{"id":333877,"date":"2023-06-22T17:06:54","date_gmt":"2023-06-23T00:06:54","guid":{"rendered":"https:\/\/www.zuora.com\/resources\/the-modern-business-cfo\/"},"modified":"2026-08-18T15:25:41","modified_gmt":"2026-08-18T22:25:41","slug":"the-modern-business-cfo","status":"publish","type":"page","link":"https:\/\/www.zuora.com\/fr\/resources\/the-modern-business-cfo\/","title":{"rendered":"Le Directeur Financier de l\u2019Entreprise Moderne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"333877\" class=\"elementor elementor-333877 elementor-220092\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c6156f elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c6156f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95dd861\" data-id=\"95dd861\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fed9020 elementor-widget elementor-widget-image\" data-id=\"fed9020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"269\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/09\/si-logomark.svg\" class=\"attachment-large size-large wp-image-194147\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f11d209 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f11d209\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c4b9854\" data-id=\"c4b9854\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e1dfe3 elementor-widget elementor-widget-heading\" data-id=\"2e1dfe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ORIENTATION STRAT\u00c9GIQUE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d24738 elementor-widget elementor-widget-heading\" data-id=\"0d24738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Le DAF de l\u2019entreprise moderne\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a922e5 elementor-widget elementor-widget-text-editor\" data-id=\"5a922e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La valeur strat\u00e9gique de la fonction finance<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c82a7 elementor-widget elementor-widget-heading\" data-id=\"39c82a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9dig\u00e9 par :\nMichael Mansard, Todd McElhatton<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a69fd9d\" data-id=\"a69fd9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-126f26d elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"126f26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2414\" height=\"1285\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/cfo-banner-image.png\" class=\"attachment-full size-full wp-image-220131\" alt=\"\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/cfo-banner-image.png 2414w, https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/cfo-banner-image-640x341.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/cfo-banner-image-1280x681.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/cfo-banner-image-768x409.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/cfo-banner-image-1536x818.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/cfo-banner-image-2048x1090.png 2048w\" sizes=\"(max-width: 2414px) 100vw, 2414px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13ea396 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13ea396\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c386c07\" data-id=\"c386c07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f82409 elementor-widget elementor-widget-text-editor\" data-id=\"9f82409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Au cours de la derni\u00e8re d\u00e9cennie, la fonction de directeur financier (CFO) a connu une profonde transformation, endossant souvent le r\u00f4le suppl\u00e9mentaire de \u00ab Chief Value Officer \u00bb au sein des organisations. Charg\u00e9 de piloter la planification strat\u00e9gique, d\u2019instaurer une culture de prise de d\u00e9cision fond\u00e9e sur les donn\u00e9es, de garantir la mise en place continue de syst\u00e8mes de gestion des risques et de conduire les principales initiatives de transformation num\u00e9rique, le CFO d\u2019aujourd\u2019hui est devenu le nouveau bras droit du directeur g\u00e9n\u00e9ral. En r\u00e9ponse \u00e0 cette \u00e9volution, les CFO se sont recentr\u00e9s sur les enjeux business, avec une proportion de titulaires d\u2019un MBA en hausse de <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/static1.squarespace.com\/static\/62164a05607c3e5978f251ec\/t\/62ffa2444929874d096206be\/1660920447417\/Crist+Kolder+2022+Summer+V+Report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">3,6<\/span><\/a><span style=\"font-weight: 400;\"> points en quatre ans. Sur la m\u00eame p\u00e9riode, la part des CFO titulaires d\u2019un dipl\u00f4me d\u2019expert-comptable (CPA) a diminu\u00e9 de <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/static1.squarespace.com\/static\/62164a05607c3e5978f251ec\/t\/62ffa2444929874d096206be\/1660920447417\/Crist+Kolder+2022+Summer+V+Report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">3,8<\/span><\/a><span style=\"font-weight: 400;\"> points.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Et la pression ne cesse de cro\u00eetre \u2014 le nombre d\u2019entreprises du Fortune 500 disposant d\u2019un directeur des op\u00e9rations (COO) a chut\u00e9 de <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/static1.squarespace.com\/static\/62164a05607c3e5978f251ec\/t\/62ffa2444929874d096206be\/1660920447417\/Crist+Kolder+2022+Summer+V+Report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">13&nbsp;%<\/span><\/a><span style=\"font-weight: 400;\"> par rapport \u00e0 il y a vingt ans et un <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/in-conversation-the-new-cfo-mandate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">nombre croissant<\/span><\/a><span style=\"font-weight: 400;\"> de d\u00e9partements rel\u00e8vent d\u00e9sormais du CFO. Bien que la fonction de COO <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/static1.squarespace.com\/static\/62164a05607c3e5978f251ec\/t\/62ffa2444929874d096206be\/1660920447417\/Crist+Kolder+2022+Summer+V+Report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fasse son retour<\/span><\/a><span style=\"font-weight: 400;\">, le vide manag\u00e9rial persistant conduit souvent les CFO \u00e0 h\u00e9riter de responsabilit\u00e9s qui ne relevaient pas auparavant de leur p\u00e9rim\u00e8tre. L\u2019effet cumul\u00e9 de ces tendances a pour cons\u00e9quence d\u2019\u00e9tirer les CFO au maximum, g\u00e9n\u00e9rant un sentiment d\u2019\u00e9puisement, avec <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-01-10-gartner-survey-identifies-the-top-10-priorities-for-cfos-in-2023\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">plus de 66&nbsp;%<\/span><\/a><span style=\"font-weight: 400;\"> d\u2019entre eux d\u00e9clarant qu\u2019ils devront s\u2019impliquer de mani\u00e8re significative, m\u00eame dans des actions business jug\u00e9es secondaires. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3616b6d\" data-id=\"3616b6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9171ec elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"c9171ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/cfo-first-image.png\" class=\"attachment-large size-large wp-image-220140\" alt=\"\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/cfo-first-image.png 1000w, https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/cfo-first-image-640x640.