{"id":247954,"date":"2024-04-08T17:11:04","date_gmt":"2024-04-09T00:11:04","guid":{"rendered":"https:\/\/www.zuora.com\/resource\/sei-report\/"},"modified":"2024-06-03T09:13:49","modified_gmt":"2024-06-03T16:13:49","slug":"sei-report","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/fr\/resource\/sei-report\/","title":{"rendered":"Rapport Subscription Economy Index: La mon\u00e9tisation \u00e0 l\u2019usage, valeur refuge pour une croissance durable."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"247954\" class=\"elementor elementor-247954 elementor-247388\" data-elementor-post-type=\"resource\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-424e216 e-flex e-con-boxed e-con e-parent\" data-id=\"424e216\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b69f5f0 e-con-full e-flex e-con e-child\" data-id=\"b69f5f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-345f8d0 elementor-widget elementor-widget-image\" data-id=\"345f8d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"169\" height=\"56\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/SI-logo.png\" class=\"attachment-large size-large wp-image-246329\" alt=\"Logo de l&#039;institut abonn\u00e9 avec texte stylis\u00e9.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d9bb02 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2d9bb02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rapport Subscription Economy\u2122 Index:<br> La mon\u00e9tisation \u00e0 l\u2019usage, valeur refuge pour une croissance durable.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e84ee39 elementor-widget elementor-widget-text-editor\" data-id=\"e84ee39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette \u00e9dition du rapport embl\u00e9matique de Zuora (en date d&rsquo;avril 2024) pr\u00e9sente de nouvelles donn\u00e9es des 12 mois se terminant le 31 d\u00e9cembre 2023.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3d78f64 e-con-full e-flex e-con e-child\" data-id=\"3d78f64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe407a elementor-widget elementor-widget-image\" data-id=\"fbe407a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"638\" height=\"958\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-banner.png\" class=\"attachment-large size-large wp-image-246335\" alt=\"Deux personnes examinant un grand tableau mural contenant des donn\u00e9es ou des chronologies.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-banner.png 638w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-banner-426x640.png 426w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ff49bed elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"ff49bed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9124d0 elementor-widget elementor-widget-heading\" data-id=\"f9124d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explorez le rapport<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b1e18c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4b1e18c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cliquez sur les liens ci-dessous pour en savoir plus sur les sujets qui vous int\u00e9ressent le plus.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f3b04 elementor-widget elementor-widget-image\" data-id=\"62f3b04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"48\" height=\"49\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/03\/ArrowFatLinesDown.png\" class=\"attachment-large size-large wp-image-244505\" alt=\"black arrow pointing down\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1dac6b3 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"1dac6b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-42bf004 e-con-full e-flex e-con e-child\" data-id=\"42bf004\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#section1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4f068e elementor-widget elementor-widget-text-editor\" data-id=\"e4f068e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Principales Constatations<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2e0156b e-con-full e-flex e-con e-child\" data-id=\"2e0156b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#section2\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8551c9 elementor-widget elementor-widget-text-editor\" data-id=\"a8551c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SaaS<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ba1897d e-con-full e-flex e-con e-child\" data-id=\"ba1897d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#section3\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d30d5ee elementor-widget elementor-widget-text-editor\" data-id=\"d30d5ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e9dias<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c909f6c e-con-full e-flex e-con e-child\" data-id=\"c909f6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#section4\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d59d082 elementor-widget elementor-widget-text-editor\" data-id=\"d59d082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Industriel<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d22d694 e-con-full e-flex e-con e-child\" data-id=\"d22d694\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#section5\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f96525 elementor-widget elementor-widget-text-editor\" data-id=\"0f96525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEI par Region<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c63989d e-con-full e-flex e-con e-child\" data-id=\"c63989d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#section6\">\n\t\t\t\t<div class=\"elementor-element elementor-element-243de18 elementor-widget elementor-widget-text-editor\" data-id=\"243de18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9finitions<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f4ebdcf elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"f4ebdcf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f57f3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c7f57f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adapter votre business model pour trouver de la croissance dans un contexte macro\u00e9conomique difficile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-736c484 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"736c484\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c32cee3 e-con-full e-flex e-con e-child\" data-id=\"c32cee3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-017b1b4 elementor-widget elementor-widget-text-editor\" data-id=\"017b1b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 2023, l&rsquo;\u00e9conomie mondiale a fait face \u00e0 sa juste part de d\u00e9fis, marqu\u00e9e par une augmentation des taux d&rsquo;int\u00e9r\u00eat, une inflation croissante et un sentiment g\u00e9n\u00e9ralis\u00e9 d&rsquo;incertitude \u00e9conomique. Cet environnement s&rsquo;est av\u00e9r\u00e9 particuli\u00e8rement difficile pour <a style=\"text-decoration: underline; font-family: IBM Plex Serif;\" href=\"https:\/\/techcrunch.com\/2024\/03\/27\/tech-layoffs-2023-list\/\" target=\"_blank\" rel=\"noopener\">l&rsquo;industrie technologique<\/a>, qui a vu la continuation des licenciements et une <a style=\"text-decoration: underline; font-family: IBM Plex Serif;\" href=\"https:\/\/cisr.mit.edu\/publication\/2023_1201_RegainingMomentum_WoernerSebastianWeill#:~:text=Slowing%20transformation%20efforts%20are%20increasingly,as%20leading%20a%20digital%20ecosystem.\" target=\"_blank\" rel=\"noopener\"> diminution<\/a> des nouvelles initiatives de transformation num\u00e9rique.<\/p>\n<p>&nbsp;<\/p>\n<p>Mais m\u00eame dans un march\u00e9 incertain avec une concurrence de plus en plus rude, les entreprises dans le rapport de l&rsquo;Indice de la Subscription Economy\u2122 (SEI) ont trouv\u00e9 des opportunit\u00e9s de croissance r\u00e9currente. En exploitant une pl\u00e9thore de mod\u00e8les d&rsquo;affaires innovants, ces entreprises ont la capacit\u00e9 de s&rsquo;adapter et d&rsquo;aligner leur mon\u00e9tisation en phase avec \u2014 et souvent en anticipation de \u2014 les demandes dynamiques des clients.<\/p>\n<p>Bien que l&rsquo;approche puisse varier consid\u00e9rablement, ces entreprises partagent souvent un trait commun : elles sont engag\u00e9es \u00e0 faire \u00e9voluer la mon\u00e9tisation, qui est la mani\u00e8re dont une entreprise aligne ce qu&rsquo;elle valorise avec ce que ses clients valorisent, l&rsquo;am\u00e8ne sur le march\u00e9 et g\u00e9n\u00e8re des revenus \u00e0 partir de cela. Aujourd&rsquo;hui, un mod\u00e8le statique, tel qu&rsquo;un abonnement traditionnel avec des frais mensuels fixes, n&rsquo;est souvent plus suffisant pour maintenir un avantage concurrentiel.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5646da8 e-con-full e-flex e-con e-child\" data-id=\"5646da8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d9a80e elementor-widget elementor-widget-text-editor\" data-id=\"2d9a80e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour nombre d&rsquo;entreprises, la strat\u00e9gie de \u00ab Mon\u00e9tisation Totale \u00bb implique de d\u00e9passer les abonnements classiques et d&rsquo;explorer un <a href=\"https:\/\/www.zuora.com\/fr\/resource\/how-consumption-models-contribute-to-business-success\/\" target=\"_new\">m\u00e9lange de mod\u00e8les<\/a> pour ajuster la mon\u00e9tisation aux besoins des consommateurs et favoriser une croissance r\u00e9currente plus durable. Ceci peut inclure des exp\u00e9rimentations avec des mod\u00e8les de tarification \u00e0 l&rsquo;usage ou des approches innovantes de regroupement et d\u00e9groupement d&rsquo;offres.<\/p>\n<p><a href=\"https:\/\/www.zuora.com\/fr\/resource\/subscription-resiliency-future-proof-your-business\/\" target=\"_new\">Les acteurs qui r\u00e9ussiront dans cet environnement en mutation<\/a> seront ceux qui, non seulement rel\u00e8veront les d\u00e9fis imm\u00e9diats pos\u00e9s par l&rsquo;environnement \u00e9conomique et la concurrence accrue, mais aussi comprendront et anticiperont les besoins des clients. Cette vision prospective permettra aux entreprises de poser les fondations d&rsquo;une croissance r\u00e9currente durable gr\u00e2ce \u00e0 des strat\u00e9gies orient\u00e9es client et des mod\u00e8les d&rsquo;affaires flexibles.<\/p>\n<p>Le rapport SEI \u00e9value la croissance et la r\u00e9silience des entreprises utilisant divers mod\u00e8les de mon\u00e9tisation destin\u00e9s \u00e0 g\u00e9n\u00e9rer une croissance r\u00e9currente. Bas\u00e9 sur des donn\u00e9es anonymes, agr\u00e9g\u00e9es et g\u00e9n\u00e9r\u00e9es par le syst\u00e8me sur le service de facturation Zuora, le SEI mesure l&rsquo;\u00e9volution du volume d&rsquo;activit\u00e9s pour plus de 600 entreprises.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d9c61e4 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"d9c61e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e542756 elementor-widget elementor-widget-menu-anchor\" data-id=\"e542756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"section1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-dace175 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"dace175\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f4f0351 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"f4f0351\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-135cab3 elementor-widget elementor-widget-heading\" data-id=\"135cab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Principales Constations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01b70c4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"01b70c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>Malgr\u00e9 les conditions macro\u00e9conomiques mondiales et une concurrence croissante, les entreprises dans le SEI continuent de surpasser le S&amp;P 500 (Tableau 1).