{"id":297727,"date":"2025-07-14T11:33:52","date_gmt":"2025-07-14T18:33:52","guid":{"rendered":"https:\/\/www.zuora.com\/resource\/the-scaling-bottleneck\/"},"modified":"2025-12-03T04:32:19","modified_gmt":"2025-12-03T12:32:19","slug":"the-scaling-bottleneck","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/fr\/resource\/rapport-du-leader-financier-moderne\/the-scaling-bottleneck\/","title":{"rendered":"Le leader financier moderne : l&rsquo;obstacle \u00e0 la croissance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"297727\" class=\"elementor elementor-297727 elementor-294491\" data-elementor-post-type=\"resource\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5538826d e-con-full outerContainer e-flex e-con e-parent\" data-id=\"5538826d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-435bb014 e-flex e-con-boxed e-con e-child\" data-id=\"435bb014\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1031f37d e-con-full e-flex e-con e-child\" data-id=\"1031f37d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25b37266 elementor-widget elementor-widget-heading\" data-id=\"25b37266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Le leader financier moderne \/ Obstacles \u00e0 la mont\u00e9e en puissance<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4690a9ad elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget-tablet__width-inherit heroHeading elementor-widget elementor-widget-heading\" data-id=\"4690a9ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le goulot d'\u00e9tranglement de la mont\u00e9e en puissance : des syst\u00e8mes obsol\u00e8tes freinent l'innovation des mod\u00e8les \u00e9conomiques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-651c2529 elementor-widget__width-inherit descHeading elementor-widget elementor-widget-text-editor\" data-id=\"651c2529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019enqu\u00eate de Zuora men\u00e9e aupr\u00e8s de plus de 900 cadres sup\u00e9rieurs de la finance et de la comptabilit\u00e9, dont des directeurs financiers (CFO), des directeurs de la comptabilit\u00e9 (CAO), des contr\u00f4leurs et des vice-pr\u00e9sidents Finance et Comptabilit\u00e9, en Am\u00e9rique du Nord (NA), au Royaume-Uni (UK) et en France, r\u00e9v\u00e8le comment les d\u00e9faillances dans les processus order-to-cash et dans la technologie freinent la croissance strat\u00e9gique et l\u2019efficacit\u00e9 des \u00e9quipes financi\u00e8res, en particulier au sein des entreprises SaaS.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7a7996dd e-con-full e-flex e-con e-child\" data-id=\"7a7996dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-406349d elementor-widget elementor-widget-rive_widget\" data-id=\"406349d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rive_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            \n            <div\n                class=\"rive-animation-container\"\n                data-rive-file=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/04-scaling_bottlenecks_-_732x440.riv\"\n                data-rive-canvas-id=\"2024018951\"\n                data-rive-artboard=\"04-Scaling_Bottlenecks\"\n                data-rive-state-machines=\"04-Scaling_Bottlenecks\"\n                data-rive-extra-code=\"const eventData = riveEvent.data; \nconst eventProperties = eventData.properties;\n            \nconsole.log(eventData); \nconsole.log(eventProperties); \nconsole.log(riveEventType);\"\n            >\n                <canvas id=\"2024018951\" width=\"500\" height=\"300\" class=\"responsive-canvas\"><\/canvas>\n            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19051213 elementor-widget elementor-widget-html\" data-id=\"19051213\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n     \n @media (min-width: 1025px) {\n    #ExploreListingGrid.sticky {\n        position: fixed;\n        top: 60px;\n        z-index: 1;\n        background: #F1F5F8;\n    }\n\n    body.admin-bar #ExploreListingGrid.sticky {\n        top: calc(60px + var(--wp-admin--admin-bar--height));\n    }\n}\n\n  .explore-icon-container {\n    border: 2px solid white;\n    background: white;\n    border-radius: 55%; \n    padding-inline: 3px;\n    padding-block: 5px;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n}\n\n.explore-icon {\n    width: 24px;\n    height: 24px; \n    object-fit: contain;\n}\n\n\n\n  .explore-icon-container-3 {\n    border: 2px solid white;\n    background: white;\n    border-radius: 55%; \n    padding-inline: 5px;\n    padding-block: 4px;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n}\n\n.explore-icon-3 {\n    width: 19px;\n    height: 19px; \n    object-fit: contain;\n}\n\n.no-padding-e-con {\n    padding-inline : 0px !important\n}\n\n.gap-ol li {\n    margin-bottom: 10px; \n}\n\n@media screen and (min-width: 768px) and (max-width: 1024px) {\n\n.gap-ol li {\n    margin-bottom: 20px; \n}\n}\n\n@media screen and (min-width: 1025px) {\n.gap-ol li {\n    margin-bottom: 40px; \n}\n\n}\n<\/style>\n\n<script>\n\/\/ JavaScript pour g\u00e9rer l'ajout de la classe sticky apr\u00e8s le d\u00e9filement\ndocument.addEventListener('DOMContentLoaded', function () {\n    const target = document.getElementById('ExploreListingGrid');\n    const stickyOffset = target.offsetTop;\n    \n    window.addEventListener('scroll', function () {\n        if (window.pageYOffset > stickyOffset) {\n            target.classList.add('sticky');\n        } else {\n            target.classList.remove('sticky');\n        }\n    });\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5e597391 e-con-full e-flex e-con e-child\" data-id=\"5e597391\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45eeaa8 elementor-widget elementor-widget-heading\" data-id=\"45eeaa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consulter le rapport<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a4d3f9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"34a4d3f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cliquez sur les liens ci-dessous pour en savoir plus sur les r\u00e9sultats qui vous int\u00e9ressent le plus\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-395fdb32 e-grid   e-con-boxed e-con