{"id":288090,"date":"2025-04-10T17:07:34","date_gmt":"2025-04-11T00:07:34","guid":{"rendered":"https:\/\/www.zuora.com\/resource\/subscription-economy-index\/"},"modified":"2025-05-08T02:55:04","modified_gmt":"2025-05-08T09:55:04","slug":"subscription-economy-index","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/fr\/resource\/subscription-economy-index\/","title":{"rendered":"Rapport de l&rsquo;Indice de l&rsquo;\u00c9conomie de l&rsquo;Abonnement &#8211; 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"288090\" class=\"elementor elementor-288090 elementor-285185\" data-elementor-post-type=\"resource\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2011c24 e-flex e-con-boxed e-con e-child\" data-id=\"2011c24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4a9fd49 e-con-full e-flex e-con e-child\" data-id=\"4a9fd49\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c85e0a elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"3c85e0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"335\" height=\"112\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/consumer-data-logo.png\" class=\"attachment-large size-large wp-image-260016\" alt=\"L&#039;image montre le logo de \u00ab\u00a0Institut abonn\u00e9\u00a0\u00bb avec le texte en blanc et un cercle bleu clair uni \u00e0 droite du mot \u00ab\u00a0Institut\u00a0\u00bb.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4bbd5a elementor-widget elementor-widget-text-editor\" data-id=\"a4bbd5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avril 2025<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc315e elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6bc315e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">L'Indice de l'\u00c9conomie de l'Abonnement<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f88a1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c2f88a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette \u00e9dition 2025 du rapport phare de Zuora pr\u00e9sente de nouvelles donn\u00e9es des 12 mois se terminant le 31 d\u00e9cembre 2024.\u00a0\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-07a90f5 e-con-full e-flex e-con e-child\" data-id=\"07a90f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7e310b4 e-flex e-con-boxed e-con e-parent\" data-id=\"7e310b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-13b1156 e-con-full e-flex e-con e-child\" data-id=\"13b1156\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-319e939 elementor-widget elementor-widget-heading\" data-id=\"319e939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce que vous apprendrez dans le\u2028Rapport SEI 2025 :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcdf57a elementor-widget elementor-widget-text-editor\" data-id=\"bcdf57a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li> Comment les mod\u00e8les de revenus flexibles stimulent la croissance\u2014Voyez comment les entreprises de premier plan font \u00e9voluer leurs strat\u00e9gies pour garder une longueur d&rsquo;avance.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">L&rsquo;impact de la mon\u00e9tisation hybride sur la fid\u00e9lisation des clients\u2014D\u00e9couvrez pourquoi les entreprises qui combinent abonnements, tarification \u00e0 l&rsquo;usage et achats ponctuels surpassent leurs pairs.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ce qui stimule des portefeuilles de produits plus intelligents\u2014D\u00e9couvrez comment les entreprises affinent leurs offres pour maximiser le potentiel de revenus.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Les tendances qui fa\u00e7onnent l&rsquo;avenir dans les industries\u2014Explorez comment les secteurs des M\u00e9dias &amp; Divertissement, de la Fabrication &amp; IoT, et des Technologies de Pointe &amp; SaaS s&rsquo;adaptent aux nouvelles dynamiques du march\u00e9.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2320e8 elementor-widget elementor-widget-text-editor\" data-id=\"a2320e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le rapport de l&rsquo;Indice de l&rsquo;\u00c9conomie de l&rsquo;Abonnement\u00ae (SEI) analyse la croissance et la r\u00e9silience des entreprises utilisant divers mod\u00e8les de mon\u00e9tisation con\u00e7us pour offrir une croissance r\u00e9currente. Compos\u00e9 d&rsquo;activit\u00e9s anonymis\u00e9es, agr\u00e9g\u00e9es et g\u00e9n\u00e9r\u00e9es par le syst\u00e8me sur le service Zuora Billing, ainsi que de donn\u00e9es publiques disponibles de 17 entreprises s\u00e9lectionn\u00e9es bas\u00e9es sur l&rsquo;abonnement, le SEI mesure le changement du volume d&rsquo;affaires de plus de 600 entreprises. En plus de la croissance continue au fil des ann\u00e9es, l&rsquo;\u00c9conomie de l&rsquo;Abonnement\u00ae a consid\u00e9rablement \u00e9volu\u00e9, ce qui a entra\u00een\u00e9 un changement d&rsquo;envergure et d&rsquo;approche pour ce rapport SEI. Le rapport de cette ann\u00e9e inclut \u00e9galement des donn\u00e9es de consommateurs, issues d&rsquo;une enqu\u00eate command\u00e9e par Zuora et men\u00e9e par The Harris Poll aupr\u00e8s de 3 087 adultes aux \u00c9tats-Unis.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6005cd9 e-con-full e-flex e-con e-child\" data-id=\"6005cd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c232b83 elementor-widget elementor-widget-z-marketo-form2\" data-id=\"c232b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"z-marketo-form2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"container-fluid marketo-form-container MarketoFormContainer\">\n                                    <div class=\"form-wrapper marketo-form \"\n                 style=\"\"\n                 data-marketo_id=\"6041\"\n                 data-is_multistep=\"\"\n                 data-ty_url=\"https:\/\/www.zuora.com\/resource\/the-subscription-economy-index-thank-you\"\n                 data-cid=\"false\"\n                 data-language=\"\"\n                 data-form-style=\"default\"\n                 data-multiple_forms=\"\"\n            >\n                <section class=\"form mkto-form \">\n\n                    <!-- FORM LOGO -->\n                    \n                    <!--\n                        Not ideal, but this is \"clean\" why to override the CSS in Marketo Forms.