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/cfo-first-image-320x320.png 320w, https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/cfo-first-image-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52acf5a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52acf5a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c20dac\" data-id=\"6c20dac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e71c7d6 elementor-widget elementor-widget-text-editor\" data-id=\"e71c7d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">\u00ab L\u2019allocation du capital n\u2019a jamais \u00e9t\u00e9 aussi cruciale. Avant tout, \u00eates-vous efficace dans cette allocation ? O\u00f9 placez-vous vos ressources ? Obtenez-vous les rendements escompt\u00e9s ? En tant que soci\u00e9t\u00e9 cot\u00e9e, je re\u00e7ois des demandes non seulement de mes \u00e9quipes mais aussi de mes actionnaires. Souhaitent-ils que j\u2019investisse, que j\u2019acqui\u00e8re ? Privil\u00e9gient-ils le rendement actionnarial, les rachats d\u2019actions ou les dividendes ? \u00bb<\/span>\n<span style=\"font-weight: 400;\">\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa6d876 elementor-widget elementor-widget-text-editor\" data-id=\"aa6d876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u2013 Todd McElhatton, DAF, Zuora<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e030e14 elementor-widget elementor-widget-image\" data-id=\"e030e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/image1-1280x640.jpg\" class=\"attachment-large size-large wp-image-220096\" alt=\"\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/image1-1280x640.jpg 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/image1-640x320.jpg 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/image1-768x384.jpg 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/image1-1536x768.jpg 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/06\/image1.jpg 1999w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5275d7b elementor-widget elementor-widget-text-editor\" data-id=\"5275d7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le nombre de fonctions rattach\u00e9es au Directeur Financier (CFO) ne cesse d\u2019augmenter. Source : <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/in-conversation-the-new-cfo-mandate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">McKinsey<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Par ailleurs, l\u2019environnement macro\u00e9conomique actuel traverse une p\u00e9riode d\u2019incertitude prolong\u00e9e, ce qui repr\u00e9sente de nombreux d\u00e9fis pour les dirigeants d\u2019entreprise. Selon le<\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.imf.org\/en\/Publications\/WEO\/Issues\/2023\/04\/11\/world-economic-outlook-april-2023\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Fonds Mon\u00e9taire International<\/span><\/a><span style=\"font-weight: 400;\">, les pr\u00e9visions de croissance sont r\u00e9vis\u00e9es \u00e0 la baisse en raison des effets persistants de la pand\u00e9mie mondiale, de la guerre en Ukraine et d\u2019une inflation durablement \u00e9lev\u00e9e sur les principaux march\u00e9s, autant de facteurs qui augmentent le risque d\u2019une r\u00e9cession mondiale. Dans ce contexte, la recherche de croissance \u00e0 tout prix n\u2019est plus envisageable et il devient \u00e9vident que la discipline financi\u00e8re est d\u00e9sormais essentielle. Les circonstances actuelles exigent une gestion financi\u00e8re avis\u00e9e et une allocation rigoureuse du capital, renfor\u00e7ant ainsi la valeur et la n\u00e9cessit\u00e9 d\u2019une implication accrue du CFO \u00e0 tous les niveaux de l\u2019organisation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lors de notre r\u00e9cent Subscribed Executive Summit, le Subscribed Institute de Zuora s\u2019est associ\u00e9 \u00e0 des dirigeants et partenaires pour explorer l\u2019\u00e9volution du r\u00f4le du CFO dans le cadre d\u2019une <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/modern-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">entreprise moderne<\/span><\/a><span style=\"font-weight: 400;\">. En combinant ces retours d\u2019exp\u00e9rience avec nos recherches et nos ann\u00e9es d\u2019expertise dans l\u2019<\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/resources\/subscription-economy-index\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00c9conomie de l\u2019Abonnement<\/span><\/a><span style=\"font-weight: 400;\">, nous avons identifi\u00e9 les principales dimensions du r\u00f4le du CFO moderne, ainsi que les axes prioritaires pour stimuler la croissance.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a89e4a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a89e4a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6df892\" data-id=\"a6df892\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a06fd6 elementor-widget elementor-widget-heading\" data-id=\"6a06fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les quatre dimensions cl\u00e9s du r\u00f4le de DAF moderne\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b09da elementor-widget elementor-widget-text-editor\" data-id=\"44b09da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Visages de l\u2019entreprise moderne, les DAF doivent conjuguer un ensemble unique de comp\u00e9tences :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strat\u00e8ge pragmatique : <\/b><span style=\"font-weight: 400;\">Contribue \u00e0 d\u00e9finir la strat\u00e9gie et une croissance efficiente tout en naviguant dans l\u2019incertitude.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expert de la donn\u00e9e :<\/b><span style=\"font-weight: 400;\"> Garantit la coh\u00e9rence et l\u2019accessibilit\u00e9 des donn\u00e9es, au-del\u00e0 des seuls aspects financiers, et instaure une culture pilot\u00e9e par la donn\u00e9e.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maestro de la r\u00e9duction des risques : <\/b><span style=\"font-weight: 400;\">Anticipe et att\u00e9nue les risques gr\u00e2ce \u00e0 des processus continuellement am\u00e9lior\u00e9s et conformes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transformateur agile :<\/b><span> Joue le r\u00f4le de catalyseur du changement et de champion du digital.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-771686b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"771686b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83f2893\" data-id=\"83f2893\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4264ad6 elementor-widget elementor-widget-heading\" data-id=\"4264ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strat\u00e8ge pragmatique\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda2223 elementor-widget elementor-widget-text-editor\" data-id=\"dda2223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les directeurs financiers (CFO) deviennent de plus en plus le bras droit du PDG et le centre n\u00e9vralgique des d\u00e9cisions en mati\u00e8re de cr\u00e9ation de valeur et d\u2019allocation du capital. <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"http:\/\/eo\/Issues\/2023\/04\/11\/world-economic-outlook-april-2023\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Avec une inflation \u00e9lev\u00e9e, des perturbations des march\u00e9s et des crises devenues la nouvelle norme<\/span><\/a><span style=\"font-weight: 400;\">, les CFO sont des atouts essentiels pour planifier de mani\u00e8re strat\u00e9gique, saisir avec pragmatisme les opportunit\u00e9s et permettre la mise en \u0153uvre de plans de croissance et de nouveaux mod\u00e8les \u00e9conomiques. \u00c0 ce titre, ils sont en mesure de conseiller le reste du comit\u00e9 de direction sur les opportunit\u00e9s de revenus r\u00e9currents, de faciliter les discussions sur l\u2019innovation et de pr\u00e9coniser les meilleures voies vers la rentabilit\u00e9 et la mon\u00e9tisation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le CFO moderne doit \u00e9galement passer d\u2019une gestion successive des crises \u00e0 une planification strat\u00e9gique. Disposer de la bonne <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/resources\/modern-business-works\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">structure organisationnelle<\/span><\/a><span style=\"font-weight: 400;\"> et d\u2019une architecture d\u2019entreprise adapt\u00e9e est essentiel pour garantir l\u2019agilit\u00e9, en particulier lors de changements rapides du march\u00e9.