{"id":288090,"date":"2025-04-10T17:07:34","date_gmt":"2025-04-11T00:07:34","guid":{"rendered":"https:\/\/www.zuora.com\/resource\/subscription-economy-index\/"},"modified":"2025-05-08T02:55:04","modified_gmt":"2025-05-08T09:55:04","slug":"subscription-economy-index","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/fr\/resource\/subscription-economy-index\/","title":{"rendered":"Rapport de l&rsquo;Indice de l&rsquo;\u00c9conomie de l&rsquo;Abonnement &#8211; 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"288090\" class=\"elementor elementor-288090 elementor-285185\" data-elementor-post-type=\"resource\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2011c24 e-flex e-con-boxed e-con e-child\" data-id=\"2011c24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4a9fd49 e-con-full e-flex e-con e-child\" data-id=\"4a9fd49\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c85e0a elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"3c85e0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"335\" height=\"112\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/consumer-data-logo.png\" class=\"attachment-large size-large wp-image-260016\" alt=\"L&#039;image montre le logo de \u00ab\u00a0Institut abonn\u00e9\u00a0\u00bb avec le texte en blanc et un cercle bleu clair uni \u00e0 droite du mot \u00ab\u00a0Institut\u00a0\u00bb.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4bbd5a elementor-widget elementor-widget-text-editor\" data-id=\"a4bbd5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avril 2025<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc315e elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6bc315e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">L'Indice de l'\u00c9conomie de l'Abonnement<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f88a1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c2f88a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette \u00e9dition 2025 du rapport phare de Zuora pr\u00e9sente de nouvelles donn\u00e9es des 12 mois se terminant le 31 d\u00e9cembre 2024.\u00a0\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-07a90f5 e-con-full e-flex e-con e-child\" data-id=\"07a90f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7e310b4 e-flex e-con-boxed e-con e-parent\" data-id=\"7e310b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-13b1156 e-con-full e-flex e-con e-child\" data-id=\"13b1156\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-319e939 elementor-widget elementor-widget-heading\" data-id=\"319e939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce que vous apprendrez dans le\u2028Rapport SEI 2025 :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcdf57a elementor-widget elementor-widget-text-editor\" data-id=\"bcdf57a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li> Comment les mod\u00e8les de revenus flexibles stimulent la croissance\u2014Voyez comment les entreprises de premier plan font \u00e9voluer leurs strat\u00e9gies pour garder une longueur d&rsquo;avance.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">L&rsquo;impact de la mon\u00e9tisation hybride sur la fid\u00e9lisation des clients\u2014D\u00e9couvrez pourquoi les entreprises qui combinent abonnements, tarification \u00e0 l&rsquo;usage et achats ponctuels surpassent leurs pairs.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ce qui stimule des portefeuilles de produits plus intelligents\u2014D\u00e9couvrez comment les entreprises affinent leurs offres pour maximiser le potentiel de revenus.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Les tendances qui fa\u00e7onnent l&rsquo;avenir dans les industries\u2014Explorez comment les secteurs des M\u00e9dias &amp; Divertissement, de la Fabrication &amp; IoT, et des Technologies de Pointe &amp; SaaS s&rsquo;adaptent aux nouvelles dynamiques du march\u00e9.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2320e8 elementor-widget elementor-widget-text-editor\" data-id=\"a2320e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le rapport de l&rsquo;Indice de l&rsquo;\u00c9conomie de l&rsquo;Abonnement\u00ae (SEI) analyse la croissance et la r\u00e9silience des entreprises utilisant divers mod\u00e8les de mon\u00e9tisation con\u00e7us pour offrir une croissance r\u00e9currente. Compos\u00e9 d&rsquo;activit\u00e9s anonymis\u00e9es, agr\u00e9g\u00e9es et g\u00e9n\u00e9r\u00e9es par le syst\u00e8me sur le service Zuora Billing, ainsi que de donn\u00e9es publiques disponibles de 17 entreprises s\u00e9lectionn\u00e9es bas\u00e9es sur l&rsquo;abonnement, le SEI mesure le changement du volume d&rsquo;affaires de plus de 600 entreprises. En plus de la croissance continue au fil des ann\u00e9es, l&rsquo;\u00c9conomie de l&rsquo;Abonnement\u00ae a consid\u00e9rablement \u00e9volu\u00e9, ce qui a entra\u00een\u00e9 un changement d&rsquo;envergure et d&rsquo;approche pour ce rapport SEI. Le rapport de cette ann\u00e9e inclut \u00e9galement des donn\u00e9es de consommateurs, issues d&rsquo;une enqu\u00eate command\u00e9e par Zuora et men\u00e9e par The Harris Poll aupr\u00e8s de 3 087 adultes aux \u00c9tats-Unis.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6005cd9 e-con-full e-flex e-con e-child\" data-id=\"6005cd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c232b83 elementor-widget elementor-widget-z-marketo-form2\" data-id=\"c232b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"z-marketo-form2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"container-fluid marketo-form-container MarketoFormContainer\">\n                                    <div class=\"form-wrapper marketo-form \"\n                 style=\"\"\n                 data-marketo_id=\"6041\"\n                 data-is_multistep=\"\"\n                 data-ty_url=\"https:\/\/www.zuora.com\/resource\/the-subscription-economy-index-thank-you\"\n                 data-cid=\"false\"\n                 data-language=\"\"\n                 data-form-style=\"default\"\n                 data-multiple_forms=\"\"\n            >\n                <section class=\"form mkto-form \">\n\n                    <!