<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b511cb6 body-content e-flex e-con-boxed e-con e-parent\" data-id=\"b511cb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7a2d00a e-con-full e-flex e-con e-child\" data-id=\"7a2d00a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a31833f elementor-widget-mobile__width-inherit body-logo-heading elementor-widget elementor-widget-heading\" data-id=\"a31833f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 propos de ce rapport<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a03242c elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a03242c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La derni\u00e8re \u00e9dition de l&rsquo;Indice de la Subscription Economy\u2122 (SEI) analyse la croissance et la r\u00e9silience des entreprises exploitant divers mod\u00e8les de mon\u00e9tisation con\u00e7us pour cr\u00e9er une croissance r\u00e9currente. Cette \u00e9dition du SEI (en date d&rsquo;avril 2024) contient des nouvelles donn\u00e9es des 12 derniers mois, allant jusqu&rsquo;au 31 D\u00e9cembre 2023.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200ba40 elementor-widget-mobile__width-inherit body-logo-heading elementor-widget elementor-widget-heading\" data-id=\"200ba40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Au sommaire du rapport\u00a0:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7516d46 elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7516d46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Surperformer le march\u00e9 :<\/b> D\u00e9couvrez comment les entreprises du SEI ont d\u00e9fi\u00e9 les al\u00e9as macro\u00e9conomiques pour d\u00e9passer le S&amp;P 500 en 2023.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Dynamique client\u00e8le :<\/b>  Explorez la robustesse de la r\u00e9tention client et obtenez des analyses d\u00e9taill\u00e9es sur l'\u00e9volution des revenus annuels par compte.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Tendances sectorielles sp\u00e9cifiques :<\/b> Plongez dans les analyses d\u00e9di\u00e9es aux secteurs du SaaS, des M\u00e9dias et de l'Industrie manufacturi\u00e8re.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-132d3d6 e-con-full e-flex e-con e-child\" data-id=\"132d3d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9486166 form-container elementor-widget elementor-widget-z-marketo-form2\" data-id=\"9486166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"z-marketo-form2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"container-fluid marketo-form-container MarketoFormContainer\">\n                                    <div class=\"form-wrapper marketo-form english\"\n                 style=\"\"\n                 data-marketo_id=\"4874\"\n                 data-is_multistep=\"\"\n                 data-ty_url=\"https:\/\/www.zuora.com\/fr\/resource\/sei-report-thank-you\/\"\n                 data-cid=\"false\"\n                 data-language=\"english\"\n                 data-form-style=\"default\"\n                 data-multiple_forms=\"\"\n            >\n                <section class=\"form mkto-form \">\n\n                    <!-- FORM LOGO -->\n                    \n                    <!--\n                        Not ideal, but this is \"clean\" why to override the CSS in Marketo Forms.\n                        @link https:\/\/nation.marketo.com\/t5\/product-discussions\/what-is-the-best-approach-to-overriding-the-css-in-marketo-forms\/td-p\/327302\n                    -->\n                    \n                                        <!-- FORM BODY -->\n                    <form id=\"mktoForm_4874\"\n                          data-button-text=\"\"\n                          class=\"is-noColumns                                default                                has-noBackground                                has-noFormIcons                                has-noButtonCornersChange                                has-noButtonColorChange                                has-noButtonIcon                                has-noButtonDynamicText                                has-noButtonWidthChange\"\n                    >\n                        \n                            <h3 class=\"form-title\">\n                                Pour lire le rapport veuillez completer le formulaire suivant                            <\/h3>\n                        \n                        \n                        <!-- FORM-FIELDS -->\n                        <span data-anchor><\/span>\n                    <\/form>\n\n                    <!-- MULTI-STEP-CONTROLS -->\n                    \n                                    <\/section>\n\n                \n<section class=\"thankyou hide MarketoForm-thankYouSection\">\n\n    <div class=\"headline\">\n        <h3>Thanks for your response!<\/h3>\n        <h4>We'll get back to shortly.<\/h4>\n    <\/div>\n\n    \n    \n<\/section>\n\n\n\n            <\/div>\n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6eac634 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"6eac634\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f3dd2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d8f3dd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au cours des douze derni\u00e8res ann\u00e9es, les entreprises figurant dans l&rsquo;Indice de la Subscription Economy (SEI) ont affich\u00e9 une croissance 3,4 fois plus rapide que celles du S&amp;P 500, traditionnellement constitu\u00e9es d&rsquo;entreprises bas\u00e9es sur des produits plus conventionnels. Plus pr\u00e9cis\u00e9ment, le taux de croissance annuel compos\u00e9 (CAGR) des entreprises du SEI a atteint 16,5 %, contre seulement 4,8 % pour le S&amp;P 500 durant la m\u00eame p\u00e9riode (Tableau 1).<\/p>\n<p>En d\u00e9pit de divers vents contraires macro\u00e9conomiques, les entreprises du SEI ont continu\u00e9 \u00e0 surpasser celles du S&amp;P 500 en 2023, r\u00e9alisant une croissance de leurs revenus de 10,4 %, comparativement \u00e0 6 % pour celles du S&amp;P 500 (Tableau 1).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc7399 elementor-widget elementor-widget-image\" data-id=\"4dc7399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"586\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-1.png\" class=\"attachment-full size-full wp-image-246363\" alt=\"Graphique lin\u00e9aire comparant la croissance de l&#039;indice de l&#039;\u00e9conomie des abonnements \u00e0 l&#039;indice S&amp;P 500 et aux ventes au d\u00e9tail aux \u00c9tats-Unis, mettant en \u00e9vidence le taux de croissance nettement plus \u00e9lev\u00e9 de l&#039;\u00e9conomie des abonnements sur une p\u00e9riode donn\u00e9e.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-1.png 1152w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-1-640x326.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-1-768x391.png 768w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad86e87 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ad86e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li value=\"2\">La croissance trimestrielle des revenus du SEI est rest\u00e9e stable au cours de l&rsquo;ann\u00e9e pass\u00e9e, tandis que le S&amp;P 500 continue de d\u00e9cliner (Tableau 2)<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f884e23 elementor-widget elementor-widget-image\" data-id=\"f884e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"660\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-2.png\" class=\"attachment-full size-full wp-image-246371\" alt=\"Graphique \u00e0 barres montrant la comparaison de la croissance des revenus trimestriels entre Marketplace Company inc. et S&amp;P 500 du premier trimestre 2014 au troisi\u00e8me trimestre 2021.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-2.png 1152w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-2-640x367.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-2-768x440.png 768w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-dc830af thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"dc830af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-dd1227d e-con-full e-flex e-con e-child\" data-id=\"dd1227d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a70dff4 elementor-widget elementor-widget-text-editor\" data-id=\"a70dff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une analyse sur cinq ans de la croissance trimestrielle des revenus d\u00e9montre que, bien que le SEI et le S&amp;P 500 aient tous deux subi une baisse initiale en r\u00e9ponse \u00e0 la pand\u00e9mie, le d\u00e9clin pour le S&amp;P a \u00e9t\u00e9 plus s\u00e9v\u00e8re. Les deux indices ont connu des hausses suite \u00e0 cette baisse, en partie dues \u00e0 la demande refoul\u00e9e et aux fonds de relance, mais les ann\u00e9es suivantes ont vu les deux diverger en termes de tendances de croissance. Alors que le SEI semble \u00eatre revenu et se maintenir \u00e0 des niveaux pr\u00e9-pand\u00e9miques, le S&amp;P 500 est dans une tendance \u00e0 la baisse constante depuis son pic au deuxi\u00e8me trimestre 2021.<\/p>\n<p>&nbsp;<\/p>\n<p>Bien que plusieurs variables soient probablement en jeu, des facteurs comme <a style=\"text-decoration: underline; font-family: IBM Plex Serif; color: white;\" href=\"https:\/\/www.zuora.com\/fr\/resource\/inflation-can-unexpectedly-boost-as-a-service-opex-models\/\">l&rsquo;inflation croissante<\/a> et la saturation du march\u00e9 peuvent amener les consommateurs \u00e0 \u00eatre plus attentifs \u00e0 leurs d\u00e9penses et diligents dans la gestion de leurs services. Des strat\u00e9gies et technologies agiles, centr\u00e9es sur le client et p\u00e9rennes, peuvent \u00e9galement contribuer \u00e0 encourager une croissance continue.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f9b3a70 e-con-full e-flex e-con e-child\" data-id=\"f9b3a70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cea2192 elementor-widget elementor-widget-text-editor\" data-id=\"cea2192\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plusieurs trimestres de croissance sup\u00e9rieure pourraient indiquer que les entreprises du SEI mettent en \u0153uvre cela mieux que les entreprises du S&amp;P 500.<\/p>\n<p>Les entreprises devraient investir dans des strat\u00e9gies et des technologies qui aident \u00e0 r\u00e9v\u00e9ler des informations pr\u00e9cieuses sur le comportement et les pr\u00e9f\u00e9rences des clients pour ajuster rapidement le d\u00e9veloppement de produits et les initiatives de mise sur le march\u00e9 qui peuvent offrir une valeur maximale aux clients.<\/p>\n<p>Alors que les entreprises continuent de se disputer des parts du m\u00eame g\u00e2teau, il est plus imp\u00e9ratif que jamais de se concentrer sur la centralit\u00e9 du client et la p\u00e9rennisation pour favoriser la fid\u00e9lit\u00e9 et alimenter les revenus r\u00e9currents.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c701a8b thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"c701a8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3de6fbb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3de6fbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\r\n \t<li value=\"3\">Face aux vents contraires \u00e9conomiques, l&rsquo;acquisition de clients SEI a ralenti en 2023 (Tableau 3)<\/li>\r\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d3641 elementor-widget elementor-widget-image\" data-id=\"c7d3641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"641\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-3.png\" class=\"attachment-full size-full wp-image-246376\" alt=\"Graphique \u00e0 barres illustrant la croissance du compte (client) par trimestre avec diff\u00e9rents pourcentages de croissance sur diff\u00e9rentes p\u00e9riodes.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-3.png 1152w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-3-640x356.