{"id":299135,"date":"2024-10-14T01:49:28","date_gmt":"2024-10-14T08:49:28","guid":{"rendered":"https:\/\/www.zuora.com\/utiliser-les-donnees-pour-stimuler-l-engagement-des-abonnes\/"},"modified":"2025-08-07T09:24:05","modified_gmt":"2025-08-07T16:24:05","slug":"utiliser-les-donnees-pour-stimuler-l-engagement-des-abonnes","status":"publish","type":"page","link":"https:\/\/www.zuora.com\/fr\/utiliser-les-donnees-pour-stimuler-l-engagement-des-abonnes\/","title":{"rendered":"Utiliser les donn\u00e9es pour stimuler l\u2019engagement des abonn\u00e9s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"299135\" class=\"elementor elementor-299135 elementor-267534\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9f309aa videoContainer e-flex e-con-boxed e-con e-parent\" data-id=\"9f309aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7aa792d5 videoContainer e-con-full e-flex e-con e-child\" data-id=\"7aa792d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5210e25a elementor-widget elementor-widget-html\" data-id=\"5210e25a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- La balise script doit id\u00e9alement se trouver dans la section head de votre page -->\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script>\n\n<!-- Placez ceci \u00e0 l\u2019endroit o\u00f9 vous souhaitez que le lecteur apparaisse -->\n<img decoding=\"async\" class=\"vidyard-player-embed videoImage\" src=\"https:\/\/share.vidyard.com\/watch\/6PhSuydFQgRCKVZpW1hGVP?\" data-uuid=\"6PhSuydFQgRCKVZpW1hGVP\" data-v=\"4\" data-type=\"inline\" data-width=\"1440\" data-height=\"648\" loading=\"lazy\" onload=\"this.classList.add('loaded')\" \/>\n\n<style>\n        img.loaded {\n            display: none;\n        }\n        \n        .videoImage {\n          width: 100%; \n          margin: auto; \n          display: block;\n        }\n   .outerContainer >\n    .e-con-inner {\n        padding-top:0;\n        margin-top:0;\n    }\n    \n    .videoContainer >\n    .e-con-inner {\n        padding-top:0;\n        margin-top:0;\n    }\n  \n    .outerContainer {\n        padding-top:0 !important;\n        margin-top:0;\n    }\n    \n    .videoContainer {\n        padding-top:0 !important;\n        margin-top:0;\n        \n    }\n    .dynamicContainer {\n        padding-top:0;\n        margin-top:0;\n    }\n    .dynamicContainer >\n    .e-con-inner {\n        padding-top:0;\n        margin-top:0;\n    }\n    \n  \/* Styles sp\u00e9cifiques pour mobile *\/\n@media (max-width: 767px) and (min-width:680px) {\n    .videoContainer {\n        min-height:300px;\n    }\n}\n\n@media (max-width: 680px) and (min-width:620px) {\n    .videoContainer {\n        min-height:300px;\n    }\n}\n@media (max-width: 620px) and (min-width:580px) {\n    .videoContainer {\n        min-height:300px;\n    }\n}\n@media (max-width: 580px) and (min-width:500px) {\n    .videoContainer {\n        min-height:300px;\n    }\n}\n@media (max-width: 500px) and (min-width:450px) {\n    .videoContainer {\n        min-height:260px;\n    }\n}\n@media (max-width: 450px) and (min-width:380px) {\n    .videoContainer {\n        min-height:220px;\n    }\n}\n@media (max-width: 380px) {\n    .videoContainer {\n        min-height:190px;\n    }\n}\n<\/style> \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4cab953 e-con-full headlineContainer e-flex e-con e-child\" data-id=\"4cab953\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-643ae7a4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"643ae7a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Utiliser les donn\u00e9es pour stimuler l\u2019engagement des abonn\u00e9s\u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c238598 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c238598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cette session, enrichie des analyses de CNBC, explore des strat\u00e9gies permettant d\u2019exploiter les donn\u00e9es clients afin de renforcer l\u2019engagement et la fid\u00e9lisation en p\u00e9riode de pressions \u00e9conomiques.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-161db51 e-con-full watchLaterContainer e-flex e-con e-child\" data-id=\"161db51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39088504 elementor-widget elementor-widget-heading\" data-id=\"39088504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 regarder ensuite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3612bb61 e-grid e-con-full e-con e-child\" data-id=\"3612bb61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-045c8a0 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"045c8a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"eael-wrapper-link-3d27251 --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resources\/events\/subscribed-live-london-2024-on-demand\/evolving-with-demand-modern-business-and-total-monetization\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-3d27251\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" 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result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb32b9 gridImage elementor-widget elementor-widget-image\" data-id=\"7eb32b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Evolving-Monetisation-with-Demand-1280x720.png\" class=\"attachment-large size-large wp-image-267463\" alt=\"Fond vert fonc\u00e9 avec texte : \u00ab \u00c9volution de la mon\u00e9tisation avec la demande : les entreprises modernes et la mon\u00e9tisation totale. \u00bb Comporte de petits logos circulaires sur la droite avec du texte, notamment \u00ab Subscribed Live !