{"id":293362,"date":"2024-04-18T16:03:05","date_gmt":"2024-04-18T23:03:05","guid":{"rendered":"https:\/\/www.zuora.com\/resource\/2024-monetization-outlook-strategies-for-recurring-growth-thank-you\/"},"modified":"2025-07-02T05:55:03","modified_gmt":"2025-07-02T12:55:03","slug":"2024-monetization-outlook-strategies-for-recurring-growth-thank-you","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/fr\/resource\/2024-monetization-outlook-strategies-for-recurring-growth-thank-you\/","title":{"rendered":"Perspectives 2024 sur la mon\u00e9tisation\u00a0: Strat\u00e9gies pour une croissance r\u00e9currente &#8211; \u00c0 la demande"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"293362\" class=\"elementor elementor-293362 elementor-248159\" data-elementor-post-type=\"resource\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3b1ed3ff elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b1ed3ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-189cf840\" data-id=\"189cf840\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6059ace9 elementor-widget elementor-widget-heading\" data-id=\"6059ace9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Webinaire \u00e0 la demande<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58debe7c elementor-widget elementor-widget-heading\" data-id=\"58debe7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Perspectives 2024 sur la mon\u00e9tisation\u00a0: Strat\u00e9gies pour une croissance r\u00e9currente<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32324baf elementor-hidden-phone\" data-id=\"32324baf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94eca6c elementor-widget elementor-widget-image\" data-id=\"94eca6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"888\" height=\"500\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/2024-Monetization-Outlook-Hero.png\" class=\"attachment-full size-full wp-image-248148\" alt=\"Lettre &quot;z&quot; stylis\u00e9e noire avec un motif de carte de la ville sur un fond bleu vif.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/2024-Monetization-Outlook-Hero.png 888w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/2024-Monetization-Outlook-Hero-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/2024-Monetization-Outlook-Hero-768x432.png 768w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4f3ecf74 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f3ecf74\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-107fd747\" data-id=\"107fd747\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7cf00841 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"7cf00841\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-435a7a69\" data-id=\"435a7a69\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70a5c10 elementor-widget elementor-widget-html\" data-id=\"70a5c10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n                  \n \n              \n              \n\n              ###CEND###\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7fd5c209 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fd5c209\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-768532e6\" data-id=\"768532e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a0d95fa elementor-widget elementor-widget-text-editor\" data-id=\"1a0d95fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9couvrez les analyses issues du nouvel Indice de l\u2019\u00c9conomie de l\u2019Abonnement\u2122 (SEI), le rapport de r\u00e9f\u00e9rence de Zuora publi\u00e9 depuis 2016, qui analyse la croissance et la r\u00e9silience des entreprises exploitant diff\u00e9rents mod\u00e8les de mon\u00e9tisation con\u00e7us pour g\u00e9n\u00e9rer une croissance r\u00e9currente.<\/p>\n<p>Cette \u00e9dition du SEI (\u00e0 avril 2024) pr\u00e9sente de nouvelles donn\u00e9es couvrant les 12 derniers mois, jusqu\u2019au 31 d\u00e9cembre 2023.<\/p>\n<p><strong>Zuora et PwC offrent des perspectives pr\u00e9cieuses et des analyses riches en donn\u00e9es aux entreprises cherchant \u00e0 adapter leurs strat\u00e9gies de mon\u00e9tisation, notamment :<\/strong><\/p>\n<p>Comment les entreprises SEI ont surmont\u00e9 les d\u00e9fis macro\u00e9conomiques, surpassant le S&amp;P 500 en 2023.<\/p>\n<p>Tendances de croissance concernant l\u2019augmentation du chiffre d\u2019affaires, l\u2019acquisition de clients, la r\u00e9tention\/le churn et l\u2019expansion pour les secteurs SaaS, Manufacturing et Media (incluant New Media &amp; Publishing).<\/p>\n<p>Le SEI s\u2019appuie sur des donn\u00e9es anonymis\u00e9es et agr\u00e9g\u00e9es provenant de plus de 500 entreprises de tous secteurs et zones g\u00e9ographiques utilisant le service Zuora Billing.