{"id":297738,"date":"2025-07-14T11:33:00","date_gmt":"2025-07-14T18:33:00","guid":{"rendered":"https:\/\/www.zuora.com\/resource\/responsabilite-mal-alignee\/"},"modified":"2025-07-30T06:33:15","modified_gmt":"2025-07-30T13:33:15","slug":"responsabilite-mal-alignee","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/fr\/resource\/rapport-du-leader-financier-moderne\/responsabilite-mal-alignee\/","title":{"rendered":"Le leader financier moderne : une responsabilit\u00e9 mal align\u00e9e"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"297738\" class=\"elementor elementor-297738 elementor-294489\" data-elementor-post-type=\"resource\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-50ab9351 e-con-full outerContainer e-flex e-con e-parent\" data-id=\"50ab9351\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6acb8377 e-flex e-con-boxed e-con e-child\" data-id=\"6acb8377\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2eff2331 e-con-full e-flex e-con e-child\" data-id=\"2eff2331\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb27f67 elementor-widget elementor-widget-heading\" data-id=\"1eb27f67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le leader financier moderne \/ responsabilit\u00e9 mal align\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bfbe3e2 elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget-tablet__width-inherit heroHeading elementor-widget elementor-widget-heading\" data-id=\"5bfbe3e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Responsabilit\u00e9 mal align\u00e9e, opportunit\u00e9s manqu\u00e9es : la confusion autour du processus order-to-cash freine la croissance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498e5b64 elementor-widget__width-inherit descHeading elementor-widget elementor-widget-text-editor\" data-id=\"498e5b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019enqu\u00eate men\u00e9e par Zuora aupr\u00e8s de plus de 900 cadres sup\u00e9rieurs de la finance et de la comptabilit\u00e9, incluant des directeurs financiers (CFO), directeurs comptables (CAO), contr\u00f4leurs et vice-pr\u00e9sidents des finances et de la comptabilit\u00e9, en Am\u00e9rique du Nord (NA), au Royaume-Uni (UK) et en France, r\u00e9v\u00e8le comment les d\u00e9faillances des processus et des technologies order-to-cash entravent la croissance strat\u00e9gique et l\u2019efficacit\u00e9 des \u00e9quipes financi\u00e8res, en particulier au sein des entreprises SaaS.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7452ba83 e-con-full e-flex e-con e-child\" data-id=\"7452ba83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3058829 elementor-widget elementor-widget-rive_widget\" data-id=\"3058829\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rive_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            \n            <div\n                class=\"rive-animation-container\"\n                data-rive-file=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/03-misaligned_owners_732x440.riv\"\n                data-rive-canvas-id=\"92326644\"\n                data-rive-artboard=\"03-Misaligned_Owners\"\n                data-rive-state-machines=\"03-Misaligned_Owners\"\n                data-rive-extra-code=\"const eventData = riveEvent.data; \nconst eventProperties = eventData.properties;\n            \nconsole.log(eventData); \nconsole.log(eventProperties); \nconsole.log(riveEventType);\"\n            >\n                <canvas id=\"92326644\" width=\"500\" height=\"300\" class=\"responsive-canvas\"><\/canvas>\n            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46336720 elementor-widget elementor-widget-html\" data-id=\"46336720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n     \n @media (min-width: 1025px) {\n    #ExploreListingGrid.sticky {\n        position: fixed;\n        top: 60px;\n        z-index: 1;\n        background: #F1F5F8;\n    }\n\n    body.admin-bar #ExploreListingGrid.sticky {\n        top: calc(60px + var(--wp-admin--admin-bar--height));\n    }\n}\n\n  .explore-icon-container {\n    border: 2px solid white;\n    background: white;\n    border-radius: 55%; \n    padding-inline: 3px;\n    padding-block: 5px;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n}\n\n.explore-icon {\n    width: 24px;\n    height: 24px; \n    object-fit: contain;\n}\n\n\n\n  .explore-icon-container-3 {\n    border: 2px solid white;\n    background: white;\n    border-radius: 55%; \n    padding-inline: 5px;\n    padding-block: 4px;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n}\n\n.explore-icon-3 {\n    width: 19px;\n    height: 19px; \n    object-fit: contain;\n}\n\n.no-padding-e-con {\n    padding-inline : 0px !important\n}\n\n.gap-ol li {\n    margin-bottom: 10px; \n}\n\n@media screen and (min-width: 768px) and (max-width: 1024px) {\n\n.gap-ol li {\n    margin-bottom: 20px; \n}\n}\n\n@media screen and (min-width: 1025px) {\n.gap-ol li {\n    margin-bottom: 40px; \n}\n\n}\n<\/style>\n\n<script>\n\/\/ JavaScript pour g\u00e9rer l'ajout de la classe sticky apr\u00e8s le d\u00e9filement\ndocument.addEventListener('DOMContentLoaded', function () {\n    const target = document.getElementById('ExploreListingGrid');\n    const stickyOffset = target.offsetTop;\n    \n    window.addEventListener('scroll', function () {\n        if (window.pageYOffset > stickyOffset) {\n            target.classList.add('sticky');\n        } else {\n            target.classList.remove('sticky');\n        }\n    });\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6c168478 e-con-full e-flex e-con e-child\" data-id=\"6c168478\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39fc55b3 elementor-widget elementor-widget-heading\" data-id=\"39fc55b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explorer le rapport<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e25b28 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"70e25b28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cliquez sur les liens ci-dessous pour en savoir plus sur les r\u00e9sultats qui vous int\u00e9ressent le plus\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-46c7ddcf e-grid   e-con-boxed e-con e-child\" data-id=\"46c7ddcf\" data-element_type=\"container\" data-e-type=\"container\" id=\"ExploreListingGrid\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"eael-wrapper-link-fdde962 --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resource\/modern-finance-leader-report\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-fdde962\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fdde962 exploreSubcontainer e-con-full e-flex e-con e-child\" data-id=\"fdde962\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27d36eb9 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"27d36eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le leader financier moderne\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1013d988 elementor-widget-mobile__width-initial elementor-widget elementor-widget-html\" data-id=\"1013d988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"explore-icon-container\">\n    <img decoding=\"async\" class=\"explore-icon\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/block-icon.svg\" \/>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-5167373e --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resource\/modern-finance-leader-report\/strategic-demands-outpace-technology\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-5167373e\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5167373e exploreSubcontainer e-con-full e-flex e-con e-child\" data-id=\"5167373e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3458a108 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3458a108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Exigences strat\u00e9giques<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-136c6ffd elementor-widget-mobile__width-initial elementor-widget elementor-widget-html\" data-id=\"136c6ffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"explore-icon-container\">\n    <img decoding=\"async\" class=\"explore-icon\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Illustration.svg\" \/>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-76601f72 --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resource\/modern-finance-leader-report\/ai-paradox\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-76601f72\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-76601f72 exploreSubcontainer e-con-full e-flex e-con e-child\" data-id=\"76601f72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bdd43ae elementor-widget elementor-widget-text-editor\" data-id=\"5bdd43ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le paradoxe de l\u2019IA<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4324e5a5 elementor-widget elementor-widget-html\" data-id=\"4324e5a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"explore-icon-container-3\">\n    <img decoding=\"async\" class=\"explore-icon-3\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/window-icon.svg\" \/>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-4d2657ae --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resource\/modern-finance-leader-report\/the-scaling-bottleneck\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-4d2657ae\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4d2657ae exploreSubcontainer e-con-full e-flex e-con e-child\" data-id=\"4d2657ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6950d663 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6950d663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Goulots d\u2019\u00e9tranglement li\u00e9s \u00e0 la mont\u00e9e en charge<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f258f1 elementor-widget elementor-widget-html\" data-id=\"16f258f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"explore-icon-container\">\n    <img decoding=\"async\" class=\"explore-icon\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/concave-icon.svg\" \/>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-14485340 e-flex e-con-boxed e-con e-child\" data-id=\"14485340\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4faa4b41 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"4faa4b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019absence de responsabilit\u00e9 claire sur le syst\u00e8me O2C en finance met en p\u00e9ril la croissance, la rapidit\u00e9 et les contr\u00f4les<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f14389c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1f14389c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 mesure que les entreprises \u00e9voluent pour r\u00e9pondre aux exigences du march\u00e9, les \u00e9quipes financi\u00e8res font face \u00e0 une pression croissante pour soutenir des besoins op\u00e9rationnels de plus en plus complexes. Les soci\u00e9t\u00e9s se tournent vers le segment des grandes entreprises avec des structures contractuelles sophistiqu\u00e9es, exp\u00e9rimentent des mod\u00e8les de tarification dynamique et des sources de revenus bas\u00e9es sur l\u2019usage, et adaptent leurs strat\u00e9gies de commercialisation n\u00e9cessitant une flexibilit\u00e9 de facturation en temps r\u00e9el. Ces initiatives strat\u00e9giques exigent des syst\u00e8mes financiers agiles capables d\u2019int\u00e9grer rapidement de nouvelles conditions contractuelles, des exp\u00e9rimentations tarifaires et des exigences de reconnaissance des revenus. Cependant, la structure organisationnelle autour du processus order-to-cash (O2C) emp\u00eache souvent la finance de r\u00e9pondre \u00e0 la vitesse exig\u00e9e par le business.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1d09aa9d e-flex e-con-boxed e-con e-child\" data-id=\"1d09aa9d\" data-element_type=\"container\" data-e-type=\"container\" id=\"gate-injection-point\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1b882aa6 e-flex e-con-boxed e-con e-child\" data-id=\"1b882aa6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb8008a elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"5cb8008a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9connexion entre le processus order-to-cash et les syst\u00e8mes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-596f5e6a e-flex e-con-boxed e-con e-child\" data-id=\"596f5e6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-79796254 e-con-full e-flex e-con e-child\" data-id=\"79796254\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3aece7 elementor-widget elementor-widget-text-editor\" data-id=\"1f3aece7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il existe un d\u00e9calage fondamental entre ceux qui revendiquent la responsabilit\u00e9 des processus order-to-cash (O2C) et ceux qui contr\u00f4lent r\u00e9ellement les syst\u00e8mes qui les pilotent. Alors que 68 % des dirigeants financiers interrog\u00e9s, tous secteurs confondus, affirment que le processus O2C est centralis\u00e9 et sous la responsabilit\u00e9 de la finance (Tableau 8), 82 % indiquent simultan\u00e9ment que les \u00e9quipes informatiques ne mettent pas \u00e0 jour les syst\u00e8mes assez rapidement pour r\u00e9pondre aux besoins business en constante \u00e9volution (Tableau 9). Cette situation cr\u00e9e une d\u00e9connexion majeure qui soul\u00e8ve une question essentielle : la finance peut-elle r\u00e9ellement assumer la responsabilit\u00e9 d\u2019un processus sans avoir la ma\u00eetrise de la technologie qui le sous-tend ?