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-3-768x427.png 768w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-347a585 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"347a585\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8c0ef2d e-con-full e-flex e-con e-child\" data-id=\"8c0ef2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cadd2ae elementor-widget elementor-widget-text-editor\" data-id=\"cadd2ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les mod\u00e8les d&rsquo;affaires bas\u00e9s sur des revenus r\u00e9currents ont historiquement prouv\u00e9 leur capacit\u00e9 \u00e0 offrir une stabilit\u00e9 durant les p\u00e9riodes de turbulence. Ces mod\u00e8les se concentrent souvent sur le d\u00e9veloppement et la mon\u00e9tisation des relations client plut\u00f4t que sur la multiplication de transactions ponctuelles, ce qui les rend naturellement r\u00e9silients. Ces strat\u00e9gies commerciales poss\u00e8dent un avantage distinct : elles offrent trois leviers de croissance potentiels, \u00e0 savoir l&rsquo;acquisition de nouveaux clients, la r\u00e9tention des clients existants, et l&rsquo;expansion des revenus par des ventes incitatives ou crois\u00e9es.<\/p>\n<p>Les points cl\u00e9s 3, 4 et 5 analysent comment les entreprises du SEI peuvent r\u00e9aliser une croissance r\u00e9currente \u00e0 travers l&rsquo;acquisition de nouveaux clients (croissance des comptes), la r\u00e9tention des clients (inverse du taux de d\u00e9sabonnement), et l&rsquo;expansion (revenu annuel par compte).<\/p>\n<p>L&rsquo;acquisition de clients dans le cadre du SEI a effectivement ralenti en 2023 (Tableau 3), confirmant ainsi les tendances observ\u00e9es \u00e0 l&rsquo;\u00e9chelle macro\u00e9conomique.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-02e6548 e-con-full e-flex e-con e-child\" data-id=\"02e6548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b30ce4 elementor-widget elementor-widget-image\" data-id=\"3b30ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"591\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-4.png\" class=\"attachment-large size-large wp-image-246381\" alt=\"D\u00e9tail architectural moderne avec des formes g\u00e9om\u00e9triques monochromes, recouvertes d&#039;un cercle bleu sarcelle transparent.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-4.png 711w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-4-640x532.png 640w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0dcf46e thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"0dcf46e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c821e3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6c821e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\r\n \t<li value=\"4\">Les entreprises retiennent leurs clients : les taux de d\u00e9sabonnement en 2023 ont \u00e9t\u00e9 inf\u00e9rieurs \u00e0 ceux des trois ann\u00e9es pr\u00e9c\u00e9dentes (Tableau 4)<\/li>\r\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ff371 elementor-widget elementor-widget-image\" data-id=\"e9ff371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"641\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-5.png\" class=\"attachment-full size-full wp-image-246389\" alt=\"Graphique \u00e0 barres montrant le taux de d\u00e9sabonnement trimestriel moyen pour l&#039;indice de l&#039;\u00e9conomie des abonnements de 2018 \u00e0 2023, avec une tendance \u00e0 la baisse au fil des ans.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-5.png 1152w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-5-640x356.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-5-768x427.png 768w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8716fad thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"8716fad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b52957e e-con-full e-flex e-con e-child\" data-id=\"b52957e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d41c8 elementor-widget elementor-widget-image\" data-id=\"c8d41c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"751\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-6.png\" class=\"attachment-large size-large wp-image-246394\" alt=\"Femme assise confortablement tout en parcourant sa tablette et en tenant un smartphone.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-6.png 592w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-6-505x640.png 505w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3a23867 e-con-full e-flex e-con e-child\" data-id=\"3a23867\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a2050 elementor-widget elementor-widget-text-editor\" data-id=\"b4a2050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bien que la croissance des comptes ait ralenti en 2023 (Tableau 3), les entreprises du SEI ont \u00e9galement observ\u00e9 une baisse du taux de d\u00e9sabonnement (Tableau 4). Contrairement aux pr\u00e9dictions d&rsquo;un \u00ab\u00a0&lt;a style=\u00a0\u00bbtext-decoration: underline; font-family: IBM Plex Serif; color: white;\u00a0\u00bb href=\u00a0\u00bbhttps:\/\/www.forbes.com\/sites\/pamdanziger\/2022\/05\/10\/as-retail-opens-up-and-inflation-closes-in-consumer-subscription-fatigue-is-on-the-rise\/?sh=37fd62472ede\u00a0\u00bb&gt;grand d\u00e9sabonnement&lt;\/a&gt;\u00a0\u00bb, les entreprises du SEI ont enregistr\u00e9 une am\u00e9lioration dans la r\u00e9tention des clients, avec des taux de d\u00e9sabonnement tombant en dessous des niveaux observ\u00e9s pendant et avant la pand\u00e9mie (Tableau 4).<\/p>\n<p>Offrir continuellement de la valeur est un facteur cl\u00e9 pour la r\u00e9tention des clients. Tandis que les consommateurs &lt;a style=\u00a0\u00bbtext-decoration: underline; font-family: IBM Plex Serif; color: white;\u00a0\u00bb href=\u00a0\u00bbhttps:\/\/www.capterra.com\/resources\/subscription-fatigue\/#methodology\u00a0\u00bb&gt;reconnaissent toujours une grande valeur dans leurs abonnements&lt;\/a&gt; et sont enclins \u00e0 les maintenir, ils sont souvent port\u00e9s \u00e0 se d\u00e9sabonner lorsqu&rsquo;ils ne per\u00e7oivent pas la valeur attendue.<\/p>\n<p>Les entreprises peuvent &lt;a style=\u00a0\u00bbtext-decoration: underline; font-family: IBM Plex Serif; color: white;\u00a0\u00bb href=\u00a0\u00bbhttps:\/\/www.zuora.com\/2023\/01\/23\/super-retainers-early-lessons-for-uncertain-times-ahead\/\u00a0\u00bb&gt;am\u00e9liorer la r\u00e9tention client\u00e8le&lt;\/a&gt; en mettant l&rsquo;accent sur la cr\u00e9ation de valeur pour le client. Cela implique souvent de proposer des services ou produits au-del\u00e0 de ce pour quoi le client s&rsquo;\u00e9tait initialement inscrit. Cela peut inclure l&rsquo;offre d&rsquo;options de tarification ou de facturation plus flexibles, particuli\u00e8rement appr\u00e9ci\u00e9es par les clients faisant face \u00e0 des contraintes budg\u00e9taires. Les entreprises peuvent renforcer la fid\u00e9lit\u00e9 en proposant des alternatives au d\u00e9sabonnement, telles que la possibilit\u00e9 de mettre en pause l&rsquo;abonnement, de changer de formules, de passer \u00e0 une facturation mensuelle, ou de migrer d&rsquo;un abonnement fixe vers un mod\u00e8le de paiement \u00e0 l&rsquo;usage.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-69e6a54 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"69e6a54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7c0ea7c e-con-full e-flex e-con e-child\" data-id=\"7c0ea7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1449e59 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1449e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li value=\"5\">L&rsquo;expansion client, ou le revenu annuel par compte (ARPA), s&rsquo;est am\u00e9lior\u00e9e et reste sur une tendance \u00e0 la hausse (Tableau 5)<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-02078bf e-con-full e-flex e-con e-child\" data-id=\"02078bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b1ed1ac thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"b1ed1ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ebe82b7 e-con-full e-flex e-con e-child\" data-id=\"ebe82b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-080f52a elementor-widget elementor-widget-image\" data-id=\"080f52a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"512\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-7.png\" class=\"attachment-large size-large wp-image-246399\" alt=\"Subscription\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-807d3e7 e-con-full e-flex e-con e-child\" data-id=\"807d3e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a076985 elementor-widget elementor-widget-text-editor\" data-id=\"a076985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le revenu annuel par compte (ARPA) a connu une l\u00e9g\u00e8re tendance \u00e0 la hausse au cours des 20 derniers trimestres, avec un tournant encourageant d&rsquo;ann\u00e9e en ann\u00e9e en 2023. Commenc\u00e9 avec un taux de croissance trimestrielle de 0,73 % au T1 2023, la croissance de l&rsquo;ARPA a termin\u00e9 l&rsquo;ann\u00e9e plus de 2 fois plus forte \u00e0 1,76 % au T4. Avec une moyenne trimestrielle de 1,5 % en 2023, la croissance a repr\u00e9sent\u00e9 une am\u00e9lioration par rapport \u00e0 la moyenne de 1,29 % en 2022.<\/p>\n<p>Les d\u00e9fis \u00e9conomiques mondiaux ont probablement contribu\u00e9 \u00e0 ralentir la croissance des comptes ces derni\u00e8res ann\u00e9es, cependant, l&rsquo;adversit\u00e9 et <a style=\"text-decoration: underline; font-family: IBM Plex Serif; color: white;\" href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/10\/03\/the-role-of-innovating-in-competitive-success-and-how-to-do-it\/?sh=103d846383ae\" target=\"_blank\" rel=\"noopener\">la concurrence stimulent l&rsquo;innovation<\/a> et de nouvelles fa\u00e7ons de faire des affaires. Lorsque la croissance est plus difficile \u00e0 obtenir, les entreprises qui r\u00e9alisent une croissance de classe mondiale le font en investissant massivement dans <a style=\"text-decoration: underline; font-family: IBM Plex Serif; color: white;\" href=\"https:\/\/www.zuora.com\/fr\/resources\/super-retainers-early-lessons-for-uncertain-times-ahead\/\">la r\u00e9tention client<\/a>. Et parce qu&rsquo;il <a style=\"text-decoration: underline; font-family: IBM Plex Serif; color: white;\" href=\"https:\/\/media.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" target=\"_blank\" rel=\"noopener\">co\u00fbte plus cher d&rsquo;acqu\u00e9rir que de retenir des clients,<\/a> la croissance pendant les p\u00e9riodes difficiles peut \u00eatre atteinte en adaptant les mod\u00e8les de mon\u00e9tisation visant \u00e0 nourrir et \u00e0 d\u00e9velopper les clients existants. En se concentrant sur les ventes incitatives, les ventes crois\u00e9es et les renouvellements, ces entreprises peuvent alimenter une croissance plus durable du revenu annuel r\u00e9current (ARR) et de l&rsquo;ARPA.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2196523 elementor-widget elementor-widget-menu-anchor\" data-id=\"2196523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"section2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ba54759 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"ba54759\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2df77cd e-con-full e-flex e-con e-child\" data-id=\"2df77cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0c879d3 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"0c879d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3233ee elementor-widget elementor-widget-text-editor\" data-id=\"f3233ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LE SEI PAR INDUSTRIE<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5479424 elementor-widget elementor-widget-heading\" data-id=\"5479424\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SaaS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ddeb3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"65ddeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans l&rsquo;ensemble, le secteur SaaS du SEI continue de cro\u00eetre, mais la croissance d&rsquo;ann\u00e9e en ann\u00e9e (YoY) a ralenti, en corr\u00e9lation avec les tendances macro SaaS.