mais de freins fondamentaux au fonctionnement de l\u2019entreprise qui perp\u00e9tuent la d\u00e9pendance au travail manuel (Tableau\u00a07).\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-54f571f6 no-padding-e-con e-flex e-con-boxed e-con e-child\" data-id=\"54f571f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b6a05 elementor-widget elementor-widget-rive_widget\" data-id=\"c8b6a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rive_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            \n            <div\n                class=\"rive-animation-container\"\n                data-rive-file=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/table_7.riv\"\n                data-rive-canvas-id=\"1015171079\"\n                data-rive-artboard=\"Table 7\"\n                data-rive-state-machines=\"Table 7\"\n                data-rive-extra-code=\"const eventData = riveEvent.data; \nconst eventProperties = eventData.properties;\n            \nconsole.log(eventData); \nconsole.log(eventProperties); \nconsole.log(riveEventType);\"\n            >\n                <canvas id=\"1015171079\" width=\"500\" height=\"300\" class=\"responsive-canvas\"><\/canvas>\n            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9985b42 elementor-widget elementor-widget-html\" data-id=\"9985b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<p class=\"table-marker\">Tableau\u00a07<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6a3b5a94 e-flex e-con-boxed e-con e-child\" data-id=\"6a3b5a94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51c5089b elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"51c5089b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En r\u00e9sum\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e027dc1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e027dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les \u00e9quipes financi\u00e8res sont confront\u00e9es \u00e0 une contradiction fondamentale qui menace \u00e0 la fois l\u2019efficacit\u00e9 op\u00e9rationnelle et la croissance strat\u00e9gique. Alors que les organisations ont massivement investi dans l\u2019IA et l\u2019automatisation, la transformation attendue n\u2019a pas eu lieu l\u00e0 o\u00f9 elle est la plus n\u00e9cessaire\u00a0: les processus manuels continuent de submerger les \u00e9quipes, cr\u00e9ant les conditions m\u00eames qui provoquent la fuite des talents en pleine crise sectorielle du recrutement. Il ne s\u2019agit pas simplement d\u2019un probl\u00e8me de d\u00e9ploiement, mais d\u2019une incapacit\u00e9 syst\u00e9mique des technologies actuelles \u00e0 traiter les processus O2C fondamentaux. Les organisations sont enferm\u00e9es dans un cycle o\u00f9 les investissements dans l\u2019IA coexistent avec une d\u00e9pendance au travail manuel, emp\u00eachant les gains d\u2019efficacit\u00e9 que l\u2019automatisation devrait offrir.\u00a0<\/p>\n<p>Les enjeux d\u00e9passent le simple gain d\u2019efficacit\u00e9 pour toucher \u00e0 l\u2019avantage concurrentiel\u00a0: les entreprises incapables d\u2019automatiser leurs processus fondamentaux auront du mal \u00e0 retenir les talents, \u00e0 faire \u00e9voluer leurs op\u00e9rations ou \u00e0 r\u00e9pondre rapidement aux exigences du march\u00e9, alors que la complexit\u00e9 op\u00e9rationnelle s\u2019accro\u00eet et que la p\u00e9nurie de talents s\u2019intensifie.\u00a0 \u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1e720cef PreFooterContainer e-flex e-con-boxed e-con e-child\" data-id=\"1e720cef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6022edd7 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"6022edd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recommandations strat\u00e9giques <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-53d271c4 e-grid e-con-boxed e-con e-child\" data-id=\"53d271c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-141cd007 e-con-full e-flex e-con e-child\" data-id=\"141cd007\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24ab5149 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"24ab5149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Piloter et d\u00e9ployer progressivement <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-277576b4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"277576b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Commencez par des sessions d\u2019exploration mensuelles au cours desquelles votre \u00e9quipe exp\u00e9rimente des outils d\u2019IA sur des projets ant\u00e9rieurs, avant de les int\u00e9grer aux processus op\u00e9rationnels en cours. Cette m\u00e9thode vous permet de mesurer l\u2019impact et d\u2019ajuster les processus avant un d\u00e9ploiement complet.\u2028\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-24cf1c66 e-con-full e-flex e-con e-child\" data-id=\"24cf1c66\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dd6d81f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7dd6d81f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Renforcer les comp\u00e9tences internes \n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0bf306 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6b0bf306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mettez \u00e0 jour les supports de formation afin d\u2019y inclure les comp\u00e9tences en automatisation et en IA, en veillant \u00e0 ce que chaque membre de l\u2019\u00e9quipe suive les modules appropri\u00e9s. Envisagez d\u2019int\u00e9grer ces comp\u00e9tences aux crit\u00e8res de recrutement et au d\u00e9veloppement professionnel continu afin de p\u00e9renniser vos op\u00e9rations.