e-child\" data-id=\"395fdb32\" data-element_type=\"container\" data-e-type=\"container\" id=\"ExploreListingGrid\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"eael-wrapper-link-68900692 --eael-wrapper-link-tag\" href=\"#experimentation-blockers\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-68900692\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-68900692 exploreSubcontainer e-con-full e-flex e-con e-child\" data-id=\"68900692\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b21d088 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2b21d088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le leader financier moderne\u00a0\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a77166b elementor-widget elementor-widget-html\" data-id=\"6a77166b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"explore-icon-container\">\n    <img decoding=\"async\" class=\"explore-icon\" src=\"https:\/\/www.zuora.com\/fr\/wp-content\/uploads\/2025\/07\/block-icon.svg\" \/>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-39f50a99 --eael-wrapper-link-tag\" href=\"#scaling-limitations\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-39f50a99\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-39f50a99 exploreSubcontainer e-con-full e-flex e-con e-child\" data-id=\"39f50a99\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45becec9 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"45becec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Exigences strat\u00e9giques<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddaf920 elementor-widget elementor-widget-html\" data-id=\"ddaf920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"explore-icon-container\">\n    <img decoding=\"async\" class=\"explore-icon\" src=\"https:\/\/www.zuora.com\/fr\/wp-content\/uploads\/2025\/07\/Illustration.svg\" \/>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-4e567dbd --eael-wrapper-link-tag\" href=\"#recommendations\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-4e567dbd\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4e567dbd exploreSubcontainer e-con-full e-flex e-con e-child\" data-id=\"4e567dbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd0f63e elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dd0f63e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le paradoxe de l\u2019IA<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16802293 elementor-widget elementor-widget-html\" data-id=\"16802293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"explore-icon-container-3\">\n    <img decoding=\"async\" class=\"explore-icon-3\" src=\"https:\/\/www.zuora.com\/fr\/wp-content\/uploads\/2025\/07\/window-icon.svg\" \/>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-58951592 e-flex e-con-boxed e-con e-child\" data-id=\"58951592\" data-element_type=\"container\" data-e-type=\"container\" id=\"experimentation-blockers\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd017c0 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"6bd017c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les syst\u00e8mes financiers obsol\u00e8tes freinent l\u2019exp\u00e9rimentation des mod\u00e8les de tarification et de revenus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d23b035 e-grid e-con-boxed e-con e-child\" data-id=\"d23b035\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-61862103 e-flex e-con-boxed e-con e-child\" data-id=\"61862103\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dce684f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1dce684f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019imp\u00e9ratif strat\u00e9gique : un mix dynamique de mod\u00e8les de tarification et de revenus stimule la croissance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aac872 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6aac872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les entreprises les plus performantes ne s\u2019appuient plus sur une seule source de revenus. Les donn\u00e9es du dernier <a style=\"color: white; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/resource\/subscription-economy-index\/\">Subscription Economy Index (SEI)<\/a> r\u00e9v\u00e8lent que la croissance durable provient de plus en plus de la r\u00e9invention et de la combinaison des mod\u00e8les \u00e9conomiques afin de s\u2019adapter aux exigences d\u2019un march\u00e9 en constante \u00e9volution. Les responsables financiers se trouvent \u00e0 l\u2019avant-garde de cette transformation, charg\u00e9s d\u2019introduire des mod\u00e8les de revenus innovants tout en garantissant la pr\u00e9cision des pr\u00e9visions et le contr\u00f4le op\u00e9rationnel.<\/p><p>Les chiffres illustrent clairement ce tournant strat\u00e9gique : <a style=\"color: white; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/resource\/subscription-economy-index\/\">pr\u00e8s de la moiti\u00e9 des entreprises SEI les plus performantes<\/a> recourent d\u00e9sormais \u00e0 des approches hybrides combinant plusieurs mod\u00e8les de tarification et de revenus. En 2024, les entreprises qui ont adopt\u00e9 cette complexit\u00e9 ont obtenu des avantages concrets : celles utilisant plusieurs mod\u00e8les de revenus ont connu une croissance plus rapide que leurs homologues, enregistr\u00e9 une progression sup\u00e9rieure du chiffre d\u2019affaires moyen par compte (ARPA) et observ\u00e9 une r\u00e9duction des taux d\u2019attrition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4f01f802 e-con-full e-flex e-con e-child\" data-id=\"4f01f802\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21096e85 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"21096e85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La r\u00e9alit\u00e9 op\u00e9rationnelle : la complexit\u00e9 engendre des tensions\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194c38ab elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"194c38ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Malgr\u00e9 les avantages strat\u00e9giques des mod\u00e8les de revenus mixtes, ceux-ci peuvent \u00e9galement g\u00e9n\u00e9rer une complexit\u00e9 op\u00e9rationnelle et des co\u00fbts importants. Tous secteurs confondus, 64 % des responsables financiers d\u00e9clarent que le lancement et la gestion d\u2019un mix de mod\u00e8les de revenus ont consid\u00e9rablement complexifi\u00e9 leurs op\u00e9rations. De plus, 79 % estiment que la complexit\u00e9 des mod\u00e8les de tarification \u00e0 l\u2019usage rend la pr\u00e9vision des revenus plus difficile.