{"id":262486,"date":"2024-07-10T10:58:47","date_gmt":"2024-07-10T17:58:47","guid":{"rendered":"https:\/\/www.zuora.com\/resource\/isg-research-subscription-management-buyers-guide\/"},"modified":"2025-07-01T05:59:53","modified_gmt":"2025-07-01T12:59:53","slug":"isg-research-subscription-management-buyers-guide","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/fr\/resource\/isg-research-subscription-management-buyers-guide\/","title":{"rendered":"Guide d&rsquo;achat de gestion des abonnements par ISG Research pour 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"262486\" class=\"elementor elementor-262486 elementor-259118\" data-elementor-post-type=\"resource\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a2979f9 elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2979f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e160de5\" data-id=\"e160de5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-020ef68 elementor-widget elementor-widget-heading\" data-id=\"020ef68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rapport tiers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1edc8df elementor-widget elementor-widget-heading\" data-id=\"1edc8df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Guides d'achat de gestion des abonnements par ISG Research pour 2024<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f70b68d elementor-widget elementor-widget-heading\" data-id=\"f70b68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez pourquoi Zuora est class\u00e9 n\u00b01 dans les guides d'achat de gestion des abonnements de l'ISG Research !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c3e210b\" data-id=\"c3e210b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b76905 elementor-widget elementor-widget-image\" data-id=\"4b76905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024-1280x917.png\" class=\"attachment-large size-large wp-image-259292\" alt=\"Un graphique intitul\u00e9 \u00ab\u00a0Plateformes de gestion des abonnements\u00a0: Guide des acheteurs de Ventana Research\u00a0\u00bb affiche les plates-formes \u00e9valu\u00e9es en fonction de l&#039;exp\u00e9rience client et de l&#039;exp\u00e9rience produit. Les entreprises sont positionn\u00e9es dans quatre quadrants\u00a0: Assurance, Exemplaire, M\u00e9rite et Innovant.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024-1280x917.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024-640x458.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024-768x550.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024.png 1430w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1058d95 e-flex e-con-boxed e-con e-parent\" data-id=\"1058d95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6c1d147 e-con-full e-flex e-con e-child\" data-id=\"6c1d147\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52d34bf elementor-widget elementor-widget-text-editor\" data-id=\"52d34bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Zuora est class\u00e9 n\u00b01 dans les guides d&rsquo;achat de gestion des abonnements de l&rsquo;ISG Research !<\/strong><\/p>\n<p>Nous sommes fiers d&rsquo;annoncer que Zuora a \u00e9t\u00e9 class\u00e9 n\u00b01 dans les guides d&rsquo;achat complets de gestion des abonnements publi\u00e9s par ISG Research !<\/p>\n<p><span style=\"font-weight: 400;\">Cette reconnaissance met en avant notre engagement \u00e0 fournir des solutions de mon\u00e9tisation fiables et performantes pour les entreprises faisant face \u00e0 la complexit\u00e9 des mod\u00e8les de revenus r\u00e9currents, tant en B2B qu&rsquo;en B2C.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour ses guides d&rsquo;achat 2024 sur la gestion des abonnements, ISG a \u00e9valu\u00e9 les \u00e9diteurs de logiciels selon quatre cat\u00e9gories :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gestion des abonnements :<\/b><span style=\"font-weight: 400;\"> Cette \u00e9tude \u00e9value les \u00e9diteurs proposant des solutions couvrant les \u00e9l\u00e9ments cl\u00e9s de la gestion des abonnements B2B et B2C, en mettant l&rsquo;accent sur la richesse fonctionnelle et la compl\u00e9tude des offres.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gestion des abonnements B2C :<\/b><span style=\"font-weight: 400;\"> Cette \u00e9tude \u00e9value les \u00e9diteurs permettant aux clients finaux de souscrire et de modifier directement leurs offres et commandes, tout en adressant la complexit\u00e9 li\u00e9e \u00e0 la gestion d&rsquo;un grand nombre d&rsquo;abonn\u00e9s et \u00e0 l&rsquo;engagement client fluide.