{"id":300033,"date":"2024-10-13T23:27:58","date_gmt":"2024-10-14T06:27:58","guid":{"rendered":"https:\/\/www.zuora.com\/activation-monetisation-totale\/"},"modified":"2026-08-18T10:43:11","modified_gmt":"2026-08-18T17:43:11","slug":"enabling-total-monetization","status":"publish","type":"page","link":"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-london-2024-on-demand\/enabling-total-monetization\/","title":{"rendered":"Activer la Total Monetization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"300033\" class=\"elementor elementor-300033 elementor-267525\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e777f69 videoContainer e-flex e-con-boxed e-con e-parent\" data-id=\"3e777f69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45907bb0 videoContainer e-flex e-con-boxed e-con e-child\" data-id=\"45907bb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33375c49 elementor-widget elementor-widget-html\" data-id=\"33375c49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- La balise script doit id\u00e9alement \u00eatre plac\u00e9e dans l'en-t\u00eate de votre page -->\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n\n<!-- Placez ceci \u00e0 l'endroit o\u00f9 vous souhaitez que votre lecteur apparaisse -->\n<img decoding=\"async\" class=\"vidyard-player-embed videoImage\" src=\"https:\/\/share.vidyard.com\/watch\/Y56iud82i6ewqus8YaRAbV\" data-uuid=\"Y56iud82i6ewqus8YaRAbV\" data-v=\"4\" data-type=\"inline\" data-width=\"1440\" data-height=\"648\" loading=\"lazy\" onload=\"this.classList.add('loaded')\" \/>\n\n<style>\n        img.loaded {\n            display: none;\n        }\n        \n        .videoImage {\n          width: 100%; \n          margin: auto; \n          display: block;\n        }\n   .outerContainer >\n    .e-con-inner {\n        padding-top:0;\n        margin-top:0;\n    }\n    \n    .videoContainer >\n    .e-con-inner {\n        padding-top:0;\n        margin-top:0;\n    }\n  \n    .outerContainer {\n        padding-top:0 !important;\n        margin-top:0;\n    }\n    \n    .videoContainer {\n        padding-top:0 !important;\n        margin-top:0;\n        \n    }\n    .dynamicContainer {\n        padding-top:0;\n        margin-top:0;\n    }\n    .dynamicContainer >\n    .e-con-inner {\n        padding-top:0;\n        margin-top:0;\n    }\n    \n  \/* Styles sp\u00e9cifiques pour mobile *\/\n@media (max-width: 767px) and (min-width:680px) {\n    .videoContainer {\n        min-height:300px;\n    }\n}\n\n@media (max-width: 680px) and (min-width:620px) {\n    .videoContainer {\n        min-height:300px;\n    }\n}\n@media (max-width: 620px) and (min-width:580px) {\n    .videoContainer {\n        min-height:300px;\n    }\n}\n@media (max-width: 580px) and (min-width:500px) {\n    .videoContainer {\n        min-height:300px;\n    }\n}\n@media (max-width: 500px) and (min-width:450px) {\n    .videoContainer {\n        min-height:260px;\n    }\n}\n@media (max-width: 450px) and (min-width:380px) {\n    .videoContainer {\n        min-height:220px;\n    }\n}\n@media (max-width: 380px) {\n    .videoContainer {\n        min-height:190px;\n    }\n}\n<\/style> \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b4e7519 e-con-full headlineContainer e-flex e-con e-child\" data-id=\"2b4e7519\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9d8069 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3b9d8069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Activer la Total Monetization<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba1660c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6ba1660c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez des strat\u00e9gies concr\u00e8tes pour mettre en place des mod\u00e8les de mon\u00e9tisation dynamiques adapt\u00e9s \u00e0 la demande client, allant de la facturation \u00e0 l\u2019usage aux barri\u00e8res de paiement pilot\u00e9es par l\u2019IA.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52f26954 e-con-full watchLaterContainer e-flex e-con e-child\" data-id=\"52f26954\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dba00a9 elementor-widget elementor-widget-heading\" data-id=\"5dba00a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 regarder ensuite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ec76469 e-grid e-con-full e-con e-child\" data-id=\"1ec76469\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7ab179c7 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"7ab179c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"eael-wrapper-link-6efa2b52 --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-london-2024-on-demand\/evolving-with-demand-modern-business-and-total-monetization\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-6efa2b52\" class=\"elementor-element elementor-element-6efa2b52 gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"6efa2b52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-119e84b5 elementor-widget elementor-widget-html\" data-id=\"119e84b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*play button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*grid heading*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*grid description*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c4a6ab6 gridImage elementor-widget elementor-widget-image\" data-id=\"7c4a6ab6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Evolving-Monetisation-with-Demand-1280x720.png\" class=\"attachment-large size-large wp-image-267463\" alt=\"Texte sur fond vert : \u00ab \u00c9volution de la mon\u00e9tisation avec la demande : Entreprise moderne et mon\u00e9tisation totale. \u00bb Trois logos circulaires aux designs vari\u00e9s figurent sur l\u2019image.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Evolving-Monetisation-with-Demand-1280x720.