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6791a5ca elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6791a5ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-14ad979f\" data-id=\"14ad979f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-486c622f elementor-widget elementor-widget-image\" data-id=\"486c622f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/02\/natasha-palfrey.jpeg\" class=\"attachment-large size-large wp-image-183980\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36d230f1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"36d230f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Natasha Palfrey<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcf20c3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2fcf20c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conseill\u00e8re en revenus<br \/>Zuora<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e0938bd elementor-widget elementor-widget-image\" data-id=\"6e0938bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/hanechris\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"342\" height=\"342\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2017\/02\/Navy-linkedin-icon.png\" class=\"attachment-large size-large wp-image-154610\" alt=\"\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2017\/02\/Navy-linkedin-icon.png 342w, https:\/\/www.zuora.com\/wp-content\/uploads\/2017\/02\/Navy-linkedin-icon-320x320.png 320w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-4cf041a1\" data-id=\"4cf041a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24c7ec8a elementor-widget elementor-widget-image\" data-id=\"24c7ec8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"673\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2021\/06\/David-Warren-Mugshot.png\" class=\"attachment-large size-large wp-image-180800\" alt=\"\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2021\/06\/David-Warren-Mugshot.png 673w, https:\/\/www.zuora.com\/wp-content\/uploads\/2021\/06\/David-Warren-Mugshot-640x640.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2021\/06\/David-Warren-Mugshot-320x320.png 320w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3335f473 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3335f473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>David Warren<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1f59f3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6f1f59f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Directeur principal,<br \/>Subscribed Institute<br \/>Zuora<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee08cd9 elementor-widget elementor-widget-image\" data-id=\"ee08cd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/david-warren-a5a3b323\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"342\" height=\"342\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2017\/02\/Navy-linkedin-icon.png\" class=\"attachment-large size-large wp-image-154610\" alt=\"\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2017\/02\/Navy-linkedin-icon.png 342w, https:\/\/www.zuora.com\/wp-content\/uploads\/2017\/02\/Navy-linkedin-icon-320x320.png 320w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-7617b2a0\" data-id=\"7617b2a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6628cbe2 elementor-widget elementor-widget-image\" data-id=\"6628cbe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"293\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/09\/7c14a5fc-3685-4a33-a132-0872fe0b27e8.jeff_bohr_-_use_this_one.png\" class=\"attachment-large size-large wp-image-228242\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-338d1935 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"338d1935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bryan Anderson<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-675b52ad elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"675b52ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Senior Manager<br \/>EY<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d63d1c1 elementor-widget elementor-widget-image\" data-id=\"7d63d1c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/bryaanderson\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"342\" height=\"342\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2017\/02\/Navy-linkedin-icon.png\" class=\"attachment-large size-large wp-image-154610\" alt=\"\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2017\/02\/Navy-linkedin-icon.png 342w, https:\/\/www.zuora.com\/wp-content\/uploads\/2017\/02\/Navy-linkedin-icon-320x320.png 320w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-5916e0fa\" data-id=\"5916e0fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-44fe7ec2\" data-id=\"44fe7ec2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2031b52f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2031b52f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41cdd686\" data-id=\"41cdd686\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f35438 elementor-widget elementor-widget-image\" data-id=\"4f35438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"958\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-banner.png\" class=\"attachment-full size-full wp-image-246335\" alt=\"Deux personnes examinant un grand tableau mural contenant des donn\u00e9es ou des chronologies.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-banner.png 638w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-banner-426x640.png 426w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15c9069b\" data-id=\"15c9069b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4a3db539 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4a3db539\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14335155\" data-id=\"14335155\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a8f3614 elementor-widget elementor-widget-heading\" data-id=\"2a8f3614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rapport<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d2ab7b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"49d2ab7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le rapport SEI\u00a0: Strat\u00e9gies de croissance r\u00e9currente pour une mon\u00e9tisation totale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c38418 elementor-widget elementor-widget-spacer\" data-id=\"40c38418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73613bdd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"73613bdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette \u00e9dition du rapport phare de Zuora (\u00e0 avril 2024) pr\u00e9sente de nouvelles donn\u00e9es couvrant les 12 mois se terminant le 31 d\u00e9cembre 2023.