{"id":332723,"date":"2022-04-05T22:23:56","date_gmt":"2022-04-06T05:23:56","guid":{"rendered":"https:\/\/www.zuora.com\/journey-to-usership\/how-to-adopt-usage-based-pricing\/"},"modified":"2026-08-18T11:36:43","modified_gmt":"2026-08-18T18:36:43","slug":"how-to-adopt-usage-based-pricing","status":"publish","type":"page","link":"https:\/\/www.zuora.com\/fr\/journey-to-usership\/how-to-adopt-usage-based-pricing\/","title":{"rendered":"Comment adopter la tarification \u00e0 l\u2019usage | Zuora"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"332723\" class=\"elementor elementor-332723 elementor-119724\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60da36d elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60da36d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f23d978\" data-id=\"f23d978\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab3dc81 elementor-widget elementor-widget-heading\" data-id=\"ab3dc81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PARCOURS VERS L\u2019USERSHIP\u2122<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e07251 elementor-widget elementor-widget-heading\" data-id=\"9e07251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment adopter la tarification \u00e0 l\u2019usage<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-43fc37a\" data-id=\"43fc37a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e3155d elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"7e3155d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"795\" height=\"630\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/04\/Group-2318-1.png\" class=\"attachment-full size-full wp-image-184778\" alt=\"\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/04\/Group-2318-1.png 795w, https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/04\/Group-2318-1-640x507.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/04\/Group-2318-1-768x609.png 768w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f5273c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f5273c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-77b3998\" data-id=\"77b3998\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a203a62 elementor-widget elementor-widget-heading\" data-id=\"a203a62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pourquoi adopter la tarification \u00e0 l\u2019usage ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c24957 elementor-widget elementor-widget-text-editor\" data-id=\"5c24957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous envisagez de mettre en place une tarification \u00e0 l\u2019usage pour compl\u00e9ter vos offres standard par paliers, voire les remplacer enti\u00e8rement. Les mod\u00e8les de tarification \u00e0 l\u2019usage sont tr\u00e8s en vogue actuellement, mais ce changement en vaut-il la peine ? Nous pensons que oui, pour deux raisons principales : <strong>une adoption produit facilit\u00e9e<\/strong> et <strong>une ex\u00e9cution commerciale optimis\u00e9e<\/strong>.<\/p>\n<p>Commen\u00e7ons par l\u2019am\u00e9lioration de <strong>l\u2019adoption produit<\/strong>. La tarification \u00e0 l\u2019usage permet \u00e0 vos clients d\u2019acc\u00e9der \u00e0 davantage de fonctionnalit\u00e9s tout en ma\u00eetrisant leur budget. C\u2019est une proposition tr\u00e8s simple : ils peuvent payer plus pour obtenir plus, ou payer moins pour obtenir moins. <a href=\"https:\/\/www.zuora.com\/fr\/journey-to-usership\/how-to-adopt-usage-based-pricing\/\"><strong>New Relic<\/strong>, par exemple<\/a>, a r\u00e9cemment abandonn\u00e9 son mod\u00e8le d\u2019abonnement au profit d\u2019une tarification 100 % \u00e0 l\u2019usage afin d\u2019offrir \u00e0 ses clients un acc\u00e8s complet \u00e0 sa plateforme, plut\u00f4t que de facturer chaque module individuellement.<\/p>\n<p>Parlons maintenant de l\u2019ex\u00e9cution commerciale. Nos recherches men\u00e9es au fil des ann\u00e9es montrent que les entreprises dont une part du chiffre d\u2019affaires provient de la tarification \u00e0 l\u2019usage affichent un taux de croissance sup\u00e9rieur (<a href=\"https:\/\/www.zuora.com\/fr\/resource\/usage-based-pricing-for-subscription-business\/\">source<\/a>). En effet, ce type de mod\u00e8le hybride (forfait r\u00e9current + frais variables selon l\u2019usage) offre \u00e0 la fois pr\u00e9visibilit\u00e9 pour l\u2019entreprise et flexibilit\u00e9 pour le client.<\/p>\n<p>De plus, nous avons constat\u00e9 que le point d\u2019\u00e9quilibre optimal consiste \u00e0 g\u00e9n\u00e9rer jusqu\u2019\u00e0 <strong>25 % de votre chiffre d\u2019affaires<\/strong> gr\u00e2ce \u00e0 la tarification \u00e0 l\u2019usage. Les entreprises qui atteignent ce seuil enregistrent une croissance sup\u00e9rieure, leurs clients payant un montant fixe r\u00e9current, puis ajustant leur paiement \u00e0 chaque p\u00e9riode de facturation en fonction de leur consommation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9de2cee\" data-id=\"9de2cee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f30adad e-transform elementor-widget elementor-widget-image\" data-id=\"f30adad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"570\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/04\/zds-Refresh-Your-Subscription-img1.png\" class=\"attachment-large size-large wp-image-184286\" alt=\"\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/04\/zds-Refresh-Your-Subscription-img1.png 