\u00a0\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-314b1640 e-con-full e-flex e-con e-child\" data-id=\"314b1640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-391c7119 elementor-widget elementor-widget-text-editor\" data-id=\"391c7119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le paysage de la responsabilit\u00e9 est encore plus fragment\u00e9 dans les entreprises SaaS, o\u00f9 le contr\u00f4le tend \u00e0 \u00eatre davantage d\u00e9centralis\u00e9 (Tableau 8). Seuls 41 % des responsables financiers SaaS d\u00e9clarent que le processus O2C est centralis\u00e9 et sous la responsabilit\u00e9 de la finance, tandis que 32 % estiment qu\u2019il est centralis\u00e9 et sous la responsabilit\u00e9 de l\u2019IT (Tableau 8). Fait surprenant, le probl\u00e8me de r\u00e9activit\u00e9 technologique s\u2019aggrave dans le SaaS, puisque 86 % des responsables financiers indiquent que les \u00e9quipes IT accusent un retard dans la mise \u00e0 jour des syst\u00e8mes (Tableau 9).\u00a0\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7a0bacaf e-con-full no-padding-e-con e-flex e-con e-child\" data-id=\"7a0bacaf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd3602 elementor-widget elementor-widget-rive_widget\" data-id=\"6fd3602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rive_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            \n            <div\n                class=\"rive-animation-container\"\n                data-rive-file=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/table_8.riv\"\n                data-rive-canvas-id=\"table_8\"\n                data-rive-artboard=\"Table 8\"\n                data-rive-state-machines=\"Table 8\"\n                data-rive-extra-code=\"\"\n            >\n                <canvas id=\"table_8\" width=\"500\" height=\"300\" class=\"responsive-canvas\"><\/canvas>\n            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-263e5a11 elementor-widget elementor-widget-html\" data-id=\"263e5a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n  \n<style>\n   \n.table-marker {\n    text-align: center;\nleading-trim: both;\n\ntext-edge: cap;\nfont-family: \"Founders Grotesk Text\";\nfont-size: 12px;\nfont-style: normal;\nfont-weight: 400;\nline-height: 120%; \/* 14.4px *\/\n}\n\n\n<\/style>\n\n\n\n<p class=\"table-marker\">Tableau 8<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-13c543f0 e-flex e-con-boxed e-con e-child\" data-id=\"13c543f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24761bd5 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"24761bd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lorsque la confusion sur la responsabilit\u00e9 m\u00e8ne au chaos organisationnel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b944263 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1b944263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les cons\u00e9quences d\u2019une responsabilit\u00e9 floue vont bien au-del\u00e0 de simples probl\u00e8mes de coordination. Dans les entreprises o\u00f9 la finance ne d\u00e9tient pas la responsabilit\u00e9 de l\u2019O2C, 56 % des dirigeants indiquent que cette absence de clart\u00e9 engendre des difficult\u00e9s organisationnelles. Cependant, ces d\u00e9fis sont beaucoup plus marqu\u00e9s dans les entreprises SaaS : 82 % d\u2019entre elles signalent des probl\u00e8mes organisationnels dus \u00e0 une responsabilit\u00e9 O2C mal d\u00e9finie, plus de la moiti\u00e9 (56 %) qualifiant ces difficult\u00e9s de \u00ab majeures \u00bb plut\u00f4t que de simples incidents de coordination (Tableau 9).<\/p>\n<p>En d\u00e9finitive, cette confusion de la responsabilit\u00e9 se traduit concr\u00e8tement par des impacts directs sur les op\u00e9rations de l\u2019entreprise. \u00a0 <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-77d3d9fd no-padding-e-con e-con-full e-flex e-con e-child\" data-id=\"77d3d9fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9b7fa elementor-widget elementor-widget-rive_widget\" data-id=\"6f9b7fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rive_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            \n            <div\n                class=\"rive-animation-container\"\n                data-rive-file=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/table_9.riv\"\n                data-rive-canvas-id=\"1681579036\"\n                data-rive-artboard=\"Table 9\"\n                data-rive-state-machines=\"Table 9\"\n                data-rive-extra-code=\"const eventData = riveEvent.data; \nconst eventProperties = eventData.properties;\n            \nconsole.log(eventData); \nconsole.log(eventProperties); \nconsole.log(riveEventType);\"\n            >\n                <canvas id=\"1681579036\" width=\"500\" height=\"300\" class=\"responsive-canvas\"><\/canvas>\n            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-571e1ff8 elementor-widget elementor-widget-html\" data-id=\"571e1ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<p class=\"table-marker\">Tableau 9<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4e03017 e-grid e-con-boxed e-con e-child\" data-id=\"4e03017\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-15c45521 e-flex e-con-boxed e-con e-child\" data-id=\"15c45521\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71481642 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"71481642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019infrastructure manquante : les \u00e9quipes syst\u00e8mes finance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-694cfdb6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"694cfdb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019un des indicateurs les plus r\u00e9v\u00e9lateurs de cette d\u00e9faillance de la responsabilit\u00e9 r\u00e9side dans l\u2019absence d\u2019\u00e9quipes syst\u00e8mes finance d\u00e9di\u00e9es. Alors que pr\u00e8s des trois quarts (74 %) des entreprises, tous secteurs confondus, disposent d\u2019\u00e9quipes syst\u00e8mes finance d\u00e9di\u00e9es rattach\u00e9es directement \u00e0 la direction financi\u00e8re, ce chiffre chute \u00e0 seulement 56 % dans les entreprises SaaS (Tableau 9). Ce d\u00e9ficit repr\u00e9sente une faille d\u2019infrastructure majeure qui limite la capacit\u00e9 de la finance \u00e0 g\u00e9rer efficacement les processus O2C.