{"id":298734,"date":"2025-07-20T21:55:20","date_gmt":"2025-07-21T04:55:20","guid":{"rendered":"https:\/\/www.zuora.com\/guides\/7-facons-de-vendre-des-abonnements\/"},"modified":"2025-08-07T04:29:16","modified_gmt":"2025-08-07T11:29:16","slug":"7-facons-de-vendre-des-abonnements","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/fr\/guides\/7-facons-de-vendre-des-abonnements\/","title":{"rendered":"7 fa\u00e7ons de vendre des abonnements"},"featured_media":263238,"parent":0,"template":"page-toc-guides.php","content_type":[33291],"geo":[],"growth_initiatives":[],"parent_guide_categories":[],"industry":[],"persona":[32985,33110],"product_line":[],"topic":[33450,33449,33279],"class_list":["post-298734","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-guide-fr","persona-marketing-fr","persona-sales-fr","topic-frameworks-models-fr","topic-technical-accounting-fr","topic-business-innovation-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 fa\u00e7ons de vendre des abonnements - Zuora<\/title>\n<meta name=\"description\" content=\"Ouvrez de nouvelles perspectives de croissance des revenus gr\u00e2ce \u00e0 la vente d\u2019abonnements. D\u00e9couvrez comment vendre des abonnements et \u00e9largir votre base de clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuora.com\/fr\/guides\/7-facons-de-vendre-des-abonnements\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 fa\u00e7ons de vendre des abonnements - Zuora\" \/>\n<meta property=\"og:description\" content=\"Ouvrez de nouvelles perspectives de croissance des revenus gr\u00e2ce \u00e0 la vente d\u2019abonnements. D\u00e9couvrez comment vendre des abonnements et accro\u00eetre votre base de clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuora.com\/fr\/guides\/7-facons-de-vendre-des-abonnements\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuora\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zuora\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T11:29:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/08\/Image-Container-10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"947\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"7 fa\u00e7ons de vendre des abonnements\" \/>\n<meta name=\"twitter:site\" content=\"@zuora\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/7-facons-de-vendre-des-abonnements\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/7-facons-de-vendre-des-abonnements\\\/\",\"name\":\"7 fa\u00e7ons de vendre des abonnements - Zuora\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/7-facons-de-vendre-des-abonnements\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/7-facons-de-vendre-des-abonnements\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Image-Container-10.png\",\"datePublished\":\"2025-07-21T04:55:20+00:00\",\"dateModified\":\"2025-08-07T11:29:16+00:00\",\"description\":\"Ouvrez de nouvelles perspectives de croissance des revenus gr\u00e2ce \u00e0 la vente d\u2019abonnements. D\u00e9couvrez comment vendre des abonnements et \u00e9largir votre base de clients.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/7-facons-de-vendre-des-abonnements\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/7-facons-de-vendre-des-abonnements\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/7-facons-de-vendre-des-abonnements\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Image-Container-10.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Image-Container-10.png\",\"width\":947,\"height\":532,\"caption\":\"Deux personnes, l'une avec une barbe et des lunettes, l'autre avec des cheveux longs, examinent attentivement l'\u00e9cran d'un ordinateur portable tout en \u00e9tant assises sur un canap\u00e9 dans un bureau moderne.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/7-facons-de-vendre-des-abonnements\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/guides\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"7 fa\u00e7ons de vendre des abonnements\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/\",\"name\":\"Zuora\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#organization\",\"name\":\"Zuora\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.zuora.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/zuora-yoast-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Zuora\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zuora.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/zuora\",\"https:\\\/\\\/x.com\\\/zuora\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/zuora\",\"https:\\\/\\\/www.instagram.com\\\/zuora\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"7 fa\u00e7ons de vendre des abonnements - Zuora","description":"Ouvrez de nouvelles perspectives de croissance des revenus gr\u00e2ce \u00e0 la vente d\u2019abonnements. D\u00e9couvrez comment vendre des abonnements et \u00e9largir votre base de clients.