<\/p><p>Dans les entreprises SaaS, o\u00f9 les mod\u00e8les hybrides et la tarification \u00e0 l\u2019usage sont plus fr\u00e9quents, ce d\u00e9fi s\u2019accentue. 82 % des responsables financiers du secteur SaaS rencontrent des difficult\u00e9s face \u00e0 la charge op\u00e9rationnelle suppl\u00e9mentaire induite par les mod\u00e8les de revenus mixtes, tandis que 95 % d\u00e9clarent que la pr\u00e9vision est plus compliqu\u00e9e en raison de la tarification \u00e0 l\u2019usage (Tableau 11).<\/p><p>Cette complexit\u00e9 n\u2019est pas qu\u2019une notion th\u00e9orique : elle se traduit par des d\u00e9fis op\u00e9rationnels quotidiens qui mettent \u00e0 rude \u00e9preuve des \u00e9quipes financi\u00e8res d\u00e9j\u00e0 confront\u00e9es \u00e0 des processus manuels et \u00e0 des limites syst\u00e9miques. La promesse de diversification des revenus se heurte \u00e0 la r\u00e9alit\u00e9 de syst\u00e8mes qui n\u2019ont pas \u00e9t\u00e9 con\u00e7us pour g\u00e9rer une telle complexit\u00e9.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5d152a9f e-flex e-con-boxed e-con e-child\" data-id=\"5d152a9f\" data-element_type=\"container\" data-e-type=\"container\" id=\"gate-injection-point\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9b62117 no-padding-e-con e-flex e-con-boxed e-con e-child\" data-id=\"9b62117\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7df2f9c elementor-widget elementor-widget-rive_widget\" data-id=\"7df2f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rive_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            \n            <div\n                class=\"rive-animation-container\"\n                data-rive-file=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/table_11.riv\"\n                data-rive-canvas-id=\"315798285\"\n                data-rive-artboard=\"Table 11\"\n                data-rive-state-machines=\"Table 11\"\n                data-rive-extra-code=\"const eventData = riveEvent.data; \nconst eventProperties = eventData.properties;\n            \nconsole.log(eventData); \nconsole.log(eventProperties); \nconsole.log(riveEventType);\"\n            >\n                <canvas id=\"315798285\" width=\"500\" height=\"300\" class=\"responsive-canvas\"><\/canvas>\n            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22344220 elementor-widget elementor-widget-html\" data-id=\"22344220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n  \n<style>\n   \n.table-marker {\n    text-align: center;\nleading-trim: both;\n\ntext-edge: cap;\nfont-family: \"Founders Grotesk Text\";\nfont-size: 12px;\nfont-style: normal;\nfont-weight: 400;\nline-height: 120%; \/* 14.4px *\/\n}\n\n<\/style>\n\n\n\n<p class=\"table-marker\">Tableau 11<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-384e2781 e-flex e-con-boxed e-con e-child\" data-id=\"384e2781\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7ff9255d e-con-full e-flex e-con e-child\" data-id=\"7ff9255d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-671d578e elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"671d578e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le d\u00e9ficit technologique : les syst\u00e8mes ne suivent pas le rythme<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff0af68 elementor-widget elementor-widget-text-editor\" data-id=\"7ff0af68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019indicateur le plus r\u00e9v\u00e9lateur de cet \u00e9cart concerne les capacit\u00e9s technologiques. Un \u00e9crasant 74 % des responsables financiers, tous secteurs confondus, d\u00e9clarent que leurs syst\u00e8mes actuels ne peuvent tout simplement pas prendre en charge la complexit\u00e9 des structures tarifaires demand\u00e9es par la direction. Ce d\u00e9ficit technologique est encore plus prononc\u00e9 dans les entreprises SaaS, o\u00f9 97 % des responsables financiers reconnaissent que leur technologie ne r\u00e9pond pas aux exigences actuelles en mati\u00e8re de tarification. Parmi ces dirigeants, 86 % indiquent que cette limitation constitue un probl\u00e8me \u00ab fr\u00e9quent \u00bb et non un simple d\u00e9sagr\u00e9ment ponctuel (Tableau 11).<\/p><p>Cette inad\u00e9quation technologique quasi universelle dans les environnements SaaS est particuli\u00e8rement pr\u00e9occupante, \u00e9tant donn\u00e9 que ces entreprises sont souvent per\u00e7ues comme des leaders technologiques. Si les entreprises SaaS \u2014 avec leurs infrastructures technologiques g\u00e9n\u00e9ralement sophistiqu\u00e9es \u2014 peinent \u00e0 faire \u00e9voluer leurs syst\u00e8mes de tarification, le march\u00e9 dans son ensemble fait face \u00e0 un d\u00e9fi encore plus important.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3f4700d9 e-con-full e-flex e-con e-child\" data-id=\"3f4700d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36fa55cb elementor-widget elementor-widget-image\" data-id=\"36fa55cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"704\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/modern_leader_4_image.svg\" class=\"attachment-large size-large wp-image-294313\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-70fb0e48 e-flex e-con-boxed e-con e-child\" data-id=\"70fb0e48\" data-element_type=\"container\" data-e-type=\"container\" id=\"scaling-limitations\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-719425ae elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"719425ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les processus order-to-cash s\u2019effondrent sous la pression de la mont\u00e9e en puissance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cc6b5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"47cc6b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Des \u00e9v\u00e9nements de transformation d\u2019entreprise qui devraient repr\u00e9senter des succ\u00e8s \u2014 mont\u00e9e en gamme, mise en place de mod\u00e8les tarifaires innovants ou r\u00e9alisations d\u2019acquisitions strat\u00e9giques \u2014 mettent en r\u00e9alit\u00e9 en lumi\u00e8re la fragilit\u00e9 des op\u00e9rations financi\u00e8res. Ces \u00e9tapes de mont\u00e9e en puissance r\u00e9v\u00e8lent des faiblesses majeures dans l\u2019infrastructure O2C, obligeant les \u00e9quipes financi\u00e8res \u00e0 choisir entre accompagner la croissance de l\u2019entreprise et pr\u00e9server la stabilit\u00e9 op\u00e9rationnelle.