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-184c947 elementor-widget elementor-widget-image\" data-id=\"184c947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"793\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-8.png\" class=\"attachment-full size-full wp-image-246416\" alt=\"Graphique montrant la croissance projet\u00e9e du secteur sei saas par mod\u00e8le \u00e9conomique, la non-consommation connaissant la croissance la plus rapide.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-8.png 1152w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-8-640x441.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-8-768x529.png 768w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-16f71cc thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"16f71cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f162ac8 e-con-full e-flex e-con e-child\" data-id=\"f162ac8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5f74f elementor-widget elementor-widget-text-editor\" data-id=\"9d5f74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 2023, le secteur SaaS du SEI a enregistr\u00e9 un taux de croissance moyenne des revenus de 10,1 % (Tableau 6). Dans ce secteur, les entreprises SaaS du SEI utilisant des mod\u00e8les bas\u00e9s sur la consommation ont affich\u00e9 un taux de croissance des revenus cumul\u00e9s (CRG) de 10,4 %, surpassant le secteur SaaS dans son ensemble, mais affichant une croissance l\u00e9g\u00e8rement inf\u00e9rieure \u00e0 celle des entreprises SaaS du SEI utilisant des mod\u00e8les non bas\u00e9s sur la consommation, qui ont enregistr\u00e9 une croissance de 10,6 %.<\/p>\n<p>Les &lt;a style=\u00a0\u00bbtext-decoration: underline; font-family: IBM Plex Serif;\u00a0\u00bb href=\u00a0\u00bbhttps:\/\/www.zuora.com\/fr\/resource\/how-consumption-models-contribute-to-business-success\/\u00a0\u00bb&gt;mod\u00e8les de consommation hybrides&lt;\/a&gt;, combinant des abonnements pr\u00e9visibles avec des mod\u00e8les d&rsquo;utilisation plus flexibles, se sont r\u00e9v\u00e9l\u00e9s \u00eatre des moteurs efficaces de revenus r\u00e9currents. Bien que le secteur SaaS soit encore en phase d&rsquo;ajustement de ces strat\u00e9gies de tarification et de packaging, les r\u00e9sultats sont prometteurs. La performance actuelle des mod\u00e8les de consommation hybride, compar\u00e9e aux mod\u00e8les non bas\u00e9s sur la consommation et \u00e0 d&rsquo;autres mod\u00e8les de mon\u00e9tisation SaaS au sein du SEI (Tableau 6), montre un potentiel significatif.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-13ab4cf e-con-full e-flex e-con e-child\" data-id=\"13ab4cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b0a9e0 elementor-widget elementor-widget-text-editor\" data-id=\"8b0a9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il est crucial de souligner que les entreprises utilisant des mod\u00e8les bas\u00e9s sur la consommation conservent un avantage en termes de croissance des revenus \u00e0 long terme. \u00c0 la fin de l&rsquo;ann\u00e9e 2023, le taux de croissance annuel compos\u00e9 (CAGR) sur six ans pour les entreprises SaaS du SEI qui emploient des mod\u00e8les bas\u00e9s sur la consommation s&rsquo;\u00e9levait \u00e0 20,1 %, contre 16,3 % pour leurs homologues utilisant des mod\u00e8les non bas\u00e9s sur la consommation.<\/p>\n<p>Cette tendance durable est conforme aux <a style=\"text-decoration: underline; font-family: IBM Plex Serif;\" href=\"https:\/\/www.zuora.com\/fr\/resource\/how-consumption-models-contribute-to-business-success\/\">recherches ant\u00e9rieures de l&rsquo;Institut Subscribed<\/a> concernant les mod\u00e8les de consommation. Bien que les revenus strictement bas\u00e9s sur l&rsquo;utilisation puissent \u00eatre moins pr\u00e9visibles et plus volatils, les mod\u00e8les de consommation hybrides se pr\u00eatent particuli\u00e8rement bien aux offres SaaS, notamment aux services cloud et \u00e0 l&rsquo;intelligence artificielle g\u00e9n\u00e9rative. L&rsquo;\u00e9volution de la mon\u00e9tisation de <a style=\"text-decoration: underline; font-family: IBM Plex Serif;\" href=\"https:\/\/www.zuora.com\/fr\/resource\/how-consumption-models-contribute-to-business-success\/\">l&rsquo;IA g\u00e9n\u00e9rative<\/a> illustre une tendance plus large parmi les entreprises qui cherchent \u00e0 <a style=\"text-decoration: underline; font-family: IBM Plex Serif;\" href=\"https:\/\/www.businessinsider.com\/google-considers-subscription-business-models-for-ai-offerings-2023-10\" target=\"_blank\" rel=\"noopener\">tarifer efficacement leurs solutions d&rsquo;IA.<\/a> Ces mod\u00e8les hybrides et flexibles sont susceptibles de fournir une pr\u00e9visibilit\u00e9 accrue tout en am\u00e9liorant la valeur pour le client, en associant plus directement les tarifs et les paiements \u00e0 l&rsquo;utilisation r\u00e9elle et aux besoins du march\u00e9.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f8092ef thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"f8092ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cd5127 elementor-widget elementor-widget-text-editor\" data-id=\"5cd5127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LE SEI PAR INDUSTRIE<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-721d67a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"721d67a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Taux de Croissance Annuel sur Annuel (YoY) du SEI SaaS (2022-2023)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-aa36c85 elementor-hidden-mobile thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"aa36c85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-07272df e-con-full e-flex e-con e-child\" data-id=\"07272df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d37c88 elementor-widget elementor-widget-text-editor\" data-id=\"1d37c88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-1.3%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a38ff08 e-con-full e-flex e-con e-child\" data-id=\"a38ff08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc8bd77 elementor-widget elementor-widget-text-editor\" data-id=\"bc8bd77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-0.6%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-da1cf16 e-con-full e-flex e-con e-child\" data-id=\"da1cf16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1918ac elementor-widget elementor-widget-text-editor\" data-id=\"a1918ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-0.61%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-08dfc41 e-con-full e-flex e-con e-child\" data-id=\"08dfc41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a442ef4 elementor-widget elementor-widget-text-editor\" data-id=\"a442ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-1.21%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5760d6e thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"5760d6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2968c12 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"2968c12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5e0a8 elementor-widget elementor-widget-text-editor\" data-id=\"0d5e0a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-1.3%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7d4f72c e-con-full e-flex e-con e-child\" data-id=\"7d4f72c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6524a6 elementor-widget elementor-widget-text-editor\" data-id=\"a6524a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de Croissance des Revenus YoY du SEI SaaS Ralenti<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-42ecaff e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"42ecaff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8904910 elementor-widget elementor-widget-text-editor\" data-id=\"8904910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-0.6%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fe8777f e-con-full e-flex e-con e-child\" data-id=\"fe8777f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9c56a elementor-widget elementor-widget-text-editor\" data-id=\"ce9c56a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de D\u00e9sabonnement YoY du SEI SaaS en Baisse<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b572cfc e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"b572cfc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66d8f0d elementor-widget elementor-widget-text-editor\" data-id=\"66d8f0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-0.61%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-176f210 e-con-full e-flex e-con e-child\" data-id=\"176f210\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a031cb8 elementor-widget elementor-widget-text-editor\" data-id=\"a031cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de Croissance YoY de l&rsquo;ARPA du SEI SaaS Ralenti<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-739b6ae e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"739b6ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c56d1a elementor-widget elementor-widget-text-editor\" data-id=\"3c56d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-1.21%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-857bf1d e-con-full e-flex e-con e-child\" data-id=\"857bf1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a288afd elementor-widget elementor-widget-text-editor\" data-id=\"a288afd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de Croissance des Comptes YoY du SEI SaaS Ralenti<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0c8723f thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"0c8723f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-05b8bb2 e-con-full e-flex e-con e-child\" data-id=\"05b8bb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ecb38e elementor-widget elementor-widget-text-editor\" data-id=\"7ecb38e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bien que le secteur SaaS du SEI continue de conna\u00eetre une croissance annuelle, celle-ci a ralenti en 2023 par rapport \u00e0 2022. La croissance des revenus du secteur SaaS du SEI a recul\u00e9 \u00e0 un taux de -1,3 %, et la croissance annuelle de l&rsquo;ARPA a \u00e9galement diminu\u00e9 \u00e0 un taux de -0,61 %. Toutefois, le taux de d\u00e9sabonnement annuel est \u00e9galement en baisse, \u00e0 -0,6 %, ce qui indique que les clients continuent de conserver leurs services SaaS.<\/p>\n<p>Les donn\u00e9es du SEI confirment les d\u00e9fis d&rsquo;un environnement marqu\u00e9 par une concurrence renforc\u00e9e et une saturation du march\u00e9. &lt;a style=\u00a0\u00bbtext-decoration: underline; font-family: IBM Plex Serif;\u00a0\u00bb href=\u00a0\u00bbhttps:\/\/www.cio.com\/article\/657327\/what-it-executives-are-saying-about-vendor-consolidation.html\u00a0\u00bb&gt;Les Directeurs des Syst\u00e8mes d&rsquo;Information (DSI) ont significativement \u0153uvr\u00e9 pour consolider les produits et services&lt;\/a&gt; \u00e0 travers le vaste secteur du SaaS, ce qui a souvent conduit les d\u00e9partements informatiques \u00e0 r\u00e9duire leur nombre de fournisseurs plut\u00f4t qu&rsquo;\u00e0 en ajouter de nouveaux.<\/p>\n<p>N\u00e9anmoins, il existe des aspects positifs et des le\u00e7ons \u00e0 tirer de ces tendances. D&rsquo;abord, le secteur continue de cro\u00eetre, m\u00eame si ce d\u00e9veloppement se fait \u00e0 un rythme un peu plus lent que l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2d20a6a e-con-full e-flex e-con e-child\" data-id=\"2d20a6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe2707 elementor-widget elementor-widget-text-editor\" data-id=\"6fe2707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En outre, la diminution du taux de d\u00e9sabonnement, notamment dans le secteur du SaaS, t\u00e9moigne de la capacit\u00e9 des entreprises du SEI \u00e0 g\u00e9rer efficacement les pressions d&rsquo;un march\u00e9 exigeant.