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dae8a0d elementor-widget elementor-widget-button\" data-id=\"1dae8a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/sei-report\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger le rapport<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5ede7f5 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"5ede7f5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20805cc1\" data-id=\"20805cc1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-360b51e2 elementor-widget elementor-widget-template\" data-id=\"360b51e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"194823\" class=\"elementor elementor-194823 elementor-119153 elementor-119153\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ffc0967 e-flex e-con-boxed e-con e-parent\" data-id=\"ffc0967\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ef44a7c e-con-full e-flex e-con e-child\" data-id=\"ef44a7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b98a2b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4b98a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optez pour le succ\u00e8s r\u00e9current<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa40fcb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fa40fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les entreprises s\u2019appuient sur Zuora pour accompagner leur croissance. Parce que votre succ\u00e8s est aussi le n\u00f4tre, nous avons \u00e0 c\u0153ur de r\u00e9pondre \u00e0 vos plus grands d\u00e9fis. Notre technologie s\u2019adapte \u00e0 votre mod\u00e8le \u00e9conomique, quel qu\u2019il soit : par abonnement, \u00e0 la consommation, \u00e0 l\u2019usage, hybride, \u2026 A nos c\u00f4t\u00e9s, mon\u00e9tisez l\u2019int\u00e9gralit\u00e9 de vos services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-40cbdfe e-flex e-con-boxed e-con e-child\" data-id=\"40cbdfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-500ef5d elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"500ef5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/resources\/demo-on-demand\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289bfe7 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"289bfe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/talk-to-sales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parler \u00e0 un expert<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3b22a68 e-con-full e-flex e-con e-child\" data-id=\"3b22a68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f6f141c e-flex e-con-boxed e-con e-child\" data-id=\"f6f141c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1ce8245 e-con-full e-flex e-con e-child\" data-id=\"1ce8245\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-addadb5 e-flex e-con-boxed e-con e-child\" data-id=\"addadb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a01ae elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c1a01ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Envie de mener le changement?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab30f0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"eab30f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Int\u00e9grez notre \u00e9quipe internationale d\u00e9di\u00e9e \u00e0 la m\u00e9tamorphose des entreprises leaders \u00e0 l&rsquo;\u00e9chelle globale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c2afe7 elementor-position-inline-end elementor-widget__width-auto elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8c2afe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"\/fr\/careers\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Explorer vos opportunit\u00e9s\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"\/fr\/careers\/\" >\n\t\t\t\t\t\t\tExplorer vos opportunit\u00e9s\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Webinaire \u00e0 la demande Perspectives 2024 sur la mon\u00e9tisation\u00a0: Strat\u00e9gies pour une croissance r\u00e9currente ###CEND### D\u00e9couvrez les analyses issues du nouvel Indice de l\u2019\u00c9conomie de l\u2019Abonnement\u2122 (SEI), le rapport de r\u00e9f\u00e9rence de Zuora publi\u00e9 depuis 2016, qui analyse la croissance et la r\u00e9silience des entreprises exploitant diff\u00e9rents mod\u00e8les de mon\u00e9tisation con\u00e7us pour g\u00e9n\u00e9rer une croissance [&hellip;]<\/p>\n","protected":false},"author":227,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[33022],"geo":[],"growth_initiatives":[],"industry":[33470],"persona":[33317,33097,33110],"product_line":[32987,33382,32986],"topic":[],"class_list":["post-293362","resource","type-resource","status-publish","format-standard","hentry","content_type-webinar-fr","industry-logiciel-et-technologie","persona-accounting-fr","persona-it-fr","persona-sales-fr","product_line-zuora-billing-fr","product_line-zuora-payments-fr","product_line-zuora-platform-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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