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-733d3e0d e-flex e-con-boxed e-con e-child\" data-id=\"733d3e0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5a6ff74b e-flex e-con-boxed e-con e-child\" data-id=\"5a6ff74b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37f27b0d elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"37f27b0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le pi\u00e8ge de la mont\u00e9e en gamme<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-419d7aaf e-flex e-con-boxed e-con e-child\" data-id=\"419d7aaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-79ea626c e-con-full e-flex e-con e-child\" data-id=\"79ea626c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-532d56e elementor-widget elementor-widget-text-editor\" data-id=\"532d56e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le passage d\u2019une croissance ax\u00e9e produit (PLG) \u00e0 une d\u00e9marche de vente aupr\u00e8s des grandes entreprises constitue l\u2019un des tests de r\u00e9sistance O2C les plus exigeants. Cette transition requiert des syst\u00e8mes capables de g\u00e9rer des structures de contrats complexes, des cycles de vente plus longs et des exigences sophistiqu\u00e9es en mati\u00e8re de reconnaissance du chiffre d\u2019affaires. Pourtant, 53 % des responsables financiers d\u00e9clarent que leurs syst\u00e8mes O2C ont rencontr\u00e9 des difficult\u00e9s lors de cette \u00e9volution strat\u00e9gique.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-372ac6fb e-con-full e-flex e-con e-child\" data-id=\"372ac6fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bec95ec elementor-widget elementor-widget-text-editor\" data-id=\"1bec95ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans les entreprises SaaS, o\u00f9 la transition de la croissance ax\u00e9e produit (PLG) vers la vente aux grandes entreprises est souvent indispensable pour atteindre la prochaine phase de croissance, le taux d\u2019\u00e9chec atteint des niveaux alarmants. Pas moins de 82 % des \u00e9quipes financi\u00e8res du SaaS ont subi des d\u00e9faillances syst\u00e9miques lors de cette transition, transformant ainsi une opportunit\u00e9 strat\u00e9gique en une crise op\u00e9rationnelle qui limite le potentiel de croissance.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7dfaedc2 e-grid e-con-boxed e-con e-child\" data-id=\"7dfaedc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-507ac849 e-con-full e-flex e-con e-child\" data-id=\"507ac849\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-799d07d4 elementor-widget elementor-widget-image\" data-id=\"799d07d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart_82-copy.svg\" class=\"attachment-large size-large wp-image-294359\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd627e7 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3fd627e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers du SaaS d\u00e9clarent que leurs syst\u00e8mes O2C ont rencontr\u00e9 des difficult\u00e9s lors du passage de la croissance ax\u00e9e produit \u00e0 la vente aux grandes entreprises<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-62b2e9f5 e-con-full e-flex e-con e-child\" data-id=\"62b2e9f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c08fcb elementor-widget elementor-widget-image\" data-id=\"5c08fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart_68.svg\" class=\"attachment-large size-large wp-image-294343\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce10b9c elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ce10b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers en Am\u00e9rique du Nord d\u00e9clarent que leurs syst\u00e8mes O2C ont rencontr\u00e9 des difficult\u00e9s lors du passage de la croissance ax\u00e9e produit \u00e0 la vente aux grandes entreprises\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-228e61cd e-con-full e-flex e-con e-child\" data-id=\"228e61cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9d785e elementor-widget elementor-widget-image\" data-id=\"3b9d785e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart_79.svg\" class=\"attachment-large size-large wp-image-294354\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-356326e2 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"356326e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers en France d\u00e9clarent que leurs syst\u00e8mes O2C ont rencontr\u00e9 des difficult\u00e9s lors du passage de la croissance ax\u00e9e produit \u00e0 la vente aux grandes entreprises<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-342766 e-con-full e-flex e-con e-child\" data-id=\"342766\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5cc857 elementor-widget elementor-widget-image\" data-id=\"d5cc857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart_29.svg\" class=\"attachment-large size-large wp-image-294328\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d07c92 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"32d07c92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers au Royaume-Uni d\u00e9clarent que leurs syst\u00e8mes O2C ont rencontr\u00e9 des difficult\u00e9s lors du passage de la croissance ax\u00e9e produit \u00e0 la vente aux grandes entreprises\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-628c4ed e-flex e-con-boxed e-con e-child\" data-id=\"628c4ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-259cd9b7 e-flex e-con-boxed e-con e-child\" data-id=\"259cd9b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2c4307 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"7b2c4307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tarification \u00e0 l\u2019usage : le point de rupture de la scalabilit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-69478f32 e-flex e-con-boxed e-con e-child\" data-id=\"69478f32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-22a0534e e-con-full e-flex e-con e-child\" data-id=\"22a0534e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-148b6ecb elementor-widget elementor-widget-text-editor\" data-id=\"148b6ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les mod\u00e8les de tarification \u00e0 l\u2019usage offrent la promesse d\u2019un meilleur alignement avec les clients et d\u2019une optimisation des revenus, mais ils exigent des capacit\u00e9s de calcul sans pr\u00e9c\u00e9dent de la part des syst\u00e8mes O2C. Ces mod\u00e8les requi\u00e8rent un suivi des usages en temps r\u00e9el, des calculs de facturation dynamiques et des fonctionnalit\u00e9s flexibles de reconnaissance du chiffre d\u2019affaires que de nombreux syst\u00e8mes financiers sont tout simplement incapables de fournir.