<\/p>\n<p>La r\u00e9silience, l&rsquo;innovation et l&rsquo;adaptabilit\u00e9 sont les strat\u00e9gies pr\u00e9dominantes actuelles. Les \u00e9l\u00e9ments du mod\u00e8le d&rsquo;affaires SaaS soutiennent particuli\u00e8rement bien ces approches. La r\u00e9silience est manifeste dans le maintien et le d\u00e9veloppement des relations avec les clients existants. L&rsquo;innovation est encourag\u00e9e par des strat\u00e9gies telles que la modularit\u00e9 et la cr\u00e9ation de nouveaux packages pour des solutions plus souples, l&rsquo;enrichissement des offres de produits et services pour renforcer la fid\u00e9lisation, ainsi que l&rsquo;\u00e9mergence de nouvelles cat\u00e9gories de produits ou services, tels que l&rsquo;intelligence artificielle g\u00e9n\u00e9rative, qui offrent la possibilit\u00e9 de repenser les mod\u00e8les et strat\u00e9gies de mon\u00e9tisation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b93b822 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"b93b822\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a83ee13 elementor-widget elementor-widget-menu-anchor\" data-id=\"a83ee13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"section3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-97bba61 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"97bba61\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d7e8a6e thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"d7e8a6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d75f1d3 elementor-widget elementor-widget-text-editor\" data-id=\"d75f1d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LE SEI PAR INDUSTRIE<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae5369 elementor-widget elementor-widget-heading\" data-id=\"4ae5369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9dias &amp; Divertissement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7ad69be thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"7ad69be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9c1f34a e-con-full e-flex e-con e-child\" data-id=\"9c1f34a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6059e70 elementor-widget elementor-widget-text-editor\" data-id=\"6059e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 2023, le secteur des M\u00e9dias &amp; Divertissement a connu un tournant d\u00e9cisif, faisant face \u00e0 des d\u00e9fis majeurs tout en saisissant des opportunit\u00e9s de croissance. Le secteur M\u00e9dias &amp; Divertissement du SEI a enregistr\u00e9 un taux de croissance moyen des revenus de 6 % en 2023, mettant en \u00e9vidence la r\u00e9silience et la capacit\u00e9 d&rsquo;adaptation des entreprises m\u00e9diatiques dans un environnement de march\u00e9 en constante \u00e9volution (Tableau 7).<\/p>\n<p>La croissance a \u00e9t\u00e9 variable au sein du secteur, le sous-ensemble des Nouveaux M\u00e9dias du SEI (incluant les entreprises de streaming et de jeux) affichant un taux de croissance impressionnant de 12 %, ce qui illustre un basculement continu vers les services num\u00e9riques et de streaming. En revanche, le sous-ensemble des M\u00e9dias d&rsquo;\u00c9dition du SEI (incluant les journaux et magazines traditionnels et num\u00e9riques) a connu une croissance plus modeste de 5,6 %, la plus faible du secteur. Ceci refl\u00e8te les difficult\u00e9s persistantes et l&rsquo;adaptation progressive de l&rsquo;\u00e9dition traditionnelle aux pr\u00e9f\u00e9rences des consommateurs orient\u00e9es vers le num\u00e9rique.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9277a4d e-con-full e-flex e-con e-child\" data-id=\"9277a4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3dbc48 elementor-widget elementor-widget-text-editor\" data-id=\"b3dbc48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le sous-ensemble des m\u00e9dias, qui inclut par exemple les journaux et magazines traditionnels et num\u00e9riques, a enregistr\u00e9 une croissance plus modeste de 5,6 %, la plus faible du secteur. Ceci refl\u00e8te la lutte continue et l&rsquo;adaptation progressive de l&rsquo;\u00e9dition traditionnelle face aux pr\u00e9f\u00e9rences des consommateurs de plus en plus tourn\u00e9es vers le num\u00e9rique.<\/p>\n<p>Cette diff\u00e9rence de taux de croissance illustre les trajectoires vari\u00e9es au sein du paysage m\u00e9diatique : tandis que les entreprises de Nouveaux M\u00e9dias prosp\u00e8rent gr\u00e2ce \u00e0 l&rsquo;innovation et \u00e0 leur capacit\u00e9 d&rsquo;adaptation, les M\u00e9dias d&rsquo;\u00c9dition s&rsquo;efforcent de se r\u00e9inventer et de trouver une stabilit\u00e9 dans un environnement qui \u00e9volue rapidement.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-dd7e6f0 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"dd7e6f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc0421f elementor-widget elementor-widget-image\" data-id=\"cc0421f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"740\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-9.png\" class=\"attachment-full size-full wp-image-246922\" alt=\"Un graphique lin\u00e9aire comparant la croissance cumul\u00e9e des revenus au fil du temps entre les secteurs des m\u00e9dias et du divertissement sei, des nouveaux m\u00e9dias sei et des m\u00e9dias d&#039;\u00e9dition sei.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-9.png 1152w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-9-640x411.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-9-768x493.png 768w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bbe44ed thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"bbe44ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-504c068 elementor-widget elementor-widget-text-editor\" data-id=\"504c068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LE SEI PAR INDUSTRIE<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d619b87 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d619b87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taux de Croissance YoY des M\u00e9dias d'\u00c9dition du SEI (2022-2023)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0944ee3 elementor-hidden-mobile thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"0944ee3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-44630fd e-con-full e-flex e-con e-child\" data-id=\"44630fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c4a8d8 elementor-widget elementor-widget-text-editor\" data-id=\"8c4a8d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>0.8%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-df928a2 e-con-full e-flex e-con e-child\" data-id=\"df928a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-543fc40 elementor-widget elementor-widget-text-editor\" data-id=\"543fc40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>0.02%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-454ccd9 e-con-full e-flex e-con e-child\" data-id=\"454ccd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8e7a3 elementor-widget elementor-widget-text-editor\" data-id=\"0d8e7a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>0.02%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-74de907 e-con-full e-flex e-con e-child\" data-id=\"74de907\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9de816 elementor-widget elementor-widget-text-editor\" data-id=\"c9de816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>0.00%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-499ded9 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"499ded9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ba3abb4 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"ba3abb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd07150 elementor-widget elementor-widget-text-editor\" data-id=\"fd07150\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>0.8%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a111ab3 e-con-full e-flex e-con e-child\" data-id=\"a111ab3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eda5cc elementor-widget elementor-widget-text-editor\" data-id=\"8eda5cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de croissance des revenus YoY des M\u00e9dias d&rsquo;\u00c9dition du SEI Ralenti<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-47566dd e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"47566dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1097b elementor-widget elementor-widget-text-editor\" data-id=\"eb1097b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>0.02%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-eaeed18 e-con-full e-flex e-con e-child\" data-id=\"eaeed18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d227636 elementor-widget elementor-widget-text-editor\" data-id=\"d227636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de d\u00e9sabonnement YoY des M\u00e9dias d&rsquo;\u00c9dition du SEI en Hausse<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-900abd9 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"900abd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d9d4f5 elementor-widget elementor-widget-text-editor\" data-id=\"5d9d4f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>0.02%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4d5dc2e e-con-full e-flex e-con e-child\" data-id=\"4d5dc2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab202c6 elementor-widget elementor-widget-text-editor\" data-id=\"ab202c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de croissance YoY de l&rsquo;ARPA des M\u00e9dias d&rsquo;\u00c9dition du SEI Augment\u00e9<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-637023b e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"637023b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a89f1d elementor-widget elementor-widget-text-editor\" data-id=\"6a89f1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>0.00%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-160813e e-con-full e-flex e-con e-child\" data-id=\"160813e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2927e92 elementor-widget elementor-widget-text-editor\" data-id=\"2927e92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de croissance des comptes YoY des M\u00e9dias d&rsquo;\u00c9dition du SEI Inchang\u00e9<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7ccaea5 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"7ccaea5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e02a046 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e02a046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taux de croissance YoY des Nouveaux M\u00e9dias du SEI (2022-2023)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0fdf9ad elementor-hidden-mobile thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"0fdf9ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e4d821b e-con-full e-flex e-con e-child\" data-id=\"e4d821b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7d2b67 elementor-widget elementor-widget-text-editor\" data-id=\"d7d2b67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1.3%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7518188 e-con-full e-flex e-con e-child\" data-id=\"7518188\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75ac71a elementor-widget elementor-widget-text-editor\" data-id=\"75ac71a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-1.3%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-73e726e e-con-full e-flex e-con e-child\" data-id=\"73e726e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7866d4 elementor-widget elementor-widget-text-editor\" data-id=\"a7866d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-1.70%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0f12f5b e-con-full e-flex e-con e-child\" data-id=\"0f12f5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa76100 elementor-widget