{"id":330727,"date":"2023-05-18T10:04:17","date_gmt":"2023-05-18T17:04:17","guid":{"rendered":"https:\/\/www.zuora.com\/guides\/propensity-modelling-how-publishers-ensure-their-subscription-business-keeps-growing-2\/"},"modified":"2023-05-18T10:04:17","modified_gmt":"2023-05-18T17:04:17","slug":"propensity-modelling-how-publishers-ensure-their-subscription-business-keeps-growing-2","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/fr\/guides\/propensity-modelling-how-publishers-ensure-their-subscription-business-keeps-growing-2\/","title":{"rendered":"Mod\u00e9lisation de la propension : comment les \u00e9diteurs assurent la croissance continue de leur activit\u00e9 d\u2019abonnement"},"featured_media":243252,"parent":0,"template":"","content_type":[33291],"geo":[],"growth_initiatives":[],"parent_guide_categories":[],"industry":[33475],"persona":[33471],"product_line":[33231],"topic":[33450,33279],"class_list":["post-330727","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-guide-fr","industry-medias-et-divertissement","persona-facturation","product_line-zephr-fr","topic-frameworks-models-fr","topic-business-innovation-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/guides\/330727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/guides\/330727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media\/243252"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media?parent=330727"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/content_type?post=330727"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/geo?post=330727"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/growth_initiatives?post=330727"},{"taxonomy":"parent_guide_categories","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/parent_guide_categories?post=330727"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/industry?post=330727"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/persona?post=330727"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/product_line?post=330727"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/topic?post=330727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}