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2a1fabeb e-con-full e-flex e-con e-child\" data-id=\"2a1fabeb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1000a9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5d1000a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9er des incitations \u00e0 l\u2019innovation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66d9e00d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"66d9e00d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Invitez chaque membre de l\u2019\u00e9quipe \u00e0 identifier et automatiser une t\u00e2che permettant d\u2019\u00e9conomiser une heure par semaine. R\u00e9compensez les automatisations r\u00e9ussies par des incitations concr\u00e8tes telles que du temps libre flexible, des opportunit\u00e9s de formation professionnelle ou des responsabilit\u00e9s de pilotage de projet.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-641e9079 e-grid e-con-boxed e-con e-child\" data-id=\"641e9079\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-13464650 e-con-full e-flex e-con e-child\" data-id=\"13464650\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68ea29f3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"68ea29f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9aliser des \u00e9valuations strat\u00e9giques\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf660ea elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6cf660ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>R\u00e9alisez des audits cibl\u00e9s des processus manuels afin d\u2019identifier les opportunit\u00e9s d\u2019automatisation \u00e0 fort impact. Par ailleurs, mesurez la charge de travail interne par rapport aux standards du secteur pour r\u00e9\u00e9valuer si vos investissements technologiques actuels sont suffisants.\u00a0\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1526fb36 e-con-full e-flex e-con e-child\" data-id=\"1526fb36\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee8ba1b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3ee8ba1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consid\u00e9rer la technologie comme un investissement strat\u00e9gique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd26706 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4cd26706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Positionnez les initiatives d\u2019automatisation et d\u2019IA comme des leviers strat\u00e9giques de d\u00e9veloppement RH et organisationnel, et non comme de simples optimisations op\u00e9rationnelles. Cette approche favorise un soutien et un engagement plus larges au sein de l\u2019organisation.\u2028\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-53bd8d3b e-con-full e-flex e-con e-child\" data-id=\"53bd8d3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-789067d9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"789067d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mettre en place un d\u00e9veloppement des comp\u00e9tences \u00e0 long terme<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228d1f61 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"228d1f61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Int\u00e9grez les comp\u00e9tences en IA et en automatisation au c\u0153ur de votre strat\u00e9gie de gestion des talents, en faisant de ces expertises des pr\u00e9requis pour tout nouveau recrutement et pour l\u2019\u00e9volution de carri\u00e8re au sein des op\u00e9rations financi\u00e8res.\u2028\u2028\u00a0\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-233494f2 e-flex e-con-boxed e-con e-child\" data-id=\"233494f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-299393c0 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"299393c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9thodologie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d35117 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"25d35117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zuora a mandat\u00e9 un cabinet d\u2019\u00e9tudes ind\u00e9pendant pour interroger 991 CFO, CAO, contr\u00f4leurs et vice-pr\u00e9sidents finance et comptabilit\u00e9 dans le cadre d\u2019une \u00e9tude multinationale men\u00e9e en mai 2025 en Am\u00e9rique du Nord, au Royaume-Uni et en France sur les facteurs de succ\u00e8s en comptabilit\u00e9 et planification financi\u00e8re. La marge d\u2019erreur pour cet \u00e9chantillon total est de +\/-\u00a02\u00a0% \u00e0 un niveau de confiance de 95\u00a0%. Sur la base des r\u00e9sultats de l\u2019enqu\u00eate, le rapport inclut \u00e9galement des recommandations strat\u00e9giques de Zuora pour aider \u00e0 surmonter les lacunes techniques O2C et am\u00e9liorer les processus.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6c89b57c PreFooterContainer e-flex e-con-boxed e-con e-child\" data-id=\"6c89b57c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2bb54f1d e-con-full e-flex e-con e-child\" data-id=\"2bb54f1d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b7a39 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a0b7a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gies de mon\u00e9tisation de l\u2019IA\u00a0: ce que veulent les consommateurs et comment y r\u00e9pondre <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-515eb6dd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"515eb6dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans la course au lancement de nouvelles offres d\u2019IA et d\u2019IA g\u00e9n\u00e9rative, les strat\u00e9gies centr\u00e9es sur le client sont essentielles. D\u00e9couvrez comment les donn\u00e9es consommateurs les plus r\u00e9centes peuvent vous aider \u00e0 mon\u00e9tiser efficacement votre produit ou service unique.