{"id":265764,"date":"2024-08-14T08:28:49","date_gmt":"2024-08-14T15:28:49","guid":{"rendered":"https:\/\/www.zuora.com\/resource\/the-future-of-genai-pricing-metrics-and-models\/"},"modified":"2026-01-19T15:46:08","modified_gmt":"2026-01-19T23:46:08","slug":"the-future-of-genai-pricing-metrics-and-models","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/fr\/resource\/the-future-of-genai-pricing-metrics-and-models\/","title":{"rendered":"L&rsquo;avenir des indicateurs et des mod\u00e8les de tarification GenAI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"265764\" class=\"elementor elementor-265764 elementor-261829\" data-elementor-post-type=\"resource\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5b46afff elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b46afff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c4a7d34\" data-id=\"4c4a7d34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d098dce elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"1d098dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"269\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/09\/si-logomark.svg\" class=\"attachment-large size-large wp-image-194147\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-22be8f28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22be8f28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7fc272a9\" data-id=\"7fc272a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-193f53d2 elementor-widget elementor-widget-heading\" data-id=\"193f53d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RAPPORT DE RECHERCHE SUR L'\u00c9TAT DE LA MON\u00c9TISATION GENAI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4387ae elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3d4387ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Un aper\u00e7u de l\u2019avenir des indicateurs et des mod\u00e8les de tarification GenAI<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-83013c6 elementor-widget elementor-widget-text-editor\" data-id=\"83013c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une analyse bas\u00e9e sur les donn\u00e9es des offres de plus de 70 entreprises<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8411c9d elementor-widget elementor-widget-heading\" data-id=\"8411c9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9dig\u00e9 par : Michael Mansard, Pr\u00e9sident EMEA du Subscribed Institute<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-794cc2e2\" data-id=\"794cc2e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe8ed80 elementor-hidden-phone e-transform e-transform e-transform e-transform elementor-widget elementor-widget-image\" data-id=\"fe8ed80\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:98,&quot;sizes&quot;:[]},&quot;_transform_flipY_effect&quot;:&quot;transform&quot;,&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"574\" height=\"617\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/09\/White-Toggles.png\" class=\"attachment-full size-full wp-image-197271\" alt=\"White Toggles\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-84b0c38 e-flex e-con-boxed e-con e-parent\" data-id=\"84b0c38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e0bce4 elementor-widget elementor-widget-text-editor\" data-id=\"8e0bce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">M\u00e9thodologie : Dans le cadre de cette analyse continue bas\u00e9e sur les donn\u00e9es, nous examinons les strat\u00e9gies de mon\u00e9tisation de plus de 70 entreprises proposant des offres GenAI.<\/span><\/i> <i><span style=\"font-weight: 400;\">Recherche, analyse et recommandations fond\u00e9es sur des informations publiquement disponibles issues de communiqu\u00e9s de presse, d\u2019articles et de sites web fournisseurs, en date d\u2019avril 2024.<\/span><\/i><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c08383b e-flex e-con-boxed e-con e-parent\" data-id=\"c08383b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-505e644 elementor-widget elementor-widget-heading\" data-id=\"505e644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez les enseignements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d062ae8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d062ae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cliquez sur les liens ci-dessous pour en savoir plus sur les sujets qui vous int\u00e9ressent le plus.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc8928f elementor-widget elementor-widget-image\" data-id=\"fc8928f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"48\" height=\"49\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/03\/ArrowFatLinesDown.png\" class=\"attachment-large size-large wp-image-244505\" alt=\"black arrow pointing down\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d7962fa e-flex e-con-boxed e-con e-parent\" data-id=\"d7962fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-35b9ed7 e-con-full e-flex e-con e-child\" data-id=\"35b9ed7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#section1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e41a6e0 elementor-widget elementor-widget-text-editor\" data-id=\"e41a6e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Indicateurs bas\u00e9s sur l\u2019utilisateur<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c9939a3 e-con-full e-flex e-con e-child\" data-id=\"c9939a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#section2\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b788f4 elementor-widget elementor-widget-text-editor\" data-id=\"8b788f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Indicateurs bas\u00e9s sur l\u2019utilisation<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-eb6db35 e-con-full e-flex e-con e-child\" data-id=\"eb6db35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#section3\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb72db1 elementor-widget elementor-widget-text-editor\" data-id=\"eb72db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leviers commerciaux<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bcb87f7 e-con-full e-flex e-con e-child\" data-id=\"bcb87f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#section4\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d76f690 elementor-widget elementor-widget-text-editor\" data-id=\"d76f690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mod\u00e8les de tarification hybrides<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-37bad6b e-con-full e-flex e-con e-child\" data-id=\"37bad6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#section5\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a20b11 elementor-widget elementor-widget-text-editor\" data-id=\"6a20b11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019avenir de la tarification