<\/p>\n<p>Parmi les entreprises SaaS d\u00e9clarant disposer d\u2019une \u00e9quipe syst\u00e8mes finance d\u00e9di\u00e9e, 34 % indiquent que ces \u00e9quipes sont en r\u00e9alit\u00e9 rattach\u00e9es \u00e0 l\u2019IT plut\u00f4t qu\u2019\u00e0 la finance. Cette structure organisationnelle pourrait fondamentalement compromettre la capacit\u00e9 de la finance \u00e0 agir de mani\u00e8re autonome et \u00e0 r\u00e9pondre de fa\u00e7on proactive aux besoins business, cr\u00e9ant ainsi une d\u00e9pendance qui ralentit la prise de d\u00e9cision et l\u2019adaptation des syst\u00e8mes.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-74c1c875 e-con-full e-flex e-con e-child\" data-id=\"74c1c875\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5efbfef elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5efbfef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Implications strat\u00e9giques : une agilit\u00e9 contrainte par la structure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f93f1d8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f93f1d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ces probl\u00e8mes de responsabilit\u00e9 et d\u2019alignement cr\u00e9ent un effet en cascade qui limite l\u2019agilit\u00e9 organisationnelle. Les \u00e9quipes financi\u00e8res sont tenues responsables de la performance O2C, mais elles n\u2019ont pas la ma\u00eetrise des syst\u00e8mes n\u00e9cessaires pour impulser des am\u00e9liorations. Les \u00e9quipes IT contr\u00f4lent la technologie, mais peuvent ne pas saisir pleinement les exigences m\u00e9tier ou l\u2019urgence des besoins financiers. Il en r\u00e9sulte une contrainte syst\u00e9mique qui freine la capacit\u00e9 de l\u2019organisation \u00e0 s\u2019adapter rapidement aux \u00e9volutions du march\u00e9, \u00e0 monter en charge efficacement ou \u00e0 optimiser les op\u00e9rations de revenus.<\/p>\n<p>Pour les entreprises SaaS en particulier, o\u00f9 la mont\u00e9e en puissance rapide et la r\u00e9activit\u00e9 aux conditions du march\u00e9 constituent souvent des avantages concurrentiels, ces d\u00e9salignements structurels repr\u00e9sentent une vuln\u00e9rabilit\u00e9 strat\u00e9gique majeure qui va bien au-del\u00e0 de la simple inefficacit\u00e9 op\u00e9rationnelle.\u2028\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6324280b e-flex e-con-boxed e-con e-child\" data-id=\"6324280b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2df60468 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"2df60468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le co\u00fbt cach\u00e9 de la complexit\u00e9 : comment les transactions non standard surchargent la finance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f603e02 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"f603e02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transactions non standard : une situation \u00ab perdant-perdant \u00bb<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aecb63f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aecb63f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le contexte concurrentiel actuel, les entreprises doivent faire preuve de flexibilit\u00e9 pour r\u00e9pondre aux attentes changeantes des clients\u2014qu\u2019il s\u2019agisse de structures tarifaires personnalis\u00e9es, de conditions contractuelles sp\u00e9cifiques ou de formules innovantes permettant de se diff\u00e9rencier et de conclure des affaires face \u00e0 la concurrence. Pourtant, les \u00e9quipes financi\u00e8res interrog\u00e9es se retrouvent de plus en plus confront\u00e9es \u00e0 un dilemme douloureux avec les transactions non standard : les refuser, au risque de frustrer les \u00e9quipes commerciales et les clients, ou les accepter, au risque de submerger les op\u00e9rations financi\u00e8res. Ce d\u00e9fi a pris une ampleur critique, 68 % des responsables financiers d\u00e9clarant devoir r\u00e9guli\u00e8rement rejeter des transactions non standard en raison de d\u00e9faillances dans leurs processus O2C, cr\u00e9ant ainsi des tensions avec les parties prenantes internes qui consid\u00e8rent la finance comme un frein \u00e0 la croissance (Tableau 10).\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-204d8c7f e-flex e-con-boxed e-con e-child\" data-id=\"204d8c7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fabb7f6 no-padding-e-con e-con-full e-flex e-con e-child\" data-id=\"fabb7f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b888446 elementor-widget elementor-widget-rive_widget\" data-id=\"b888446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rive_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            \n            <div\n                class=\"rive-animation-container\"\n                data-rive-file=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/table_10.riv\"\n                data-rive-canvas-id=\"485999507\"\n                data-rive-artboard=\"Table 10\"\n                data-rive-state-machines=\"Table 10\"\n                data-rive-extra-code=\"const eventData = riveEvent.data; \nconst eventProperties = eventData.properties;\n            \nconsole.log(eventData); \nconsole.log(eventProperties); \nconsole.log(riveEventType);\"\n            >\n                <canvas id=\"485999507\" width=\"500\" height=\"300\" class=\"responsive-canvas\"><\/canvas>\n            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c6d5b4 elementor-widget elementor-widget-html\" data-id=\"59c6d5b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<p class=\"table-marker\">Tableau 10<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2023cd30 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2023cd30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans les entreprises SaaS, le taux de rejet des transactions personnalis\u00e9es atteint des niveaux alarmants : 94 % des responsables financiers SaaS indiquent devoir parfois ou fr\u00e9quemment refuser des transactions non standard, positionnant ainsi la finance comme un v\u00e9ritable goulot d\u2019\u00e9tranglement pour les opportunit\u00e9s de chiffre d\u2019affaires. Cette exp\u00e9rience quasi universelle sugg\u00e8re que les syst\u00e8mes O2C actuels dans l\u2019environnement SaaS sont fondamentalement inadapt\u00e9s aux r\u00e9alit\u00e9s des structures de transactions modernes (Tableau 10).