700w, https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/04\/zds-Refresh-Your-Subscription-img1-640x521.png 640w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de700d9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de700d9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba1c054\" data-id=\"ba1c054\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61ebcc0 elementor-widget elementor-widget-heading\" data-id=\"61ebcc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pilote : D\u00e9terminer le bon mod\u00e8le de tarification \u00e0 l\u2019usage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6a4dcb elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6a4dcb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f869286\" data-id=\"f869286\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bc0e5d elementor-widget elementor-widget-text-editor\" data-id=\"5bc0e5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C\u2019est le moment de passer en phase pilote ! Plusieurs mod\u00e8les de tarification \u00e0 l\u2019usage existent, allant d\u2019une tarification 100 % \u00e0 l\u2019usage (souvent appel\u00e9e \u00ab paiement \u00e0 l\u2019utilisation \u00bb) \u00e0 des mod\u00e8les hybrides combinant une part fixe et une composante variable. Pour choisir la bonne combinaison, il vous faut d\u00e9terminer deux \u00e9l\u00e9ments : votre <strong>m\u00e9trique de valeur<\/strong> et votre <strong>structure tarifaire<\/strong>.<\/p>\n<p><strong>M\u00e9trique de valeur :<br \/><\/strong> Que vous facturiez \u00e0 la place ou au gigaoctet, choisir la bonne m\u00e9trique de valeur est essentiel. Cette m\u00e9trique doit 1) refl\u00e9ter la valeur per\u00e7ue par vos clients, 2) \u00eatre mesurable et tra\u00e7able, et 3) \u00eatre ma\u00eetrisable, sans trop d\u2019influence de facteurs externes. Gardez \u00e0 l\u2019esprit de rester simple pour votre client !<\/p>\n<p>Votre m\u00e9trique de valeur doit repr\u00e9senter ce que vos clients retirent de votre offre, et ne doit pas \u00eatre li\u00e9e \u00e0 vos propres co\u00fbts d\u2019exploitation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5dff229\" data-id=\"5dff229\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b165600 elementor-widget elementor-widget-text-editor\" data-id=\"b165600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Structure tarifaire :<br \/><\/strong> Le choix du bon mod\u00e8le de tarification \u00e0 l\u2019usage d\u00e9pend de ce que vous vendez, de la fa\u00e7on dont vos clients souhaitent acheter, et des comportements que vous souhaitez encourager. Parmi les mod\u00e8les courants : paiement \u00e0 l\u2019utilisation, tarification par paliers, tarification par volume, usage multi-attributs et d\u00e9passements. Lorsque vous d\u00e9terminez le mod\u00e8le adapt\u00e9, gardez \u00e0 l\u2019esprit votre structure de co\u00fbts ainsi que les offres de vos concurrents.<\/p>\n<p>Par exemple, si vos clients \u00e0 fort usage paient beaucoup, un concurrent proposant une formule \u00ab tout compris \u00bb peut repr\u00e9senter une menace. Dans ce cas, la solution peut consister \u00e0 proposer un seuil \u00e9lev\u00e9 ou des paliers plus larges, avec une composante de d\u00e9passement. La structure tarifaire est souvent un levier concurrentiel pour vous diff\u00e9rencier !<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-378960c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"378960c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fe061c2\" data-id=\"fe061c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a0f98a elementor-widget elementor-widget-image\" data-id=\"9a0f98a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"606\" height=\"478\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/04\/zds-billing-guide.png\" class=\"attachment-full size-full wp-image-184958\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ea8a831\" data-id=\"ea8a831\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6735362 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6735362\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b469487\" data-id=\"b469487\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7541674 elementor-widget elementor-widget-heading\" data-id=\"7541674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rapport de r\u00e9f\u00e9rence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-389585f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"389585f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tarification \u00e0 l\u2019usage dans les mod\u00e8les d\u2019abonnement\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-349998f elementor-widget elementor-widget-spacer\" data-id=\"349998f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291abc4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"291abc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La tarification \u00e0 l\u2019usage fonctionne car vos clients peuvent \u00e9voluer avec vous. S\u2019ils ont trouv\u00e9 du succ\u00e8s avec votre service et souhaitent l\u2019utiliser davantage, la tarification \u00e0 l\u2019usage leur en donne la possibilit\u00e9. Dans ce rapport, vous d\u00e9couvrirez :<\/p>\n<ul>\n<li>Une vari\u00e9t\u00e9 de mod\u00e8les tarifaires \u00e0 adopter<\/li>\n<li>Les concepts et la strat\u00e9gie de la tarification \u00e0 l\u2019usage<\/li>\n<li>Les meilleures pratiques pour concevoir et mettre en \u0153uvre une tarification \u00e0 l\u2019usage<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a25ac elementor-widget elementor-widget-button\" data-id=\"78a25ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/resource\/usage-based-pricing-for-subscription-business\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Obtenir le rapport<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1220548 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1220548\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84bd66b\" data-id=\"84bd66b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2abf897 elementor-widget elementor-widget-heading\" data-id=\"2abf897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">D\u00e9ploiement : Obtenir l\u2019adh\u00e9sion de l\u2019ensemble de l\u2019entreprise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42878f elementor-widget elementor-widget-text-editor\" data-id=\"d42878f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maintenant que vous avez d\u00e9fini la mani\u00e8re dont vous souhaitez structurer le mod\u00e8le de tarification \u00e0 l\u2019usage, il est essentiel d\u2019impliquer les autres d\u00e9partements de votre \u00e9quipe afin d\u2019assurer une parfaite coordination pour le d\u00e9ploiement de votre nouvelle strat\u00e9gie tarifaire. La tarification \u00e0 l\u2019usage introduit de nouveaux enjeux pour d\u2019autres parties de votre organisation, et l\u2019ensemble de l\u2019<strong>\u00e9quipe interfonctionnelle<\/strong> doit \u00e9tablir un plan avant de mettre en \u0153uvre ce changement aupr\u00e8s de votre client\u00e8le :<\/p>\n<p><strong>Ventes &amp; Service Client :<\/strong> Les \u00e9quipes commerciales devront \u00eatre form\u00e9es au nouveau mod\u00e8le tarifaire et capables de l\u2019expliquer clairement aux clients. De plus, les structures de r\u00e9mun\u00e9ration des commerciaux pourraient n\u00e9cessiter une adaptation afin d\u2019\u00eatre align\u00e9es sur le mod\u00e8le \u00e0 l\u2019usage. Alors que les entreprises sans tarification \u00e0 l\u2019usage se concentrent souvent sur les options additionnelles pour augmenter les ventes, celles ayant adopt\u00e9 ce mod\u00e8le privil\u00e9gient la r\u00e9ussite globale du client et encouragent une adoption naturelle de l\u2019usage accru.<\/p>\n<p><strong>Produit &amp; Ing\u00e9nierie :<\/strong> Ces \u00e9quipes doivent d\u00e9finir les modalit\u00e9s de suivi, de contr\u00f4le et de mise \u00e0 jour de la consommation, tant pour les clients que pour les \u00e9quipes financi\u00e8res internes.<\/p>\n<p><strong>Op\u00e9rations de facturation :<\/strong> Traduire la consommation r\u00e9elle en montant \u00e0 facturer au client est une comp\u00e9tence nouvelle que l\u2019\u00e9quipe de facturation devra d\u00e9velopper. Par ailleurs, les mod\u00e8les \u00e0 l\u2019usage avec d\u00e9passement de seuil exigent une surveillance attentive des limites par les \u00e9quipes de facturation.<\/p>\n<p><strong>Comptabilit\u00e9 des revenus :<\/strong> Les mod\u00e8les \u00e0 l\u2019usage introduisent de nouvelles complexit\u00e9s en mati\u00e8re de reconnaissance du chiffre d\u2019affaires, notamment avec les nouvelles normes IFRS 15 \/ ASC 606.<\/p>\n<p>\u00c0 quoi ressemblera la r\u00e9ussite ? Cela variera selon chaque entreprise, bien entendu, mais voici quelques ressources qui vous permettront d\u2019approfondir le sujet. Bonne chance !<\/p>\n<p><strong>Benchmark :<\/strong> Les entreprises dont la tarification \u00e0 l\u2019usage repr\u00e9sente jusqu\u2019\u00e0 25 % de leur chiffre d\u2019affaires enregistrent la croissance la plus rapide et le taux de r\u00e9siliation le plus faible (<a href=\"https:\/\/www.zuora.com\/fr\/resource\/usage-based-pricing-for-subscription-business\/\">source : Zuora<\/a>)<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64bea63 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"64bea63\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-245b0fa\" data-id=\"245b0fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b74e41 elementor-widget elementor-widget-image\" data-id=\"4b74e41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"551\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/04\/zds-b2b-pricing.png\" class=\"attachment-full size-full wp-image-184289\" alt=\"Photo d&apos;une personne effectuant des calculs sur papier\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/04\/zds-b2b-pricing.png 723w, https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/04\/zds-b2b-pricing-640x488.png 640w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-94fac9f\" data-id=\"94fac9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-089ce3a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"089ce3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b746565\" data-id=\"b746565\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17dffd5 elementor-widget elementor-widget-heading\" data-id=\"17dffd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le parcours vers l\u2019usager<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9133f26 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9133f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le guide pour moderniser, mon\u00e9tiser et d\u00e9velopper votre entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b2b42 elementor-widget