\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Evolving-Monetisation-with-Demand-1280x720.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Evolving-Monetisation-with-Demand-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Evolving-Monetisation-with-Demand-768x432.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Evolving-Monetisation-with-Demand-1536x864.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Evolving-Monetisation-with-Demand-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a55fbaa headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"a55fbaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de720e0 gridHeading elementor-widget elementor-widget-heading\" data-id=\"de720e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9voluer avec la demande : entreprise moderne et mon\u00e9tisation totale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b5145 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"52b5145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">D\u00e9couvrez comment des entreprises telles que Philips transforment leurs strat\u00e9gies de mon\u00e9tisation afin de garder une longueur d\u2019avance sur un march\u00e9 concurrentiel, en s\u2019appuyant sur des offres dynamiques et des mod\u00e8les \u00e9conomiques diversifi\u00e9s.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2ae1ad elementor-widget elementor-widget-button\" data-id=\"e2ae1ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/resources\/events\/subscribed-live-london-2024-on-demand\/evolving-with-demand-modern-business-and-total-monetization\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regarder maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-34e740f8 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"34e740f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"eael-wrapper-link-246edbb2 --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resources\/events\/subscribed-live-london-2024-on-demand\/recurring-growth-strategies\/\"><\/a><div 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<feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3938543e gridImage elementor-widget elementor-widget-image\" data-id=\"3938543e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Monetization-outlook-and-recurring-growth-strategies-1280x719.png\" class=\"attachment-large size-large wp-image-267481\" alt=\"Une diapositive de pr\u00e9sentation intitul\u00e9e \u00ab Perspectives de mon\u00e9tisation et strat\u00e9gies de croissance r\u00e9currentes \u00bb avec des autocollants circulaires color\u00e9s et un motif de grille sur fond bleu.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Monetization-outlook-and-recurring-growth-strategies-1280x719.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Monetization-outlook-and-recurring-growth-strategies-640x359.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Monetization-outlook-and-recurring-growth-strategies-768x431.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Monetization-outlook-and-recurring-growth-strategies-1536x862.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-Monetization-outlook-and-recurring-growth-strategies-2048x1150.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-209ef0a4 headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"209ef0a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a5d18ba gridHeading elementor-widget elementor-widget-heading\" data-id=\"1a5d18ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gies de croissance r\u00e9currente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-370eb290 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"370eb290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Amy Konary de Zuora et Stephen Hurrell de Ventana Research partagent les donn\u00e9es les plus r\u00e9centes et des analyses sectorielles pour favoriser une croissance durable gr\u00e2ce \u00e0 la mon\u00e9tisation totale.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bdb0b06 elementor-widget elementor-widget-button\" data-id=\"6bdb0b06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/resources\/events\/subscribed-live-london-2024-on-demand\/recurring-growth-strategies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regarder maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-52dc064 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"52dc064\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"eael-wrapper-link-4a9b7070 --eael-wrapper-link-tag\" 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filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b71dc gridImage elementor-widget elementor-widget-image\" data-id=\"49b71dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-enabling-total-monetization-1280x720.png\" class=\"attachment-large size-large wp-image-267458\" alt=\"Fond bleu avec texte\u00a0: \u00ab\u00a0Permettre une mon\u00e9tisation totale. Repousser les limites avec la suite de mon\u00e9tisation Zuora.\u00a0\u00bb Comporte les logos de \u00ab\u00a0ZUORA\u00a0\u00bb, \u00ab\u00a0SUBSCRIBED\u00a0\u00bb et \u00ab\u00a0BUSINESS MODELS\u00a0\u00bb.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-enabling-total-monetization-1280x720.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-enabling-total-monetization-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-enabling-total-monetization-768x432.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-enabling-total-monetization-1536x864.