elementor-widget-text-editor\" data-id=\"aa76100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-1.21%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b26904a thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"b26904a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8f6663b e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"8f6663b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31fbf98 elementor-widget elementor-widget-text-editor\" data-id=\"31fbf98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1.3%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b35eefa e-con-full e-flex e-con e-child\" data-id=\"b35eefa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e7c969 elementor-widget elementor-widget-text-editor\" data-id=\"4e7c969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de croissance des revenus YoY des Nouveaux M\u00e9dias du SEI Augment\u00e9<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-550f14d e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"550f14d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a794ae2 elementor-widget elementor-widget-text-editor\" data-id=\"a794ae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-1.3%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6092e73 e-con-full e-flex e-con e-child\" data-id=\"6092e73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4da953 elementor-widget elementor-widget-text-editor\" data-id=\"b4da953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de d\u00e9sabonnement YoY des Nouveaux M\u00e9dias du SEI en Baisse<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3e41d4d e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"3e41d4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20fe59b elementor-widget elementor-widget-text-editor\" data-id=\"20fe59b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-1.70%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f89c185 e-con-full e-flex e-con e-child\" data-id=\"f89c185\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b76747f elementor-widget elementor-widget-text-editor\" data-id=\"b76747f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de croissance YoY de l&rsquo;ARPA des Nouveaux M\u00e9dias du SEI Ralenti<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-dcc2321 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"dcc2321\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a34169 elementor-widget elementor-widget-text-editor\" data-id=\"6a34169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-1.21%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-922ba3b e-con-full e-flex e-con e-child\" data-id=\"922ba3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6c863 elementor-widget elementor-widget-text-editor\" data-id=\"3a6c863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le taux de croissance annuel des comptes du SEI SaaS a ralenti<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1aefb0e thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"1aefb0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6bc9de6 e-con-full e-flex e-con e-child\" data-id=\"6bc9de6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b14745 elementor-widget elementor-widget-text-editor\" data-id=\"5b14745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les taux de d\u00e9sabonnement offrent des perspectives nuanc\u00e9es, r\u00e9v\u00e9lant une dichotomie claire au sein du secteur : d&rsquo;une part, les Nouveaux M\u00e9dias du SEI ont r\u00e9ussi \u00e0 r\u00e9duire le d\u00e9sabonnement de 1,3 % sur un an, gr\u00e2ce \u00e0 des strat\u00e9gies de r\u00e9tention efficaces, notamment des mesures contre le partage de mots de passe, visant \u00e0 transformer les utilisateurs partageant leur compte en abonn\u00e9s payants. D&rsquo;autre part, les M\u00e9dias d&rsquo;\u00c9dition du SEI ont enregistr\u00e9 une l\u00e9g\u00e8re hausse du taux de d\u00e9sabonnement (0,02 %), signalant des difficult\u00e9s \u00e0 maintenir l&rsquo;engagement des abonn\u00e9s dans un march\u00e9 tr\u00e8s comp\u00e9titif.<\/p>\n<p>La croissance de l&rsquo;ARPA a vari\u00e9 au sein du secteur. Le segment des M\u00e9dias d&rsquo;\u00c9dition du SEI a connu une augmentation modeste de 0,75 %, profitant de strat\u00e9gies telles que le regroupement strat\u00e9gique et l&rsquo;enrichissement des offres de contenu, ce qui a contribu\u00e9 \u00e0 ce que The New York Times d\u00e9passe les 10 millions d&rsquo;abonn\u00e9s. En revanche, les Nouveaux M\u00e9dias ont vu leur ARPA baisser de 1,7 %, mettant en \u00e9vidence les difficult\u00e9s li\u00e9es aux strat\u00e9gies de tarification et les pressions li\u00e9es \u00e0 la saturation du march\u00e9. Ces d\u00e9fis appellent \u00e0 des approches innovantes pour la cr\u00e9ation de valeur et la maximisation des revenus des abonn\u00e9s.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c7d499e e-con-full e-flex e-con e-child\" data-id=\"c7d499e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-739503d elementor-widget elementor-widget-text-editor\" data-id=\"739503d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLa croissance des comptes a clairement diff\u00e9renci\u00e9 les performances au sein du secteur. Les Nouveaux M\u00e9dias du SEI ont enregistr\u00e9 une augmentation de 2,39 % de nouveaux clients, stimul\u00e9e par un int\u00e9r\u00eat croissant pour un contenu de streaming vari\u00e9 et des services de t\u00e9l\u00e9communications. Cela peut \u00eatre attribu\u00e9 \u00e0 la capacit\u00e9 du secteur \u00e0 attirer de nouveaux abonn\u00e9s gr\u00e2ce \u00e0 un contenu attrayant et des innovations technologiques.\r\n\r\n\u00c0 l&rsquo;inverse, la croissance plus mod\u00e9r\u00e9e des M\u00e9dias d&rsquo;\u00c9dition du SEI met en lumi\u00e8re l&rsquo;importance de tisser des relations profondes et captivantes avec les abonn\u00e9s, en utilisant l&rsquo;analyse de donn\u00e9es pour personnaliser le contenu et en explorant de nouveaux mod\u00e8les pour \u00e9largir la base d&rsquo;abonn\u00e9s.\r\n\r\nLe r\u00e9alignement strat\u00e9gique de l&rsquo;industrie vers l&rsquo;am\u00e9lioration de l&rsquo;engagement des abonn\u00e9s, l&rsquo;exploitation des insights des abonn\u00e9s, la r\u00e9vision des mod\u00e8les de tarification, l&rsquo;innovation dans le contenu et la diversification des revenus, \u00e9tablit les fondations pour une croissance future. Ces efforts montrent un engagement clair vers l&rsquo;adaptation aux besoins changeants du march\u00e9 et la maximisation de la valeur pour les abonn\u00e9s.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-dcc416c thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"dcc416c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c789d1c elementor-widget elementor-widget-menu-anchor\" data-id=\"c789d1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"section4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6eb4753 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"6eb4753\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c65d69 elementor-widget elementor-widget-menu-anchor\" data-id=\"5c65d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"section4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-96d7c5d thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"96d7c5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac86641 elementor-widget elementor-widget-text-editor\" data-id=\"ac86641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LE SEI PAR INDUSTRIE<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c3e51 elementor-widget elementor-widget-heading\" data-id=\"b3c3e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fabrication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b432c36 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b432c36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Malgr\u00e9 une <a style=\"text-decoration: underline; font-family: IBM Plex Serif;\" href=\"https:\/\/www.reuters.com\/markets\/us\/us-manufacturing-sector-stabilizing-weaker-levels-august-ism-2023-09-01\/\" target=\"_blank\" rel=\"noopener\">contraction de l&rsquo;industrie manufacturi\u00e8re am\u00e9ricaine,<\/a> le secteur manufacturier du SEI a connu un taux de croissance impressionnant de 14,1 % en 2023 (Tableau 8), compar\u00e9 au SEI global \u00e0 10,4 % (Tableau 1).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3c1a6 elementor-widget elementor-widget-image\" data-id=\"4d3c1a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"739\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-10.png\" class=\"attachment-full size-full wp-image-246927\" alt=\"Graphique lin\u00e9aire illustrant la croissance du secteur manufacturier sei, avec une augmentation notable de 41 % en 2023 par rapport \u00e0 la croissance manufacturi\u00e8re du S&amp;P 500.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-10.png 1152w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-10-640x411.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-10-768x493.png 768w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9ab6f00 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"9ab6f00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e65d01 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2e65d01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Changement annuel du taux de croissance du SEI de la Fabrication (2022-2023)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5a079d9 elementor-hidden-mobile thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"5a079d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5a0c585 e-con-full e-flex e-con e-child\" data-id=\"5a0c585\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10c4a22 elementor-widget elementor-widget-text-editor\" data-id=\"10c4a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>0.5%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6ec4784 e-con-full e-flex e-con e-child\" data-id=\"6ec4784\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e0e764 elementor-widget elementor-widget-text-editor\" data-id=\"5e0e764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-0.4%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0ebaf27 e-con-full e-flex e-con e-child\" data-id=\"0ebaf27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6e9c5 elementor-widget elementor-widget-text-editor\" data-id=\"7f6e9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2.49%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-15bfa4c e-con-full e-flex e-con e-child\" data-id=\"15bfa4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-982a45e elementor-widget elementor-widget-text-editor\" data-id=\"982a45e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-2.33%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-051befc thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"051befc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-afd3425 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"afd3425\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d957c77 elementor-widget elementor-widget-text-editor\" data-id=\"d957c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>0.5%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-23e02f4 e-con-full e-flex e-con e-child\" data-id=\"23e02f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19f0667 elementor-widget elementor-widget-text-editor\" data-id=\"19f0667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de croissance des revenus du SEI de la Fabrication en hausse<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e7f81fe e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"e7f81fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-889aeb3 elementor-widget elementor-widget-text-editor\" data-id=\"889aeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-0.4%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a68de33 e-con-full e-flex e-con