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-68b4eb88 e-con-full e-flex e-con e-child\" data-id=\"68b4eb88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6914b12d elementor-widget elementor-widget-text-editor\" data-id=\"6914b12d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les donn\u00e9es r\u00e9v\u00e8lent une inad\u00e9quation g\u00e9n\u00e9ralis\u00e9e des syst\u00e8mes : 52 % des responsables financiers, tous secteurs confondus, rencontrent d\u2019importantes difficult\u00e9s \u00e0 faire \u00e9voluer l\u2019O2C pour prendre en charge les mod\u00e8les de tarification \u00e0 l\u2019usage. Parmi les entreprises SaaS, o\u00f9 la tarification \u00e0 l\u2019usage devient de plus en plus un pr\u00e9requis pour rester comp\u00e9titif, 71 % signalent des d\u00e9faillances ou des difficult\u00e9s op\u00e9rationnelles majeures lors de la mise en \u0153uvre de ces mod\u00e8les.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6cabe415 e-grid e-con-boxed e-con e-child\" data-id=\"6cabe415\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2d1af367 e-con-full e-flex e-con e-child\" data-id=\"2d1af367\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29dd39b7 elementor-widget elementor-widget-image\" data-id=\"29dd39b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart_71.svg\" class=\"attachment-large size-large wp-image-294349\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b82924a elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2b82924a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers du SaaS rencontrent des difficult\u00e9s \u00e0 faire \u00e9voluer l\u2019O2C pour prendre en charge les mod\u00e8les de tarification \u00e0 l\u2019usage\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8a2a678 e-con-full e-flex e-con e-child\" data-id=\"8a2a678\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9608739 elementor-widget elementor-widget-image\" data-id=\"9608739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart_67.svg\" class=\"attachment-large size-large wp-image-294338\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579510e3 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"579510e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers en Am\u00e9rique du Nord rencontrent des difficult\u00e9s \u00e0 faire \u00e9voluer l\u2019O2C pour prendre en charge les mod\u00e8les de tarification \u00e0 l\u2019usage\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-51ccaab7 e-con-full e-flex e-con e-child\" data-id=\"51ccaab7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2af498f8 elementor-widget elementor-widget-image\" data-id=\"2af498f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart_82-copy.svg\" class=\"attachment-large size-large wp-image-294359\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7deca379 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7deca379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers en France rencontrent des difficult\u00e9s \u00e0 faire \u00e9voluer l\u2019O2C pour prendre en charge les mod\u00e8les de tarification \u00e0 l\u2019usage<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2cc78aee e-con-full e-flex e-con e-child\" data-id=\"2cc78aee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39bcbd12 elementor-widget elementor-widget-image\" data-id=\"39bcbd12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart_26.svg\" class=\"attachment-large size-large wp-image-294323\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3926d2bf elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3926d2bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers au Royaume-Uni rencontrent des difficult\u00e9s \u00e0 faire \u00e9voluer l\u2019O2C pour prendre en charge les mod\u00e8les de tarification \u00e0 l\u2019usage\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-47c5638e e-flex e-con-boxed e-con e-child\" data-id=\"47c5638e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3d9fa93b e-flex e-con-boxed e-con e-child\" data-id=\"3d9fa93b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6db99811 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"6db99811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Int\u00e9gration des fusions-acquisitions : quand les strat\u00e9gies de croissance se heurtent aux limites des syst\u00e8mes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-649fe0e7 e-flex e-con-boxed e-con e-child\" data-id=\"649fe0e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-640fa2df e-con-full e-flex e-con e-child\" data-id=\"640fa2df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-124bf6b8 elementor-widget elementor-widget-text-editor\" data-id=\"124bf6b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les fusions-acquisitions devraient acc\u00e9l\u00e9rer la croissance de l\u2019entreprise, mais trop souvent, les \u00e9checs d\u2019int\u00e9gration O2C les ralentissent. Le d\u00e9fi ne se limite pas \u00e0 la simple combinaison de syst\u00e8mes diff\u00e9rents : il s\u2019agit d\u2019harmoniser des processus m\u00e9tiers, des mod\u00e8les de tarification et des approches de reconnaissance du chiffre d\u2019affaires disparates, tout en maintenant la continuit\u00e9 op\u00e9rationnelle.