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-360b9c2e e-flex e-con-boxed e-con e-child\" data-id=\"360b9c2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14ffd66b elementor-widget__width-auto Button Button-blackLightBackground  elementor-widget elementor-widget-button\" data-id=\"14ffd66b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/ai-monetization-strategies-consumer-survey\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire le rapport<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-29cb5f49 e-con-full e-flex e-con e-child\" data-id=\"29cb5f49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-28533e87 e-con-full e-flex e-con e-child\" data-id=\"28533e87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6f7b3804 e-con-full e-flex e-con e-child\" data-id=\"6f7b3804\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a16c097 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4a16c097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Section pr\u00e9c\u00e9dente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5930c526 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5930c526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quand les exigences strat\u00e9giques d\u00e9passent la technologie\u00a0: comment les syst\u00e8mes h\u00e9rit\u00e9s limitent la vision de la finance<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37e6bc0 elementor-widget__width-auto Button goBackBtn Button--hasIcon Button-noBorder  elementor-widget elementor-widget-button\" data-id=\"37e6bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/modern-finance-leader-report\/strategic-demands-outpace-technology\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11\" height=\"24\" viewBox=\"0 0 11 24\" fill=\"none\"><path d=\"M10.5156 13.0391L6.76562 16.7891C6.625 16.9297 6.4375 17 6.25 17C6.03906 17 5.85156 16.9297 5.71094 16.7891C5.40625 16.5078 5.40625 16.0156 5.71094 15.7344L8.17188 13.25H1C0.578125 13.25 0.25 12.9219 0.25 12.5C0.25 12.1016 0.578125 11.75 1 11.75H8.17188L5.71094 9.28906C5.40625 9.00781 5.40625 8.51562 5.71094 8.23438C5.99219 7.92969 6.48438 7.92969 6.76562 8.23438L10.5156 11.9844C10.8203 12.2656 10.8203 12.7578 10.5156 13.0391Z\" fill=\"black\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9c57ae3 e-con-full e-flex e-con e-child\" data-id=\"9c57ae3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1e2b53 e-con-full e-flex e-con e-child\" data-id=\"1e2b53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25d78248 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"25d78248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Section suivante<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f686baa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3f686baa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Probl\u00e8mes d\u2019attribution des responsabilit\u00e9s, opportunit\u00e9s manqu\u00e9es\u00a0: la confusion autour du processus order-to-cash freine la croissance<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3d8dcb elementor-widget__width-auto Button Button--hasIcon Button-noBorder Button-noBorder--hasIcon elementor-widget elementor-widget-button\" data-id=\"5b3d8dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/rapport-du-leader-financier-moderne\/responsabilite-mal-alignee\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Poursuivre la lecture<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le Leader Financier Moderne \/ Le Paradoxe de l\u2019IA Le paradoxe de l\u2019IA\u00a0: les \u00e9quipes financi\u00e8res investissent dans l\u2019avenir tout en \u00e9tant submerg\u00e9es par les t\u00e2ches d\u2019hier L\u2019enqu\u00eate de Zuora men\u00e9e aupr\u00e8s de plus de 900 cadres sup\u00e9rieurs de la finance et de la comptabilit\u00e9, dont des directeurs financiers (CFO), des directeurs comptables (CAO), des [&hellip;]<\/p>\n","protected":false},"author":306,"featured_media":294450,"parent":297754,"menu_order":0,"template":"page-gated-content.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[],"geo":[],"growth_initiatives":[],"industry":[],"persona":[],"product_line":[],"topic":[],"class_list":["post-297744","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rapport sur le Leader Financier Moderne : Le Paradoxe de l\u2019IA - Zuora<\/title>\n<meta name=\"description\" content=\"D\u00e9cryptez le paradoxe de l\u2019IA dans la finance\u00a0: comprenez la promesse face \u00e0 la r\u00e9alit\u00e9 de l\u2019adoption de l\u2019IA et d\u00e9couvrez comment les dirigeants peuvent en lib\u00e9rer tout le potentiel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuora.com\/fr\/resource\/rapport-du-leader-financier-moderne\/ai-paradoxe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapport sur le Leader Financier Moderne : Le Paradoxe de l\u2019IA - Zuora\" \/>\n<meta property=\"og:description\" content=\"L\u2019enqu\u00eate de Zuora men\u00e9e aupr\u00e8s de plus de 900 cadres sup\u00e9rieurs de la finance et de la comptabilit\u00e9, dont des directeurs financiers (CFO), des directeurs comptables (CAO), des contr\u00f4leurs et des vice-pr\u00e9sidents des finances et de la comptabilit\u00e9, en Am\u00e9rique du Nord (NA), au Royaume-Uni (UK) et en France, r\u00e9v\u00e8le comment les dysfonctionnements des processus et des technologies order-to-cash freinent la croissance strat\u00e9gique 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