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 mesure que les entreprises s\u2019\u00e9loignent des mod\u00e8les ax\u00e9s sur les produits pour adopter des approches centr\u00e9es sur le client, la pr\u00e9vision devient plus complexe. En raison de cette complexit\u00e9, les CFO des entreprises adoptant ces mod\u00e8les doivent s\u2019impliquer davantage dans la planification et la strat\u00e9gie. En tant que strat\u00e8ge pragmatique, le CFO doit promouvoir une approche plus consultative pour renforcer les relations, en agissant comme sponsor ex\u00e9cutif sur plusieurs comptes strat\u00e9giques.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36e3c9d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36e3c9d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34e80ab\" data-id=\"34e80ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-635a66c elementor-widget elementor-widget-text-editor\" data-id=\"635a66c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00ab Commencez par r\u00e9soudre les probl\u00e9matiques de vos clients. Si vous gardez cela \u00e0 l\u2019esprit, vous optimiserez naturellement votre organisation. \u00bb<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f24465 elementor-widget elementor-widget-text-editor\" data-id=\"7f24465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u2013 <\/span><a href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-on-demand\/\" style=\"color: #000; text-decoration: underline;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Megan Murray<\/span><\/a><span style=\"font-weight: 400;\">, DAF, eMoney<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce4fc5 elementor-widget elementor-widget-text-editor\" data-id=\"4ce4fc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019inflation et l\u2019\u00e9volution des conditions de march\u00e9 ont acc\u00e9l\u00e9r\u00e9 ces derni\u00e8res ann\u00e9es le passage d\u2019une logique de \u00ab croissance \u00e0 tout prix \u00bb \u00e0 une logique de \u00ab croissance efficiente \u00bb.<\/span> <span style=\"font-weight: 400;\">Les DAF adoptent de plus en plus une vision tourn\u00e9e vers l\u2019avenir et favorisent une croissance efficiente en apportant chaque trimestre une perspective sur la maturit\u00e9 du pipeline commercial et les sc\u00e9narios de revenus futurs \u00e0 la direction des ventes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guide associ\u00e9 : <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/guides\/evolution-of-the-recurring-revenue-business-cfo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00c9volution du r\u00f4le du DAF dans les mod\u00e8les \u00e0 revenus r\u00e9currents<\/span><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-862c876 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"862c876\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9819aa2\" data-id=\"9819aa2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0eebac2 elementor-widget elementor-widget-heading\" data-id=\"0eebac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Expert de la donn\u00e9e\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7991e8 elementor-widget elementor-widget-text-editor\" data-id=\"d7991e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les directeurs financiers ont toujours \u00e9t\u00e9 charg\u00e9s de fournir des donn\u00e9es financi\u00e8res fiables, mais ils adoptent d\u00e9sormais une vision plus globale, permettant la prise de d\u00e9cisions fond\u00e9es sur les donn\u00e9es \u00e0 l\u2019\u00e9chelle de l\u2019organisation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au-del\u00e0 des indicateurs financiers, les directeurs financiers d\u2019aujourd\u2019hui ne se contentent plus d\u2019analyser le pass\u00e9, ils anticipent l\u2019avenir et jouent un r\u00f4le actif dans l\u2019orientation de leur entreprise vers l\u2019atteinte de ses objectifs. Les directeurs financiers peuvent doter leur organisation d\u2019analyses coh\u00e9rentes et exploitables afin de soutenir un mod\u00e8le d\u2019entreprise davantage tourn\u00e9 vers l\u2019avenir, bas\u00e9 sur des indicateurs avanc\u00e9s. Dans l\u2019\u00e9conomie de l\u2019abonnement, certains de ces indicateurs avanc\u00e9s et m\u00e9triques cl\u00e9s incluent <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/products\/zephr\/first-party-data-strategies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">les donn\u00e9es d\u2019abonn\u00e9s de premi\u00e8re main<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/resources\/subscription-economy-index\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">le revenu moyen par compte (ARPA)<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/guides\/measure-subscriber-churn\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">le taux de r\u00e9siliation (churn)<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/guides\/net-revenue-retention\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">la r\u00e9tention nette des revenus (NRR)<\/span><\/a><span style=\"font-weight: 400;\">, et <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/guides\/how-to-increase-lifetime-value\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">la valeur vie client (CLV)<\/span><\/a><span style=\"font-weight: 400;\">, qui sont essentiels pour obtenir des analyses et \u00e9tablir des pr\u00e9visions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par exemple, en transformant les donn\u00e9es de premi\u00e8re main en intelligence sur les abonn\u00e9s, <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-on-demand\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">le New York Times privil\u00e9gie<\/span><\/a><span style=\"font-weight: 400;\"> les fonctionnalit\u00e9s produits qui g\u00e9n\u00e8rent le plus d\u2019engagement et de fid\u00e9lisation. En se concentrant continuellement sur la CLV et en proposant des exp\u00e9riences pertinentes \u00e0 chaque abonn\u00e9, vous g\u00e9n\u00e9rez davantage d\u2019interactions et augmentez la probabilit\u00e9 que l\u2019abonn\u00e9 renouvelle son engagement. L\u2019ensemble alimente une boucle vertueuse de donn\u00e9es qui constitue le c\u0153ur de la <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/products\/zephr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">strat\u00e9gie de croissance pilot\u00e9e par les abonn\u00e9s<\/span><\/a><span style=\"font-weight: 400;\"> du New York Times \u2014 une dynamique perp\u00e9tuelle qui g\u00e9n\u00e8re une CLV toujours plus \u00e9lev\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans l\u2019optique d\u2019insuffler une culture davantage ax\u00e9e sur les donn\u00e9es, les directeurs financiers voient l\u2019int\u00e9r\u00eat de former<\/span><span style=\"font-weight: 400;\"> les parties prenantes \u00e0 l\u2019interpr\u00e9tation des nouveaux indicateurs et \u00e0 la d\u00e9finition des attentes en mati\u00e8re de d\u00e9lais de croissance. La valorisation des donn\u00e9es est \u00e9galement une initiative cl\u00e9. En suivant l\u2019impact de l\u2019\u00e9largissement du portefeuille d\u2019activit\u00e9s sur le taux de r\u00e9siliation et la CLV, les directeurs financiers peuvent fournir <\/span><span style=\"font-weight: 400;\">des hypoth\u00e8ses fiables et <\/span><span style=\"font-weight: 400;\">am\u00e9liorer la qualit\u00e9 des pr\u00e9visions.