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1b3f7a92 e-con-full e-flex e-con e-child\" data-id=\"1b3f7a92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3ff82d elementor-widget elementor-widget-text-editor\" data-id=\"6e3ff82d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pr\u00e8s de la moiti\u00e9 (49 %) des responsables financiers signalent des d\u00e9faillances O2C ou des perturbations op\u00e9rationnelles majeures \u00e0 la suite d\u2019op\u00e9rations de fusion-acquisition. Dans les environnements SaaS, o\u00f9 les acquisitions ciblent souvent des entreprises aux mod\u00e8les \u00e9conomiques ou bases clients fondamentalement diff\u00e9rents, ce d\u00e9fi s\u2019accentue encore. Une \u00e9crasante majorit\u00e9 de 82 % des \u00e9quipes financi\u00e8res SaaS subissent des perturbations O2C majeures apr\u00e8s une acquisition, transformant ainsi des initiatives de croissance strat\u00e9gique en cauchemars op\u00e9rationnels.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3922d32c e-grid e-con-boxed e-con e-child\" data-id=\"3922d32c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-48ae4ca2 e-con-full e-flex e-con e-child\" data-id=\"48ae4ca2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bff0be7 elementor-widget elementor-widget-image\" data-id=\"bff0be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart_82.svg\" class=\"attachment-large size-large wp-image-294364\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5715e347 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5715e347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers du SaaS d\u00e9clarent que leurs processus O2C se sont effondr\u00e9s ou ont vacill\u00e9 \u00e0 la suite d\u2019une fusion ou acquisition<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2a3ca13b e-con-full e-flex e-con e-child\" data-id=\"2a3ca13b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc0664f elementor-widget elementor-widget-image\" data-id=\"4fc0664f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart_66.svg\" class=\"attachment-large size-large wp-image-294333\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8f3333 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7e8f3333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers en Am\u00e9rique du Nord d\u00e9clarent que leurs processus O2C se sont effondr\u00e9s ou ont vacill\u00e9 \u00e0 la suite d\u2019une fusion ou acquisition\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7f17b475 e-con-full e-flex e-con e-child\" data-id=\"7f17b475\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7bd79b elementor-widget elementor-widget-image\" data-id=\"1a7bd79b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart_79.svg\" class=\"attachment-large size-large wp-image-294354\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d42aefc elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1d42aefc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers en France d\u00e9clarent que leurs processus O2C se sont effondr\u00e9s ou ont vacill\u00e9 \u00e0 la suite d\u2019une fusion ou acquisition<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-485ccc7 e-con-full e-flex e-con e-child\" data-id=\"485ccc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eedfb23 elementor-widget elementor-widget-image\" data-id=\"7eedfb23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/07\/Pie-Chart_23.svg\" class=\"attachment-large size-large wp-image-294318\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9db17d elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d9db17d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des responsables financiers au Royaume-Uni d\u00e9clarent que leurs processus O2C se sont effondr\u00e9s ou ont vacill\u00e9 \u00e0 la suite d\u2019une fusion ou acquisition<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1393308 e-flex e-con-boxed e-con e-child\" data-id=\"1393308\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5abeca42 elementor-widget__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"5abeca42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019essentiel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-43dbc667 e-con-full e-flex e-con e-child\" data-id=\"43dbc667\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7e0247d2 e-con-full e-flex e-con e-child\" data-id=\"7e0247d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43b386fd elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"43b386fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les syst\u00e8mes financiers con\u00e7us pour assurer la stabilit\u00e9 op\u00e9rationnelle \u00e9chouent syst\u00e9matiquement \u00e0 soutenir l\u2019innovation des mod\u00e8les \u00e9conomiques, pourtant essentielle pour cr\u00e9er un avantage concurrentiel. Alors que les entreprises performantes misent de plus en plus sur des strat\u00e9gies de tarification dynamiques, des mod\u00e8les de revenus hybrides et des initiatives de mont\u00e9e en puissance rapide pour distancer la concurrence, leur infrastructure financi\u00e8re ne parvient pas \u00e0 r\u00e9pondre \u00e0 ces exigences strat\u00e9giques. Il en r\u00e9sulte une contrainte fondamentale \u00e0 la croissance : les responsables financiers se retrouvent \u00e0 d\u00e9conseiller des innovations prometteuses en mati\u00e8re de revenus, non par manque de pertinence commerciale, mais parce que les syst\u00e8mes op\u00e9rationnels ne sont pas en mesure de les prendre en charge.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-69b19c2a e-con-full e-flex e-con e-child\" data-id=\"69b19c2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16bddf60 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"16bddf60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce retard technologique engendre des goulots d\u2019\u00e9tranglement en cascade tout au long du cycle de vie du chiffre d\u2019affaires \u2014 des calculs de commissions erron\u00e9s aux interventions manuelles en mati\u00e8re de facturation, jusqu\u2019\u00e0 la perte de pr\u00e9cision dans les pr\u00e9visions. Pour les entreprises qui cherchent \u00e0 se d\u00e9velopper via une mont\u00e9e en gamme, la tarification \u00e0 l\u2019usage ou des acquisitions strat\u00e9giques, une infrastructure O2C obsol\u00e8te transforme les opportunit\u00e9s de croissance en goulots d\u2019\u00e9tranglement op\u00e9rationnels. Les organisations qui ne parviendront pas \u00e0 moderniser leurs syst\u00e8mes financiers se verront exclues de l\u2019exp\u00e9rimentation des mod\u00e8les \u00e9conomiques, pourtant indispensable pour un positionnement concurrentiel \u00e0 long terme.