{"id":292280,"date":"2024-10-15T12:22:34","date_gmt":"2024-10-15T19:22:34","guid":{"rendered":"https:\/\/www.zuora.com\/resource\/new-idc-study-uncovers-how-dynamic-models-are-transforming-monetization-strategies\/"},"modified":"2025-06-17T05:45:17","modified_gmt":"2025-06-17T12:45:17","slug":"new-idc-study-uncovers-how-dynamic-models-are-transforming-monetization-strategies","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/fr\/resource\/new-idc-study-uncovers-how-dynamic-models-are-transforming-monetization-strategies\/","title":{"rendered":"Une nouvelle \u00e9tude d\u2019IDC r\u00e9v\u00e8le comment les mod\u00e8les dynamiques transforment les strat\u00e9gies de mon\u00e9tisation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"292280\" class=\"elementor elementor-292280 elementor-267655\" data-elementor-post-type=\"resource\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3bdc591 elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bdc591\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-952e1a5\" data-id=\"952e1a5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8246fb6 elementor-widget elementor-widget-image\" data-id=\"8246fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"183\" height=\"44\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/IDC-LOGO-White.png\" class=\"attachment-medium size-medium wp-image-267754\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8b299 elementor-widget elementor-widget-heading\" data-id=\"6b8b299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Une nouvelle \u00e9tude d\u2019IDC r\u00e9v\u00e8le comment les mod\u00e8les dynamiques transforment les strat\u00e9gies de mon\u00e9tisation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a13453f elementor-widget elementor-widget-heading\" data-id=\"a13453f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez comment la tarification bas\u00e9e sur la valeur et les mod\u00e8les de mon\u00e9tisation hybrides red\u00e9finissent l\u2019avenir de la g\u00e9n\u00e9ration de revenus et de la croissance des entreprises.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f163247\" data-id=\"f163247\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e0b5f70 e-flex e-con-boxed e-con e-parent\" data-id=\"e0b5f70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fdaf790 e-con-full e-flex e-con e-child\" data-id=\"fdaf790\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfdcc38 elementor-widget elementor-widget-text-editor\" data-id=\"dfdcc38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Alors que le mod\u00e8le de revenus r\u00e9currents transforme les secteurs d\u2019activit\u00e9, les entreprises se tournent vers des mod\u00e8les de tarification plus complexes et dynamiques afin d\u2019aligner la valeur client sur une croissance pr\u00e9visible. Selon de nouvelles pr\u00e9visions d\u2019IDC, 80 % des revenus de l\u2019industrie logicielle proviendront de mod\u00e8les de services d\u2019ici 2024, ce chiffre atteignant 92 % en 2027.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les PDG, tous secteurs confondus, sont de plus en plus confront\u00e9s aux d\u00e9fis suivants :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Croissance des revenus r\u00e9currents : les PDG s\u2019attendent \u00e0 g\u00e9n\u00e9rer 49 % de leurs revenus \u00e0 partir de mod\u00e8les r\u00e9currents d\u2019ici 2029, contre 34 % aujourd\u2019hui.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mod\u00e8les de tarification hybrides : la combinaison de tarifications pr\u00e9visibles et variables est essentielle pour faire correspondre la volont\u00e9 de payer des clients \u00e0 la valeur d\u00e9livr\u00e9e.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9fis de mon\u00e9tisation : 46 % des entreprises ont besoin de meilleurs outils pour analyser les donn\u00e9es d\u2019utilisation et optimiser la tarification, tandis que 38 % pr\u00e9voient de mettre en \u0153uvre des mod\u00e8les fond\u00e9s sur l\u2019usage dans les deux prochaines ann\u00e9es.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>T\u00e9l\u00e9chargez ce livre blanc r\u00e9dig\u00e9 par Mark Thomason, IDC, pour d\u00e9couvrir comment relever ces d\u00e9fis gr\u00e2ce \u00e0 une plateforme de mon\u00e9tisation moderne, et ainsi pr\u00e9parer votre entreprise \u00e0 l\u2019avenir des revenus r\u00e9currents.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fad0a5b e-con-full e-flex e-con e-child\" data-id=\"fad0a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24e644d elementor-widget elementor-widget-z-marketo-form2\" data-id=\"24e644d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"z-marketo-form2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"container-fluid marketo-form-container MarketoFormContainer\">\n                                    <div class=\"form-wrapper marketo-form \"\n                 style=\"\"\n                 data-marketo_id=\"5919\"\n                 data-is_multistep=\"\"\n                 data-ty_url=\"https:\/\/www.zuora.com\/resource\/new-idc-study-uncovers-how-dynamic-models-are-transforming-monetization-strategies\/thank-you\"\n                 data-cid=\"false\"\n                 data-language=\"\"\n                 data-form-style=\"default\"\n                 data-multiple_forms=\"\"\n            >\n                <section class=\"form mkto-form \">\n\n                    <!-- FORM LOGO -->\n                    \n                    <!--\n                        Not ideal, but this is \"clean\" why to override the CSS in Marketo Forms.\n                        @link https:\/\/nation.marketo.com\/t5\/product-discussions\/what-is-the-best-approach-to-overriding-the-css-in-marketo-forms\/td-p\/327302\n                    -->\n                    \n                                        <!-- FORM BODY -->\n                    <form id=\"mktoForm_5919\"\n                          data-button-text=\"\"\n                          class=\"is-noColumns                                default                                has-noBackground                                has-noFormIcons                                has-noButtonCornersChange                                has-noButtonColorChange                                has-noButtonIcon                                has-noButtonDynamicText                                has-noButtonWidthChange\"\n                    >\n                        \n                            <h3 class=\"form-title\">\n                                Download the study                            <\/h3>\n                        \n                        \n                        <!-- FORM-FIELDS -->\n                        <span data-anchor><\/span>\n                    <\/form>\n\n                    <!-- MULTI-STEP-CONTROLS -->\n                    \n                                    <\/section>\n\n                \n<section class=\"thankyou hide MarketoForm-thankYouSection\">\n\n    <div class=\"headline\">\n        <h3>Thanks for your response!<\/h3>\n        <h4>We'll get back to shortly.<\/h4>\n    <\/div>\n\n    \n    \n<\/section>\n\n\n\n            <\/div>\n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b97e1c1 e-flex e-con-boxed e-con e-parent\" data-id=\"b97e1c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Une nouvelle \u00e9tude d\u2019IDC r\u00e9v\u00e8le comment les mod\u00e8les dynamiques transforment les strat\u00e9gies de mon\u00e9tisation D\u00e9couvrez comment la tarification bas\u00e9e sur la valeur et les mod\u00e8les de mon\u00e9tisation hybrides red\u00e9finissent l\u2019avenir de la g\u00e9n\u00e9ration de revenus et de la croissance des entreprises. Alors que le mod\u00e8le de revenus r\u00e9currents transforme les secteurs d\u2019activit\u00e9, les entreprises se [&hellip;]<\/p>\n","protected":false},"author":227,"featured_media":267671,"parent":0,"menu_order":0,"template":"page-gated-resource.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[33485],"geo":[],"growth_initiatives":[],"industry":[],"persona":[],"product_line":[],"topic":[33381,33457],"class_list":["post-292280","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","content_type-pdf-fr","topic-billing-and-payments-fr","topic-zuora-updates-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/resource\/292280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/users\/227"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/resource\/292280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media\/267671"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media?parent=292280"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/content_type?post=292280"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/geo?post=292280"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/growth_initiatives?post=292280"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/industry?post=292280"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/persona?post=292280"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/product_line?post=292280"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/topic?post=292280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}