GenAI<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-244fcfb6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"244fcfb6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11e6df1f\" data-id=\"11e6df1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67ac02a elementor-widget elementor-widget-text-editor\" data-id=\"67ac02a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Alors que l\u2019intelligence artificielle (IA) et l\u2019intelligence artificielle g\u00e9n\u00e9rative (GenAI) continuent de r\u00e9volutionner de nombreux secteurs, des strat\u00e9gies de mon\u00e9tisation efficaces sont un ingr\u00e9dient essentiel pour permettre aux entreprises de suivre le rythme de l\u2019adoption et de soutenir la croissance. Il est primordial de trouver un \u00e9quilibre entre l\u2019innovation, des mod\u00e8les de revenus durables, la satisfaction client et la comp\u00e9titivit\u00e9 sur le march\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 travers cette s\u00e9rie, nous avons analys\u00e9 plus de 70 offres GenAI afin d\u2019identifier les principales strat\u00e9gies pour \u00e9quilibrer les facteurs majeurs li\u00e9s au lancement d\u2019une offre GenAI : surmonter les <\/span><a href=\"https:\/\/www.zuora.com\/fr\/resource\/monetizing-gen-ai-why-saas-companies-are-missing-out\/\"><span style=\"font-weight: 400;\">co\u00fbts monumentaux, favoriser l\u2019adoption et capter la valeur<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous avons \u00e9galement examin\u00e9 les grandes tendances concernant la mani\u00e8re dont ces <\/span><a href=\"https:\/\/www.zuora.com\/resource\/the-4-genai-monetization-avenues\/\"><span style=\"font-weight: 400;\">offres GenAI sont positionn\u00e9es<\/span><\/a><span style=\"font-weight: 400;\"> et <\/span><a href=\"https:\/\/www.zuora.com\/resource\/packaging-models-for-gen-ai\/\"><span style=\"font-weight: 400;\">packag\u00e9es<\/span><\/a><span style=\"font-weight: 400;\">, mettant en lumi\u00e8re les avantages et les d\u00e9fis des diff\u00e9rentes d\u00e9cisions de strat\u00e9gie de mon\u00e9tisation auxquelles les entreprises sont actuellement confront\u00e9es.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbeef44 elementor-widget elementor-widget-menu-anchor\" data-id=\"fbeef44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"section1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e317411 elementor-widget elementor-widget-text-editor\" data-id=\"e317411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans cet article, nous explorerons l\u2019\u00e9ventail des indicateurs et mod\u00e8les de tarification GenAI, en mettant en avant la transition acc\u00e9l\u00e9r\u00e9e vers des m\u00e9triques de tarification <\/span><a href=\"https:\/\/www.zuora.com\/fr\/guides\/ultimate-guide-to-usage-based-pricing\/\"><span style=\"font-weight: 400;\">bas\u00e9es sur l\u2019utilisation<\/span><\/a><span style=\"font-weight: 400;\"> (\u00e9galement appel\u00e9es tarification \u00e0 la consommation) et des strat\u00e9gies ax\u00e9es sur la valeur, telles que les mod\u00e8les hybrides, afin de mieux aligner les prix sur la valeur r\u00e9elle d\u00e9livr\u00e9e aux clients, tout en se pr\u00e9munissant contre les co\u00fbts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e9couvrez le reste de la s\u00e9rie sur la mon\u00e9tisation GenAI :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.zuora.com\/fr\/resource\/monetizing-gen-ai-why-saas-companies-are-missing-out\/\"><span style=\"font-weight: 400;\">Mon\u00e9tiser GenAI : pourquoi la plupart des entreprises SaaS passent \u00e0 c\u00f4t\u00e9 et comment y rem\u00e9dier<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.zuora.com\/resource\/the-4-genai-monetization-avenues\/\"><span style=\"font-weight: 400;\">Les 4 axes de mon\u00e9tisation GenAI<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.zuora.com\/resource\/packaging-models-for-gen-ai\/\"><span style=\"font-weight: 400;\">Transformer l\u2019innovation GenAI en revenus : les principaux mod\u00e8les de packaging pour le SaaS<\/span><\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35517fc elementor-widget elementor-widget-text-editor\" data-id=\"35517fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nous constatons que la tarification traditionnelle bas\u00e9e sur les si\u00e8ges ou les utilisateurs, bien que courante, ne suffit plus \u00e0 refl\u00e9ter la valeur unique et dynamique de GenAI. En r\u00e9alit\u00e9, la solution ne r\u00e9side probablement pas dans un mod\u00e8le de tarification unique. Au contraire, comme certains visionnaires du secteur l&rsquo;ont d\u00e9j\u00e0 compris, adopter une approche de <\/span><a href=\"https:\/\/www.zuora.com\/subscribed\/is-the-subscription-economy-over\/\"><span style=\"font-weight: 400;\">mon\u00e9tisation totale<\/span><\/a><span style=\"font-weight: 400;\"> pour GenAI implique une d\u00e9marche continue de collecte de donn\u00e9es et d\u2019exp\u00e9rimentation afin de parvenir \u00e0 une strat\u00e9gie de bout en bout (Exposition 1).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Exposition 1 : Apprendre et it\u00e9rer pour atteindre la mon\u00e9tisation totale GenAI<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt='Organigramme intitul\u00e9 \"Parcours GenAI vers la mon\u00e9tisation totale\" avec cinq \u00e9tapes : Collecter des donn\u00e9es, Choisir une voie GenAI, Choisir une strat\u00e9gie de packaging, Choisir un indicateur de tarification, et Choisir les leviers commerciaux.' class=\"alignnone wp-image-265574 size-full\" height=\"936\" src=\"https:\/\/www.zuora.com\/fr\/wp-content\/uploads\/2024\/09\/BX-1492-Image-1-Copy-Edits.png\" width=\"2400\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/09\/BX-1492-Image-1-Copy-Edits.png 2400w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/09\/BX-1492-Image-1-Copy-Edits-640x250.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/09\/BX-1492-Image-1-Copy-Edits-1280x499.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/09\/BX-1492-Image-1-Copy-Edits-768x300.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/09\/BX-1492-Image-1-Copy-Edits-1536x599.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/09\/BX-1492-Image-1-Copy-Edits-2048x799.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/p>\n<p><b>\u00ab Nous sommes clairement dans une course \u00e0 l\u2019adoption, mais \u00e0 mesure que les sch\u00e9mas d\u2019utilisation et de valeur li\u00e9s \u00e0 la consommation \u00e9mergent, nous nous attendons \u00e0 ce que les mod\u00e8les de tarification continuent d\u2019\u00e9voluer. \u00bb<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2013 Colin Carroll, Pricing and Commercial Excellence chez PwC<\/span><\/p>\n<p><a href=\"https:\/\/www.zuora.com\/resource\/guide-to-monetizing-ai-offerings-with-aws-pwc-zuora\/\"><span style=\"font-weight: 400;\">Regardez le webinaire complet<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Section 1 : Enseignements tir\u00e9s des tendances des indicateurs de tarification GenAI<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Un indicateur de tarification ou de valeur est une mesure quantifiable qui sert de base \u00e0 la tarification d\u2019un produit ou d\u2019un service. Le choix de l\u2019indicateur adapt\u00e9 est crucial car, id\u00e9alement, il doit aligner le prix du service sur la valeur qu\u2019il d\u00e9livre. Cela favorise l\u2019\u00e9quit\u00e9 et la transparence, ce qui peut avoir un impact significatif sur la satisfaction et la fid\u00e9lisation de la client\u00e8le.