\n                        @link https:\/\/nation.marketo.com\/t5\/product-discussions\/what-is-the-best-approach-to-overriding-the-css-in-marketo-forms\/td-p\/327302\n                    -->\n                    \n                                        <!-- FORM BODY -->\n                    <form id=\"mktoForm_6041\"\n                          data-button-text=\"\"\n                          class=\"is-noColumns                                default                                has-noBackground                                has-noFormIcons                                has-noButtonCornersChange                                has-noButtonColorChange                                has-noButtonIcon                                has-noButtonDynamicText                                has-noButtonWidthChange\"\n                    >\n                        \n                            <h3 class=\"form-title\">\n                                Download the report for the full data and insights:                            <\/h3>\n                        \n                        \n                        <!-- FORM-FIELDS -->\n                        <span data-anchor><\/span>\n                    <\/form>\n\n                    <!-- MULTI-STEP-CONTROLS -->\n                    \n                                    <\/section>\n\n                \n<section class=\"thankyou hide MarketoForm-thankYouSection\">\n\n    <div class=\"headline\">\n        <h3>Thanks for your response!<\/h3>\n        <h4>We'll get back to shortly.<\/h4>\n    <\/div>\n\n    \n    \n<\/section>\n\n\n\n            <\/div>\n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f173785 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f173785\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-af6f507\" data-id=\"af6f507\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eba708 e-transform elementor-widget elementor-widget-image\" data-id=\"1eba708\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.9,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"406\" height=\"455\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/03\/SEI-Outlook.png\" class=\"attachment-full size-full wp-image-207839\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cc9cf6f\" data-id=\"cc9cf6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d5841e0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d5841e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-996d4b0\" data-id=\"996d4b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7bbd37 elementor-widget elementor-widget-heading\" data-id=\"f7bbd37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Webinaire - \u00c0 la demande<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64cbd21 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"64cbd21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'Indice de l'\u00c9conomie de l'Abonnement 2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d40df7 elementor-widget elementor-widget-spacer\" data-id=\"2d40df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb76716 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fb76716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce webinaire explore la derni\u00e8re \u00e9dition de l&rsquo;Indice de l&rsquo;\u00c9conomie de l&rsquo;Abonnement, refl\u00e9tant les indicateurs de croissance de centaines d&rsquo;entreprises \u00e0 travers le monde, y compris les tendances dans le SaaS, les M\u00e9dias et la Fabrication.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ae4b6 elementor-widget elementor-widget-button\" data-id=\"64ae4b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/resource\/the-2025-subscription-economy-index\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regarder maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Avril 2025 L&rsquo;Indice de l&rsquo;\u00c9conomie de l&rsquo;Abonnement Cette \u00e9dition 2025 du rapport phare de Zuora pr\u00e9sente de nouvelles donn\u00e9es des 12 mois se terminant le 31 d\u00e9cembre 2024.\u00a0\u00a0 Ce que vous apprendrez dans le\u2028Rapport SEI 2025 : Comment les mod\u00e8les de revenus flexibles stimulent la croissance\u2014Voyez comment les entreprises de premier plan font \u00e9voluer leurs [&hellip;]<\/p>\n","protected":false},"author":227,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[],"geo":[],"growth_initiatives":[],"industry":[],"persona":[],"product_line":[],"topic":[],"class_list":["post-288090","resource","type-resource","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rapport de l&#039;Indice de l&#039;\u00c9conomie de l&#039;Abonnement - 2025 - Zuora<\/title>\n<meta name=\"description\" content=\"De nouvelles donn\u00e9es provenant de plus de 600 entreprises d&#039;abonnement et de The Harris Poll dans le SEI 2025 r\u00e9v\u00e8lent les strat\u00e9gies que les entreprises de premier plan utilisent pour stimuler la croissance et s&#039;adapter aux dynamiques changeantes du march\u00e9.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapport de l&#039;Indice de l&#039;\u00c9conomie de l&#039;Abonnement - 2025\" \/>\n<meta property=\"og:description\" content=\"De nouvelles donn\u00e9es provenant de plus de 600 entreprises d&#039;abonnement et de The Harris Poll dans le SEI 2025 r\u00e9v\u00e8lent les strat\u00e9gies que les entreprises de premier plan utilisent pour stimuler la croissance et s&#039;adapter aux dynamiques changeantes du march\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuora.com\/fr\/resource\/subscription-economy-index\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuora\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zuora\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T09:55:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/04\/sei-report-social-2025-640x336.