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gestion des abonnements B2B :<\/b><span style=\"font-weight: 400;\"> Cette \u00e9tude \u00e9value les \u00e9diteurs adressant les entreprises interentreprises, g\u00e9rant un nombre plus restreint mais plus complexe de clients, avec des commandes multiples ou des prix n\u00e9goci\u00e9s individuellement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plateformes de gestion des abonnements :<\/b><span style=\"font-weight: 400;\"> Cette \u00e9tude \u00e9value les \u00e9diteurs qui fournissent la technologie et l\u2019infrastructure supportant les diff\u00e9rents mod\u00e8les d\u2019abonnement, incluant des outils et fonctionnalit\u00e9s pour la gestion des abonnements, la facturation, les paiements et les interactions clients, garantissant une exp\u00e9rience fluide et int\u00e9gr\u00e9e pour les mod\u00e8les B2B et B2C.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><b>Points cl\u00e9s du rapport :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Solutions compl\u00e8tes de mon\u00e9tisation :<\/b><span style=\"font-weight: 400;\"> La plateforme Zuora prend en charge les mod\u00e8les tarifaires et de revenus les plus r\u00e9cents, stimulant la croissance et l&rsquo;efficacit\u00e9 des entreprises B2B et B2C.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leadership sur le march\u00e9 :<\/b><span style=\"font-weight: 400;\"> Zuora est reconnue comme le principal acteur de la mon\u00e9tisation des abonnements, fixant les standards de l&rsquo;industrie et menant l&rsquo;innovation.<\/span><\/li>\n<li><b>Succ\u00e8s reconnu dans tous les secteurs :<\/b><span style=\"font-weight: 400;\"> Zuora accompagne les entreprises leaders de diff\u00e9rents secteurs vers la r\u00e9ussite de leurs objectifs de mon\u00e9tisation.\u00a0 <\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-767d069 e-con-full e-flex e-con e-child\" data-id=\"767d069\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-689f2d8 elementor-widget elementor-widget-image\" data-id=\"689f2d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2CSubMgmt_2x2_2024-1280x917.png\" class=\"attachment-large size-large wp-image-259302\" alt=\"Un graphique intitul\u00e9 \u00ab Gestion des abonnements B2C \u00bb par Ventana Research. Il pr\u00e9sente des entreprises r\u00e9parties sur les axes de l&#039;exp\u00e9rience client et de l&#039;exp\u00e9rience produit, class\u00e9es en Assure, Exemplaire, M\u00e9rite et Innovante.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2CSubMgmt_2x2_2024-1280x917.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2CSubMgmt_2x2_2024-640x458.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2CSubMgmt_2x2_2024-768x550.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2CSubMgmt_2x2_2024.png 1430w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2021bf elementor-widget elementor-widget-image\" data-id=\"a2021bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2BSubMgmt_2x2_2024-1280x917.png\" class=\"attachment-large size-large wp-image-259297\" alt=\"Le graphique intitul\u00e9 \u00ab\u00a0Gestion des abonnements B2B\u00a0\u00bb montre un quadrant d&#039;entreprises \u00e9valu\u00e9es en fonction de leur exp\u00e9rience client et produit, notamment des marques comme SAP, Zuora, Oracle et d&#039;autres. Source : Recherche Ventana.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2BSubMgmt_2x2_2024-1280x917.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2BSubMgmt_2x2_2024-640x458.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2BSubMgmt_2x2_2024-768x550.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_B2BSubMgmt_2x2_2024.png 1430w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c969a1 elementor-widget elementor-widget-image\" data-id=\"6c969a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024-1280x917.png\" class=\"attachment-large size-large wp-image-259292\" alt=\"Un graphique intitul\u00e9 \u00ab\u00a0Plateformes de gestion des abonnements\u00a0: Guide des acheteurs de Ventana Research\u00a0\u00bb affiche les plates-formes \u00e9valu\u00e9es en fonction de l&#039;exp\u00e9rience client et de l&#039;exp\u00e9rience produit. Les entreprises sont positionn\u00e9es dans quatre quadrants\u00a0: Assurance, Exemplaire, M\u00e9rite et Innovant.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024-1280x917.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024-640x458.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024-768x550.