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comme illustr\u00e9 ci-dessous, ces unit\u00e9s ou indicateurs vont du d\u00e9claratif et de l\u2019engagement, comme le \u00ab nombre d\u2019utilisateurs \u00bb, \u00e0 l\u2019utilisation, comme le \u00ab nombre de r\u00e9ponses de chat \u00bb (Exposition 2).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Exposition 2 : Les indicateurs de tarification GenAI s\u2019inscrivent sur un spectre large<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Un organigramme d\u00e9taillant la mani\u00e8re dont diff\u00e9rents indicateurs (forfait, par utilisateur, par heure d\u2019unit\u00e9 informatique, par image g\u00e9n\u00e9r\u00e9e, par r\u00e9solution) s\u2019alignent sur les inputs, activit\u00e9s, outputs et r\u00e9sultats dans la tarification et la valeur.\" class=\"alignnone wp-image-265569 size-full\" height=\"1348\" src=\"https:\/\/www.zuora.com\/fr\/wp-content\/uploads\/2024\/09\/BX-1492-Image-2-Copy-Edits.png\" width=\"2400\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/09\/BX-1492-Image-2-Copy-Edits.png 2400w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/09\/BX-1492-Image-2-Copy-Edits-640x359.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/09\/BX-1492-Image-2-Copy-Edits-1280x719.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/09\/BX-1492-Image-2-Copy-Edits-768x431.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/09\/BX-1492-Image-2-Copy-Edits-1536x863.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/09\/BX-1492-Image-2-Copy-Edits-2048x1150.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">Spectre des options d\u2019indicateurs de tarification :<\/span><\/h4>\n<ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Forfait (sans indicateur) :<\/b><span style=\"font-weight: 400;\"> Mod\u00e8les d\u2019abonnement qui ne facturent pas sur la base d\u2019un indicateur. Ces produits \u00e9tant en g\u00e9n\u00e9ral destin\u00e9s aux consommateurs et aux PME plut\u00f4t qu\u2019aux grandes entreprises, cette approche est coh\u00e9rente.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Inputs :<\/b><span style=\"font-weight: 400;\"> Se concentrent sur les ressources n\u00e9cessaires, ou les inputs, pour ex\u00e9cuter les processus GenAI, comme le nombre d\u2019utilisateurs ou de si\u00e8ges. Par exemple, GitHub facture \u00e0 l\u2019utilisateur pour son <\/span><a href=\"https:\/\/github.com\/features\/copilot?ef_id=_k_CjwKCAjwmYCzBhA6EiwAxFwfgBidJbaJ_VCR0ZOrYlI1EbTLsrqRE6SUoAfQAmVk-OxruLtv7fkdLBoCfBsQAvD_BwE_k_&amp;OCID=AIDcmmc3fhtaow_SEM__k_CjwKCAjwmYCzBhA6EiwAxFwfgBidJbaJ_VCR0ZOrYlI1EbTLsrqRE6SUoAfQAmVk-OxruLtv7fkdLBoCfBsQAvD_BwE&amp;gad_source=1&amp;gclid=CjwKCAjwmYCzBhA6EiwAxFwfgBidJbaJ_VCR0ZOrYlI1EbTLsrqRE6SUoAfQAmVk-OxruLtv7fkdLBoCfBsQAvD_BwE\"><span style=\"font-weight: 400;\">outil Copilot<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Activit\u00e9s :<\/b><span style=\"font-weight: 400;\"> Bas\u00e9s sur des actions sp\u00e9cifiques contribuant \u00e0 un r\u00e9sultat, comme le nombre de requ\u00eates GenAI ou d\u2019heures GPU utilis\u00e9es. Des soci\u00e9t\u00e9s comme <\/span><a href=\"http:\/\/c3.ai\"><span style=\"font-weight: 400;\">C3.AI<\/span><\/a><span style=\"font-weight: 400;\">, par exemple, facturent \u00e0 l\u2019heure de vCPU. <\/span><a href=\"https:\/\/azure.microsoft.com\/en-us\/pricing\/details\/microsoft-copilot-for-security\/\"><span style=\"font-weight: 400;\">Copilot for Security de Microsoft<\/span><\/a><span style=\"font-weight: 400;\"> est factur\u00e9 \u00e0 l\u2019heure d\u2019unit\u00e9 informatique de s\u00e9curit\u00e9.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Outputs :<\/b><span style=\"font-weight: 400;\"> Li\u00e9s aux r\u00e9sultats tangibles g\u00e9n\u00e9r\u00e9s par les activit\u00e9s GenAI, comme le nombre d\u2019e-mails ou d\u2019images cr\u00e9\u00e9s. <\/span><a href=\"https:\/\/www.adobe.com\/products\/firefly\/plans.html\"><span style=\"font-weight: 400;\">Adobe Firefly<\/span><\/a><span style=\"font-weight: 400;\">, un g\u00e9n\u00e9rateur d\u2019images aliment\u00e9 par l\u2019IA, mesure l\u2019utilisation au nombre d\u2019images g\u00e9n\u00e9r\u00e9es.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>R\u00e9sultats :<\/b><span style=\"font-weight: 400;\"> Mesurent l\u2019impact business obtenu via GenAI, tel que le pourcentage d\u2019interactions clients r\u00e9ussies. <\/span><a href=\"https:\/\/www.chargeflow.io\/?tw_source=google&amp;tw_adid=667143931664&amp;tw_campaign=20402920745&amp;gad_source=1&amp;gclid=CjwKCAjwmYCzBhA6EiwAxFwfgEjPVRrpO4ZNjgwjDx-5Ty9ceD6o0-VXzkgSCI1sR2XtnySds0YI1RoCBdYQAvD_BwE\"><span style=\"font-weight: 400;\">Chargeflow<\/span><\/a><span style=\"font-weight: 400;\"> facture par litige r\u00e9gl\u00e9 avec succ\u00e8s en faveur du client.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Comme le montre l\u2019Exposition 2, une faible proportion des offres de notre \u00e9tude reposent sur une tarification forfaitaire \u2014 sans aucun indicateur. Toutefois, il semble que la plupart des entreprises reconnaissent que l\u2019absence d\u2019indicateur freine la croissance. Les \u00e9tudes montrent que les entreprises <\/span><a href=\"https:\/\/www.zuora.com\/resource\/good-better-best-pricing\/\"><span style=\"font-weight: 400;\">qui utilisent un indicateur connaissent une croissance 30 % plus rapide<\/span><\/a><span style=\"font-weight: 400;\"> que celles qui n\u2019en utilisent pas. Le choix du bon indicateur est donc critique pour garantir \u00e9quit\u00e9, transparence, bonne valorisation, satisfaction et fid\u00e9lisation client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Et si pr\u00e8s de 50 % des offres rel\u00e8vent actuellement de la cat\u00e9gorie bas\u00e9e sur les inputs (Exposition 2), la r\u00e9alit\u00e9 est plus complexe. Comme nous le verrons en section 2, certaines de ces offres bas\u00e9es sur le si\u00e8ge int\u00e8grent d\u00e9j\u00e0 des m\u00e9canismes de mesure et de seuil d\u2019utilisation en compl\u00e9ment de la tarification utilisateur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais avant cela, examinons plus en d\u00e9tail ce que r\u00e9v\u00e8le notre analyse sur la mani\u00e8re dont les entreprises utilisent actuellement chacun de ces 4 types d\u2019indicateurs pour suivre et mon\u00e9tiser leurs offres GenAI.