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65e0f32 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65e0f32\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-479fc97\" data-id=\"479fc97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1b007c elementor-widget elementor-widget-text-editor\" data-id=\"c1b007c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00ab [Zuora] nous permet d\u2019acc\u00e9der \u00e0 des donn\u00e9es plus coh\u00e9rentes, pr\u00e9cises et en temps r\u00e9el sur l\u2019ensemble des relations financi\u00e8res que nos clients et partenaires entretiennent avec nous. Mais nous les croisons \u00e9galement avec des indicateurs d\u2019engagement pour fournir des analyses proactives. \u00bb<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d840b0b elementor-widget elementor-widget-text-editor\" data-id=\"d840b0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u2013 <\/span><a href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-on-demand\/\" style=\"color: #000; text-decoration: underline;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Megan Murray<\/span><\/a><span style=\"font-weight: 400;\">, DAF, eMoney<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-623eec6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"623eec6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5eb2411\" data-id=\"5eb2411\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-486ae6e elementor-widget elementor-widget-heading\" data-id=\"486ae6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Maestro de la r\u00e9duction des risques\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144e060 elementor-widget elementor-widget-text-editor\" data-id=\"144e060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les directeurs financiers continuent de jouer un r\u00f4le de premier plan dans la mise en \u0153uvre et la supervision des processus visant \u00e0 garantir la conformit\u00e9 et \u00e0 limiter les risques. Face \u00e0 un volume in\u00e9dit de nouvelles r\u00e9glementations, obligations de reporting et politiques ces derni\u00e8res ann\u00e9es, les CFO sont plus sollicit\u00e9s que jamais.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16a6b93 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16a6b93\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6eb564\" data-id=\"a6eb564\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da0bca8 elementor-widget elementor-widget-text-editor\" data-id=\"da0bca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mettre en place un <\/span><a href=\"https:\/\/www.zuora.com\/fr\/resources\/evolving-your-deal-desk-for-modern-business\/\" style=\"color: #000; text-decoration: underline;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">deal desk<\/span><\/a><span style=\"font-weight: 400;\"> ou optimiser un dispositif existant permet de combler les \u00e9carts de processus et d\u2019information entre les \u00e9quipes commerciales et la finance. Des contr\u00f4les rigoureux garantissent la fiabilit\u00e9 de la facturation, renforcent le chiffre d\u2019affaires et peuvent limiter l\u2019intensit\u00e9 et les co\u00fbts des audits ult\u00e9rieurs. Chez Zuora, nous avons r\u00e9volutionn\u00e9 notre strat\u00e9gie GTM et deal desk en permettant \u00e0 la finance d\u2019adopter un r\u00f4le de conseil, en instaurant des indicateurs de performance en temps r\u00e9el et en automatisant des r\u00e8gles et contr\u00f4les \u00e9volutifs.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aededc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aededc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99d6424\" data-id=\"99d6424\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a35f33 elementor-widget elementor-widget-text-editor\" data-id=\"7a35f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00ab Avec les clients grands comptes, il y a toujours une part de personnalisation. Quel est alors le r\u00f4le du deal desk ? Avant tout, mettre en lumi\u00e8re et faciliter l\u2019avancement des ventes pour fluidifier le traitement des commandes. Et comment lib\u00e9rer au maximum le temps des commerciaux, notamment pour les t\u00e2ches routini\u00e8res ? \u00bb<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2628c78 elementor-widget elementor-widget-text-editor\" data-id=\"2628c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u2013 Todd McElhatton, CFO, Zuora<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En savoir plus : <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/resources\/evolving-your-deal-desk-for-modern-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Faire \u00e9voluer votre deal desk pour l\u2019entreprise moderne<\/span><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cce9809 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cce9809\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e4544c\" data-id=\"5e4544c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-399bbf5 elementor-widget elementor-widget-text-editor\" data-id=\"399bbf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Selon <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2021-06-08-gartner-survey-shows-62-percent-of-organizations-expect-external-audit-fees-to-increase-in-2021\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gartner<\/span><\/a><span style=\"font-weight: 400;\">, l\u2019automatisation des contr\u00f4les internes permet de r\u00e9duire les honoraires d\u2019audit de 27 %. <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/products\/revenue\/?utm_campaign=fy24_noam_amm_cpc_acct_8290_zuora-revenue-product&#038;utm_source=google&#038;utm_medium=cpc&#038;utm_content=%7Bad%20group%7D&#038;utm_term=zuora%20revenue&#038;utm_id=%7Bcampaign%7D&#038;gclid=CjwKCAjwm4ukBhAuEiwA0zQxk5Hua0IUubbpswlh2bXUPia0ZvUlsNzo_AD72Nh1CRpE81LzBDe26RoCmpUQAvD_BwE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">L\u2019automatisation de la gestion des revenus<\/span><\/a><span style=\"font-weight: 400;\"> facilite la pr\u00e9vention et la d\u00e9tection des probl\u00e8mes tout en renfor\u00e7ant la s\u00e9curit\u00e9 gr\u00e2ce \u00e0 des contr\u00f4les d\u2019acc\u00e8s \u2014 ce qui n\u2019est pas possible avec des processus manuels. <\/span><span style=\"font-weight: 400;\">L\u2019automatisation des revenus permet aux collaborateurs en charge de la gestion du chiffre d\u2019affaires de consulter \u00e0 tout moment des valeurs de revenus ASC\/IFRS actuelles et pr\u00e9cises, sans attendre la cl\u00f4ture mensuelle ou trimestrielle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela permet au directeur financier et aux autres dirigeants de prendre des d\u00e9cisions \u00e9clair\u00e9es et proactives, qu\u2019il s\u2019agisse d\u2019\u00e9tudier des incitations commerciales, des remises ou de nouvelles tendances de march\u00e9. Un sous-grand livre automatis\u00e9 des revenus devient \u00e9galement une source unique de r\u00e9f\u00e9rence \u00e0 laquelle les parties prenantes peuvent acc\u00e9der et qu\u2019elles peuvent analyser selon plusieurs axes, permettant ainsi aux \u00e9quipes FP&amp;A d\u2019\u00eatre plus autonomes et confiantes dans la fiabilit\u00e9 des donn\u00e9es de revenus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guide associ\u00e9 : <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/guides\/9-benefits-of-end-to-end-revenue-automation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Les incertitudes freinent-elles votre passage \u00e0 l\u2019automatisation des revenus ?<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">En tant que chef d\u2019orchestre de la r\u00e9duction des risques, le directeur financier donne \u00e0 la DSI les moyens de d\u00e9velopper les meilleures pratiques en cybers\u00e9curit\u00e9 et veille \u00e0 ce que l\u2019entreprise surveille activement ses syst\u00e8mes pour garantir leur s\u00e9curit\u00e9. Il constitue et investit dans une \u00e9quipe d\u2019experts en cybers\u00e9curit\u00e9 d\u00e9di\u00e9e \u00e0 anticiper l\u2019\u00e9volution constante des menaces de cyberattaques et \u00e0 assurer la protection des syst\u00e8mes d\u2019information.