\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4eac1b29 e-grid e-con-boxed e-con e-child\" data-id=\"4eac1b29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1f9ea723 e-con-full e-flex e-con e-child\" data-id=\"1f9ea723\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-680d69b0 elementor-widget elementor-widget-image\" data-id=\"680d69b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart94.svg\" class=\"attachment-large size-large wp-image-294117\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1713726f elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1713726f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers SaaS refusent les transactions non standard en raison de lacunes dans le processus O2C<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4157b56c e-con-full e-flex e-con e-child\" data-id=\"4157b56c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e7ddc elementor-widget elementor-widget-image\" data-id=\"f1e7ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart-95.svg\" class=\"attachment-large size-large wp-image-294112\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582f35c1 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"582f35c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers en Am\u00e9rique du Nord refusent les transactions non standard en raison de lacunes dans le processus O2C<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-631d595c e-con-full e-flex e-con e-child\" data-id=\"631d595c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb39eb6 elementor-widget elementor-widget-image\" data-id=\"2fb39eb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart-91.svg\" class=\"attachment-large size-large wp-image-294107\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e93b884 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3e93b884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers en France refusent les transactions non standard<br \/>en raison de lacunes dans le processus O2C<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7749747d e-con-full e-flex e-con e-child\" data-id=\"7749747d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6487552 elementor-widget elementor-widget-image\" data-id=\"6487552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart-76.svg\" class=\"attachment-large size-large wp-image-294102\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e67ca3 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"17e67ca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers au Royaume-Uni refusent les transactions non standard en raison de lacunes dans le processus O2C<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-32022ff5 e-flex e-con-boxed e-con e-child\" data-id=\"32022ff5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4d780a09 e-flex e-con-boxed e-con e-child\" data-id=\"4d780a09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14a0d14 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"14a0d14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le prix cach\u00e9 du fait de dire oui<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-76081781 e-flex e-con-boxed e-con e-child\" data-id=\"76081781\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6cbf6fa0 e-con-full e-flex e-con e-child\" data-id=\"6cbf6fa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-626f5eb8 elementor-widget elementor-widget-text-editor\" data-id=\"626f5eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour les transactions qui sont approuv\u00e9es, les cons\u00e9quences op\u00e9rationnelles peuvent \u00eatre lourdes. Parmi les responsables financiers qui accordent des d\u00e9rogations aux conditions standard, 61 % reconnaissent que ces validations entra\u00eenent directement un surcro\u00eet de travail manuel et une pression op\u00e9rationnelle accrue. L\u2019impact s\u2019accentue fortement dans l\u2019environnement SaaS, o\u00f9 80 % des dirigeants confirment que l\u2019approbation de transactions commerciales non standard g\u00e9n\u00e8re syst\u00e9matiquement du travail manuel suppl\u00e9mentaire et de la complexit\u00e9 pour leurs \u00e9quipes. Au final, cela se traduit souvent par des recrutements additionnels et des heures suppl\u00e9mentaires, tout en r\u00e9duisant le temps consacr\u00e9 aux activit\u00e9s strat\u00e9giques ou \u00e0 la cl\u00f4ture mensuelle efficace (Tableau 10).\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2286d3f6 e-con-full e-flex e-con e-child\" data-id=\"2286d3f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53a1171b elementor-widget elementor-widget-text-editor\" data-id=\"53a1171b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le co\u00fbt humain de cette complexit\u00e9 devient encore plus \u00e9vident lorsqu\u2019on examine l\u2019impact sur la charge de travail. Plus de la moiti\u00e9 (56 %) des responsables financiers d\u00e9clarent que leurs \u00e9quipes sont surcharg\u00e9es en raison du travail manuel n\u00e9cessaire pour allouer les revenus et ajuster les transactions complexes avec les grandes entreprises. Dans les soci\u00e9t\u00e9s SaaS, ce chiffre grimpe \u00e0 82 %, indiquant que la majorit\u00e9 des \u00e9quipes financi\u00e8res SaaS op\u00e8rent sous une pression de charge de travail insoutenable, principalement caus\u00e9e par la complexit\u00e9 des transactions (Tableau 10).