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Evolving-Monetisation-with-Demand-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Evolving-Monetisation-with-Demand-768x432.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Evolving-Monetisation-with-Demand-1536x864.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Evolving-Monetisation-with-Demand-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44cd67ea headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"44cd67ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b40966b gridHeading elementor-widget elementor-widget-heading\" data-id=\"7b40966b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9voluer avec la demande : Entreprise moderne et mon\u00e9tisation totale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e669b3b gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"7e669b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">D\u00e9couvrez comment des entreprises telles que Philips transforment leurs strat\u00e9gies de mon\u00e9tisation pour garder une longueur d&rsquo;avance sur un march\u00e9 concurrentiel, en s&rsquo;appuyant sur des offres dynamiques et des mod\u00e8les \u00e9conomiques diversifi\u00e9s.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42da6381 elementor-widget elementor-widget-button\" data-id=\"42da6381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/evolving-with-demand-modern-business-and-total-monetization\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regarder maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c176e94 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"6c176e94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"eael-wrapper-link-3faac01e --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-london-2024-on-demand\/recurring-growth-strategies\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-3faac01e\" class=\"elementor-element elementor-element-3faac01e gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"3faac01e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-887fa67 elementor-widget elementor-widget-html\" data-id=\"887fa67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*play button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*grid heading*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*grid description*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-273cba00 gridImage elementor-widget elementor-widget-image\" data-id=\"273cba00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Monetization-outlook-and-recurring-growth-strategies-1280x719.png\" class=\"attachment-large size-large wp-image-267481\" alt=\"Diapositive de pr\u00e9sentation intitul\u00e9e \u00ab Perspectives de mon\u00e9tisation &amp; Strat\u00e9gies de croissance r\u00e9currente \u00bb avec des ic\u00f4nes circulaires et un motif en grille sur fond bleu clair.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Monetization-outlook-and-recurring-growth-strategies-1280x719.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Monetization-outlook-and-recurring-growth-strategies-640x359.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Monetization-outlook-and-recurring-growth-strategies-768x431.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Monetization-outlook-and-recurring-growth-strategies-1536x862.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Monetization-outlook-and-recurring-growth-strategies-2048x1150.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5caaa95d headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"5caaa95d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7674007f gridHeading elementor-widget elementor-widget-heading\" data-id=\"7674007f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gies de croissance r\u00e9currente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10923968 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"10923968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Amy Konary de Zuora et Stephen Hurrell de Ventana Research partagent les derni\u00e8res donn\u00e9es et analyses sectorielles pour soutenir une croissance durable avec la Total Monetization.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-685a9bc8 elementor-widget elementor-widget-button\" data-id=\"685a9bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-london-2024-on-demand\/recurring-growth-strategies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regarder maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38a20385 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"38a20385\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"eael-wrapper-link-6777d84 --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resources\/events\/subscribed-live-london-2024-on-demand\/healthy-acquisition-and-retention\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-6777d84\" class=\"elementor-element elementor-element-6777d84 gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"6777d84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57b160e3 elementor-widget elementor-widget-html\" data-id=\"57b160e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*play button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*grid heading*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*grid description*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42930921 gridImage elementor-widget elementor-widget-image\" data-id=\"42930921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-HEART-growth-framework-for-healthy-acquisition-and-retention-1280x721.png\" class=\"attachment-large size-large wp-image-267468\" alt=\"Un visuel bleu avec le texte : \u00ab Cadre de croissance HEART pour une acquisition et une r\u00e9tention saines \u00bb entour\u00e9 de stickers circulaires avec logos et slogans.