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-enabling-total-monetization-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-685a9e6 headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"685a9e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-549146b1 gridHeading elementor-widget elementor-widget-heading\" data-id=\"549146b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activer la mon\u00e9tisation totale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3daf44 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"4f3daf44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">D\u00e9couvrez des strat\u00e9gies concr\u00e8tes pour mettre en place des mod\u00e8les de mon\u00e9tisation dynamiques adapt\u00e9s \u00e0 la demande client, de la facturation \u00e0 l\u2019usage jusqu\u2019aux paywalls pilot\u00e9s par l\u2019IA.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bac19d2 elementor-widget elementor-widget-button\" data-id=\"2bac19d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/resources\/events\/subscribed-live-london-2024-on-demand\/enabling-total-monetization\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regarder maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4bd7105e episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"4bd7105e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"eael-wrapper-link-78697c04 --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resources\/events\/subscribed-live-london-2024-on-demand\/healthy-acquisition-and-retention\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-78697c04\" data-particle_enable=\"false\" 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operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e88907 gridImage elementor-widget elementor-widget-image\" data-id=\"74e88907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-HEART-growth-framework-for-healthy-acquisition-and-retention-1280x721.png\" class=\"attachment-large size-large wp-image-267468\" alt=\"Le texte indique \u00ab Cadre de croissance HEART pour une acquisition et une r\u00e9tention saines \u00bb sur un fond bleu avec des lignes de quadrillage et trois logos circulaires.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-HEART-growth-framework-for-healthy-acquisition-and-retention-1280x721.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-HEART-growth-framework-for-healthy-acquisition-and-retention-640x361.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-HEART-growth-framework-for-healthy-acquisition-and-retention-768x433.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-HEART-growth-framework-for-healthy-acquisition-and-retention-1536x865.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-HEART-growth-framework-for-healthy-acquisition-and-retention-2048x1154.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4e49479c headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"4e49479c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35da73e5 gridHeading elementor-widget elementor-widget-heading\" data-id=\"35da73e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Acquisition et fid\u00e9lisation saines<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ad97eb gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"71ad97eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Caroline Wren de MTM pr\u00e9sente HEART, un cadre pour guider les d\u00e9cisions sur les strat\u00e9gies \u00e0 approfondir ou \u00e0 r\u00e9duire.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68a8ef19 elementor-widget elementor-widget-button\" data-id=\"68a8ef19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/resources\/events\/subscribed-live-london-2024-on-demand\/healthy-acquisition-and-retention\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regarder maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-57ac23bc episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"57ac23bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"eael-wrapper-link-2b66a51e --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resources\/events\/subscribed-live-london-2024-on-demand\/evolving-monetization-strategies\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-2b66a51e\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2b66a51e gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"2b66a51e\" 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elementor-widget elementor-widget-heading\" data-id=\"697e57a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9volution des strat\u00e9gies de mon\u00e9tisation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70df437 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"70df437\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Des leaders du secteur, dont Future Publishing, Visma et The Big Issue, expliquent comment les entreprises s\u2019adaptent pour r\u00e9pondre \u00e0 la demande des clients.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-streamlining-payment-success-1280x719.png\" class=\"attachment-large size-large wp-image-267486\" alt=\"Diapositive promotionnelle pour \u00ab Rationalisation du succ\u00e8s des paiements : strat\u00e9gies pour r\u00e9duire les co\u00fbts et r\u00e9duire les frictions \u00bb avec des motifs de grille et de badge sur fond bleu.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-streamlining-payment-success-1280x719.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-streamlining-payment-success-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-streamlining-payment-success-768x432.