\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5b292d44 e-grid e-con-boxed e-con e-child\" data-id=\"5b292d44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5a4fc6ff e-con-full e-flex e-con e-child\" data-id=\"5a4fc6ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-276089a2 elementor-widget elementor-widget-image\" data-id=\"276089a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart-80.svg\" class=\"attachment-large size-large wp-image-294097\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b2b4317 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4b2b4317\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers SaaS ont indiqu\u00e9 que le fait de dire \u00ab oui \u00bb aux transactions non standard entra\u00eene plus de travail manuel et de complexit\u00e9 pour les \u00e9quipes financi\u00e8res<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2bbf66cb e-con-full e-flex e-con e-child\" data-id=\"2bbf66cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1510f55 elementor-widget elementor-widget-image\" data-id=\"1510f55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart-73.svg\" class=\"attachment-large size-large wp-image-294082\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55482d2d elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"55482d2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers en Am\u00e9rique du Nord ont indiqu\u00e9 que le fait de dire \u00ab oui \u00bb aux transactions non standard engendre plus de travail manuel et de complexit\u00e9 pour les \u00e9quipes financi\u00e8res\u00a0\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5c0cc1b4 e-con-full e-flex e-con e-child\" data-id=\"5c0cc1b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-312ab4c3 elementor-widget elementor-widget-image\" data-id=\"312ab4c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart-85.svg\" class=\"attachment-large size-large wp-image-294092\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db21deb elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6db21deb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers en France ont indiqu\u00e9 que le fait de dire \u00ab oui \u00bb aux transactions non standard entra\u00eene plus de travail manuel et de complexit\u00e9 pour les \u00e9quipes financi\u00e8res<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-11cfe4b8 e-con-full e-flex e-con e-child\" data-id=\"11cfe4b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a207b6a elementor-widget elementor-widget-image\" data-id=\"6a207b6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart-40.svg\" class=\"attachment-large size-large wp-image-294087\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b9c26c elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"74b9c26c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers au Royaume-Uni ont indiqu\u00e9 que le fait de dire \u00ab oui \u00bb aux transactions non standard entra\u00eene plus de travail manuel et de complexit\u00e9 pour les \u00e9quipes financi\u00e8res\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-54e6263f e-grid e-con-boxed e-con e-child\" data-id=\"54e6263f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-49e19daf e-flex e-con-boxed e-con e-child\" data-id=\"49e19daf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34b169b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"34b169b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gouvernance du Deal Desk : un manque critique dans le SaaS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d1aa0cf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6d1aa0cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La structure organisationnelle entourant l\u2019approbation des transactions r\u00e9v\u00e8le une autre vuln\u00e9rabilit\u00e9. Alors que 86 % des entreprises, tous secteurs confondus, confient la fonction de deal desk \u00e0 la finance, ce chiffre tombe \u00e0 76 % dans les soci\u00e9t\u00e9s SaaS (Tableau 10). Cet \u00e9cart de 10 points de pourcentage repr\u00e9sente une faille critique de gouvernance qui expose les processus d\u2019approbation des transactions \u00e0 l\u2019inefficacit\u00e9, \u00e0 l\u2019ambigu\u00eft\u00e9 et aux retards\u2014pr\u00e9cis\u00e9ment dans le secteur o\u00f9 la complexit\u00e9 des transactions est la plus \u00e9lev\u00e9e.<\/p>\n<p>Cette faille de gouvernance a des r\u00e9percussions en cascade dans toute l\u2019organisation. Lorsque la finance ne d\u00e9tient pas clairement la responsabilit\u00e9 du deal desk, les entreprises voient augmenter les risques li\u00e9s \u00e0 la temporalit\u00e9 de la comptabilisation du chiffre d\u2019affaires, \u00e0 l\u2019exactitude des co\u00fbts d\u2019acquisition client, \u00e0 la pr\u00e9visibilit\u00e9 des flux de tr\u00e9sorerie, et \u00e0 la fiabilit\u00e9 des pr\u00e9visions de revenus. Au final, ces d\u00e9fis n\u00e9cessitent souvent des recrutements suppl\u00e9mentaires en finance et en comptabilit\u00e9 pour g\u00e9rer la complexit\u00e9 accrue et les interventions manuelles requises.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-69032d90 e-con-full e-flex e-con e-child\" data-id=\"69032d90\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d249c5b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2d249c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019impact syst\u00e9mique : quand les transactions g\u00e9n\u00e8rent des dysfonctionnements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77d99bbb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"77d99bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le d\u00e9fi pos\u00e9 par les transactions non standard r\u00e9v\u00e8le un d\u00e9salignement fondamental entre les pratiques de d\u00e9veloppement commercial et les capacit\u00e9s op\u00e9rationnelles. Les \u00e9quipes financi\u00e8res se retrouvent \u00e0 devoir arbitrer entre la croissance et l\u2019efficacit\u00e9, les syst\u00e8mes actuels les obligeant \u00e0 choisir entre les opportunit\u00e9s de revenus et la p\u00e9rennit\u00e9 de leurs \u00e9quipes.<\/p>\n<p>Cette situation cr\u00e9e un cercle vicieux : des transactions complexes submergent les processus manuels, entra\u00eenant des d\u00e9lais d\u2019approbation plus longs et davantage de rejets, ce qui frustre les \u00e9quipes commerciales et les pousse \u00e0 concevoir des structures encore plus complexes pour conclure des affaires. Sans am\u00e9lioration syst\u00e9mique de l\u2019O2C, ce cercle s\u2019intensifiera \u00e0 mesure que l\u2019entreprise prendra de l\u2019ampleur.