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Inputs<\/span><\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72203dd elementor-widget elementor-widget-menu-anchor\" data-id=\"72203dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"section2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b24808 elementor-widget elementor-widget-text-editor\" data-id=\"7b24808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Examinons de plus pr\u00e8s des approches bas\u00e9es sur la valeur plus efficaces.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169f7ce elementor-widget elementor-widget-text-editor\" data-id=\"169f7ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Une transition des indicateurs utilisateur vers des indicateurs d\u2019utilisation<\/span><\/h3>\n<p><a href=\"https:\/\/www.zuora.com\/?post_type=guides&#038;p=249580\"><span style=\"font-weight: 400;\">La tarification bas\u00e9e sur l\u2019utilisation<\/span><\/a><span style=\"font-weight: 400;\">, \u00e9galement appel\u00e9e tarification \u00e0 la consommation ou \u00e0 l\u2019usage, est un mod\u00e8le qui facture les clients en fonction de leur utilisation r\u00e9elle d\u2019un produit ou service. Cette approche a connu un fort essor ces derni\u00e8res ann\u00e9es, en particulier dans les secteurs des t\u00e9l\u00e9communications, des services publics, du SaaS\u2014et d\u00e9sormais\u2014de l\u2019IA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Face au constat que la tarification forfaitaire ou utilisateur seule ne suffit plus pour GenAI, de nombreuses entreprises commencent \u00e0 recourir \u00e0 des indicateurs d\u2019utilisation\u2014tels que les activit\u00e9s, outputs et r\u00e9sultats\u2014pour mesurer et d\u00e9finir des seuils d\u2019usage de GenAI.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Avantages des indicateurs d\u2019utilisation :<\/span><\/h4>\n<ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Favorise l\u2019adoption :<\/b><span style=\"font-weight: 400;\"> Des co\u00fbts initiaux plus faibles encouragent l\u2019adoption, car les clients ne paient que pour ce qu\u2019ils consomment.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Flexibilit\u00e9 :<\/b><span style=\"font-weight: 400;\"> Les clients peuvent commencer avec un engagement minimal et augmenter leur utilisation \u00e0 mesure qu\u2019ils per\u00e7oivent la valeur, pour une entr\u00e9e \u00e0 faible risque.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>R\u00e9tention client :<\/b><span style=\"font-weight: 400;\"> L\u2019alignement continu de la tarification sur les activit\u00e9s, outputs ou r\u00e9sultats r\u00e9els favorise la satisfaction et la fid\u00e9lisation, car le client paie au prorata de son utilisation.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Visibilit\u00e9 et transparence :<\/b><span style=\"font-weight: 400;\"> Un suivi en temps r\u00e9el des activit\u00e9s permet aux clients de contr\u00f4ler leur usage et leurs d\u00e9penses, augmentant la transparence, la satisfaction et le contr\u00f4le.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Incitation \u00e0 la qualit\u00e9 :<\/b><span style=\"font-weight: 400;\"> Les fournisseurs sont incit\u00e9s \u00e0 am\u00e9liorer la qualit\u00e9 et l\u2019efficacit\u00e9 de leur GenAI pour maximiser les outputs ou r\u00e9sultats, au b\u00e9n\u00e9fice des deux parties.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Innovation et exp\u00e9rimentation :<\/b><span style=\"font-weight: 400;\"> Les fournisseurs peuvent tester et it\u00e9rer diff\u00e9rents mod\u00e8les de tarification bas\u00e9s sur l\u2019activit\u00e9 pour trouver la structure optimale maximisant \u00e0 la fois la satisfaction client et les revenus.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Avantage concurrentiel accru :<\/b><span style=\"font-weight: 400;\"> Les fournisseurs proposant une tarification \u00e0 l\u2019usage, notamment bas\u00e9e sur les r\u00e9sultats, peuvent se d\u00e9marquer sur le march\u00e9 et attirer les clients recherchant des r\u00e9sultats garantis.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Alignement sur les co\u00fbts :<\/b><span style=\"font-weight: 400;\"> M\u00eame s\u2019il est g\u00e9n\u00e9ralement d\u00e9conseill\u00e9 de fixer les prix selon les co\u00fbts pour les services intangibles comme GenAI, les indicateurs d\u2019utilisation peuvent contribuer \u00e0 att\u00e9nuer les co\u00fbts \u00e9lev\u00e9s et \u00e0 pr\u00e9server les marges.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Limites des indicateurs d\u2019utilisation :<\/span><\/h4>\n<ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Risque de complexit\u00e9 :<\/b><span style=\"font-weight: 400;\"> Si les m\u00e9triques d\u2019utilisation sont utilis\u00e9es seules, sans engagement minimum, la gestion et la pr\u00e9vision des co\u00fbts et des revenus deviennent plus difficiles pour le fournisseur comme pour le client.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Complexit\u00e9 de facturation :<\/b><span style=\"font-weight: 400;\"> Le processus de facturation peut se complexifier, g\u00e9n\u00e9rant d\u2019\u00e9ventuels litiges. La visibilit\u00e9 en temps r\u00e9el des donn\u00e9es d\u2019utilisation devient alors indispensable \u00e0 tous les niveaux de l\u2019entreprise.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Risque pour les fournisseurs :<\/b><span style=\"font-weight: 400;\"> Avec les indicateurs bas\u00e9s sur les r\u00e9sultats, le risque est \u00e9lev\u00e9 si les r\u00e9sultats escompt\u00e9s ne sont pas atteints ou difficiles \u00e0 mesurer. Fournisseur et client devront s\u2019accorder sur une d\u00e9finition pr\u00e9cise du r\u00e9sultat attendu.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Surengagement client :<\/b><span style=\"font-weight: 400;\"> En cas d\u2019engagement minimal, il existe un risque que le client s\u2019engage sur un volume qu\u2019il ne pourra pas soutenir, notamment pour des innovations r\u00e9centes comme GenAI o\u00f9 les usages et la valeur restent \u00e0 explorer.