e-child\" data-id=\"a68de33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad83102 elementor-widget elementor-widget-text-editor\" data-id=\"ad83102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de d\u00e9sabonnement YoY de la Fabrication du SEI en Baisse<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-959b02c e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"959b02c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36d618d elementor-widget elementor-widget-text-editor\" data-id=\"36d618d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2.49%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b069057 e-con-full e-flex e-con e-child\" data-id=\"b069057\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52ec609 elementor-widget elementor-widget-text-editor\" data-id=\"52ec609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de croissance de l&rsquo;ARPA du SEI de la Fabrication en hausse<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8dbae9b e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"8dbae9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-381f79a elementor-widget elementor-widget-text-editor\" data-id=\"381f79a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-2.33%<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-034bffc e-con-full e-flex e-con e-child\" data-id=\"034bffc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d723bb elementor-widget elementor-widget-text-editor\" data-id=\"8d723bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taux de croissance des comptes du SEI de la Fabrication ralenti<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-702af48 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"702af48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2da229f e-con-full e-flex e-con e-child\" data-id=\"2da229f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf2146 elementor-widget elementor-widget-text-editor\" data-id=\"6bf2146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tD&rsquo;une ann\u00e9e sur l&rsquo;autre, les revenus du secteur manufacturier du SEI ont connu une l\u00e9g\u00e8re augmentation de 0,5 %, tandis que le taux de d\u00e9sabonnement a diminu\u00e9 de 0,4 %. Conform\u00e9ment \u00e0 la tendance g\u00e9n\u00e9rale du SEI, la croissance des comptes pour ce secteur est en baisse, indiquant que moins de clients ajoutent de nouveaux services. Cependant, les donn\u00e9es sugg\u00e8rent que les fabricants pourraient tirer parti de la r\u00e9tention comme une opportunit\u00e9 de croissance avec les clients existants sur le long terme, \u00e9tant donn\u00e9 que la croissance de l&rsquo;ARPA a augment\u00e9 de 2,49 % en glissement annuel.\r\n\r\nLes facteurs contribuant \u00e0 cette croissance pourraient inclure des tendances telles que la diversification et la maturation des offres de services Tout-en-tant-que-Service (XaaS) et Produit-en-tant-que-Service (PaaS), qui ne subissent probablement pas le m\u00eame niveau de concurrence et de saturation du march\u00e9 que le secteur SaaS.\r\n\r\nLe passage d&rsquo;une focalisation sur les d\u00e9penses en capital (CapEx) \u00e0 des d\u00e9penses op\u00e9rationnelles r\u00e9currentes centr\u00e9es sur le client (OpEx) peut \u00e9galement aider les fabricants \u00e0 mieux naviguer dans un paysage \u00e9conomique incertain. Les services num\u00e9riques offerts via les mod\u00e8les PaaS ou XaaS permettent aux clients de tirer parti d&rsquo;un budget OpEx, ce qui est avantageux dans le contexte actuel d&rsquo;inflation o\u00f9 le co\u00fbt du capital est relativement \u00e9lev\u00e9.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cd47668 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"cd47668\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f765cc3 elementor-widget elementor-widget-menu-anchor\" data-id=\"f765cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"section5\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f6945fb thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"f6945fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9363b7c thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"9363b7c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ac0a3 elementor-widget elementor-widget-heading\" data-id=\"e9ac0a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LE SEI PAR REGION DU MONDE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eca1e8 elementor-widget elementor-widget-text-editor\" data-id=\"6eca1e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les entreprises du SEI continuent d&rsquo;afficher une performance remarquable en EMEA et APAC par rapport aux indices r\u00e9gionaux. En 2023, les revenus des entreprises du SEI en EMEA ont enregistr\u00e9 une croissance significative face aux indices FTSE, CAC et DAX. De mani\u00e8re similaire, les taux de croissance des revenus en APAC ont d\u00e9montr\u00e9 une robustesse comparable face aux indices JPX, HKEX et ASX. En particulier, les entreprises du SEI en EMEA ont r\u00e9alis\u00e9 un taux de croissance moyenne des revenus de 17,5 % pour l&rsquo;ann\u00e9e 2023 et un taux de croissance annuel compos\u00e9 (TCAC) de 18,8 % sur quatre ans (2020-2023), comme indiqu\u00e9 dans le Tableau 9.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76f474e elementor-widget elementor-widget-image\" data-id=\"76f474e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"821\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-11.png\" class=\"attachment-full size-full wp-image-246932\" alt=\"Graphique lin\u00e9aire illustrant la croissance de la r\u00e9gion sei emea par rapport aux indices ftse et dax, mettant en \u00e9vidence un TCAC sei sur 4 ans de 18,9 % et une surperformance de 13,7 %.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-11.png 1152w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-11-640x456.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-11-768x547.png 768w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35c152a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"35c152a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pendant ce temps, les entreprises du SEI en APAC ont connu une croissance moyenne de leurs revenus de 14,6 % pour l&rsquo;ann\u00e9e 2023 et un TCAC de 22,3 % sur 4 ans (2020-2023) (Tableau 10).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476ae57 elementor-widget elementor-widget-image\" data-id=\"476ae57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"730\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-12.png\" class=\"attachment-full size-full wp-image-246938\" alt=\"Graphique illustrant la croissance cumul\u00e9e au fil du temps pour la r\u00e9gion sei-apac avec trois lignes de tendance distinctes repr\u00e9sentant diff\u00e9rents types de ventes.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-12.png 1152w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-12-640x406.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-12-768x487.png 768w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3fe4f4b thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"3fe4f4b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe0922 elementor-widget elementor-widget-menu-anchor\" data-id=\"bbe0922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"section6\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2f5fc98 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"2f5fc98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2d032 elementor-widget elementor-widget-menu-anchor\" data-id=\"cc2d032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"section6\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8ff8673 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"8ff8673\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75f18b6 elementor-widget elementor-widget-text-editor\" data-id=\"75f18b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DEFINITIONS &amp; TERMINOLOGIES<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c05c247 elementor-widget elementor-widget-heading\" data-id=\"c05c247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LES INDUSTRIES DU SEI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a8a965 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9a8a965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;indice du logiciel en tant que service (SaaS) regroupe les fournisseurs dont les solutions logicielles sont accessibles via le cloud et mon\u00e9tis\u00e9es par abonnement, y compris les logiciels qui \u00e9taient traditionnellement vendus sous licence perp\u00e9tuelle et qui sont maintenant propos\u00e9s en tant que SaaS. Cet indice inclut les entreprises SaaS pour petites et moyennes entreprises (PME), SaaS B2Every et SaaS pour grandes entreprises.<\/p>\n<p><strong>Indice M\u00e9dias et Divertissement :<\/strong><\/p>\n<ul>\n<li><strong>Sous-ensemble Nouveaux M\u00e9dias du SEI :<\/strong> Ce groupe comprend les sports, les plateformes de streaming et OTT, l&rsquo;engagement des fans, les op\u00e9rateurs de t\u00e9l\u00e9communications, les lieux intelligents, la publicit\u00e9, la musique, la radio, les lieux de spectacles en direct et les jeux.<\/li>\n<li><strong>Sous-ensemble M\u00e9dias d&rsquo;\u00c9dition du SEI :<\/strong> Ce groupe englobe les canaux de publication traditionnels tels que les journaux, les magazines, les livres, ainsi que les canaux num\u00e9riques (bureautique, applications) qui touchent des audiences de masse ou segment\u00e9es.<\/li>\n<\/ul>\n<p><strong>Indice de Fabrication :<\/strong><\/p>\n<p>Cet indice comprend les services de fabrication, les fournisseurs de logiciels sp\u00e9cifiques \u00e0 l&rsquo;industrie, la conception industrielle, l&rsquo;Internet des Objets (IoT), les fabricants d&rsquo;\u00e9quipements lourds et d&rsquo;outils, couvrant ainsi un large \u00e9ventail d&rsquo;activit\u00e9s dans le secteur manufacturier.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-36feeef thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"36feeef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51b875d elementor-widget elementor-widget-text-editor\" data-id=\"51b875d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DEFINITIONS &amp; TERMINOLOGIES<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98d359f elementor-widget elementor-widget-heading\" data-id=\"98d359f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Terminologies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3931360 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"3931360\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-38b83c1 e-con-full e-flex e-con e-child\" data-id=\"38b83c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f84626e elementor-widget elementor-widget-heading\" data-id=\"f84626e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taux de Croissance Annuel Compos\u00e9 (TCAC ou CAGR) :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3878bd2 elementor-widget elementor-widget-text-editor\" data-id=\"3878bd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le TCAC est une mesure qui exprime le taux de croissance annuel moyen d&rsquo;un indice ou d&rsquo;un investissement sur une p\u00e9riode donn\u00e9e de plus d&rsquo;un an. Pour le calculer, on divise la valeur finale de l&rsquo;indice par sa valeur initiale, on \u00e9l\u00e8ve le r\u00e9sultat \u00e0 la puissance correspondant \u00e0 l&rsquo;inverse du nombre d&rsquo;ann\u00e9es de la p\u00e9riode consid\u00e9r\u00e9e, on soustrait ensuite 1 de ce r\u00e9sultat, et enfin, on multiplie par 100 pour obtenir un pourcentage. Cette formule permet de lisser le taux de croissance sur plusieurs ann\u00e9es pour fournir une mesure uniforme de la progression annuelle.