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-HEART-growth-framework-for-healthy-acquisition-and-retention-1280x721.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-HEART-growth-framework-for-healthy-acquisition-and-retention-640x361.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-HEART-growth-framework-for-healthy-acquisition-and-retention-768x433.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-HEART-growth-framework-for-healthy-acquisition-and-retention-1536x865.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-HEART-growth-framework-for-healthy-acquisition-and-retention-2048x1154.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13ff636b headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"13ff636b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21d57ab3 gridHeading elementor-widget elementor-widget-heading\" data-id=\"21d57ab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Acquisition et fid\u00e9lisation durables<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-419a5eb9 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"419a5eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Caroline Wren de MTM pr\u00e9sente HEART, un cadre m\u00e9thodologique pour guider les d\u00e9cisions sur les strat\u00e9gies \u00e0 renforcer ou \u00e0 ajuster.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4af6ab elementor-widget elementor-widget-button\" data-id=\"1e4af6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-london-2024-on-demand\/acquisition-et-retention-saines\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regarder maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-677ac873 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"677ac873\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"eael-wrapper-link-42e0f0b1 --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-london-2024-on-demand\/evolving-monetization-strategies\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-42e0f0b1\" class=\"elementor-element elementor-element-42e0f0b1 gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"42e0f0b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574c62fc elementor-widget elementor-widget-html\" data-id=\"574c62fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*play button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*grid heading*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*grid description*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66fb954e gridImage elementor-widget elementor-widget-image\" data-id=\"66fb954e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-interactive-panel-1280x720.png\" class=\"attachment-large size-large wp-image-267473\" alt=\"Affiche promotionnelle pour \u00ab Quand la Tech rencontre l\u2019Expertise : une table ronde interactive \u00bb avec des images d\u2019un groupe en discussion et d\u2019une intervenante.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-interactive-panel-1280x720.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-interactive-panel-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-interactive-panel-768x432.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-interactive-panel-1536x864.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-interactive-panel-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-537a4216 headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"537a4216\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30c1af66 gridHeading elementor-widget elementor-widget-heading\" data-id=\"30c1af66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9volution des strat\u00e9gies de mon\u00e9tisation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff20eb gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"1ff20eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Des leaders du secteur, dont Future Publishing, Visma et The Big Issue, expliquent comment les entreprises s\u2019adaptent pour r\u00e9pondre aux attentes des clients.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17590413 elementor-widget elementor-widget-button\" data-id=\"17590413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-london-2024-on-demand\/strategies-de-monetisation-en-evolution\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regarder maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f7e31fe episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"6f7e31fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"eael-wrapper-link-55908899 --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-london-2024-on-demand\/streamlining-payment-success\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-55908899\" class=\"elementor-element elementor-element-55908899 gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"55908899\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1ecad9 elementor-widget elementor-widget-html\" data-id=\"1a1ecad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*play button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*grid heading*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*grid description*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22e01ff4 gridImage elementor-widget elementor-widget-image\" data-id=\"22e01ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-streamlining-payment-success-1280x719.png\" class=\"attachment-large size-large wp-image-267486\" alt=\"Annonce pour l\u2019\u00e9v\u00e9nement \u00ab Subscribed Live ! \u00bb intitul\u00e9e \u00ab Optimiser le succ\u00e8s des paiements : strat\u00e9gies pour r\u00e9duire les co\u00fbts et les frictions \u00bb, avec les logos de Modern Business et DD Modern Business.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-streamlining-payment-success-1280x719.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-streamlining-payment-success-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-streamlining-payment-success-768x432.