{"id":292261,"date":"2024-10-08T15:11:28","date_gmt":"2024-10-08T22:11:28","guid":{"rendered":"https:\/\/www.zuora.com\/guides\/why-propensity-modeling-is-dead\/"},"modified":"2024-10-08T15:11:28","modified_gmt":"2024-10-08T22:11:28","slug":"why-propensity-modeling-is-dead","status":"publish","type":"guides","link":"https:\/\/www.zuora.com\/fr\/guides\/why-propensity-modeling-is-dead\/","title":{"rendered":"Pourquoi la mod\u00e9lisation de propension est d\u00e9pass\u00e9e : adopter l\u2019optimisation par l\u2019IA pour une acquisition et une fid\u00e9lisation client sup\u00e9rieures"},"featured_media":265497,"parent":0,"template":"","content_type":[33518],"geo":[],"growth_initiatives":[],"parent_guide_categories":[],"industry":[],"persona":[],"product_line":[],"topic":[33423],"class_list":["post-292261","guides","type-guides","status-publish","has-post-thumbnail","hentry","content_type-article-fr","topic-subscriber-acquisition-and-retention-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/guides\/292261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":0,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/guides\/292261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media\/265497"}],"wp:attachment":[{"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/media?parent=292261"}],"wp:term":[{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/content_type?post=292261"},{"taxonomy":"geo","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/geo?post=292261"},{"taxonomy":"growth_initiatives","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/growth_initiatives?post=292261"},{"taxonomy":"parent_guide_categories","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/parent_guide_categories?post=292261"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/industry?post=292261"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/persona?post=292261"},{"taxonomy":"product_line","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/product_line?post=292261"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zuora.com\/fr\/wp-json\/wp\/v2\/topic?post=292261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}