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d494c3c e-con-full e-flex e-con e-child\" data-id=\"d494c3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa2860 elementor-widget elementor-widget-image\" data-id=\"1aa2860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"490\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-13.png\" class=\"attachment-large size-large wp-image-246946\" alt=\"Vue en contre-plong\u00e9e d&#039;un b\u00e2timent moderne avec une fa\u00e7ade en verre et une structure ext\u00e9rieure en acier.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-13.png 804w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-13-640x392.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-13-768x470.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b91ec68 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"b91ec68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0fc8173 e-con-full e-flex e-con e-child\" data-id=\"0fc8173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b65071 elementor-widget elementor-widget-image\" data-id=\"7b65071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"905\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-14.png\" class=\"attachment-large size-large wp-image-246951\" alt=\"\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-14.png 560w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/04\/sei-report-14-396x640.png 396w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e38e80a e-con-full e-flex e-con e-child\" data-id=\"e38e80a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c535a0b elementor-widget elementor-widget-heading\" data-id=\"c535a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taux de D\u00e9sabonnement des Comptes :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7dbef elementor-widget elementor-widget-text-editor\" data-id=\"1f7dbef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9galement connu sous le nom de taux d&rsquo;attrition ou de d\u00e9sabonnement des clients, ce taux repr\u00e9sente la proportion de clients qui cessent leurs relations commerciales avec une entreprise sur une p\u00e9riode donn\u00e9e. Pour le calculer, on divise le nombre de clients qui se sont d\u00e9sabonn\u00e9s ou qui ont \u00e9t\u00e9 perdus pendant la p\u00e9riode par le nombre total de clients \u00e0 l&rsquo;initiation de cette p\u00e9riode. Ce r\u00e9sultat est ensuite multipli\u00e9 par 100 pour obtenir un pourcentage qui refl\u00e8te le taux de d\u00e9sabonnement.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb27bb elementor-widget elementor-widget-heading\" data-id=\"1fb27bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Croissance Moyenne des Revenus par Compte (ARPA) :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4687b3 elementor-widget elementor-widget-text-editor\" data-id=\"a4687b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;ARPA est une mesure qui repr\u00e9sente la croissance trimestrielle du revenu annuel moyen par compte. Pour calculer le revenu moyen par compte, on additionne les revenus r\u00e9currents factur\u00e9s sur les douze derniers mois et on divise ce total par le nombre d&rsquo;abonn\u00e9s actifs \u00e0 la fin de cette p\u00e9riode de douze mois. Cette m\u00e9trique permet d&rsquo;\u00e9valuer l&rsquo;\u00e9volution de la valeur g\u00e9n\u00e9r\u00e9e par chaque compte client au fil du temps, offrant ainsi un aper\u00e7u de la performance \u00e9conomique et de l&rsquo;efficacit\u00e9 des strat\u00e9gies de fid\u00e9lisation et d&rsquo;expansion des entreprises.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-02c65fa thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"02c65fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2dc35 elementor-widget elementor-widget-text-editor\" data-id=\"6b2dc35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DEFINITIONS &amp; TERMINOLOGIES<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45fb505 elementor-widget elementor-widget-heading\" data-id=\"45fb505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9clarations Prospectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2fcd64a thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"2fcd64a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-40f5cc3 e-con-full e-flex e-con e-child\" data-id=\"40f5cc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd220e elementor-widget elementor-widget-text-editor\" data-id=\"1bd220e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce rapport contient des d\u00e9clarations prospectives qui impliquent un certain nombre de risques, d&rsquo;incertitudes et d&rsquo;hypoth\u00e8ses, y compris mais sans s&rsquo;y limiter, des d\u00e9clarations concernant la croissance attendue et les tendances des entreprises bas\u00e9es sur des revenus r\u00e9currents, telles que les abonnements (y compris les entreprises dans le rapport SEI) et les entreprises bas\u00e9es sur des revenus non r\u00e9currents. Toute d\u00e9claration qui n&rsquo;est pas une d\u00e9claration de fait historique peut \u00eatre consid\u00e9r\u00e9e comme une d\u00e9claration prospective, et les r\u00e9sultats r\u00e9els pourraient diff\u00e9rer sensiblement de ceux \u00e9nonc\u00e9s ou sous-entendus dans les d\u00e9clarations prospectives.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-86ee5bb e-con-full e-flex e-con e-child\" data-id=\"86ee5bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef7aa0e elementor-widget elementor-widget-text-editor\" data-id=\"ef7aa0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce rapport inclut \u00e9galement des donn\u00e9es de march\u00e9 et certaines autres informations statistiques et estimations d&rsquo;analystes de l&rsquo;industrie et\/ou de soci\u00e9t\u00e9s de recherche de march\u00e9. Zuora croit que ces rapports de tiers sont r\u00e9put\u00e9s, mais n&rsquo;a pas v\u00e9rifi\u00e9 ind\u00e9pendamment les sources de donn\u00e9es sous-jacentes, les m\u00e9thodologies ou les hypoth\u00e8ses. Les informations bas\u00e9es sur des estimations, des pr\u00e9visions, des projections, des recherches de march\u00e9 ou des m\u00e9thodologies similaires sont intrins\u00e8quement sujettes \u00e0 des incertitudes et peuvent diff\u00e9rer sensiblement des \u00e9v\u00e9nements ou des circonstances r\u00e9els.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0d4b9c5 thankyou hide e-flex e-con-boxed e-con e-parent\" data-id=\"0d4b9c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-33d8687 e-con-full e-flex e-con e-child\" data-id=\"33d8687\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6488f8c elementor-widget elementor-widget-text-editor\" data-id=\"6488f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DEFINITIONS &amp; TERMINOLOGIES<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ccb402 elementor-widget elementor-widget-heading\" data-id=\"2ccb402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'Institut Subscribed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a524d elementor-widget elementor-widget-text-editor\" data-id=\"77a524d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;Institut Subscribed de Zuora est un think tank d\u00e9di\u00e9 qui apporte son soutien \u00e0 plus de 1500 dirigeants d&rsquo;entreprise r\u00e9partis dans plus de 1000 entreprises \u00e0 l&rsquo;\u00e9chelle mondiale, \u00e0 travers des recherches fondamentales, des insights, des \u00e9v\u00e9nements et des mises en relation. Les \u00e9tudes r\u00e9alis\u00e9es par l&rsquo;Institut aident ces leaders et leurs organisations \u00e0 maximiser les opportunit\u00e9s offertes par l&rsquo;\u00c9conomie de l&rsquo;Abonnement. Pour plus d&rsquo;informations, visitez <a href=\"https:\/\/www.subscribedinstitute.com\/\" target=\"_new\" rel=\"noopener\">subscribedinstitute.com<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cc7524 elementor-widget elementor-widget-button\" data-id=\"7cc7524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/about\/subscribed-institute\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b88f0d6 e-con-full e-flex e-con e-child\" data-id=\"b88f0d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-760b716 e-flex e-con-boxed e-con e-child\" data-id=\"760b716\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e428d05 elementor-widget elementor-widget-heading\" data-id=\"e428d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment les mod\u00e8les de consommation contribuent au succ\u00e8s des entreprises<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181cf31 elementor-widget elementor-widget-text-editor\" data-id=\"181cf31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9couvrez le potentiel de croissance r\u00e9currente des mod\u00e8les de consommation dans ce rapport de recherche.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c058047 elementor-widget elementor-widget-button\" data-id=\"c058047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/how-consumption-models-contribute-to-business-success\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire le rapport<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-eb54066 e-flex e-con-boxed e-con e-child\" data-id=\"eb54066\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c613fbd elementor-widget elementor-widget-heading\" data-id=\"c613fbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment l'inflation peut inopin\u00e9ment stimuler les mod\u00e8les OpEx As-a-Service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a40eea elementor-widget elementor-widget-text-editor\" data-id=\"7a40eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;inflation continue de monter : les mod\u00e8les XaaS OpEx, centr\u00e9s sur le client et r\u00e9currents, pourraient-ils \u00eatre la solution ?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b842fa elementor-widget elementor-widget-button\" data-id=\"6b842fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/inflation-can-unexpectedly-boost-as-a-service-opex-models\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire le rapport<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-fab91be thankyou hide e-flex e-con-boxed e-con e-child\" data-id=\"fab91be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cacbcd elementor-view-framed elementor-fixed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"1cacbcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#top\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rapport Subscription Economy\u2122 Index: La mon\u00e9tisation \u00e0 l\u2019usage, valeur refuge pour une croissance durable. Cette \u00e9dition du rapport embl\u00e9matique de Zuora (en date d&rsquo;avril 2024) pr\u00e9sente de nouvelles donn\u00e9es des 12 mois se terminant le 31 d\u00e9cembre 2023. Explorez le rapport Cliquez sur les liens ci-dessous pour en savoir plus sur les sujets qui vous [&hellip;]<\/p>\n","protected":false},"author":227,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[33415],"geo":[],"growth_initiatives":[],"industry":[],"persona":[],"product_line":[],"topic":[33416,33417],"class_list":["post-247954","resource","type-resource","status-publish","format-standard","hentry","content_type-rapport","topic-benchmarks-and-insights-fr","topic-subscribed-institute-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/resource\/247954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/users\/227"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/resource\/247954\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media?parent=247954"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/content_type?post=247954"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/geo?post=247954"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/growth_initiatives?post=247954"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/industry?post=247954"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/persona?post=247954"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/product_line?post=247954"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/topic?post=247954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}