{"id":196892,"date":"2019-10-25T12:31:02","date_gmt":"2019-10-25T19:31:02","guid":{"rendered":"https:\/\/sboxtest.zuora.com\/resource\/subscription-economy-benchmark-3\/"},"modified":"2024-04-28T16:00:42","modified_gmt":"2024-04-28T23:00:42","slug":"subscription-economy-benchmark-3","status":"publish","type":"resource","link":"https:\/\/www.zuora.com\/fr\/resource\/subscription-economy-benchmark-3\/","title":{"rendered":"B2C Subscription Growth: Prioritize new accounts or existing accounts?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

A study of over 700 subscription companies to determine whether B2C subscription companies should focus on revenue growth through new customer acquisition or expansion of existing accounts.<\/p>\n","protected":false},"author":227,"featured_media":171443,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"content_type":[33014],"geo":[],"growth_initiatives":[1370,32980,1364,1363,1366,32981,1369,32982],"industry":[33059],"persona":[33108,33104,33097,33101,32984,33114],"product_line":[32987,32989,32988,32986,33037],"topic":[33282,33417],"class_list":["post-196892","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","content_type-whitepaper-fr","growth_initiatives-acquisition","growth_initiatives-croissance-massive-de-lequipe-vente","growth_initiatives-launch-a-new-productservice","growth_initiatives-launch-into-a-new-geographic-area","growth_initiatives-launch-into-a-new-segment","growth_initiatives-modification-du-modele-de-tarification-et-de-packs","growth_initiatives-reduce-churn","growth_initiatives-vente-croisee-et-vente-incitative","industry-consumer-goods-retail-fr","persona-cfo-and-finance-fr","persona-pm-fr","persona-it-fr","persona-ops-fr","persona-ceo-fr","persona-customer_success-fr","product_line-zuora-billing-fr","product_line-zuora-collect-fr","product_line-zuora-cpq-fr","product_line-zuora-platform-fr","product_line-zuora-revenue-fr","topic-subscriber-growth-strategies-fr","topic-subscribed-institute-fr"],"acf":[],"yoast_head":"\nB2C Subscription Growth: Prioritize new accounts or existing accounts? 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