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-streamlining-payment-success-1536x863.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-streamlining-payment-success-2048x1151.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5a74a6c7 headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"5a74a6c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69614631 gridHeading elementor-widget elementor-widget-heading\" data-id=\"69614631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimiser le succ\u00e8s des paiements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecb5413 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"5ecb5413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ken Houseman et Courtney Jarrett de Zuora pr\u00e9sentent des strat\u00e9gies concr\u00e8tes pour r\u00e9duire les co\u00fbts, limiter les frictions et renforcer la s\u00e9curit\u00e9, avec des analyses de Melio et Avalara.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-477a1859 elementor-widget elementor-widget-button\" data-id=\"477a1859\" data-element_type=\"widget\" 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<defs>\n    <filter id=\"filter0_b_1316_4998\" x=\"-11.3333\" y=\"-11.9993\" width=\"144\" height=\"144\" filterUnits=\"userSpaceOnUse\" color-interpolation-filters=\"sRGB\">\n      <feFlood flood-opacity=\"0\" result=\"BackgroundImageFix\"\/>\n      <feGaussianBlur in=\"BackgroundImageFix\" stdDeviation=\"6\"\/>\n      <feComposite in2=\"SourceAlpha\" operator=\"in\" result=\"effect1_backgroundBlur_1316_4998\"\/>\n      <feBlend mode=\"normal\" in=\"SourceGraphic\" in2=\"effect1_backgroundBlur_1316_4998\" result=\"shape\"\/>\n    <\/filter>\n  <\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94c68f8 gridImage elementor-widget elementor-widget-image\" data-id=\"94c68f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-The-GenAI-Revolution-and-the-Quest-for-Sustainable-Monetization-1280x720.png\" class=\"attachment-large size-large wp-image-267491\" alt=\"Affiche d&#039;\u00e9v\u00e9nement vert fonc\u00e9 intitul\u00e9e \u00ab La r\u00e9volution GenAI et la qu\u00eate d&#039;une mon\u00e9tisation durable \u00bb avec des logos color\u00e9s et une conception en grille.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-The-GenAI-Revolution-and-the-Quest-for-Sustainable-Monetization-1280x720.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-The-GenAI-Revolution-and-the-Quest-for-Sustainable-Monetization-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-The-GenAI-Revolution-and-the-Quest-for-Sustainable-Monetization-768x432.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-The-GenAI-Revolution-and-the-Quest-for-Sustainable-Monetization-1536x864.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-The-GenAI-Revolution-and-the-Quest-for-Sustainable-Monetization-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-24ec215e headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"24ec215e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a991772 gridHeading elementor-widget elementor-widget-heading\" data-id=\"2a991772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9volution GenAI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53062001 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"53062001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019int\u00e9gration de l\u2019IA est devenue indispensable pour rester comp\u00e9titif. Dans cette session avec des intervenants d\u2019AWS, nous explorons l\u2019int\u00e9gration de l\u2019IA g\u00e9n\u00e9rative dans les mod\u00e8les \u00e9conomiques et son impact sur une mon\u00e9tisation durable.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62799a64 elementor-widget elementor-widget-button\" data-id=\"62799a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/genai-revolution\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regarder maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7bd6ae53 episodeGridContainer1 e-con-full e-flex e-con e-child\" data-id=\"7bd6ae53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"eael-wrapper-link-5bd3947d --eael-wrapper-link-tag\" href=\"https:\/\/www.zuora.com\/resources\/events\/subscribed-live-london-2024-on-demand\/taming-commercial-complexity\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-5bd3947d\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5bd3947d gridImageContainer1 e-flex e-con-boxed e-con e-child\" data-id=\"5bd3947d\" data-element_type=\"container\" 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<\/defs>\n<\/svg>\n \n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4c3cf7 gridImage elementor-widget elementor-widget-image\" data-id=\"3a4c3cf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Transforming-OTR-1280x721.png\" class=\"attachment-large size-large wp-image-267448\" alt=\"Diapositive de pr\u00e9sentation intitul\u00e9e \u00ab Transformer la commande en revenus (OTR) \u00bb avec des phrases sur les contraintes ERP et des autocollants circulaires assortis.\" srcset=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Transforming-OTR-1280x721.png 1280w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Transforming-OTR-640x360.png 640w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Transforming-OTR-768x432.png 768w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Transforming-OTR-1536x865.png 1536w, https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/10\/Subscribed-London-2024-breakout-Transforming-OTR-2048x1153.