{"id":298837,"date":"2025-08-04T00:38:57","date_gmt":"2025-08-04T07:38:57","guid":{"rendered":"https:\/\/www.zuora.com\/guides\/logique-commerciale-ltv-amazon-offre-produits-gratuits\/"},"modified":"2025-08-07T05:40:13","modified_gmt":"2025-08-07T12:40:13","slug":"logique-commerciale-ltv-amazon-offre-produits-gratuits","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/fr\/guides\/logique-commerciale-ltv-amazon-offre-produits-gratuits\/","title":{"rendered":"La logique commerciale de la valeur vie client (LTV) : pourquoi Amazon offre des produits \u00ab gratuits \u00bb"},"featured_media":150869,"parent":0,"template":"page-toc-guides.php","content_type":[33291],"geo":[],"growth_initiatives":[],"parent_guide_categories":[33264,33260],"industry":[],"persona":[33108,33104,32985,33101,32984,33114],"product_line":[],"topic":[],"class_list":["post-298837","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-guide-fr","parent_guide_categories-customer-success-fr","parent_guide_categories-subscription-economy-101-fr","persona-cfo-and-finance-fr","persona-pm-fr","persona-marketing-fr","persona-ops-fr","persona-ceo-fr","persona-customer_success-fr"],"acf":{"knowledge_hub_title":"","knowledge_hub_author":"","knowledge_hub_date":null,"knowledge_hub_read_time_label":"","knowledge_hub_secondary_category":"","knowledge_hub_category":false,"knowledge_hub_show_summary":true,"knowledge_hub_summary":"","knowledge_hub_featured_image":null,"knowledge_hub_hero_media_content_group":{"knowledge_hub_is_vidyard_video":false,"knowledge_hub_vidyard_video_group":{"vidyard_id":""}},"knowledge_hub_show_toc":true,"toc_card_title":"Why Zuora?","toc_card_description":"","toc_cta_label":"Watch a demo","toc_cta_link":"","knowledge_hub_content":null,"faq_title":"FAQs","faq_items":null,"knowledge_hub_archive_url":"","knowledge_hub_archive_label":"","glossary_topic_tax_item":33391,"resource_marketo_form_id":5917,"marketo_form_title":"Veuillez remplir le formulaire pour continuer la lecture","marketo_form_sub_title":""},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/guides\/298837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/guides\/298837\/revisions"}],"acf:term":[{"embeddable":true,"taxonomy":"topic","href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/topic\/33391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media\/150869"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media?parent=298837"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/content_type?post=298837"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/geo?post=298837"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/growth_initiatives?post=298837"},{"taxonomy":"parent_guide_categories","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/parent_guide_categories?post=298837"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/industry?post=298837"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/persona?post=298837"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/product_line?post=298837"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/topic?post=298837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}