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@zuora\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/resource\\\/subscription-economy-index\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/resource\\\/subscription-economy-index\\\/\",\"name\":\"Rapport de l'Indice de l'\u00c9conomie de l'Abonnement - 2025 - Zuora\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/resource\\\/subscription-economy-index\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/resource\\\/subscription-economy-index\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/consumer-data-logo.png\",\"datePublished\":\"2025-04-11T00:07:34+00:00\",\"dateModified\":\"2025-05-08T09:55:04+00:00\",\"description\":\"De nouvelles donn\u00e9es provenant de plus de 600 entreprises d'abonnement et de The Harris Poll dans le SEI 2025 r\u00e9v\u00e8lent les strat\u00e9gies que les entreprises de premier plan utilisent pour stimuler la croissance et s'adapter aux dynamiques changeantes du march\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/resource\\\/subscription-economy-index\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zuora.com\\\/fr\\\/resource\\\/subscription-economy-index\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/resource\\\/subscription-economy-index\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/consumer-data-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/consumer-data-logo.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/resource\\\/subscription-economy-index\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rapport de l&#8217;Indice de l&#8217;\u00c9conomie de l&#8217;Abonnement &#8211; 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/\",\"name\":\"Zuora\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#organization\",\"name\":\"Zuora\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Zuora\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/zuora\",\"https:\\\/\\\/x.com\\\/zuora\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/zuora\",\"https:\\\/\\\/www.instagram.com\\\/zuora\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Rapport de l'Indice de l'\u00c9conomie de l'Abonnement - 2025 - Zuora","description":"De nouvelles donn\u00e9es provenant de plus de 600 entreprises d'abonnement et de The Harris Poll dans le SEI 2025 r\u00e9v\u00e8lent les strat\u00e9gies que les entreprises de premier plan utilisent pour stimuler la croissance et s'adapter aux dynamiques changeantes du march\u00e9.","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"fr_FR","og_type":"article","og_title":"Rapport de l'Indice de l'\u00c9conomie de l'Abonnement - 2025","og_description":"De nouvelles donn\u00e9es provenant de plus de 600 entreprises d'abonnement et de The Harris Poll dans le SEI 2025 r\u00e9v\u00e8lent les strat\u00e9gies que les entreprises de premier plan utilisent pour stimuler la croissance et s'adapter aux dynamiques changeantes du march\u00e9.","og_url":"https:\/\/www.zuora.com\/fr\/resource\/subscription-economy-index\/","og_site_name":"Zuora","article_publisher":"https:\/\/www.facebook.com\/zuora","article_modified_time":"2025-05-08T09:55:04+00:00","og_image":[{"url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2025\/04\/sei-report-social-2025-640x336.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@zuora","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zuora.com\/fr\/resource\/subscription-economy-index\/","url":"https:\/\/www.zuora.com\/fr\/resource\/subscription-economy-index\/","name":"Rapport de l'Indice de l'\u00c9conomie de l'Abonnement - 2025 - Zuora","isPartOf":{"@id":"https:\/\/www.zuora.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zuora.com\/fr\/resource\/subscription-economy-index\/#primaryimage"},"image":{"@id":"https:\/\/www.zuora.com\/fr\/resource\/subscription-economy-index\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/consumer-data-logo.png","datePublished":"2025-04-11T00:07:34+00:00","dateModified":"2025-05-08T09:55:04+00:00","description":"De nouvelles donn\u00e9es provenant de plus de 600 entreprises d'abonnement et de The Harris Poll dans le SEI 2025 r\u00e9v\u00e8lent les strat\u00e9gies que les entreprises de premier plan utilisent pour stimuler la croissance et s'adapter aux dynamiques changeantes du march\u00e9.","breadcrumb":{"@id":"https:\/\/www.zuora.com\/fr\/resource\/subscription-economy-index\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zuora.com\/fr\/resource\/subscription-economy-index\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.zuora.com\/fr\/resource\/subscription-economy-index\/#primaryimage","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/consumer-data-logo.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/consumer-data-logo.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.zuora.com\/fr\/resource\/subscription-economy-index\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zuora.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Rapport de l&#8217;Indice de l&#8217;\u00c9conomie de l&#8217;Abonnement &#8211; 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.zuora.com\/fr\/#website","url":"https:\/\/www.zuora.com\/fr\/","name":"Zuora","description":"","publisher":{"@id":"https:\/\/www.zuora.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zuora.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.zuora.com\/fr\/#organization","name":"Zuora","url":"https:\/\/www.zuora.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.zuora.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","width":512,"height":512,"caption":"Zuora"},"image":{"@id":"https:\/\/www.zuora.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zuora","https:\/\/x.com\/zuora","https:\/\/www.linkedin.com\/company\/zuora","https:\/\/www.instagram.com\/zuora"]}]}},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/resource\/288090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/users\/227"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/resource\/288090\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media?parent=288090"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/content_type?post=288090"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/geo?post=288090"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/growth_initiatives?post=288090"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/industry?post=288090"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/persona?post=288090"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/product_line?post=288090"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/topic?post=288090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}