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-16041017 headingGridContainer e-flex e-con-boxed e-con e-child\" data-id=\"16041017\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f766abb gridHeading elementor-widget elementor-widget-heading\" data-id=\"3f766abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ma\u00eetriser la complexit\u00e9 commerciale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a811314 gridDescription elementor-widget elementor-widget-text-editor\" data-id=\"a811314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">D\u00e9couvrez comment les entreprises modernes adoptent des mod\u00e8les de mon\u00e9tisation hybrides et optimisent leurs op\u00e9rations gr\u00e2ce \u00e0 la modernisation de l\u2019ERP, avec les analyses d\u2019experts de Workday et Clarasys.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1ad5ed elementor-widget elementor-widget-button\" data-id=\"2b1ad5ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.zuora.com\/fr\/maitriser-la-complexite-commerciale\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Regarder maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f40f elementor-widget elementor-widget-template\" data-id=\"11f40f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"194823\" class=\"elementor elementor-194823 elementor-119153 elementor-119153\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ffc0967 e-flex e-con-boxed e-con e-parent\" data-id=\"ffc0967\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ef44a7c e-con-full e-flex e-con e-child\" data-id=\"ef44a7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b98a2b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4b98a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optez pour le succ\u00e8s r\u00e9current<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa40fcb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fa40fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les entreprises s\u2019appuient sur Zuora pour accompagner leur croissance. Parce que votre succ\u00e8s est aussi le n\u00f4tre, nous avons \u00e0 c\u0153ur de r\u00e9pondre \u00e0 vos plus grands d\u00e9fis. Notre technologie s\u2019adapte \u00e0 votre mod\u00e8le \u00e9conomique, quel qu\u2019il soit : par abonnement, \u00e0 la consommation, \u00e0 l\u2019usage, hybride, \u2026 A nos c\u00f4t\u00e9s, mon\u00e9tisez l\u2019int\u00e9gralit\u00e9 de vos services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-40cbdfe e-flex e-con-boxed e-con e-child\" data-id=\"40cbdfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-500ef5d elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"500ef5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/resources\/demo-on-demand\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289bfe7 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"289bfe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/fr\/talk-to-sales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parler \u00e0 un expert<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3b22a68 e-con-full e-flex e-con e-child\" data-id=\"3b22a68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f6f141c e-flex e-con-boxed e-con e-child\" data-id=\"f6f141c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1ce8245 e-con-full e-flex e-con e-child\" data-id=\"1ce8245\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-addadb5 e-flex e-con-boxed e-con e-child\" data-id=\"addadb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a01ae elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c1a01ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Envie de mener le changement?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab30f0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"eab30f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Int\u00e9grez notre \u00e9quipe internationale d\u00e9di\u00e9e \u00e0 la m\u00e9tamorphose des entreprises leaders \u00e0 l&rsquo;\u00e9chelle globale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c2afe7 elementor-position-inline-end elementor-widget__width-auto elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8c2afe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"\/fr\/careers\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Explorer vos opportunit\u00e9s\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"\/fr\/careers\/\" >\n\t\t\t\t\t\t\tExplorer vos opportunit\u00e9s\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Utiliser les donn\u00e9es pour stimuler l\u2019engagement des abonn\u00e9s\u200b Cette session, enrichie des analyses de CNBC, explore des strat\u00e9gies permettant d\u2019exploiter les donn\u00e9es clients afin de renforcer l\u2019engagement et la fid\u00e9lisation en p\u00e9riode de pressions \u00e9conomiques. \u00c0 regarder ensuite \u00c9voluer avec la demande : entreprise moderne et mon\u00e9tisation totale D\u00e9couvrez comment des entreprises telles que Philips [&hellip;]<\/p>\n","protected":false},"author":306,"featured_media":267453,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-gated-content.php","meta":{"_acf_changed":false,"footnotes":""},"content_type":[],"industry":[],"persona":[],"product_line":[],"topic":[],"class_list":["post-299135","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"smart_filters_taxonomy_filters":"none"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Utiliser les donn\u00e9es pour stimuler l\u2019engagement des abonn\u00e9s - Zuora<\/title>\n<meta name=\"description\" content=\"Cette session, enrichie 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