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Activit\u00e9s et outputs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Les indicateurs bas\u00e9s sur l\u2019activit\u00e9 et le r\u00e9sultat sont d\u00e9j\u00e0 la norme pour les offres GenAI dans la <\/span><a href=\"https:\/\/www.zuora.com\/resource\/packaging-models-for-gen-ai\/\"><span style=\"font-weight: 400;\">couche mod\u00e8le de la cha\u00eene de valeur<\/span><\/a><span style=\"font-weight: 400;\"> (Exposition 3). Pourtant, ils sont majoritairement d\u00e9finis dans une logique <\/span><a href=\"https:\/\/www.zuora.com\/fr\/guides\/saas-pricing-models\/\"><span style=\"font-weight: 400;\">\u00ab cost plus \u00bb<\/span><\/a><span style=\"font-weight: 400;\">, c\u2019est-\u00e0-dire en alignant le mod\u00e8le de co\u00fbts sur le mod\u00e8le de revenus. C\u2019est la fa\u00e7on typique de vendre des IaaS et PaaS (<\/span><a href=\"https:\/\/azure.microsoft.com\/en-us\"><span style=\"font-weight: 400;\">Azure<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/cloud.google.com\/\"><span style=\"font-weight: 400;\">Google Cloud Platform<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/aws.amazon.com\/free\/?gclid=CjwKCAjwhvi0BhA4EiwAX25uj_ocb4lR0cAlqU9ZCJoFFF0gnsbZOnnNZQbsWRfxW6u7JjWrr4L8VxoCOHEQAvD_BwE&amp;trk=fce796e8-4ceb-48e0-9767-89f7873fac3d&amp;sc_channel=ps&amp;ef_id=CjwKCAjwhvi0BhA4EiwAX25uj_ocb4lR0cAlqU9ZCJoFFF0gnsbZOnnNZQbsWRfxW6u7JjWrr4L8VxoCOHEQAvD_BwE:G:s&amp;s_kwcid=AL!4422!3!432339156150!e!!g!!aws!1644045032!68366401852&amp;all-free-tier.sort-by=item.additionalFields.SortRank&amp;all-free-tier.sort-order=asc&amp;awsf.Free%20Tier%20Types=*all&amp;awsf.Free%20Tier%20Categories=*all\"><span style=\"font-weight: 400;\">AWS<\/span><\/a><span style=\"font-weight: 400;\">, etc.) aupr\u00e8s de clients similaires. Et les utilisateurs n\u2019acc\u00e8dent pas directement aux mod\u00e8les GenAI, la consommation provient d\u2019un autre syst\u00e8me au niveau applicatif.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pourtant, chaque \u00ab token \u00bb d\u2019activit\u00e9 ou de r\u00e9sultat a une valeur tr\u00e8s diff\u00e9rente selon le cas d\u2019usage et le contexte dans lequel il est exploit\u00e9 dans la couche applicative (Exposition 4).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Exposition 4 : Exemples d\u2019indicateurs bas\u00e9s sur l\u2019activit\u00e9 et le r\u00e9sultat<\/span><\/h3>\n<p>  ###CEND###<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85f6ec9 elementor-widget elementor-widget-menu-anchor\" data-id=\"85f6ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"section3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bbdb53 elementor-widget elementor-widget-text-editor\" data-id=\"1bbdb53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Section 2 : Combiner les indicateurs de tarification en mod\u00e8les pour GenAI<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Maintenant que nous avons couvert les indicateurs de tarification, examinons les types de leviers commerciaux et de mod\u00e8les tarifaires\u2014ou de mix de mod\u00e8les\u2014qu\u2019utilisent les entreprises pour commercialiser leurs offres GenAI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u00e8s de la moiti\u00e9 des offres GenAI \u00e9tudi\u00e9es reposent sur un mod\u00e8le r\u00e9current avec engagement, souvent bas\u00e9 sur un indicateur d\u2019input (Exposition 7). Dans ce cas, l\u2019offre inclut g\u00e9n\u00e9ralement une utilisation illimit\u00e9e de GenAI, souvent assortie d\u2019une politique de \u00ab fair use \u00bb (<\/span><a href=\"https:\/\/www.notion.so\/pricing\"><span style=\"font-weight: 400;\">NotionAI<\/span><\/a><span style=\"font-weight: 400;\"> en est un exemple). Ou bien, le forfait r\u00e9current avec engagement inclut un certain nombre d\u2019interactions ou de cr\u00e9dits GenAI, extensible via une mont\u00e9e en gamme. <\/span><a href=\"https:\/\/www.heygen.com\/pricing\"><span style=\"font-weight: 400;\">HeyGen<\/span><\/a><span style=\"font-weight: 400;\"> et <\/span><a href=\"https:\/\/www.anaconda.com\/blog\/anaconda-assistant-launches-to-bring-instant-data-analysis-code-generation-and-insights-to-users\"><span style=\"font-weight: 400;\">Anaconda Assistant<\/span><\/a><span style=\"font-weight: 400;\"> semblent adopter cette approche.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d07fc74 elementor-widget elementor-widget-menu-anchor\" data-id=\"d07fc74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"section4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bedd63f elementor-widget elementor-widget-text-editor\" data-id=\"bedd63f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En creusant davantage, on constate que les fournisseurs utilisent d\u00e9j\u00e0 une vari\u00e9t\u00e9 de mod\u00e8les de tarification.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c653616 elementor-widget elementor-widget-text-editor\" data-id=\"c653616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Combiner le meilleur des deux mondes gr\u00e2ce aux mod\u00e8les hybrides<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Si la plupart des applications GenAI adoptent initialement une tarification forfaitaire ou par utilisateur en raison de la simplicit\u00e9 et de la familiarit\u00e9 de ces mod\u00e8les, un nombre croissant de visionnaires optent pour des mod\u00e8les de tarification hybrides. Pour GenAI, dans un contexte o\u00f9 la croissance du chiffre d\u2019affaires reste difficile \u00e0 obtenir, il s\u2019agit d\u2019une excellente strat\u00e9gie. En effet, les \u00e9tudes montrent que les entreprises SaaS qui adoptent ces mod\u00e8les <\/span><a href=\"https:\/\/www.zuora.com\/fr\/resource\/how-consumption-models-contribute-to-business-success\/\"><span style=\"font-weight: 400;\">affichent une croissance plus rapide<\/span><\/a><span style=\"font-weight: 400;\"> que leurs pairs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cependant, comme \u00e9voqu\u00e9 dans le <\/span><a href=\"https:\/\/www.zuora.com\/fr\/resource\/monetizing-gen-ai-why-saas-companies-are-missing-out\/\"><span style=\"font-weight: 400;\">premier article de cette s\u00e9rie<\/span><\/a><span style=\"font-weight: 400;\">, l\u2019objectif ultime de la mon\u00e9tisation GenAI ne se limite pas \u00e0 la comp\u00e9titivit\u00e9 tarifaire, mais \u00e0 la cr\u00e9ation de valeur r\u00e9elle. Malgr\u00e9 la pression \u00e0 la r\u00e9duction des co\u00fbts et \u00e0 l\u2019automatisation, l\u2019avenir r\u00e9side dans l\u2019alignement des co\u00fbts sur la valeur d\u00e9livr\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les mod\u00e8les hybrides facilitent cet alignement en int\u00e9grant diff\u00e9rents indicateurs tarifaires, tels que les mod\u00e8les bas\u00e9s sur les inputs et les r\u00e9sultats, optimisant ainsi la captation de valeur et la croissance du chiffre d\u2019affaires (Exposition 7).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00e0 o\u00f9 la tarification par si\u00e8ge seule ne peut plus \u00e9voluer avec les besoins et capacit\u00e9s croissantes de GenAI, l\u2019ajout d\u2019une composante usage am\u00e9liore la scalabilit\u00e9. De fait, plus de 50 % des offres \u00e9tudi\u00e9es reposent d\u00e9j\u00e0 sur un mod\u00e8le hybride, combinant souvent engagement ou r\u00e9currence avec une part de tarification \u00e0 l\u2019usage (Exposition 7).