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-10ffa28e PreFooterContainer e-flex e-con-boxed e-con e-child\" data-id=\"10ffa28e\" data-element_type=\"container\" data-e-type=\"container\" id=\"recommendations\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4447ab elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"4b4447ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recommandations strat\u00e9giques <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2129afa e-grid e-con-boxed e-con e-child\" data-id=\"2129afa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6074df54 e-con-full e-flex e-con e-child\" data-id=\"6074df54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62d20089 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"62d20089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concevoir pour la complexit\u00e9 future\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61fc77d8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"61fc77d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lors de l\u2019\u00e9valuation des syst\u00e8mes de facturation et de gestion des revenus, veillez \u00e0 ce que les exigences couvrent \u00e0 la fois les besoins actuels et l\u2019\u00e9volution pr\u00e9visible des mod\u00e8les \u00e9conomiques \u2014 y compris l\u2019expansion internationale, la mont\u00e9e en puissance vers l\u2019entreprise, la tarification bas\u00e9e sur la consommation et les sc\u00e9narios de regroupement de produits.\u2028<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-38fbbc44 e-con-full e-flex e-con e-child\" data-id=\"38fbbc44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40c19423 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"40c19423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9tablir une coordination interfonctionnelle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9c9ac8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e9c9ac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mettez en place des points de contact r\u00e9guliers avec vos \u00e9quipes commerciales et produits pour examiner les strat\u00e9gies de tarification avant leur d\u00e9ploiement, afin de garantir que la finance puisse accompagner les nouvelles exp\u00e9rimentations \u00e0 grande \u00e9chelle sans perturber l\u2019activit\u00e9 op\u00e9rationnelle.&amp;nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1f136e3e e-con-full e-flex e-con e-child\" data-id=\"1f136e3e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab871f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8ab871f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transformer la complexit\u00e9 en opportunit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c24633f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5c24633f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Utilisez les exigences li\u00e9es \u00e0 l\u2019innovation tarifaire comme moteur strat\u00e9gique pour moderniser l\u2019infrastructure O2C centrale, positionnant ainsi la fonction finance comme un levier de croissance tout en sensibilisant les parties prenantes aux exigences syst\u00e9miques n\u00e9cessaires pour une facturation et une reconnaissance des revenus pr\u00e9cises.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-36e37847 e-grid e-con-boxed e-con e-child\" data-id=\"36e37847\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5dfa2d59 e-con-full e-flex e-con e-child\" data-id=\"5dfa2d59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faff957 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"faff957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tester avant de transformer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3284eced elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3284eced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Effectuez des tests de r\u00e9sistance de la scalabilit\u00e9 O2C avant tout changement majeur \u2014 \u00e9volution vers les ventes entreprises, nouveaux mod\u00e8les de tarification ou acquisitions \u2014 et int\u00e9grez des revues de pr\u00e9paration O2C dans les processus de due diligence afin d\u2019identifier les risques d\u2019int\u00e9gration en amont.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cf1323 e-con-full e-flex e-con e-child\" data-id=\"cf1323\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37c84ac3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"37c84ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Construire pour la flexibilit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d736fc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"16d736fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Concevez l\u2019architecture des syst\u00e8mes O2C pour g\u00e9rer la diversit\u00e9 des mod\u00e8les go-to-market, en particulier la facturation \u00e0 l\u2019usage, les structures tarifaires hybrides et les contrats complexes avec les grandes entreprises n\u00e9cessitant des capacit\u00e9s dynamiques de reconnaissance du chiffre d\u2019affaires.&amp;nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4bb09c2e e-flex e-con-boxed e-con e-child\" data-id=\"4bb09c2e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-943d96c elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"943d96c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9thodologie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4414deff elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4414deff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zuora a mandat\u00e9 un cabinet d\u2019\u00e9tudes ind\u00e9pendant pour interroger 991 directeurs financiers (CFO), directeurs de la comptabilit\u00e9 (CAO), contr\u00f4leurs et vice-pr\u00e9sidents Finance et Comptabilit\u00e9 lors d\u2019une \u00e9tude multinationale en mai 2025, en Am\u00e9rique du Nord, au Royaume-Uni et en France, sur les facteurs de r\u00e9ussite en mati\u00e8re de comptabilit\u00e9 et de planification financi\u00e8re. La marge d\u2019erreur pour cet \u00e9chantillon total est de +\/- 2 % \u00e0 un niveau de confiance de 95 %. Sur la base des r\u00e9sultats de l\u2019enqu\u00eate, le rapport inclut \u00e9galement des recommandations strat\u00e9giques de Zuora pour combler les lacunes techniques de l\u2019O2C et am\u00e9liorer les processus.