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zuora.com\/fr\/guides\/7-facons-de-vendre-des-abonnements\/","og_locale":"fr_FR","og_type":"article","og_title":"7 fa\u00e7ons de vendre des abonnements - Zuora","og_description":"Ouvrez de nouvelles perspectives de croissance des revenus gr\u00e2ce \u00e0 la vente d\u2019abonnements. D\u00e9couvrez comment vendre des abonnements et accro\u00eetre votre base de clients.","og_url":"https:\/\/www.zuora.com\/fr\/guides\/7-facons-de-vendre-des-abonnements\/","og_site_name":"Zuora","article_publisher":"https:\/\/www.facebook.com\/zuora","article_modified_time":"2025-08-07T11:29:16+00:00","og_image":[{"width":947,"height":532,"url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/08\/Image-Container-10.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"7 fa\u00e7ons de vendre des abonnements","twitter_site":"@zuora","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zuora.com\/fr\/guides\/7-facons-de-vendre-des-abonnements\/","url":"https:\/\/www.zuora.com\/fr\/guides\/7-facons-de-vendre-des-abonnements\/","name":"7 fa\u00e7ons de vendre des abonnements - Zuora","isPartOf":{"@id":"https:\/\/www.zuora.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zuora.com\/fr\/guides\/7-facons-de-vendre-des-abonnements\/#primaryimage"},"image":{"@id":"https:\/\/www.zuora.com\/fr\/guides\/7-facons-de-vendre-des-abonnements\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/08\/Image-Container-10.png","datePublished":"2025-07-21T04:55:20+00:00","dateModified":"2025-08-07T11:29:16+00:00","description":"Ouvrez de nouvelles perspectives de croissance des revenus gr\u00e2ce \u00e0 la vente d\u2019abonnements. D\u00e9couvrez comment vendre des abonnements et \u00e9largir votre base de clients.","breadcrumb":{"@id":"https:\/\/www.zuora.com\/fr\/guides\/7-facons-de-vendre-des-abonnements\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zuora.com\/fr\/guides\/7-facons-de-vendre-des-abonnements\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.zuora.com\/fr\/guides\/7-facons-de-vendre-des-abonnements\/#primaryimage","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/08\/Image-Container-10.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2024\/08\/Image-Container-10.png","width":947,"height":532,"caption":"Deux personnes, l'une avec une barbe et des lunettes, l'autre avec des cheveux longs, examinent attentivement l'\u00e9cran d'un ordinateur portable tout en \u00e9tant assises sur un canap\u00e9 dans un bureau moderne."},{"@type":"BreadcrumbList","@id":"https:\/\/www.zuora.com\/fr\/guides\/7-facons-de-vendre-des-abonnements\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zuora.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.zuora.com\/fr\/guides\/"},{"@type":"ListItem","position":3,"name":"7 fa\u00e7ons de vendre des abonnements"}]},{"@type":"WebSite","@id":"https:\/\/www.zuora.com\/fr\/#website","url":"https:\/\/www.zuora.com\/fr\/","name":"Zuora","description":"","publisher":{"@id":"https:\/\/www.zuora.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zuora.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.zuora.com\/fr\/#organization","name":"Zuora","url":"https:\/\/www.zuora.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.zuora.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","contentUrl":"https:\/\/www.zuora.com\/wp-content\/uploads\/2022\/08\/zuora-yoast-logo.png","width":512,"height":512,"caption":"Zuora"},"image":{"@id":"https:\/\/www.zuora.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/zuora","https:\/\/x.com\/zuora","https:\/\/www.linkedin.com\/company\/zuora","https:\/\/www.instagram.com\/zuora"]}]}},"_links":{"self":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/guides\/298734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/guides\/298734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media\/263238"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media?parent=298734"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/content_type?post=298734"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/geo?post=298734"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/growth_initiatives?post=298734"},{"taxonomy":"parent_guide_categories","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/parent_guide_categories?post=298734"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/industry?post=298734"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/persona?post=298734"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/product_line?post=298734"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/topic?post=298734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}