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Exposition 7 : Indicateurs et mod\u00e8les tarifaires GenAI<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Un graphique pr\u00e9sente trois mod\u00e8les tarifaires : R\u00e9current avec engagement, R\u00e9current avec d\u00e9passement, et Bas\u00e9 sur l\u2019usage avec pr\u00e9-engagement. Chaque mod\u00e8le liste des indicateurs potentiels : forfait, bas\u00e9 sur les inputs, outputs et activit\u00e9s.\" class=\"alignnone wp-image-261857 size-full\" height=\"897\" src=\"https:\/\/www.zuora.com\/fr\/wp-content\/uploads\/2024\/08\/image8.png\" width=\"1999\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/08\/image8.png 1999w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/08\/image8-640x287.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/08\/image8-1280x574.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/08\/image8-768x345.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/08\/image8-1536x689.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Contrairement aux redevances r\u00e9currentes simples, g\u00e9n\u00e9ralement factur\u00e9es \u00e0 l\u2019avance, ces mod\u00e8les hybrides sont plus complexes. Ils s\u2019\u00e9tendent d\u2019une facturation \u00e0 l\u2019usage (pay-as-you-go), au pr\u00e9paiement avec consommation, ou au pr\u00e9paiement d\u2019un minimum et paiement du d\u00e9passement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les mod\u00e8les hybrides \u00e0 base d\u2019usage ou de consommation sont d\u00e9j\u00e0 largement r\u00e9pandus dans la couche mod\u00e8le de la cha\u00eene de valeur GenAI. Ces offres, telles que <\/span><a href=\"https:\/\/mistral.ai\/\"><span style=\"font-weight: 400;\">MistralAI<\/span><\/a><span style=\"font-weight: 400;\">, utilisent souvent des indicateurs orient\u00e9s output comme le paiement au token. Tandis que <\/span><a href=\"https:\/\/www.chargeflow.io\/?tw_source=google&amp;tw_adid=667143931664&amp;tw_campaign=20402920745&amp;gad_source=1&amp;gclid=Cj0KCQjw7ZO0BhDYARIsAFttkCi1Qy2lANy-WJxDjxJDon6-ZnyyrXwqsEQAzqQ_lHqwO564n7FgS3waAhGBEALw_wcB\"><span style=\"font-weight: 400;\">Chargeflow<\/span><\/a><span style=\"font-weight: 400;\"> et quelques autres pionniers misent d\u00e9j\u00e0 sur des indicateurs orient\u00e9s r\u00e9sultats, comme le % de montants de litiges r\u00e9gl\u00e9s en votre faveur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les mod\u00e8les r\u00e9currents avec d\u00e9passement combinent g\u00e9n\u00e9ralement une tarification bas\u00e9e sur les inputs avec un nombre d\u00e9fini de cr\u00e9dits g\u00e9n\u00e9ratifs, une forme de seuil d\u2019utilisation et la possibilit\u00e9 d\u2019acheter des cr\u00e9dits suppl\u00e9mentaires en cas de d\u00e9passement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le thresholding d\u2019usage permet de ma\u00eetriser les co\u00fbts monumentaux de GenAI. \u00c0 ce jour, nous observons trois variantes :<\/span><\/p>\n<ol>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Threshold quantitatif : le nombre d\u2019interactions par p\u00e9riode est limit\u00e9.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Threshold de vitesse : la vitesse de traitement est limit\u00e9e.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Threshold de qualit\u00e9 : la qualit\u00e9 du mod\u00e8le ou du r\u00e9sultat g\u00e9n\u00e9r\u00e9 est d\u00e9grad\u00e9e.<\/span><\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.adobe.com\/products\/firefly\/plans.html\"><span style=\"font-weight: 400;\">Adobe Firefly<\/span><\/a><span style=\"font-weight: 400;\"> combine intelligemment ces seuils : une fois les cr\u00e9dits \u00e9puis\u00e9s, l\u2019utilisateur peut continuer \u00e0 utiliser le service, mais le temps de traitement sera plus long, les t\u00e2ches limit\u00e9es, ou la qualit\u00e9 des images r\u00e9duite.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">Exposition 8 : Un spectre d\u2019indicateurs pour un spectre de mod\u00e8les hybrides<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Un diagramme pr\u00e9sente cinq mod\u00e8les tarifaires : Forfait + d\u00e9passement, Cap &amp; floor pricing, Tarification par paliers\/volumes, High watermark, Usage totalement variable. Chaque mod\u00e8le est illustr\u00e9 par un graphique correspondant.\" class=\"alignnone wp-image-261852 size-full\" height=\"537\" src=\"https:\/\/www.zuora.com\/fr\/wp-content\/uploads\/2024\/08\/image7.png\" width=\"1999\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/08\/image7.png 1999w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/08\/image7-640x172.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/08\/image7-1280x344.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/08\/image7-768x206.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/08\/image7-1536x413.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Enfin, il existe de nombreuses variantes de mix d\u2019indicateurs pour les mod\u00e8les hybrides, allant du mod\u00e8le par paliers (similaire \u00e0 l\u2019imposition) au mod\u00e8le high watermark, o\u00f9 la facturation repose sur le plus haut niveau d\u2019usage ou de consommation atteint sur une p\u00e9riode donn\u00e9e. Un aper\u00e7u non exhaustif est pr\u00e9sent\u00e9 en Exposition 8. Pour r\u00e9sumer, cela ajoute une dimension suppl\u00e9mentaire \u00e0 l\u2019immense, voire infinie, palette de combinaisons tarifaires et de packaging possibles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les mod\u00e8les hybrides requi\u00e8rent cependant une grande rigueur dans le <\/span><a href=\"https:\/\/www.zuora.com\/fr\/solutions\/accurately-capture-meter-usage\/\"><span style=\"font-weight: 400;\">mesure de l\u2019usage client<\/span><\/a><span style=\"font-weight: 400;\"> pour garantir la s\u00e9curisation des revenus, face aux risques de fuite de chiffre d\u2019affaires li\u00e9s \u00e0 la gestion de mod\u00e8les complexes. Mais avec les bonnes strat\u00e9gies et outils, ces mod\u00e8les apportent la croissance, la scalabilit\u00e9 et la flexibilit\u00e9 dont les startups GenAI et les \u00e9diteurs SaaS ont besoin.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pourquoi choisir des mod\u00e8les hybrides pour GenAI\u00a0?