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa9730d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa9730d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-248905d\" data-id=\"248905d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88baa6a elementor-widget elementor-widget-text-editor\" data-id=\"88baa6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00ab Nous devons nous assurer de pouvoir mesurer nos actions et piloter une organisation efficace. Cela inclut non seulement la comptabilit\u00e9, mais aussi la fiscalit\u00e9 et la gestion des risques. \u00bb<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1449957 elementor-widget elementor-widget-text-editor\" data-id=\"1449957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u2013 Todd McElhatton, CFO, Zuora<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f540584 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f540584\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6d6fd8\" data-id=\"c6d6fd8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-884db17 elementor-widget elementor-widget-text-editor\" data-id=\"884db17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De nombreux pays imposent d\u00e9sormais l\u2019utilisation de la <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/products\/billing-software\/e-invoicing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">facturation \u00e9lectronique<\/span><\/a><span style=\"font-weight: 400;\"> afin d\u2019am\u00e9liorer la conformit\u00e9 fiscale et de r\u00e9duire la <\/span><span style=\"font-weight: 400;\">fraude. Les CFO d\u2019entreprises \u00e0 dimension internationale doivent prendre en compte ces \u00e9volutions r\u00e9glementaires pour poursuivre leur activit\u00e9 dans les r\u00e9gions o\u00f9 ils sont implant\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La facturation \u00e9lectronique offre de nombreux avantages aux entreprises : \u00e9conomies de co\u00fbts, efficacit\u00e9, am\u00e9lioration de la tr\u00e9sorerie, conformit\u00e9 r\u00e9glementaire et d\u00e9marche \u00e9coresponsable. Ainsi, les entreprises adoptent la facturation \u00e9lectronique pour gagner en comp\u00e9titivit\u00e9, rationaliser leurs op\u00e9rations, r\u00e9duire leur empreinte carbone et rester en conformit\u00e9.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b095b3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b095b3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3933842\" data-id=\"3933842\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d606c4c elementor-widget elementor-widget-heading\" data-id=\"d606c4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Transformateur rapide et efficace\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc582e2 elementor-widget elementor-widget-text-editor\" data-id=\"fc582e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les directeurs financiers (CFO) g\u00e8rent certaines des capacit\u00e9s num\u00e9riques les plus critiques et les plus co\u00fbteuses de l\u2019entreprise. Cela est d\u2019autant plus vrai que les investissements num\u00e9riques continueront d\u2019augmenter dans les ann\u00e9es \u00e0 venir afin de digitaliser de nouvelles exigences, exp\u00e9riences et mod\u00e8les \u00e9conomiques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aujourd\u2019hui, <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.gartner.com\/en\/finance\/role\/finance-leaders\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">70&nbsp;%<\/span><\/a><span style=\"font-weight: 400;\"> des conseils d\u2019administration des grandes entreprises souhaitent acc\u00e9l\u00e9rer le d\u00e9veloppement des capacit\u00e9s num\u00e9riques. Cela offre aux CFO l\u2019opportunit\u00e9 de devenir<\/span> <span style=\"font-weight: 400;\">des mod\u00e8les en mati\u00e8re de digitalisation et des agents du changement, en s\u2019appuyant sur des approches plus agiles pour g\u00e9n\u00e9rer une cr\u00e9ation de valeur plus rapide. Les CFO peuvent apporter une valeur consid\u00e9rable \u00e0 l\u2019ensemble de l\u2019entreprise en orientant les d\u00e9cisions d\u2019allocation du capital pour soutenir les strat\u00e9gies de transformation num\u00e9rique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cr\u00e9er une exp\u00e9rience digitale agile pour les clients n\u00e9cessite des technologies et des plateformes \u00e9volutives, ainsi qu\u2019une compr\u00e9hension de la valeur vie client et des besoins des clients. Pour Megan Murray, CFO d\u2019eMoney, Zuora est un catalyseur pour adopter la transformation et offrir de meilleures exp\u00e9riences aux clients.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c8fbfd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c8fbfd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6aa912\" data-id=\"b6aa912\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0bd78d elementor-widget elementor-widget-text-editor\" data-id=\"e0bd78d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00ab C\u2019est cette passion et cette attention port\u00e9e au client qui nous ont amen\u00e9s chez Zuora. En 2018, nous demandions encore \u00e0 nos clients de nous envoyer leurs num\u00e9ros de carte bancaire par fax, imaginez ! Nous \u00e9tions sur une plateforme totalement obsol\u00e8te [\u2026] Nous avions besoin d\u2019une solution capable d\u2019accompagner notre transition vers l\u2019\u00e9conomie de l\u2019abonnement et de b\u00e2tir un mod\u00e8le SaaS. Il nous fallait une plateforme \u00e9volutive, mais aussi capable d\u2019offrir une exp\u00e9rience optimale \u00e0 nos clients. \u00bb<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b19442 elementor-widget elementor-widget-text-editor\" data-id=\"8b19442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u2013 <\/span><a href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-on-demand\/\" style=\"color: #000; text-decoration: underline;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Megan Murray<\/span><\/a><span style=\"font-weight: 400;\">, CFO, eMoney<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-242541a elementor-widget elementor-widget-text-editor\" data-id=\"242541a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Guide associ\u00e9 : <\/span><a href=\"https:\/\/www.zuora.com\/fr\/resources\/modern-business-works\/\" style=\"color: #000; text-decoration: underline;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cadre Modern Business Works<\/span><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73943f7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73943f7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7aa86cd\" data-id=\"7aa86cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97c8a13 elementor-widget elementor-widget-heading\" data-id=\"97c8a13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c38e3 elementor-widget elementor-widget-text-editor\" data-id=\"f7c38e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le r\u00f4le du CFO a connu une \u00e9volution rapide au cours de la derni\u00e8re d\u00e9cennie, avec des responsabilit\u00e9s qui d\u00e9passent largement la sph\u00e8re financi\u00e8re. Partenaire strat\u00e9gique du CEO, le CFO intervient d\u00e9sormais dans la planification strat\u00e9gique, l\u2019instauration d\u2019une culture de la d\u00e9cision bas\u00e9e sur la donn\u00e9e, la gestion continue des risques et la conduite des grandes initiatives de transformation digitale. Endosser ces missions permet d\u2019apporter davantage de valeur et d\u2019insights \u00e0 tous les niveaux de l\u2019entreprise et, in fine, d\u2019acc\u00e9l\u00e9rer la croissance.