elementor-widget-spacer\" data-id=\"94b2b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed44bd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"eed44bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous lancez votre toute premi\u00e8re offre d\u2019abonnement, consultez ce guide de mon\u00e9tisation pour d\u00e9couvrir comment des entreprises de diff\u00e9rents secteurs ont abord\u00e9 leur premi\u00e8re offre d\u2019abonnement<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7abf820 elementor-widget elementor-widget-button\" data-id=\"7abf820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resource\/the-journey-to-usership-whitepaper\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95bad31 elementor-section-stretched elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95bad31\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ac0655c\" data-id=\"ac0655c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-188f924 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"188f924\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d90ef8d\" data-id=\"d90ef8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35f863e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"35f863e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les plus grandes entreprises mondiales s\u2019appuient sur Zuora.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82f33cd elementor-widget elementor-widget-image\" data-id=\"82f33cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/04\/zds-quote.svg\" class=\"attachment-large size-large wp-image-184319\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05877f6 elementor-widget elementor-widget-spacer\" data-id=\"05877f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08dd851 elementor-widget__width-initial customer-quote elementor-widget elementor-widget-text-editor\" data-id=\"08dd851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec Zuora en arri\u00e8re-plan, nous sommes parfaitement \u00e9quip\u00e9s pour offrir une valeur durable \u00e0 nos clients, gr\u00e2ce \u00e0 des offres \u00e9volutives qui r\u00e9pondent aux exigences du secteur de la sant\u00e9 et des prestataires de soins.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e28f07d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e28f07d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2013 Rahma Samow<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e6dd7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"50e6dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Directrice de Siemens Healthineers Digital Health Global<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30282b0 elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"30282b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus sur nos clients<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa76b9 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"6aa76b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/our-customers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9moignages clients<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-98ff87f\" data-id=\"98ff87f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2f078b elementor-widget elementor-widget-image\" data-id=\"d2f078b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"654\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/04\/zds-story-siemens.png\" class=\"attachment-full size-full wp-image-184316\" alt=\"Photo d\u2019un homme allong\u00e9 dans une machine IRM\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/04\/zds-story-siemens.png 654w, https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/04\/zds-story-siemens-640x640.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/04\/zds-story-siemens-320x320.png 320w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80df460 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"80df460\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c9d5a3\" data-id=\"7c9d5a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61d5df3 elementor-widget elementor-widget-template\" data-id=\"61d5df3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"195223\" class=\"elementor elementor-195223 elementor-119136 elementor-119136\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a4ca65 elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a4ca65\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d756d51\" data-id=\"d756d51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e44e2c9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e44e2c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspirez-vous des meilleurs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eba37bb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"eba37bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9veloppez votre potentiel avec nos experts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4644d69 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4644d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous sommes les leaders incontournable sur le march\u00e9 de l&rsquo;abonnement et de l&rsquo;usage. Ensemble, allons plus loin. Apprenez de nos experts, de nos clients et de nos partenaires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d450ccf\" data-id=\"d450ccf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5482c4 elementor-widget elementor-widget-image\" data-id=\"b5482c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2023\/09\/zds-buildrungrow-2.svg\" class=\"attachment-full