<\/span><\/h3>\n<p> ###CEND###<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde8959 elementor-widget elementor-widget-menu-anchor\" data-id=\"cde8959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"section5\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55c0547 elementor-widget elementor-widget-text-editor\" data-id=\"55c0547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Adopter des strat\u00e9gies flexibles et centr\u00e9es client pour une mon\u00e9tisation GenAI durable<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La transition vers des indicateurs d\u2019utilisation et des mod\u00e8les de tarification hybrides marque une rupture essentielle avec la tarification traditionnelle par si\u00e8ge ou par utilisateur, qui ne refl\u00e8te plus la valeur unique de GenAI. En adoptant une approche de mon\u00e9tisation totale, les entreprises doivent en permanence collecter des donn\u00e9es et exp\u00e9rimenter diff\u00e9rents indicateurs tarifaires pour aligner les co\u00fbts sur la valeur client, tout en garantissant comp\u00e9titivit\u00e9 et satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019avenir de la mon\u00e9tisation GenAI r\u00e9side dans une d\u00e9marche flexible et pilot\u00e9e par la donn\u00e9e, \u00e9quilibrant efficience des co\u00fbts et cr\u00e9ation de valeur, pour garantir le succ\u00e8s et la croissance \u00e0 long terme sur un march\u00e9 port\u00e9 par GenAI\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Points cl\u00e9s \u00e0 retenir<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le paradigme utilisateur ne sera pas soutenable pour la plupart des offres GenAI, il est donc crucial de se familiariser avec le spectre des indicateurs de valeur et d\u2019exp\u00e9rimenter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00eame si les indicateurs fond\u00e9s sur les r\u00e9sultats peuvent constituer l\u2019aboutissement pour certaines entreprises, y parvenir sera un parcours, et tous les cas d\u2019usage ne s\u2019y pr\u00eatent pas forc\u00e9ment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plus les entreprises affineront leur approche pour aligner tarification et valeur, plus cela demandera de collecte de donn\u00e9es, de centrage client, d\u2019exp\u00e9rimentation et d\u2019hyper-segmentation.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><i><span style=\"font-weight: 400;\">Cet article contient des d\u00e9clarations prospectives comportant un certain nombre de risques, d\u2019incertitudes et d\u2019hypoth\u00e8ses, notamment en ce qui concerne les avantages escompt\u00e9s et les limites des solutions GenAI selon les indicateurs et mod\u00e8les retenus. Toute d\u00e9claration qui n\u2019est pas un fait historique peut \u00eatre consid\u00e9r\u00e9e comme prospective. Les r\u00e9sultats r\u00e9els pourraient diff\u00e9rer sensiblement de ceux exprim\u00e9s ou sugg\u00e9r\u00e9s, en raison de nombreux facteurs. Les d\u00e9clarations prospectives de cet article sont bas\u00e9es sur les attentes actuelles \u00e0 la date de publication et Zuora n\u2019assume aucune obligation de mise \u00e0 jour ou de r\u00e9vision, que ce soit en raison d\u2019informations nouvelles, d\u2019\u00e9v\u00e9nements futurs ou autres. Les donn\u00e9es de march\u00e9 et statistiques pr\u00e9sent\u00e9es reposent sur des estimations, pr\u00e9visions, projections ou m\u00e9thodes similaires et sont par nature sujettes \u00e0 des incertitudes, les faits r\u00e9els pouvant diff\u00e9rer sensiblement des repr\u00e9sentations. Comme indiqu\u00e9, ces recommandations constituent un guide de base et ne sauraient \u00eatre consid\u00e9r\u00e9es comme des pr\u00e9dictions ou des conseils avis\u00e9s.<\/span><\/i><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d472693 e-flex e-con-boxed e-con e-parent\" data-id=\"d472693\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ea5d419 e-con-full e-flex e-con e-child\" data-id=\"ea5d419\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26a5283 elementor-widget elementor-widget-spacer\" data-id=\"26a5283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9a6406a e-con-full e-flex e-con e-child\" data-id=\"9a6406a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9eda904 e-flex e-con-boxed e-con e-child\" data-id=\"9eda904\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8169cb0 e-flex e-con-boxed e-con e-child\" data-id=\"8169cb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb247f4 elementor-widget elementor-widget-heading\" data-id=\"bb247f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Principales strat\u00e9gies de mon\u00e9tisation de GenAI <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab6c06 elementor-widget elementor-widget-text-editor\" data-id=\"0ab6c06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9couvrez les tendances \u00e9mergentes de GenAI et comprenez pourquoi de nombreuses entreprises SaaS risquent de passer \u00e0 c\u00f4t\u00e9 des opportunit\u00e9s. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc005f elementor-widget elementor-widget-button\" data-id=\"4cc005f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/monetizing-gen-ai-why-saas-companies-are-missing-out\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f84c25f e-con-full e-flex e-con e-child\" data-id=\"f84c25f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8076310 elementor-widget elementor-widget-spacer\" data-id=\"8076310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c8292d6 e-con-full e-flex e-con e-child\" data-id=\"c8292d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5e31842 e-flex e-con-boxed e-con e-child\" data-id=\"5e31842\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e6d5fee e-flex e-con-boxed e-con e-child\" data-id=\"e6d5fee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbac180 elementor-widget elementor-widget-heading\" data-id=\"bbac180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Les 4 axes de mon\u00e9tisation GenAI<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4bf40 elementor-widget elementor-widget-text-editor\" data-id=\"5c4bf40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9couvrez les principales strat\u00e9gies de positionnement des pionniers \u00e0 la fronti\u00e8re de la mon\u00e9tisation GenAI\u2014ainsi que les avantages et inconv\u00e9nients de chacune.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297c5b9 elementor-widget elementor-widget-button\" data-id=\"297c5b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/resource\/the-4-genai-monetization-avenues\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fcffd31 e-con-full e-flex e-con e-child\" data-id=\"fcffd31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04e93d4 elementor-widget elementor-widget-spacer\" data-id=\"04e93d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3a0b678 e-con-full e-flex e-con e-child\" data-id=\"3a0b678\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2572043 e-flex e-con-boxed e-con e-child\" data-id=\"2572043\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ac0ed96 e-flex e-con-boxed e-con e-child\" data-id=\"ac0ed96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f97072 elementor-widget elementor-widget-heading\" data-id=\"1f97072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mod\u00e8les de packaging pour GenAI<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c625ace elementor-widget elementor-widget-text-editor\" data-id=\"c625ace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">D\u00e9couvrez comment les entreprises conditionnent actuellement leurs offres GenAI et apprenez les strat\u00e9gies qui assureront le succ\u00e8s de votre entreprise.