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmtPlat_2x2_2024.png 1430w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-512b864 elementor-widget elementor-widget-image\" data-id=\"512b864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmt_2x2_2024-1280x917.png\" class=\"attachment-large size-large wp-image-259287\" alt=\"Nuage de points du Ventana Research Buyers Guide illustrant l&#039;exp\u00e9rience client par rapport \u00e0 l&#039;exp\u00e9rience produit pour les solutions de gestion d&#039;abonnement, mettant en vedette des soci\u00e9t\u00e9s telles que Zuora, Oracle, Salesforce, Conga et LogiSense.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmt_2x2_2024-1280x917.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmt_2x2_2024-640x458.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmt_2x2_2024-768x550.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/07\/Ventana_Research_BG_SubMgmt_2x2_2024.png 1430w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bbfc2e0 e-flex e-con-boxed e-con e-parent\" data-id=\"bbfc2e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-95019fb e-con-full e-flex e-con e-child\" data-id=\"95019fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d239b elementor-widget elementor-widget-z-marketo-form2\" data-id=\"c6d239b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"z-marketo-form2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"container-fluid marketo-form-container MarketoFormContainer\">\n                                    <div class=\"form-wrapper marketo-form \"\n                 style=\"\"\n                 data-marketo_id=\"5919\"\n                 data-is_multistep=\"\"\n                 data-ty_url=\"https:\/\/www.zuora.com\/resource\/isg-research-subscription-management-buyers-guide\/thank-you\"\n                 data-cid=\"false\"\n                 data-language=\"\"\n                 data-form-style=\"default\"\n                 data-multiple_forms=\"\"\n            >\n                <section class=\"form mkto-form \">\n\n                    <!-- FORM LOGO -->\n                    \n                    <!--\n                        Not ideal, but this is \"clean\" why to override the CSS in Marketo Forms.\n                        @link https:\/\/nation.marketo.com\/t5\/product-discussions\/what-is-the-best-approach-to-overriding-the-css-in-marketo-forms\/td-p\/327302\n                    -->\n                    \n                                        <!-- FORM BODY -->\n                    <form id=\"mktoForm_5919\"\n                          data-button-text=\"\"\n                          class=\"is-noColumns                                default                                has-noBackground                                has-noFormIcons                                has-noButtonCornersChange                                has-noButtonColorChange                                has-noButtonIcon                                has-noButtonDynamicText                                has-noButtonWidthChange\"\n                    >\n                        \n                            <h3 class=\"form-title\">\n                                Get the guides                            <\/h3>\n                        \n                        \n                        <!-- FORM-FIELDS -->\n                        <span data-anchor><\/span>\n                    <\/form>\n\n                    <!-- MULTI-STEP-CONTROLS -->\n                    \n                                    <\/section>\n\n                \n<section class=\"thankyou hide MarketoForm-thankYouSection\">\n\n    <div class=\"headline\">\n        <h3>Thanks for your response!<\/h3>\n        <h4>We'll get back to shortly.<\/h4>\n    <\/div>\n\n    \n    \n<\/section>\n\n\n\n            <\/div>\n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les entreprises par abonnement repr\u00e9sentent un nouveau mod\u00e8le centr\u00e9 sur vos abonn\u00e9s. Et les ERP ne sont tout simplement pas con\u00e7us pour le g\u00e9rer.<\/p>\n","protected":false},"author":227,"featured_media":259120,"parent":0,"menu_order":316,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[33485,33415],"geo":[],"growth_initiatives":[],"industry":[33475],"persona":[],"product_line":[],"topic":[33381,33279,33376],"class_list":["post-262486","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","content_type-pdf-fr","content_type-rapport","industry-medias-et-divertissement","topic-billing-and-payments-fr","topic-business-innovation-fr","topic-reporting-and-analytics-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zuora<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez pourquoi Zuora est class\u00e9 n\u00b01 dans les guides 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