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7528c95 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7528c95\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c308ab4\" data-id=\"c308ab4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-457c19e elementor-widget elementor-widget-heading\" data-id=\"457c19e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Points cl\u00e9s \u00e0 retenir\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3d656e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3d656e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e6eb5e\" data-id=\"3e6eb5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d15c2a9 elementor-widget elementor-widget-heading\" data-id=\"d15c2a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Principaux axes de priorit\u00e9 pour les CFO en 2023\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38a1e1a elementor-widget elementor-widget-text-editor\" data-id=\"38a1e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lors de nos tables rondes avec nos partenaires lors du Subscribed Executive Summit, nous avons abord\u00e9 les huit principales priorit\u00e9s du directeur financier d\u2019entreprise moderne. Conform\u00e9ment aux r\u00e9centes conclusions de <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-01-10-gartner-survey-identifies-the-top-10-priorities-for-cfos-in-2023\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gartner<\/span><\/a><span style=\"font-weight: 400;\">, le consensus \u00e9tait que les directeurs financiers ressentent la n\u00e9cessit\u00e9 d\u2019\u00eatre fortement impliqu\u00e9s dans un grand nombre d\u2019initiatives strat\u00e9giques au niveau de la direction :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/resource\/the-journey-to-usership-whitepaper\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Planification strat\u00e9gique et fusions-acquisitions<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/resources\/modern-business-works\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mod\u00e8le op\u00e9rationnel, reporting, indicateurs cl\u00e9s de performance (KPI) et contr\u00f4le de gestion (FP&amp;A)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/guides\/bridging-the-gap-between-sales-and-finance-with-zuora\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Allocation du capital, paiements et recouvrements<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/guides\/evolution-of-the-recurring-revenue-business-cfo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Comptabilit\u00e9, gestion du chiffre d\u2019affaires, efficacit\u00e9, fiscalit\u00e9, gestion des risques<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/resources\/modern-business-works\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Leadership, conduite du changement, mont\u00e9e en comp\u00e9tences des \u00e9quipes<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/products\/zuora-central-platform\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Digitalisation et technologies financi\u00e8res<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/resources\/evolving-your-deal-desk-for-modern-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Finance GTM et gestion des offres<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/about\/partners\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Parties prenantes, collaboration interne et communication<\/span><\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0547e8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0547e8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b41d53\" data-id=\"9b41d53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08b354a elementor-widget elementor-widget-heading\" data-id=\"08b354a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Transformez votre deal desk et la finance GTM\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-436a0fa elementor-widget elementor-widget-text-editor\" data-id=\"436a0fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><b>Adopter une approche de conseil.<\/b><span style=\"font-weight: 400;\"> Le deal desk d\u2019aujourd\u2019hui requiert des collaborateurs ayant une compr\u00e9hension approfondie des workflows et la capacit\u00e9 de concevoir des solutions pour optimiser l\u2019efficacit\u00e9. Avec l\u2019augmentation du volume des transactions, ces profils doivent \u00eatre capables d\u2019identifier des sch\u00e9mas r\u00e9currents, de penser de mani\u00e8re strat\u00e9gique et de mettre ces comp\u00e9tences au service d\u2019un r\u00f4le plus consultatif aupr\u00e8s de leurs coll\u00e8gues commerciaux ax\u00e9s sur la performance.<\/span><\/li>\n<li><b>Mettre en place des indicateurs de performance en temps r\u00e9el (et des prises de d\u00e9cision associ\u00e9es).<\/b><span style=\"font-weight: 400;\">Les \u00e9quipes deal desk les plus performantes sont organis\u00e9es pour d\u00e9tecter et r\u00e9agir \u00e0 la remont\u00e9e en temps r\u00e9el des donn\u00e9es au niveau des transactions et des produits. Obtenir des indicateurs exploitables et en temps utile suppose que les devis soient g\u00e9n\u00e9r\u00e9s le plus t\u00f4t possible et centralis\u00e9s afin que le deal desk puisse les visualiser et les analyser.<\/span><\/li>\n<li><b>D\u00e9ployer des r\u00e8gles et contr\u00f4les automatis\u00e9s et \u00e9volutifs.<\/b><span style=\"font-weight: 400;\">Les \u00e9quipes deal desk les plus performantes sont organis\u00e9es pour d\u00e9tecter et r\u00e9agir \u00e0 la remont\u00e9e en temps r\u00e9el des donn\u00e9es au niveau des transactions et des produits. Il convient de mettre en place un syst\u00e8me ferm\u00e9 de principes et de proc\u00e9dures garantissant la coh\u00e9rence et la fiabilit\u00e9 du processus d\u2019automatisation. \u00c9valuez et impl\u00e9mentez des technologies pour soutenir cette automatisation, analysez les activit\u00e9s afin de piloter et d\u2019am\u00e9liorer le syst\u00e8me \u00e0 mesure que l\u2019entreprise \u00e9volue.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Guide associ\u00e9 : <\/span><a style=\"color: #000; text-decoration: underline;\" href=\"https:\/\/www.zuora.com\/fr\/resources\/evolving-your-deal-desk-for-modern-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Faire \u00e9voluer votre Deal Desk pour l\u2019entreprise moderne<\/span><\/a><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ac0c06 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ac0c06\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab09ef0\" data-id=\"ab09ef0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-944c80e elementor-widget elementor-widget-heading\" data-id=\"944c80e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Investir dans l\u2019ESG\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3fcd53 elementor-widget elementor-widget-text-editor\" data-id=\"a3fcd53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les initiatives <\/span><a href=\"https:\/\/s201.q4cdn.com\/780506941\/files\/doc_downloads\/2023\/04\/Zuora_ESG_FY23_Impact_Report.pdf\" style=\"color: #000; text-decoration: underline;\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Environnement, Social et Gouvernance (ESG)<\/span><\/a><span style=\"font-weight: 400;\"> \u00e0 l\u2019\u00e9chelle de l\u2019entreprise deviennent incontournables, les investisseurs adoptant une nouvelle approche centr\u00e9e sur l\u2019humain plut\u00f4t que sur le produit, et privil\u00e9giant une croissance durable. Les CFO peuvent jouer un r\u00f4le cl\u00e9 dans la diffusion de cette philosophie \u00e0 tous les niveaux et dans la conception de mod\u00e8les \u00e9conomiques plus vertueux pour les personnes, les entreprises et, au final, la plan\u00e8te.