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fcf19a elementor-widget elementor-widget-button\" data-id=\"1fcf19a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/resource\/packaging-models-for-gen-ai\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2eab5811 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2eab5811\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-297be564\" data-id=\"297be564\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cb9f1f3 elementor-widget elementor-widget-heading\" data-id=\"6cb9f1f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">En savoir plus sur l\u2019auteur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-62c83030 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62c83030\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-24907c59\" data-id=\"24907c59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22b7e0a5 elementor-widget elementor-widget-image\" data-id=\"22b7e0a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"500\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/04\/headshot-Michael-Mansard.jpg\" class=\"attachment-large size-large wp-image-209778\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641a4537 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"641a4537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Michael Mansard<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf90138 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4cf90138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pr\u00e9sident EMEA, Subscribed Institute\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Directeur Principal de la Strat\u00e9gie Abonnement, Zuora<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-555bf55\" data-id=\"555bf55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eb23f56\" data-id=\"eb23f56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5180cf80 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5180cf80\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64d4a8a8\" data-id=\"64d4a8a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6ddf5ef4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6ddf5ef4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5361b278\" data-id=\"5361b278\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10e76c86 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"10e76c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Subscribed Institute<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f8c8747 elementor-widget elementor-widget-spacer\" data-id=\"3f8c8747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62467141 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"62467141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le Subscribed Institute est le centre de r\u00e9flexion d\u00e9di\u00e9 de Zuora, qui anime et accompagne une communaut\u00e9 de dirigeants \u00e0 travers la recherche, le contenu, les \u00e9v\u00e9nements et des services de conseil. Les strat\u00e8ges du Subscribed Institute constituent une ressource pour nos clients afin de les aider \u00e0 d\u00e9finir des trajectoires strat\u00e9giques et personnalis\u00e9es vers le succ\u00e8s des mod\u00e8les d&rsquo;affaires \u00e0 revenus r\u00e9currents, \u00e0 d\u00e9velopper leurs comp\u00e9tences internes et \u00e0 naviguer dans une transition acc\u00e9l\u00e9r\u00e9e vers l&rsquo;\u00e9conomie de l&rsquo;usage.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0fa41a elementor-widget elementor-widget-button\" data-id=\"e0fa41a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/about\/subscribed-institute\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e26209 elementor-widget elementor-widget-menu-anchor\" data-id=\"21e26209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"rapports\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6878844 elementor-hidden-phone\" data-id=\"6878844\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e8c8374 elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"4e8c8374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"621\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/09\/si-img3.png\" class=\"attachment-full size-full wp-image-194063\" alt=\"\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/09\/si-img3.png 786w, https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/09\/si-img3-640x506.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/09\/si-img3-768x607.png 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-696dd51c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"696dd51c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-742d19e4\" data-id=\"742d19e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51c6c967 elementor-widget elementor-widget-heading\" data-id=\"51c6c967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez en savoir plus ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f8e97e elementor-widget elementor-widget-text-editor\" data-id=\"8f8e97e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Discutez d\u00e8s aujourd\u2019hui avec l\u2019un de nos experts, ou contactez votre charg\u00e9 de compte pour organiser un \u00e9change.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5729dc1d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5729dc1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/talk-to-sales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlez \u00e0 un expert<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>RAPPORT DE RECHERCHE SUR L&rsquo;\u00c9TAT DE LA MON\u00c9TISATION GENAI Un aper\u00e7u de l\u2019avenir des indicateurs et des mod\u00e8les de tarification GenAI Une analyse bas\u00e9e sur les donn\u00e9es des offres de plus de 70 entreprises R\u00e9dig\u00e9 par : Michael Mansard, Pr\u00e9sident EMEA du Subscribed Institute M\u00e9thodologie : Dans le cadre de cette analyse continue bas\u00e9e sur [&hellip;]<\/p>\n","protected":false},"author":227,"featured_media":261663,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[33291],"geo":[],"growth_initiatives":[],"industry":[33470],"persona":[],"product_line":[],"topic":[33279,33375,33417,33283],"class_list":["post-265764","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","content_type-guide-fr","industry-logiciel-et-technologie","topic-business-innovation-fr","topic-strategic-guidance-fr","topic-subscribed-institute-fr","topic-pricing-and-packaging-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L&#039;avenir des indicateurs et des mod\u00e8les de tarification GenAI - Zuora<\/title>\n<meta name=\"description\" content=\"L&#039;emballage est une \u00e9tape essentielle avant de choisir 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