\u2028\u2028\u2028\u2028\u2028\u2028<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-124d57f8 e-flex e-con-boxed e-con e-child\" data-id=\"124d57f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1be9a888 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"1be9a888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En r\u00e9sum\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e16bdf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"43e16bdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les \u00e9quipes financi\u00e8res sont prisonni\u00e8res d\u2019une structure organisationnelle qui limite leur capacit\u00e9 \u00e0 soutenir la croissance de l\u2019entreprise. Alors que les soci\u00e9t\u00e9s exigent davantage de flexibilit\u00e9 pour rester comp\u00e9titives, le d\u00e9salignement entre la responsabilit\u00e9 des processus et le contr\u00f4le des syst\u00e8mes cr\u00e9e des goulets d\u2019\u00e9tranglement syst\u00e9miques. La finance est tenue responsable de la performance O2C, mais n\u2019a pas l\u2019autorit\u00e9 technologique pour mener les am\u00e9liorations n\u00e9cessaires, tandis que l\u2019IT contr\u00f4le les syst\u00e8mes sans toujours comprendre l\u2019urgence des besoins m\u00e9tiers.\u00a0<\/p>\n<p>Ce d\u00e9calage structurel oblige les \u00e9quipes financi\u00e8res \u00e0 faire des choix impossibles : refuser des opportunit\u00e9s de chiffre d\u2019affaires pour pr\u00e9server la stabilit\u00e9 op\u00e9rationnelle, ou approuver des transactions complexes qui submergent leurs processus manuels. Il en r\u00e9sulte un cercle vicieux o\u00f9 le dysfonctionnement organisationnel freine l\u2019agilit\u00e9 comp\u00e9titive, en particulier dans les environnements SaaS dynamiques o\u00f9 une adaptation rapide est essentielle \u00e0 la r\u00e9ussite sur le march\u00e9.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-481b2005 PreFooterContainer e-flex e-con-boxed e-con e-child\" data-id=\"481b2005\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ffbc1c3 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"5ffbc1c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recommandations strat\u00e9giques <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5cd19634 e-grid e-con-boxed e-con e-child\" data-id=\"5cd19634\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-44517614 e-con-full e-flex e-con e-child\" data-id=\"44517614\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-974c2cd elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"974c2cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Renforcer la gouvernance et la responsabilit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf7a816 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4bf7a816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mettez en place une gouvernance formelle finance-IT avec des matrices RACI document\u00e9es afin d\u2019aligner les \u00e9ch\u00e9ances, les priorit\u00e9s et la responsabilit\u00e9 concernant les mises \u00e0 jour des syst\u00e8mes. Clarifiez la responsabilit\u00e9 des processus sur l\u2019ensemble du cycle order-to-cash pour \u00e9liminer les ambigu\u00eft\u00e9s op\u00e9rationnelles et r\u00e9duire les points de friction.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6508d07e e-con-full e-flex e-con e-child\" data-id=\"6508d07e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-759f39e1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"759f39e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9velopper une expertise syst\u00e8mes d\u00e9di\u00e9e\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-243ee23f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"243ee23f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mettez en place une \u00e9quipe syst\u00e8mes finance ou d\u00e9signez des super utilisateurs au sein de la direction financi\u00e8re\u2014une d\u00e9marche particuli\u00e8rement cruciale dans les environnements SaaS o\u00f9 la rapidit\u00e9, la mont\u00e9e en charge et les exigences de conformit\u00e9 requi\u00e8rent des comp\u00e9tences techniques sp\u00e9cialis\u00e9es.\u2028\u2028\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7174e5a7 e-con-full e-flex e-con e-child\" data-id=\"7174e5a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70658f7a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"70658f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automatiser les processus manuels\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a79acd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"61a79acd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recensez l\u2019ensemble des rapprochements manuels de donn\u00e9es effectu\u00e9s chaque mois et fixez-vous comme objectif ambitieux d\u2019automatiser 80 % de ces t\u00e2ches en six mois. Cette \u00e9tape fondamentale lib\u00e9rera des ressources pour des activit\u00e9s \u00e0 plus forte valeur ajout\u00e9e.\u2028\u2028\u2028\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5be5023b e-grid e-con-boxed e-con e-child\" data-id=\"5be5023b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-39b78f6d e-con-full e-flex e-con e-child\" data-id=\"39b78f6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4af792a0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4af792a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sensibiliser les \u00e9quipes transverses\n <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c881122 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5c881122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Formez les \u00e9quipes commerciales et deal desk sur les conditions standard, les exigences d\u2019approbation et les workflows afin de pr\u00e9venir les probl\u00e8mes en aval et de pr\u00e9server la qualit\u00e9 des transactions.\u2028<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5201433c e-con-full e-flex e-con e-child\" data-id=\"5201433c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fcef831 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1fcef831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maintenir le contr\u00f4le financier sur la structuration des transactions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58a9df78 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"58a9df78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Renforcez la responsabilit\u00e9 du deal desk au sein de la direction financi\u00e8re, en particulier dans les organisations SaaS, afin de pr\u00e9server le contr\u00f4le sur la structuration des transactions et de limiter les complications li\u00e9es \u00e0 la reconnaissance du chiffre d\u2019affaires.