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-streamlining-payment-success-1536x863.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-streamlining-payment-success-2048x1151.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63dfaa6e headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"63dfaa6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19287ab0 gridHeading elementor-widget elementor-widget-heading\" data-id=\"19287ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimiser le succ\u00e8s des paiements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73008185 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"73008185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ken Houseman et Courtney Jarrett de Zuora pr\u00e9sentent des strat\u00e9gies concr\u00e8tes pour r\u00e9duire les co\u00fbts, limiter les frictions et renforcer la s\u00e9curit\u00e9, avec des retours d\u2019exp\u00e9rience de Melio et Avalara.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae3a0fc elementor-widget elementor-widget-button\" data-id=\"5ae3a0fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-london-2024-on-demand\/rationalisation-du-succes-des-paiements\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regarder maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3baea94b episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"3baea94b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"eael-wrapper-link-465a6cb6 --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-london-2024-on-demand\/using-data-to-drive-subscriber-engagement\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-465a6cb6\" class=\"elementor-element elementor-element-465a6cb6 gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"465a6cb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a62e288 elementor-widget elementor-widget-html\" data-id=\"6a62e288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*play button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*grid heading*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*grid description*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c1556 gridImage elementor-widget elementor-widget-image\" data-id=\"c8c1556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Using-data-to-create-value-and-drive-subscriber-satisfaction-1280x720.png\" class=\"attachment-large size-large wp-image-267453\" alt=\"Image sur fond vert fonc\u00e9 avec le texte : \u00ab Utiliser les donn\u00e9es pour cr\u00e9er de la valeur et accro\u00eetre la satisfaction des abonn\u00e9s \u00bb entour\u00e9 de logos circulaires color\u00e9s et d\u2019un motif en grille \u00e0 gauche.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Using-data-to-create-value-and-drive-subscriber-satisfaction-1280x720.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Using-data-to-create-value-and-drive-subscriber-satisfaction-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Using-data-to-create-value-and-drive-subscriber-satisfaction-768x432.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Using-data-to-create-value-and-drive-subscriber-satisfaction-1536x865.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Using-data-to-create-value-and-drive-subscriber-satisfaction.png 1917w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-192f6e8 headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"192f6e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2de06c97 gridHeading elementor-widget elementor-widget-heading\" data-id=\"2de06c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exploiter les donn\u00e9es pour renforcer l\u2019engagement des abonn\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f608817 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"7f608817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cette session, enrichie par les retours de CNBC, explore les strat\u00e9gies d\u2019utilisation des donn\u00e9es clients pour accro\u00eetre l\u2019engagement et la fid\u00e9lisation dans un contexte \u00e9conomique tendu.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bfd88a elementor-widget elementor-widget-button\" data-id=\"8bfd88a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-london-2024-on-demand\/using-data-to-drive-subscriber-engagement\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regarder maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fa368c6 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"5fa368c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"eael-wrapper-link-9add4c0 --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-london-2024-on-demand\/genai-revolution\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-9add4c0\" class=\"elementor-element elementor-element-9add4c0 gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"9add4c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72048742 elementor-widget elementor-widget-html\" data-id=\"72048742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*play button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*grid heading*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*grid description*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e71691b gridImage elementor-widget elementor-widget-image\" data-id=\"5e71691b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-The-GenAI-Revolution-and-the-Quest-for-Sustainable-Monetization-1280x720.png\" class=\"attachment-large size-large wp-image-267491\" alt=\"L\u2019image pr\u00e9sente le texte : \u00ab La r\u00e9volution GenAI et la qu\u00eate d\u2019une mon\u00e9tisation durable \u00bb, avec des logos et des autocollants circulaires color\u00e9s, sur un fond vert fonc\u00e9.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-The-GenAI-Revolution-and-the-Quest-for-Sustainable-Monetization-1280x720.