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-45bca30b PreFooterContainer e-flex e-con-boxed e-con e-child\" data-id=\"45bca30b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ada94bc e-con-full e-flex e-con e-child\" data-id=\"ada94bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8300d6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b8300d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les syst\u00e8mes et processus qui vous ont permis d\u2019atteindre 20\u00a0millions de dollars d\u2019ARR ne vous permettront pas d\u2019atteindre 200\u00a0millions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704d13f6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"704d13f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 mesure que les entreprises ax\u00e9es sur la croissance produit (PLG) arrivent \u00e0 maturit\u00e9, le passage \u00e0 la vente entreprise n\u2019est plus une question de \u00ab\u00a0si\u00a0\u00bb, mais de \u00ab\u00a0quand\u00a0\u00bb. Et lorsque ce changement intervient, votre processus O2C devient plus critique que jamais. Si vous \u00eates CFO ou CAO et que vous vous pr\u00e9parez \u00e0 la prochaine phase de croissance, ceci vous concerne directement.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4abc5dc1 e-flex e-con-boxed e-con e-child\" data-id=\"4abc5dc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d01fe33 elementor-widget__width-auto Button Button-blackLightBackground  elementor-widget elementor-widget-button\" data-id=\"7d01fe33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/guides\/les-systemes-et-processus-qui-vous-ont-permis-d-atteindre-20m-arr-ne-vous-permettront-pas-d-atteindre-200m\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l\u2019article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5386565b e-con-full e-flex e-con e-child\" data-id=\"5386565b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3067b052 e-con-full e-flex e-con e-child\" data-id=\"3067b052\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7dd23ef7 e-con-full e-flex e-con e-child\" data-id=\"7dd23ef7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c44f559 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2c44f559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Section pr\u00e9c\u00e9dente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d653f4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"24d653f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Responsabilit\u00e9s mal d\u00e9finies, opportunit\u00e9s manqu\u00e9es : la confusion autour de l\u2019order-to-cash freine la croissance\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c722bd elementor-widget__width-auto Button Button--hasIcon Button-noBorder  elementor-widget elementor-widget-button\" data-id=\"14c722bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/rapport-du-leader-financier-moderne\/les-exigences-strategiques-surpassent-la-technologie\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11\" height=\"24\" viewBox=\"0 0 11 24\" fill=\"none\"><path d=\"M10.5156 13.0391L6.76562 16.7891C6.625 16.9297 6.4375 17 6.25 17C6.03906 17 5.85156 16.9297 5.71094 16.7891C5.40625 16.5078 5.40625 16.0156 5.71094 15.7344L8.17188 13.25H1C0.578125 13.25 0.25 12.9219 0.25 12.5C0.25 12.1016 0.578125 11.75 1 11.75H8.17188L5.71094 9.28906C5.40625 9.00781 5.40625 8.51562 5.71094 8.23438C5.99219 7.92969 6.48438 7.92969 6.76562 8.23438L10.5156 11.9844C10.8203 12.2656 10.8203 12.7578 10.5156 13.0391Z\" fill=\"black\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1874f80 e-con-full e-flex e-con e-child\" data-id=\"1874f80\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-97ee371 e-con-full e-flex e-con e-child\" data-id=\"97ee371\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e58880 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8e58880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Risks of Misaligned Order-to-Cash Ownership<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb53294 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bb53294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">82% of leaders say IT lags in system updates, and 82% of SaaS leaders say fragmented O2C ownership causes operational challenges<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd09d24 elementor-widget__width-auto Button Button--hasIcon Button-noBorder  elementor-widget elementor-widget-button\" data-id=\"cd09d24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/rapport-du-leader-financier-moderne\/responsabilite-mal-alignee\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11\" height=\"24\" viewBox=\"0 0 11 24\" fill=\"none\"><path d=\"M10.5156 13.0391L6.76562 16.7891C6.625 16.9297 6.4375 17 6.25 17C6.03906 17 5.85156 16.9297 5.71094 16.7891C5.40625 16.5078 5.40625 16.0156 5.71094 15.7344L8.17188 13.25H1C0.578125 13.25 0.25 12.9219 0.25 12.5C0.25 12.1016 0.578125 11.75 1 11.75H8.17188L5.71094 9.28906C5.40625 9.00781 5.40625 8.51562 5.71094 8.23438C5.99219 7.92969 6.48438 7.92969 6.76562 8.23438L10.5156 11.9844C10.8203 12.2656 10.8203 12.7578 10.5156 13.0391Z\" fill=\"black\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le leader financier moderne \/ Obstacles \u00e0 la mont\u00e9e en puissance Le goulot d&rsquo;\u00e9tranglement de la mont\u00e9e en puissance : des syst\u00e8mes obsol\u00e8tes freinent l&rsquo;innovation des mod\u00e8les \u00e9conomiques L\u2019enqu\u00eate de Zuora men\u00e9e aupr\u00e8s de plus de 900 cadres sup\u00e9rieurs de la finance et de la comptabilit\u00e9, dont des directeurs financiers (CFO), des directeurs de la [&hellip;]<\/p>\n","protected":false},"author":306,"featured_media":294450,"parent":297754,"menu_order":0,"template":"page-gated-content.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[],"geo":[],"growth_initiatives":[],"industry":[],"persona":[],"product_line":[],"topic":[],"class_list":["post-297727","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le leader financier moderne : l&#039;obstacle \u00e0 la croissance - Zuora<\/title>\n<meta name=\"description\" content=\"Identifiez les principaux obstacles \u00e0 la croissance auxquels sont confront\u00e9es les organisations financi\u00e8res et d\u00e9couvrez des strat\u00e9gies pour rationaliser les processus et \u00e9voluer efficacement.\" \/>\n<meta name=\"robots\" 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