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2411d7a5 e-flex e-con-boxed e-con e-child\" data-id=\"2411d7a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5790d390 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5790d390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9thodologie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6676aba6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6676aba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zuora a mandat\u00e9 un cabinet d\u2019\u00e9tudes ind\u00e9pendant pour mener, en mai 2025, une enqu\u00eate multinationale aupr\u00e8s de 991 CFO, CAO, contr\u00f4leurs et vice-pr\u00e9sidents finances et comptabilit\u00e9 en Am\u00e9rique du Nord, au Royaume-Uni et en France afin d\u2019identifier les facteurs de succ\u00e8s pour la comptabilit\u00e9 et la planification financi\u00e8re. La marge d\u2019erreur pour cet \u00e9chantillon total est de +\/- 2 % avec un niveau de confiance de 95 %. Sur la base des r\u00e9sultats de l\u2019enqu\u00eate, le rapport inclut \u00e9galement des recommandations strat\u00e9giques de Zuora pour combler les lacunes techniques de l\u2019O2C et am\u00e9liorer les processus.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5954bd23 PreFooterContainer e-flex e-con-boxed e-con e-child\" data-id=\"5954bd23\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3e859cf8 e-con-full e-flex e-con e-child\" data-id=\"3e859cf8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e83276f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5e83276f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment la finance peut piloter la transformation du processus order-to-cash dans le SaaS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb25be1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7bb25be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comment la finance peut piloter la transformation du processus order-to-cash dans le SaaS\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7ee3c4db e-flex e-con-boxed e-con e-child\" data-id=\"7ee3c4db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1a9fa elementor-widget__width-auto Button Button-blackLightBackground  elementor-widget elementor-widget-button\" data-id=\"3c1a9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/guides\/how-finance-can-lead-the-transformation-of-order-to-cash-in-saas\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l\u2019article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3461555a e-con-full e-flex e-con e-child\" data-id=\"3461555a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1c790801 e-con-full e-flex e-con e-child\" data-id=\"1c790801\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1056a3e9 e-con-full e-flex e-con e-child\" data-id=\"1056a3e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-486e5084 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"486e5084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Section pr\u00e9c\u00e9dente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ccfddd9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4ccfddd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le paradoxe de l\u2019IA : les \u00e9quipes financi\u00e8res investissent dans l\u2019avenir tout en \u00e9tant submerg\u00e9es par le travail d\u2019hier<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93e971f elementor-widget__width-auto Button goBackBtn Button--hasIcon Button-noBorder  elementor-widget elementor-widget-button\" data-id=\"93e971f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/modern-finance-leader-report\/AI-paradox\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11\" height=\"24\" viewBox=\"0 0 11 24\" fill=\"none\"><path d=\"M10.5156 13.0391L6.76562 16.7891C6.625 16.9297 6.4375 17 6.25 17C6.03906 17 5.85156 16.9297 5.71094 16.7891C5.40625 16.5078 5.40625 16.0156 5.71094 15.7344L8.17188 13.25H1C0.578125 13.25 0.25 12.9219 0.25 12.5C0.25 12.1016 0.578125 11.75 1 11.75H8.17188L5.71094 9.28906C5.40625 9.00781 5.40625 8.51562 5.71094 8.23438C5.99219 7.92969 6.48438 7.92969 6.76562 8.23438L10.5156 11.9844C10.8203 12.2656 10.8203 12.7578 10.5156 13.0391Z\" fill=\"black\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fef5790 e-con-full e-flex e-con e-child\" data-id=\"fef5790\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-654e04d6 e-con-full e-flex e-con e-child\" data-id=\"654e04d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce4d139 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5ce4d139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Section suivante<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46f30e3e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"46f30e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le goulot d\u2019\u00e9tranglement li\u00e9 \u00e0 la mont\u00e9e en charge : des syst\u00e8mes obsol\u00e8tes freinent l\u2019innovation des mod\u00e8les \u00e9conomiques\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b15001c elementor-widget__width-auto Button Button--hasIcon Button-noBorder Button-noBorder--hasIcon elementor-widget elementor-widget-button\" data-id=\"2b15001c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/rapport-du-leader-financier-moderne\/the-scaling-bottleneck\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Poursuivre la lecture<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le leader financier moderne \/ responsabilit\u00e9 mal align\u00e9e Responsabilit\u00e9 mal align\u00e9e, opportunit\u00e9s manqu\u00e9es : la confusion autour du processus order-to-cash freine la croissance L\u2019enqu\u00eate men\u00e9e par Zuora aupr\u00e8s de plus de 900 cadres sup\u00e9rieurs de la finance et de la comptabilit\u00e9, incluant des directeurs financiers (CFO), directeurs comptables (CAO), contr\u00f4leurs et vice-pr\u00e9sidents des finances et [&hellip;]<\/p>\n","protected":false},"author":306,"featured_media":294450,"parent":297754,"menu_order":0,"template":"page-gated-content.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[],"geo":[],"growth_initiatives":[],"industry":[],"persona":[],"product_line":[],"topic":[33446],"class_list":["post-297738","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","topic-the-strategic-cfo-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le leader financier moderne : une responsabilit\u00e9 mal align\u00e9e - Zuora<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment une r\u00e9partition inad\u00e9quate des responsabilit\u00e9s au sein des \u00e9quipes financi\u00e8res nuit \u00e0 la performance, et explorez les pratiques recommand\u00e9es pour aligner les 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