size-full wp-image-227791\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0469c94 e-flex e-con-boxed e-con e-parent\" data-id=\"0469c94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dd0a5ab e-con-full e-flex e-con e-child\" data-id=\"dd0a5ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-731ae56 e-con-full e-flex e-con e-child\" data-id=\"731ae56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6260f fal elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3c6260f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fal fa-coins\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c31c203 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c31c203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nouveaux Business Models<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85988b3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"85988b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGuidez vos clients tout au long de leur parcour. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84e2471 elementor-position-inline-end no-border-btn elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"84e2471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.zuora.com\/fr\/journey-to-usership\/business-initiatives\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Explorer les opportunit\u00e9s commerciales\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.zuora.com\/fr\/journey-to-usership\/business-initiatives\/\" >\n\t\t\t\t\t\t\tExplorer les opportunit\u00e9s commerciales\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-468639c e-con-full e-flex e-con e-child\" data-id=\"468639c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ad6009 e-con-full e-flex e-con e-child\" data-id=\"3ad6009\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c53dfb2 fal elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c53dfb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fal fa-layer-group\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d51ec1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9d51ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La Communaut\u00e9 Zuora<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d47f3 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"56d47f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u00c9changez avec nos experts.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aff0c6 elementor-position-inline-end no-border-btn elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3aff0c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/community.zuora.com\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"D\u00e9couvrez notre communaut\u00e9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/community.zuora.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\tD\u00e9couvrez notre communaut\u00e9\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e915c4 e-con-full e-flex e-con e-child\" data-id=\"0e915c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0d33016 e-con-full e-flex e-con e-child\" data-id=\"0d33016\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a45df37 fal elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a45df37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fal fa-project-diagram\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1db11b9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1db11b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ressources pour les d\u00e9veloppeurs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9e142 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7b9e142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInnovez en toute libert\u00e9 avec les produits Zuora.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf402b7 elementor-position-inline-end no-border-btn elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"bf402b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"\/developer\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Explorez le Developer Center\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"\/developer\/\" >\n\t\t\t\t\t\t\tExplorez le Developer Center\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa24c12 e-con-full e-flex e-con e-child\" data-id=\"aa24c12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4abbf79 e-con-full e-flex e-con e-child\" data-id=\"4abbf79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-384d782 fal elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"384d782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fal fa-book\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1d060 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5e1d060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ressources<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1974aa4 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1974aa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9couvrez comment d\u00e9velopper votre entreprise \u00e0 l&rsquo;\u00e8re des abonnements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1354035 elementor-position-inline-end no-border-btn elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1354035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/knowledgecenter.zuora.com\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Explorez nos ressources\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/knowledgecenter.zuora.