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-The-GenAI-Revolution-and-the-Quest-for-Sustainable-Monetization-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-The-GenAI-Revolution-and-the-Quest-for-Sustainable-Monetization-768x432.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-The-GenAI-Revolution-and-the-Quest-for-Sustainable-Monetization-1536x864.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-The-GenAI-Revolution-and-the-Quest-for-Sustainable-Monetization-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2590595f headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"2590595f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6be93665 gridHeading elementor-widget elementor-widget-heading\" data-id=\"6be93665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9volution GenAI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66eafa0b gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"66eafa0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019int\u00e9gration de l\u2019IA est d\u00e9sormais indispensable pour rester comp\u00e9titif. Lors de cette session, avec des intervenants d\u2019AWS, nous explorons l\u2019int\u00e9gration de l\u2019IA g\u00e9n\u00e9rative dans les mod\u00e8les \u00e9conomiques et son impact sur une mon\u00e9tisation durable.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f42617 elementor-widget elementor-widget-button\" data-id=\"3f42617\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-london-2024-on-demand\/genai-revolution\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regarder maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20cdd752 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"20cdd752\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"eael-wrapper-link-21ed955c --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-london-2024-on-demand\/taming-commercial-complexity\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-21ed955c\" class=\"elementor-element elementor-element-21ed955c gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"21ed955c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a657f56 elementor-widget elementor-widget-html\" data-id=\"1a657f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n    \/*container*\/\n    .gridImageContainer1{\n        position:relative;\n        display: flex;\n       \/*padding-bottom:25px;*\/\n       height:auto;\n       padding:0;\n       margin:0;\n      \n    }\n    .gridImageContainer1:hover{\n        opacity: 0.75;\n    }\n    .gridImageContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n   \n    \n    \/*play button*\/\n    .GridPlayBtn{\n        fill: rgba(255, 255, 255, 0.01);\n       backdrop-filter: blur(18px);\n    \n       border-radius: 100%;\n        width:23%;\n        position: absolute;\n        margin-top:28%;\n        right:40%;\n        z-index:2;\n    }\n    \/*grid heading*\/\n    .gridHeading {\n        padding:0;\n        margin:-10px 0 0;\n   }\n    \/*grid description*\/\n   .gridDescription {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1 {\n        padding:0;\n        margin:0;\n    }\n    .episodeGridContainer1  >\n    .e-con-inner  \n    {\n        padding:0;\n        margin:0;\n    }\n    .gridImage {\n        border-radius: 10px 10px 0 0;\n    \n    }\n    @media (min-width: 768px) {\n  .gridHeading {\n    flex-grow: 1;\n  }\n\n  .gridDescription {\n    flex-grow: 1;\n  }\n}\n\n\n\n<\/style>\n<script type=\"text\/javascript\">\n    \n    \n<\/script>\n\n<svg    class=\"GridPlayBtn\"  xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"121\" height=\"120\" viewBox=\"0 0 121 120\" fill=\"none\">\n  <g style=\"\" filter=\"url(#filter0_b_1316_4998)\">\n    <path  d=\"M0.666748 60.0007C0.666748 26.8636 27.5297 0.000671387 60.6667 0.000671387C93.8038 0.000671387 120.667 26.8636 120.667 60.0007C120.667 93.1377 93.8038 120.001 60.6667 120.001C27.5297 120.001 0.666748 93.1377 0.666748 60.0007Z\" fill=\"white\" fill-opacity=\"0.01\"\/>\n    <path style=\"\" d=\"M86.1667 57.4026C88.1667 58.5573 88.1667 61.444 86.1667 62.5987L50.1667 83.3834C48.1667 84.5381 45.6667 83.0947 45.6667 80.7853L45.6668 39.2161C45.6668 36.9067 48.1668 35.4633 50.1668 36.618L86.1667 57.4026Z\" fill=\"white\"\/>\n  <\/g>\n  <defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f4a9a0 gridImage elementor-widget elementor-widget-image\" data-id=\"43f4a9a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Transforming-OTR-1280x721.png\" class=\"attachment-large size-large wp-image-267448\" alt=\"Affiche de l\u2019\u00e9v\u00e9nement intitul\u00e9e \u00ab Transformer l\u2019Order-to-Revenue (OTR) \u00bb avec un design en grille et des \u00e9l\u00e9ments graphiques circulaires color\u00e9s sur fond bleu.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Transforming-OTR-1280x721.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Transforming-OTR-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Transforming-OTR-768x432.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Transforming-OTR-1536x865.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Transforming-OTR-2048x1153.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d0491ec headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"2d0491ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59337689 gridHeading elementor-widget elementor-widget-heading\" data-id=\"59337689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ma\u00eetriser la complexit\u00e9 commerciale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-701380ba gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"701380ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">D\u00e9couvrez comment les entreprises modernes adoptent des mod\u00e8les de mon\u00e9tisation hybrides et optimisent leurs op\u00e9rations gr\u00e2ce \u00e0 la modernisation de l\u2019ERP, avec les analyses d\u2019experts de Workday et Clarasys.