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47589b8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47589b8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d0c323\" data-id=\"4d0c323\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da03f9a elementor-widget elementor-widget-heading\" data-id=\"da03f9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Commencez d\u00e8s aujourd\u2019hui\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-742c27c elementor-widget elementor-widget-text-editor\" data-id=\"742c27c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9changez avec un expert pour d\u00e9couvrir comment Zuora peut vous aider \u00e0 offrir des exp\u00e9riences d\u2019abonnement exceptionnelles<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-845aa45 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"845aa45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/talk-to-sales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlez \u00e0 un expert<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61de932 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61de932\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f53377e\" data-id=\"f53377e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2facc4 elementor-widget elementor-widget-heading\" data-id=\"b2facc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">En savoir plus sur les auteurs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79d4655 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79d4655\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a0cbc2f\" data-id=\"a0cbc2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f23ae8 elementor-widget elementor-widget-image\" data-id=\"9f23ae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/04\/Todd-McElhatton_Zuora.png\" class=\"attachment-large size-large wp-image-210462\" alt=\"\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/04\/Todd-McElhatton_Zuora.png 800w, https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/04\/Todd-McElhatton_Zuora-640x640.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/04\/Todd-McElhatton_Zuora-320x320.png 320w, https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/04\/Todd-McElhatton_Zuora-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc66ab0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bc66ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Todd McElhatton<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8713df elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d8713df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Directeur Financier de Zuora<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e0cf410\" data-id=\"e0cf410\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65c2a2b elementor-widget elementor-widget-image\" data-id=\"65c2a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"500\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/04\/headshot-Michael-Mansard.jpg\" class=\"attachment-large size-large wp-image-209778\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-564cd9a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"564cd9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Michael Mansard<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418af0e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"418af0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Directeur Principal, Pr\u00e9sident EMEA du Subscribed Institute<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-497a9ac\" data-id=\"497a9ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4823e5c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4823e5c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc8d68e\" data-id=\"cc8d68e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5640f7a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5640f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ressources pour l\u2019Entreprise Moderne<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98c7fa7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98c7fa7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t<a class=\"eael-wrapper-link-f029abe --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resources\/evolving-your-deal-desk-for-modern-business\/\"><\/a>\t\t<div data-eael-wrapper-link=\"eael-wrapper-link-f029abe\" class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-f029abe\" data-id=\"f029abe\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0c693ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c693ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-85c366f\" data-id=\"85c366f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f28116 elementor-widget elementor-widget-heading\" data-id=\"3f28116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GUIDE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-78d8918\" data-id=\"78d8918\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5909403 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"5909403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-file\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e3ba0d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"4e3ba0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e02047e\" data-id=\"e02047e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9d5f4e elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d9d5f4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9volution du r\u00f4le du Directeur Financier dans les entreprises \u00e0 revenus r\u00e9currents<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-044a8a7 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"044a8a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les dirigeants des entreprises \u00e0 revenus r\u00e9currents les plus performantes savent que l\u2019exp\u00e9rience client est toujours \u00ab en direct \u00bb et n\u00e9cessite une attention et un suivi constants. Qu\u2019une offre soit commercialis\u00e9e en mode service ou \u00e0 l\u2019usage, les leviers de valeur, de satisfaction et de fid\u00e9lisation doivent \u00eatre constamment pr\u00e9sents et tangibles pour le client.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f176d elementor-widget elementor-widget-button\" data-id=\"b6f176d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/resources\/evolving-your-deal-desk-for-modern-business\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-15d63f4\" data-id=\"15d63f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80a2604 elementor-widget elementor-widget-spacer\" data-id=\"80a2604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-4bfe1fb --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resources\/modern-business-works\/\"><\/a>\t\t<div data-eael-wrapper-link=\"eael-wrapper-link-4bfe1fb\" class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-4bfe1fb\" data-id=\"4bfe1fb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-71c4901 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71c4901\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f126995\" data-id=\"f126995\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13a3a92 elementor-widget elementor-widget-heading\" data-id=\"13a3a92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GUIDE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7212d32\" data-id=\"7212d32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a5d127 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"5a5d127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-file\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d976d16 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"d976d16\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b3446a9\" data-id=\"b3446a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-530e2a7 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"530e2a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le Fonctionnement de l\u2019Entreprise Moderne<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a39b4 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"43a39b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les clients pr\u00e9f\u00e8rent s\u2019abonner aux r\u00e9sultats qu\u2019ils souhaitent, au moment o\u00f9 ils le souhaitent, plut\u00f4t que d\u2019acheter un produit avec la contrainte de la propri\u00e9t\u00e9. Pour r\u00e9ussir dans cette \u00c9conomie de l\u2019Abonnement\u00ae, il vous faut une approche commerciale \u00e0 la fois centr\u00e9e sur le client et tourn\u00e9e vers l\u2019avenir. C\u2019est ce que nous appelons l\u2019Entreprise Moderne. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be2bbd elementor-widget elementor-widget-button\" data-id=\"8be2bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/resources\/modern-business-works\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-1f80c34\" data-id=\"1f80c34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcb2a83 elementor-widget elementor-widget-spacer\" data-id=\"fcb2a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<a class=\"eael-wrapper-link-a54de48 --eael-wrapper-link-tag\" href=\"\/resources\/evolving-your-deal-desk-for-modern-business\/\"><\/a>\t\t<div data-eael-wrapper-link=\"eael-wrapper-link-a54de48\" class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-a54de48\" data-id=\"a54de48\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5a383ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a383ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-563fac9\" data-id=\"563fac9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9feac52 elementor-widget elementor-widget-heading\" data-id=\"9feac52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GUIDE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9851f8a\" data-id=\"9851f8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30a87a6 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"30a87a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-file\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-da8dec9 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"da8dec9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3328c3f\" data-id=\"3328c3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d83e3c elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0d83e3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFaire \u00e9voluer votre Deal Desk pour l\u2019Entreprise Moderne\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff597c elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"dff597c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019un des plus grands d\u00e9fis permanents auxquels sont confront\u00e9es les organisations est de conduire le changement \u00e0 travers des fonctions m\u00e9tiers cloisonn\u00e9es. Pour y rem\u00e9dier, les entreprises mettent en place des \u00e9quipes transversales destin\u00e9es \u00e0 combler les lacunes de processus et d\u2019information afin d\u2019obtenir de meilleurs r\u00e9sultats. Par exemple, le \u00ab deal desk \u00bb s\u2019est impos\u00e9 comme une \u00e9quipe transversale au sein des organisations B2B pour faire le lien entre les \u00e9quipes commerciales et financi\u00e8res, permettant ainsi aux entreprises dot\u00e9es de mod\u00e8les \u00e9conomiques modernes de ne pas sacrifier le contr\u00f4le financier.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-823ffea elementor-widget elementor-widget-button\" data-id=\"823ffea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resources\/evolving-your-deal-desk-for-modern-business\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eaf0474 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eaf0474\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c68c64c\" data-id=\"c68c64c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d76d03f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d76d03f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-afe4817\" data-id=\"afe4817\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7660f7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c7660f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Subscribed Institute<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4440f85 elementor-widget elementor-widget-spacer\" data-id=\"4440f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea5f31 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0ea5f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le Subscribed Institute est le think tank d\u00e9di\u00e9 de Zuora, qui accompagne et f\u00e9d\u00e8re une communaut\u00e9 de dirigeants d\u2019entreprise \u00e0 travers la recherche, du contenu, des \u00e9v\u00e9nements et des services de conseil. Les strat\u00e8ges du Subscribed Institute sont une ressource pour nos clients afin de les aider \u00e0 d\u00e9finir des trajectoires strat\u00e9giques et personnalis\u00e9es vers le succ\u00e8s des mod\u00e8les \u00e9conomiques \u00e0 revenus r\u00e9currents, \u00e0 d\u00e9velopper des comp\u00e9tences internes et \u00e0 acc\u00e9l\u00e9rer leur transition vers l\u2019Usership.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe75b2 elementor-widget elementor-widget-button\" data-id=\"dfe75b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/about\/subscribed-institute\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9004b28 elementor-widget elementor-widget-menu-anchor\" data-id=\"9004b28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"rapports\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ae8404 elementor-hidden-phone\" data-id=\"6ae8404\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a98e92a elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"a98e92a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"621\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/09\/si-img3.png\" class=\"attachment-full size-full wp-image-194063\" alt=\"\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/09\/si-img3.png 786w, https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/09\/si-img3-640x506.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/09\/si-img3-768x607.png 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le r\u00f4le du Directeur Financier a \u00e9volu\u00e9. Les DAF sont d\u00e9sormais charg\u00e9s de la planification strat\u00e9gique, de la prise de d\u00e9cision bas\u00e9e sur les donn\u00e9es, de la gestion continue des risques et de la transformation digitale.<\/p>\n","protected":false},"author":227,"featured_media":0,"parent":240884,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"content_type":[33291],"industry":[],"persona":[33669],"product_line":[32986],"topic":[33375,33417],"class_list":["post-333877","page","type-page","status-publish","hentry","content_type-guide-fr","persona-finance","product_line-zuora-platform-fr","topic-strategic-guidance-fr","topic-subscribed-institute-fr"],"acf":{"smart_filters_taxonomy_filters":"none"},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/pages\/333877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/users\/227"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/comments?post=333877"}],"version-history":[{"count":2,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/pages\/333877\/revisions"}],"predecessor-version":[{"id":333881,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/pages\/333877\/revisions\/333881"}],"up":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/pages\/240884"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media?parent=333877"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/content_type?post=333877"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/industry?post=333877"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/persona?post=333877"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/product_line?post=333877"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/topic?post=333877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}