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\tExplorez nos ressources\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8481354 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"8481354\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ee1c69\" data-id=\"8ee1c69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29d7964 elementor-widget elementor-widget-template\" data-id=\"29d7964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"194823\" class=\"elementor elementor-194823 elementor-119153 elementor-119153\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffc0967 e-flex e-con-boxed e-con e-parent\" data-id=\"ffc0967\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef44a7c e-con-full e-flex e-con e-child\" data-id=\"ef44a7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b98a2b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4b98a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optez pour le succ\u00e8s r\u00e9current<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa40fcb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fa40fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les entreprises s\u2019appuient sur Zuora pour accompagner leur croissance. Parce que votre succ\u00e8s est aussi le n\u00f4tre, nous avons \u00e0 c\u0153ur de r\u00e9pondre \u00e0 vos plus grands d\u00e9fis. Notre technologie s\u2019adapte \u00e0 votre mod\u00e8le \u00e9conomique, quel qu\u2019il soit : par abonnement, \u00e0 la consommation, \u00e0 l\u2019usage, hybride, \u2026 A nos c\u00f4t\u00e9s, mon\u00e9tisez l\u2019int\u00e9gralit\u00e9 de vos services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40cbdfe e-flex e-con-boxed e-con e-child\" data-id=\"40cbdfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-500ef5d elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"500ef5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/resources\/demo-on-demand\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289bfe7 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"289bfe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/talk-to-sales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parler \u00e0 un expert<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b22a68 e-con-full e-flex e-con e-child\" data-id=\"3b22a68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f6f141c e-flex e-con-boxed e-con e-child\" data-id=\"f6f141c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ce8245 e-con-full e-flex e-con e-child\" data-id=\"1ce8245\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-addadb5 e-flex e-con-boxed e-con e-child\" data-id=\"addadb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a01ae elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c1a01ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Envie de mener le changement?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab30f0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"eab30f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Int\u00e9grez notre \u00e9quipe internationale d\u00e9di\u00e9e \u00e0 la m\u00e9tamorphose des entreprises leaders \u00e0 l&rsquo;\u00e9chelle globale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c2afe7 elementor-position-inline-end elementor-widget__width-auto elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8c2afe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"\/fr\/careers\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Explorer vos opportunit\u00e9s\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"\/fr\/careers\/\" >\n\t\t\t\t\t\t\tExplorer vos opportunit\u00e9s\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PARCOURS VERS L\u2019USERSHIP\u2122 Comment adopter la tarification \u00e0 l\u2019usage Pourquoi adopter la tarification \u00e0 l\u2019usage ? Vous envisagez de mettre en place une tarification \u00e0 l\u2019usage pour compl\u00e9ter vos offres standard par paliers, voire les remplacer enti\u00e8rement. Les mod\u00e8les de tarification \u00e0 l\u2019usage sont tr\u00e8s en vogue actuellement, mais ce changement en vaut-il la peine [&hellip;]<\/p>\n","protected":false},"author":227,"featured_media":0,"parent":186616,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"content_type":[],"industry":[],"persona":[],"product_line":[],"topic":[],"class_list":["post-332723","page","type-page","status-publish","hentry"],"acf":{"smart_filters_taxonomy_filters":"none"},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/pages\/332723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/users\/227"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/comments?post=332723"}],"version-history":[{"count":3,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/pages\/332723\/revisions"}],"predecessor-version":[{"id":332738,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/pages\/332723\/revisions\/332738"}],"up":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/pages\/186616"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media?parent=332723"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/content_type?post=332723"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/industry?post=332723"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/persona?post=332723"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/product_line?post=332723"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/topic?post=332723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}