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e3fb55 elementor-widget elementor-widget-button\" data-id=\"59e3fb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/resources\/events\/subscribed-live-london-2024-on-demand\/maitriser-la-complexite-commerciale\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regarder maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d9af4d elementor-widget elementor-widget-template\" data-id=\"57d9af4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"194823\" class=\"elementor elementor-194823 elementor-119153 elementor-119153\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffc0967 e-flex e-con-boxed e-con e-parent\" data-id=\"ffc0967\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef44a7c e-con-full e-flex e-con e-child\" data-id=\"ef44a7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b98a2b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4b98a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optez pour le succ\u00e8s r\u00e9current<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa40fcb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fa40fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les entreprises s\u2019appuient sur Zuora pour accompagner leur croissance. Parce que votre succ\u00e8s est aussi le n\u00f4tre, nous avons \u00e0 c\u0153ur de r\u00e9pondre \u00e0 vos plus grands d\u00e9fis. Notre technologie s\u2019adapte \u00e0 votre mod\u00e8le \u00e9conomique, quel qu\u2019il soit : par abonnement, \u00e0 la consommation, \u00e0 l\u2019usage, hybride, \u2026 A nos c\u00f4t\u00e9s, mon\u00e9tisez l\u2019int\u00e9gralit\u00e9 de vos services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40cbdfe e-flex e-con-boxed e-con e-child\" data-id=\"40cbdfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-500ef5d elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"500ef5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/resources\/demo-on-demand\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289bfe7 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"289bfe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/talk-to-sales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parler \u00e0 un expert<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b22a68 e-con-full e-flex e-con e-child\" data-id=\"3b22a68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f6f141c e-flex e-con-boxed e-con e-child\" data-id=\"f6f141c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ce8245 e-con-full e-flex e-con e-child\" data-id=\"1ce8245\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-addadb5 e-flex e-con-boxed e-con e-child\" data-id=\"addadb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a01ae elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c1a01ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Envie de mener le changement?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab30f0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"eab30f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Int\u00e9grez notre \u00e9quipe internationale d\u00e9di\u00e9e \u00e0 la m\u00e9tamorphose des entreprises leaders \u00e0 l&rsquo;\u00e9chelle globale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c2afe7 elementor-position-inline-end elementor-widget__width-auto elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8c2afe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"\/fr\/careers\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Explorer vos opportunit\u00e9s\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"\/fr\/careers\/\" >\n\t\t\t\t\t\t\tExplorer vos opportunit\u00e9s\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Activer la Total Monetization D\u00e9couvrez des strat\u00e9gies concr\u00e8tes pour mettre en place des mod\u00e8les de mon\u00e9tisation dynamiques adapt\u00e9s \u00e0 la demande client, allant de la facturation \u00e0 l\u2019usage aux barri\u00e8res de paiement pilot\u00e9es par l\u2019IA. \u00c0 regarder ensuite \u00c9voluer avec la demande : Entreprise moderne et mon\u00e9tisation totale D\u00e9couvrez comment des entreprises telles que Philips [&hellip;]<\/p>\n","protected":false},"author":306,"featured_media":267458,"parent":332190,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-gated-content.php","meta":{"_acf_changed":false,"footnotes":""},"content_type":[],"industry":[],"persona":[],"product_line":[],"topic":[],"class_list":["post-300033","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"smart_filters_taxonomy_filters":"none"},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/pages\/300033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/users\/306"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/comments?post=300033"}],"version-history":[{"count":3,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/pages\/300033\/revisions"}],"predecessor-version":[{"id":332289,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/pages\/300033\/revisions\/332289"}],"up":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/pages\/332190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media\/267458"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media?parent=300033"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/content_type?post=300033"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/industry?post=300033"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/persona?post=300033"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/product_line?post=300033"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/topic?post=300033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}