-- FORM LOGO -->\n                    \n                    <!--\n                        Not ideal, but this is \"clean\" why to override the CSS in Marketo Forms.\n                        @link https:\/\/nation.marketo.com\/t5\/product-discussions\/what-is-the-best-approach-to-overriding-the-css-in-marketo-forms\/td-p\/327302\n                    -->\n                    \n                                        <!-- FORM BODY -->\n                    <form id=\"mktoForm_6041\"\n                          data-button-text=\"\"\n                          class=\"is-noColumns                                default                                has-noBackground                                has-noFormIcons                                has-noButtonCornersChange                                has-noButtonColorChange                                has-noButtonIcon                                has-noButtonDynamicText                                has-noButtonWidthChange\"\n                    >\n                        \n                            <h3 class=\"form-title\">\n                                Download the report for the full data and insights:                            <\/h3>\n                        \n                        \n                        <!-- FORM-FIELDS -->\n                        <span data-anchor><\/span>\n                    <\/form>\n\n                    <!-- MULTI-STEP-CONTROLS -->\n                    \n                                    <\/section>\n\n                \n<section class=\"thankyou hide MarketoForm-thankYouSection\">\n\n    <div class=\"headline\">\n        <h3>Thanks for your response!<\/h3>\n        <h4>We'll get back to shortly.<\/h4>\n    <\/div>\n\n    \n    \n<\/section>\n\n\n\n            <\/div>\n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f173785 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f173785\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-af6f507\" data-id=\"af6f507\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eba708 e-transform elementor-widget elementor-widget-image\" data-id=\"1eba708\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.9,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"406\" height=\"455\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/03\/SEI-Outlook.png\" class=\"attachment-full size-full wp-image-207839\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cc9cf6f\" data-id=\"cc9cf6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d5841e0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d5841e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-996d4b0\" data-id=\"996d4b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7bbd37 elementor-widget elementor-widget-heading\" data-id=\"f7bbd37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Webinaire - \u00c0 la demande<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64cbd21 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"64cbd21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'Indice de l'\u00c9conomie de l'Abonnement 2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d40df7 elementor-widget elementor-widget-spacer\" data-id=\"2d40df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb76716 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fb76716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce webinaire explore la derni\u00e8re \u00e9dition de l&rsquo;Indice de l&rsquo;\u00c9conomie de l&rsquo;Abonnement, refl\u00e9tant les indicateurs de croissance de centaines d&rsquo;entreprises \u00e0 travers le monde, y compris les tendances dans le SaaS, les M\u00e9dias et la Fabrication.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ae4b6 elementor-widget elementor-widget-button\" data-id=\"64ae4b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/resource\/the-2025-subscription-economy-index\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regarder maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Avril 2025 L&rsquo;Indice de l&rsquo;\u00c9conomie de l&rsquo;Abonnement Cette \u00e9dition 2025 du rapport phare de Zuora pr\u00e9sente de nouvelles donn\u00e9es des 12 mois se terminant le 31 d\u00e9cembre 2024.\u00a0\u00a0 Ce que vous apprendrez dans le\u2028Rapport SEI 2025 : Comment les mod\u00e8les de revenus flexibles stimulent la croissance\u2014Voyez comment les entreprises de premier plan font \u00e9voluer leurs [&hellip;]<\/p>\n","protected":false},"author":227,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[],"geo":[],"growth_initiatives":[],"industry":[],"persona":[],"product_line":[],"topic":[],"class_list":["post-288090","resource","type-resource","status-publish","format-standard","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/resource\/288090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/users\/227"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/resource\/288090\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media?parent=288090"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/content_type?post=288090"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/geo?post=288090"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/growth_initiatives?post=288090"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/industry?post=288090"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/persona?post=288090"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/product_line?post=288090"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/topic?post=288090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}