{"id":205367,"date":"2023-02-20T05:57:20","date_gmt":"2023-02-20T13:57:20","guid":{"rendered":"https:\/\/sboxtest.zuora.com\/resource\/a-new-formula-for-growth\/"},"modified":"2024-04-28T09:54:05","modified_gmt":"2024-04-28T16:54:05","slug":"a-new-formula-for-growth","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/fr\/resource\/a-new-formula-for-growth\/","title":{"rendered":"L\u2019abonnement, relais de croissance vital des banques et assurances ?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Ce livre blanc r\u00e9dig\u00e9 par Michael Mansard, EMEA Chair of the Subscribed Institute &#038; Principal Director of Subscription Strategy, et Wolfgang Ulaga, Senior Affiliate Professor \u00e0 l&rsquo;INSEAD, explique comment l&rsquo;\u00e9conomie de l&rsquo;abonnement peut relancer la croissance des services financiers<\/p>\n","protected":false},"author":187,"featured_media":177035,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[33014,33485],"geo":[],"growth_initiatives":[],"industry":[33080],"persona":[33104],"product_line":[],"topic":[33450,33375,33298,33417],"class_list":["post-205367","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","content_type-whitepaper-fr","content_type-pdf-fr","industry-finance-fr","persona-pm-fr","topic-frameworks-models-fr","topic-strategic-guidance-fr","topic-strategic-guidance","topic-subscribed-institute-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/resource\/205367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/users\/187"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/resource\/205367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media\/177035"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media?parent=205367"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/content_type?post=205367"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/geo?post=205367"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/growth_initiatives?post=205367"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/industry?post=205367"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/persona?post=205367"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/product_line?post=205367"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/topic?post=205367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}